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Advertising

Advertising

by Murthy

  • Publisher : Excel Books India
  • Release : 2009
  • Pages : 418
  • ISBN : 9788174465344
  • Language : En, Es, Fr & De
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This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Advertising Management

Advertising Management
Concepts and Cases

by Manendra Mohan

  • Publisher : Tata McGraw-Hill Education
  • Release : 1989
  • Pages : 430
  • ISBN : 9780074517802
  • Language : En, Es, Fr & De
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The Advertising Concept Book

The Advertising Concept Book
Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns

by Pete Barry

  • Publisher :
  • Release : 2008
  • Pages : 272
  • ISBN :
  • Language : En, Es, Fr & De
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A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

Advertising Management

Advertising Management

by Batra

  • Publisher : Pearson Education India
  • Release : 2009
  • Pages : 768
  • ISBN : 9788177588507
  • Language : En, Es, Fr & De
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Advertising in India

Advertising in India
Trends and Impact

by Oma Gupta

  • Publisher : Gyan Publishing House
  • Release : 2005
  • Pages : 232
  • ISBN : 9788178353081
  • Language : En, Es, Fr & De
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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Advertising and Sales Promotion

Advertising and Sales Promotion

by N.A

  • Publisher : Nirali Prakashan
  • Release : 1969
  • Pages : 329
  • ISBN : 9788185790794
  • Language : En, Es, Fr & De
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Advertising to Children in China

Advertising to Children in China

by Kara K. W. Chan,Kara Chan,James U. McNeal

  • Publisher : Chinese University Press
  • Release : 2004
  • Pages : 206
  • ISBN : 9789629961794
  • Language : En, Es, Fr & De
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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Emotions, Advertising and Consumer Choice

Emotions, Advertising and Consumer Choice

by Flemming Hansen,Sverre Riis Christensen,Steen Lundsteen

  • Publisher : Copenhagen Business School Press DK
  • Release : 2007
  • Pages : 462
  • ISBN : 9788763001984
  • Language : En, Es, Fr & De
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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

Humor in Advertising

Humor in Advertising
A Comprehensive Analysis

by Charles S. Gulas,Marc G. Weinberger

  • Publisher : M.E. Sharpe
  • Release : 2006
  • Pages : 240
  • ISBN : 9780765636218
  • Language : En, Es, Fr & De
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Advertising the American Dream

Advertising the American Dream
Making Way for Modernity, 1920-1940

by Roland Marchand

  • Publisher : Univ of California Press
  • Release : 1985
  • Pages : 448
  • ISBN : 9780520058859
  • Language : En, Es, Fr & De
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"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Advertising 2.0

Advertising 2.0
Social Media Marketing in a Web 2.0 World

by Tracy L. Tuten

  • Publisher : Greenwood Publishing Group
  • Release : 2008
  • Pages : 202
  • ISBN : 0313352968
  • Language : En, Es, Fr & De
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Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.

Web Advertising

Web Advertising
New Forms of Communication on the Internet

by Anja Janoschka

  • Publisher : John Benjamins Publishing
  • Release : 2004-01-01
  • Pages : 227
  • ISBN : 9789027253743
  • Language : En, Es, Fr & De
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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Advertising to Children

Advertising to Children
Concepts and Controversies

by M. Carole Macklin,Les Carlson,The American Academy of Advertising

  • Publisher : SAGE
  • Release : 1999-07-16
  • Pages : 322
  • ISBN : 9780761912859
  • Language : En, Es, Fr & De
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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Dynamics of International Advertising

Dynamics of International Advertising
Theoretical and Practical Perspectives

by Barbara Mueller

  • Publisher : Peter Lang
  • Release : 2011
  • Pages : 368
  • ISBN : 9781433103841
  • Language : En, Es, Fr & De
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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Mass Media Advertising

Mass Media Advertising
Information Or Wallpaper?

by Edith Smit

  • Publisher : Het Spinhuis
  • Release : 1999
  • Pages : 194
  • ISBN : 9789055891368
  • Language : En, Es, Fr & De
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For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

Social Communication in Advertising

Social Communication in Advertising
Persons, Products & Images of Well-being

by William Leiss,Stephen Kline,Sut Jhally

  • Publisher : Psychology Press
  • Release : 1990
  • Pages : 426
  • ISBN : 9780415903547
  • Language : En, Es, Fr & De
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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Advertising Management

Advertising Management

by C. L. Tyagi,Arun Kumar

  • Publisher : Atlantic Publishers & Dist
  • Release : 2004
  • Pages : 440
  • ISBN : 9788126902576
  • Language : En, Es, Fr & De
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This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising

by James R. Ogden,Scott Rarick

  • Publisher : ABC-CLIO
  • Release : 2010
  • Pages : 122
  • ISBN : 0313365822
  • Language : En, Es, Fr & De
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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Advertising

Advertising

by N.A

  • Publisher :
  • Release : 1914
  • Pages : 329
  • ISBN :
  • Language : En, Es, Fr & De
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Advertising For Dummies

Advertising For Dummies

by Gary Dahl

  • Publisher : John Wiley & Sons
  • Release : 2007-01-03
  • Pages : 336
  • ISBN : 0470045833
  • Language : En, Es, Fr & De
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.