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Advertising Management

Advertising Management
A Book

by C. L. Tyagi,Arun Kumar

  • Publisher : Atlantic Publishers & Dist
  • Release : 2004
  • Pages : 440
  • ISBN : 9788126902576
  • Language : En, Es, Fr & De
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This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Mass Media Advertising

Mass Media Advertising
Information Or Wallpaper?

by Edith Smit

  • Publisher : Het Spinhuis
  • Release : 1999
  • Pages : 194
  • ISBN : 9789055891368
  • Language : En, Es, Fr & De
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For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

This Fascinating Advertising Business

This Fascinating Advertising Business
A Book

by Harry Lewis Bird

  • Publisher : Wildside Press LLC
  • Release : 2008-08-01
  • Pages : 440
  • ISBN : 1434475530
  • Language : En, Es, Fr & De
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A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.

The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising
A Book

by James R. Ogden,Scott Rarick

  • Publisher : ABC-CLIO
  • Release : 2010
  • Pages : 122
  • ISBN : 0313365822
  • Language : En, Es, Fr & De
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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

Advertising Procedure

Advertising Procedure
A Book

by Otto Kleppner,Norman A. P. Govoni

  • Publisher : Prentice Hall
  • Release : 1979
  • Pages : 630
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Advertising & Selling

Advertising & Selling
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1904
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Standard Directory of Advertising Agencies

Standard Directory of Advertising Agencies
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Profitable Advertising

Profitable Advertising
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1894
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Current Developments in Advertising

Current Developments in Advertising
Advertising and Society; Management, Creative, Media, Production, Research; Teaching and Research in Advertising Education : Proceedings

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1973
  • Pages : 241
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Newspaper Advertising and the Retailer

Newspaper Advertising and the Retailer
A Series of Radio Talks Over WNAD. "The Voice of Soonerland"

by Harry B. Rutledge

  • Publisher : Unknown Publisher
  • Release : 1929
  • Pages : 35
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Toward Professionalism in Advertising

Toward Professionalism in Advertising
The Story of Alpha Delta Sigma's Aid to Professionalize Advertising Through Advertising Education, 1913-1969

by Donald G. Hileman,Billy I. Ross

  • Publisher : Unknown Publisher
  • Release : 1969
  • Pages : 260
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Advertising Photography in Japan

Advertising Photography in Japan
A Book

by Japan Advertising Photographers' Association

  • Publisher : Kodansha Amer Incorporated
  • Release : 1986
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Gathers black and white and color photographs from an exhibition of Japanese posters and magazine ads

False and Misleading Advertising

False and Misleading Advertising
(weight Reducing Remedies) Thirty-third Report

by United States. Congress. House. Committee on Government Operations

  • Publisher : Unknown Publisher
  • Release : 1958
  • Pages : 23
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Winning Direct Response Advertising

Winning Direct Response Advertising
How to Recognize It, Evaluate It, Inspire It, Create it

by Joan Throckmorton

  • Publisher : Prentice Hall
  • Release : 1986
  • Pages : 397
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Throckmorton shows how to create and evaluate every element of a direct mail package, how to create catalogs that sustain a high level of involvement with customers, how to create print ads that keep on working month after month and how to create the kind of radio/TV direct response ads that bring in orders at rock-bottom cost.

A Longitudinal Study of the Effectiveness of Legal Advertising

A Longitudinal Study of the Effectiveness of Legal Advertising
A Book

by James E. Haefner

  • Publisher : Unknown Publisher
  • Release : 1980
  • Pages : 92
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Annual of Advertising, Editorial, TV Art & Design

Annual of Advertising, Editorial, TV Art & Design
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1968
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Advertising and Press Annual of Africa

Advertising and Press Annual of Africa
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1972
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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5 Years of Advertising Art in Cleveland

5 Years of Advertising Art in Cleveland
A Book

by Art Directors Club of Cleveland

  • Publisher : Unknown Publisher
  • Release : 1953
  • Pages : 128
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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How to Establish the Budget for Advertising Industrial Products

How to Establish the Budget for Advertising Industrial Products
A Manual of Procedures Based on a Comprehensive Study of Methods Used by Successful Companies

by Barrington Associates

  • Publisher : Unknown Publisher
  • Release : 1954
  • Pages : 139
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Newspaper World

Newspaper World
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1941
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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