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Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim,Renée A. Mauborgne

  • Publisher : Harvard Business Review Press
  • Release : 2014-01-20
  • Pages : 320
  • ISBN : 1625274505
  • Language : En, Es, Fr & De
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OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Blue Ocean Strategy

Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim,Renée Mauborgne

  • Publisher : Unknown Publisher
  • Release : 2016-11-08
  • Pages : 320
  • ISBN : 9781633692879
  • Language : En, Es, Fr & De
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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)
A Book

by W. Chan Kim,Renée A. Mauborgne

  • Publisher : Harvard Business Press
  • Release : 2017-06-27
  • Pages : 384
  • ISBN : 163369416X
  • Language : En, Es, Fr & De
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy
By W. Chan Kim and Renée A. Mauborgne | Includes Analysis

by Instaread Summaries

  • Publisher : Idreambooks
  • Release : 2016-08-10
  • Pages : 34
  • ISBN : 9781683784364
  • Language : En, Es, Fr & De
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Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term "blue ocean" is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy
From W. Chan Kim & Renee Mauborgne

by Better Business Summaries

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-09-19
  • Pages : 38
  • ISBN : 9781537626482
  • Language : En, Es, Fr & De
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant acts as a 2015 version to update the original text covering business strategy, first published in 2005. This is a classic handbook offering practical strategies for business students or entrepreneurs who want to get ahead of the competition, break new ground in uncharted territory, and earn access to widespread opportunities for growth, as well as gain a previously under-utilized base of customers.Typically, businesses will mistakenly focus upon competitors when creating strategies. A business that is labelled as a "blue ocean," however, will shift their focus to creating value for their customers, which could include those customers yet to be attained. "Blue ocean" is terminology which comes from picturing new market space as crystal clear, blue waters of unexplored ocean. Conversely, a "red ocean" describes the antithesis, where frequent and heavy competition creates a red, or bloody, rivalry. This is a summary and analysis of the book and NOT the original book This Book Contains: * Summary Of The Entire Book * Chapter By Chapter Breakdown * Analysis Of The Reading Experience Download Your Copy Today

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy
By W. Chan Kim and Renée A. Mauborgne - Includes Analysis

by Instaread

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-08-15
  • Pages : 34
  • ISBN : 9781537109626
  • Language : En, Es, Fr & De
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A "blue ocean" business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term "blue ocean" is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Guide to W. Chan Kim's & Et Al Blue Ocean Strategy

Guide to W. Chan Kim's & Et Al Blue Ocean Strategy
A Book

by Eureka

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-03-17
  • Pages : 34
  • ISBN : 9781544767116
  • Language : En, Es, Fr & De
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PLEASE NOTE: THIS IS A GUIDE TO THE ORIGINAL BOOK. Guide to W. Chan Kim's & et al Blue Ocean Strategy Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base... Inside this companion: -Overview of the book -Important People -Key Insights -Analysis of Key Insights

Summary of Blue Ocean Strategy

Summary of Blue Ocean Strategy
by W. Chan Kim and Renée A. Mauborgne | Includes Analysis

by Instaread

  • Publisher : Instaread
  • Release : 2016-08-15
  • Pages : 38
  • ISBN : 1683784502
  • Language : En, Es, Fr & De
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim,Renee Mauborgne

  • Publisher : Harvard Business Review Press
  • Release : 2015-01-20
  • Pages : 256
  • ISBN : 1625274491
  • Language : En, Es, Fr & De
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Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Blue Ocean Watercolor Notebook

Blue Ocean Watercolor Notebook
Funny Cute Gift Manganese Blue Watercolor Paint Journal Blue Ocean Strategy, Expanded Edition 120 Pages and (6 X 9) Watercolor with Me in the Ocean

by blue peel and stick wallpaper watercolor

  • Publisher : Unknown Publisher
  • Release : 2020-12-18
  • Pages : 120
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Blue Ocean Watercolor Notebook / Funny Cute Gift manganese blue watercolor paint Journal blue ocean strategy, expanded edition 120 pages and (6 x 9) watercolor with me in the ocean. Sure, Let Me Drop Everything and Work On Your Problem. This is a lined notebook (lined front and back). Simple and elegant. 120 pages, high-quality cover, and (6 x 9) inches in size.

Blue Ocean Watercolor Notebook

Blue Ocean Watercolor Notebook
Funny Cute Gift Manganese Blue Watercolor Paint Journal Blue Ocean Strategy, Expanded Edition 120 Pages and (6 X 9) Watercolor with Me in the Ocean

by Blue Ocean Watercolor

  • Publisher : Unknown Publisher
  • Release : 2020-12-18
  • Pages : 120
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Blue Ocean Watercolor Notebook / 120 pages and (6 x 9) watercolor with me in the ocean. Sure, Let Me Drop Everything and Work On Your Problem. This is a lined notebook (lined front and back). Simple and elegant. 120 pages, high-quality cover, and (6 x 9) inches in size.

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)
A Book

by W. Chan Kim,Renée A. Mauborgne

  • Publisher : Harvard Business Press
  • Release : 2017-06-27
  • Pages : 464
  • ISBN : 1633694143
  • Language : En, Es, Fr & De
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)
A Book

by W. Chan Kim,Renée A. Mauborgne

  • Publisher : Harvard Business Press
  • Release : 2017-06-27
  • Pages : 400
  • ISBN : 1633694151
  • Language : En, Es, Fr & De
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Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

RED OCEAN STRATEGY

RED OCEAN STRATEGY
A Book

by SAURAV KUMAR

  • Publisher : Clever Fox Publishing
  • Release : 2021
  • Pages : 230
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The book illustrates literature about red ocean strategies – those strategies which are meant to get ahead the competition in the areas of business when there is too much competition faced by the companies into five categories; the strategic management way, marketing mix P’s way, entrepreneurial way, traditional business communities way and good strategies. It also lays down ten simple rules of red ocean strategy found to be common in these strategies.

Harvard Business Review Leadership & Strategy Boxed Set (5 Books)

Harvard Business Review Leadership & Strategy Boxed Set (5 Books)
A Book

by Harvard Business Review,John P. Kotter,Clayton M. Christensen,Renée A. Mauborgne,W. Chan Kim

  • Publisher : Harvard Business Review Press
  • Release : 2016-05-17
  • Pages : 1392
  • ISBN : 1633692337
  • Language : En, Es, Fr & De
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The key concepts every manager and aspiring leader must know—from strategy and disruptive innovation to financial intelligence and change management—from bestselling Harvard Business Review authors. Build your professional library, and advance your career with these five timeless, ground-breaking business classics. Includes Financial Intelligence, Revised Edition; The Innovator’s Dilemma; Leading Change; Playing to Win; and Blue Ocean Strategy, Expanded Edition.

Blue Ocean Shift

Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

by W. Chan Kim,Renee Mauborgne

  • Publisher : Hachette UK
  • Release : 2017-09-26
  • Pages : 336
  • ISBN : 0316314056
  • Language : En, Es, Fr & De
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Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Harvard Business Review Leadership Library: The Executive Collection (12 Books)

Harvard Business Review Leadership Library: The Executive Collection (12 Books)
A Book

by Harvard Business Review,Michael D. Watkins,Clayton M. Christensen,Kenneth L. Kraemer,Michael E. Porter

  • Publisher : Harvard Business Review Press
  • Release : 2015-10-13
  • Pages : 3280
  • ISBN : 163369187X
  • Language : En, Es, Fr & De
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The Harvard Business Review Leadership Library offers the most important leadership ideas from authors such as Michael D. Watkins, Clayton M. Christensen, Michael E. Porter, and John P. Kotter, to name just a few. This must-have digital collection includes The First 90 Days (Updated and Expanded), Blue Ocean Strategy (Expanded Edition), The Innovator’s Dilemma, Leading Change (With a New Preface by the Author), On Competition, Playing to Win, Remember Who You Are, HBR’s 10 Must Reads on Leadership, HBR’s 10 Must Reads on Strategy, HBR’s 10 Must Reads on Managing Yourself, HBR’s 10 Must Reads on Managing People, and HBR’s 10 Must Reads on Emotional Intelligence.

Blue Ocean Leadership (Harvard Business Review Classics)

Blue Ocean Leadership (Harvard Business Review Classics)
A Book

by W. Chan Kim,Renée A. Mauborgne

  • Publisher : Harvard Business Review Press
  • Release : 2017-05-30
  • Pages : 80
  • ISBN : 1633692655
  • Language : En, Es, Fr & De
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Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Classics

Blue Ocean Classics
A Book

by W. Chan Kim,Renée A. Mauborgne

  • Publisher : Harvard Business Press
  • Release : 2019-07-16
  • Pages : 144
  • ISBN : 163369738X
  • Language : En, Es, Fr & De
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The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Competitive Strategy. Blue Ocean Strategy for a German Coffee Start-Up Company

Competitive Strategy. Blue Ocean Strategy for a German Coffee Start-Up Company
A Book

by Anne-Kathrin Skrydlo

  • Publisher : GRIN Verlag
  • Release : 2021-06-30
  • Pages : 77
  • ISBN : 3346430944
  • Language : En, Es, Fr & De
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Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: The objective of this thesis is the conceptual development of the blue ocean strategy for the start-up company "Bonaverde" from Berlin. The Blue Ocean Strategy (BOS) is a holistic approach for the systematic development of profitable business models to capture new markets. The concept of the BOS was developed by W. Chan Kim and Renée Mauborgne, university professors at INSEAD Business School. It is the result of fifteen years of investigation, analysing successful companies and their abortive competitors. Coffee is a brewed, caffeinated beverage prepared from roasted and ground coffee beans, which are the seeds of the berries from the Coffea plant. From the region of origin, Kaffa in Ethiopia, over Arabia which has traditionally enjoyed a monopoly position in former days, the coffee finally reached Europe. Only affordable for well-off citizens and aristocrats at one time, coffee has become the most popular beverage in the world by now. Today, coffee is grown in more than 70 countries, mainly in regions near the equator such as South America, Southeast Asia, India and Africa. There, the beans are picked, dried and cleaned. The green coffee beans belong to the most valuable and most traded agricultural commodities in the world. About 8.9 million tonnes of raw coffee are annually exported from developing to developed countries.