Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs
Creating and Exploring Success

by Victoria L. Crittenden

  • Publisher : Emerald Group Publishing
  • Release : 2019-09-06
  • Pages : 312
  • ISBN : 1789732891
  • Language : En, Es, Fr & De
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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Women and Global Entrepreneurship

Women and Global Entrepreneurship
Contextualising Everyday Experiences

by Maura McAdam,James A. Cunningham

  • Publisher : Routledge
  • Release : 2021-04-06
  • Pages : 374
  • ISBN : 1000373630
  • Language : En, Es, Fr & De
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Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. However, context is not a construct that only applies to those economies and situations that differ from the presumed norm of Western developed nations. Adopting a more critical appraisal of how context is positioned within current theorizing around gender and entrepreneurial behaviours offers potential to progress debate whilst acknowledging that competing and contrasting contextual influences require clearer recognition. This book, therefore, has the potential to unearth credible and robust approaches to further examining contextualisation and women entrepreneurship that advances new insights. By exploring and examining how contextual influences shape women’s entrepreneurship, this book challenges the assumption that women entrepreneurship is the same throughout the world. It will be of value to researchers, academics, and students with an interest in entrepreneurship, political economy, economics, and public policy.

Handbook of Research on Nascent Entrepreneurship and Creating New Ventures

Handbook of Research on Nascent Entrepreneurship and Creating New Ventures
A Book

by Carrizo Moreira, António,Dantas, José Guilherme Leitão

  • Publisher : IGI Global
  • Release : 2020-10-09
  • Pages : 483
  • ISBN : 1799848272
  • Language : En, Es, Fr & De
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Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.

The Palgrave Handbook of Minority Entrepreneurship

The Palgrave Handbook of Minority Entrepreneurship
A Book

by Thomas M. Cooney

  • Publisher : Springer Nature
  • Release : 2021-05-19
  • Pages : 587
  • ISBN : 3030666034
  • Language : En, Es, Fr & De
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Bringing much needed clarity and definition to the term 'minority entrepreneur,' this authoritative and timely handbook explores the distinctive challenges that minority communities face when founding and managing new ventures. The handbook is inclusive of any community who might be considered disadvantaged or under-represented in terms of entrepreneurial activity and included are women, youths, seniors, disabled, immigrants, Indigenous peoples, LBGTQ+, ex-offenders, Roma, refugees and many others. Chapters highlight the idiosyncratic nature of the many communities examined before offering frameworks and models that draw together the various findings. With a cast of international contributors, this scholarly handbook discusses the surrounding literature of minority entrepreneurship and takes an all-encompassing approach to its interpretation. It also addresses the sorely under-researched area of entrepreneurial behaviour among minorities and disadvantaged groups. This is particularly important for policymakers tasked with designing and delivering initiatives that are appropriate for the needs of these communities. Ultimately this handbook contributes to existing knowledge by: • providing a current understanding of the literature for each of the communities; • investigating the uniqueness of the entrepreneurial behaviour within the communities; • offering new frameworks/models from which future researchers can build new knowledge. The handbook provides a comprehensive account of an important and fast emerging field of entrepreneurship, and is an invaluable resource for students, researchers and policymakers.

Annals of Entrepreneurship Education and Pedagogy – 2021

Annals of Entrepreneurship Education and Pedagogy – 2021
A Book

by Charles H. Matthews,Eric W. Liguori

  • Publisher : Edward Elgar Publishing
  • Release : 2021-01-29
  • Pages : 464
  • ISBN : 1789904463
  • Language : En, Es, Fr & De
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If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.

Mothering and Entrepreneurship: Global perspectives, Identities and Complexities

Mothering and Entrepreneurship: Global perspectives, Identities and Complexities
A Book

by Mélanie Knight,Talia Esnard

  • Publisher : Demeter Press
  • Release : 2020-10-20
  • Pages : 300
  • ISBN : 1772583065
  • Language : En, Es, Fr & De
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This book examines the complexities of mothers who are entrepreneurs in different parts of the world. This uniqueness and contribution to the area of women's entrepreneurship presents many challenges. One must historicize context; focus on socio-political realms and on lived realities. All challenging endeavours, when focusing on mothering and entrepreneurship, in different global contexts. What of the workers in these contexts? More specifically what of female workers within these contexts? How have women negotiated gendered roles within old and new structures? What complexities have preconfigured the diverse realities and positionalities of maternal-workers? How have these intricacies shifted the boundaries of work-family interface? This book focuses on a specific subset of work and the economy for mothers who are entrepreneurs in different parts of the world. In this edited collection, we examine how mothers are negotiating their entrepreneurial endeavors within the contexts of local and global economic shifts. We explore how the socio-cultural, economic and national contexts that (re)structure and (re)frame multiple nodes of power, difference, and realities for mothers as workers across diverse contexts. This type of contextual analysis allows for new lines of inquiry and questions that move beyond the descriptive profiling and gendered assessment of women entrepreneurs. Lastly, the mother-entrepreneur-worker-life balance frames our discussion. We particularly set the work-family discourse within many points of contentions related to how the researchers have conceptualized work-life interface, the specific assumptions embedded within these investigations, and the implications of these for how we (re)present the dynamics related to mothering and entrepreneurship. The participation of mothers within entrepreneurial space offers a rich site for analyzing the contextual nature of maternal identity, work life relationships and entrepreneurial identities. In so doing,

Islam Universalia, Issue Jan 2020

Islam Universalia, Issue Jan 2020
A Book

by Aini Sofia Che Daud,Berhanundin Abdullah,R. Fakhrurrazi,Faisal Faliyandra,Muksal,Arroyyan Ramly ,M Shabri Abd Majid,Mirna Indriani,Mukhammad Nur Hadi,Wahyuddin,Muslim A Djalil,Dedi Iskamto,Puspa Liza Ghazali,Asraf Afthanorhan,Seflira Narti,Erizar,Tuti Hidayati,Sari Diana

  • Publisher : Cyber Media Publishing
  • Release : 2020-01-29
  • Pages : 254
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Islam Universalia is an international journal published by the Cyber Dakwah. It specializes in Islamic studies and social sciences in various scientific fields and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. The languages ​​used in this journal are English and Indonesia. Islam Universalia is an open-access journal which means that all content is freely available without charge to the user. Publish your articles with us. Email: editorislamuniversalia@gmail.com | Web: https://ejournal.cyberdakwah.com

Content Marketing for Women Entrepreneurs

Content Marketing for Women Entrepreneurs
7 Steps to Promote Your Brand Online, Attract Clients, and Boost Revenue

by Charlene Baker

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-05-03
  • Pages : 94
  • ISBN : 9781718698581
  • Language : En, Es, Fr & De
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Are you a woman entrepreneur seeking to build your business online? Perhaps you're overwhelmed with all of the tactics and strategies of digital marketing and you're unsure of where to start in truly building your empire. Yet, with more of your customers using the internet to search, shop, and socialize, it's imperative that your strategy is sharp to create an engaging presence online. The good news is, there is a simple plan you can follow to ROCK your business, get in front of your ideal customer, and generate the results you desire. In Content Marketing for Women Entrepreneurs, you will learn how to: - Effectively market yourself to attract the right customers - Create a long-term content marketing strategy that aligns with your business goals so you're posting on social media with purpose - Develop content ideas that your audience will love - Share content your followers will like, share, and click to drive more visitors to your website - Measure and test your results to continue improving and accelerating your results So, grab your favorite journal and pen and begin creating a content strategy that takes your brand to the next level!

Entrepreneurship

Entrepreneurship
Development Tendencies and Empirical Approach

by Ladislav Mura

  • Publisher : BoD – Books on Demand
  • Release : 2018-01-24
  • Pages : 472
  • ISBN : 9535137603
  • Language : En, Es, Fr & De
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In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility; and The Role of Human Resource Management, Education and Gender in Entrepreneurship. Authors-contributors have submitted the results of their recent research and presented essential findings about the decision-making process of entrepreneurs in order to maintain their businesses competitive. The reader can get an insight into the selection of the best scientific contributions that have been reviewed and ready for debate. Our piece of work, Entrepreneurship: Development Tendencies and Empirical Approach, has interdisciplinary features. This work by authors from different countries - Finland, Germany, Czech Republic, Slovakia, Italy, Spain, Turkey and Malaysia - is dedicated to readers providing up-to-date research data and background for further research as well as implementation techniques in business practice.

Becoming a Woman Entrepreneur

Becoming a Woman Entrepreneur
A Book

by B. Krishnamurthy (BKM), K. Malar Mathi

  • Publisher : Notion Press
  • Release : 2019-08-30
  • Pages : 104
  • ISBN : 1646507827
  • Language : En, Es, Fr & De
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Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical needs for forming the enterprise and starting the operations require one to define the type of business entity, get funding, making the necessary business plans, getting ready with the go-to-market strategy and so on. While people use the trial and error method, many times, a successful role-model will motivate the budding entrepreneur more than anything else. Thus, this book is an attempt to provide all the details for becoming an entrepreneur including ideation, proof of concept, design of the organisation, making the business plan, options for funding the business and role-models for looking up to. Becoming a Woman Entrepreneur can serve as a starter and become a handbook for a well-intentioned entrepreneur.

Women Entrepreneurs and Strategic Decision Making in the Global Economy

Women Entrepreneurs and Strategic Decision Making in the Global Economy
A Book

by Tomos, Florica,Kumar, Naresh,Clifton, Nick,Hyams-Ssekasi, Denis

  • Publisher : IGI Global
  • Release : 2019-01-11
  • Pages : 411
  • ISBN : 1522574808
  • Language : En, Es, Fr & De
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There has been an increase in women entrepreneurs participating in the growth of local, regional, national, and global economies. While these women showcase crucial skills for strategic leadership and strategy that can advance companies, they face cultural, educational, social, and political barriers that impede their development and participation within the global economy. Women Entrepreneurs and Strategic Decision Making in the Global Economy is a pivotal reference source that provides vital research on understanding the value of women entrepreneurs and the strategies they can use on the economy and examines gender impact on strategic management and entrepreneurship. While highlighting topics such as emotional intelligence, global economy, and strategic leadership, this book is ideally designed for managers, entrepreneurs, policymakers, academicians, and students.

5 Years of Must Reads from HBR: 2020 Edition (5 Books)

5 Years of Must Reads from HBR: 2020 Edition (5 Books)
A Book

by Harvard Business Review,Michael E. Porter,Joan C. Williams,Adam Grant,Marcus Buckingham

  • Publisher : Harvard Business Press
  • Release : 2020-02-04
  • Pages : 1088
  • ISBN : 163369982X
  • Language : En, Es, Fr & De
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Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change. From how you can lead with authenticity by moving past your comfort zone, to engaging customers and employees alike with the help of artificial intelligence, to scaling your agile processes from a handful of teams to hundreds, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, W. Chan Kim, Renee Mauborgne, Herminia Ibarra, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Katrina Lake. Company examples range from P&G, DHL, and Deloitte to Alibaba, Google, and Stitch Fix. 5 Years of Must Reads: 2020 Edition brings the most current and important business conversations to your fingertips.

Understanding Social Entrepreneurship

Understanding Social Entrepreneurship
The Relentless Pursuit of Mission in an Ever Changing World

by Jill Kickul,Thomas Lyons

  • Publisher : Routledge
  • Release : 2012-03-22
  • Pages : 296
  • ISBN : 113662323X
  • Language : En, Es, Fr & De
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"This book seeks to provide graduate-level and upper-division or honors undergraduate students with a comprehensive understanding of the emerging and rapidly growing field of social entrepreneurship. It is the most complete text on the subject available, exploring both the theory and practice of social entrepreneurship and blending these seamlessly through examples, case studies, the voices of practicing social entrepreneurs, and special features that put students in a position that requires creative thinking and strategic problem solving"--

Women Entrepreneurs in Small and Medium Enterprises

Women Entrepreneurs in Small and Medium Enterprises
A Book

by OECD

  • Publisher : OECD Publishing
  • Release : 1998-04-08
  • Pages : 280
  • ISBN : 926416278X
  • Language : En, Es, Fr & De
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This conference proceedings explores the phenomenon of women entrepreneurs in small and medium entreprises, examining such issues as governmental support, networks, doing business overseas, starting businesses, and financing.

The Arts and Indigenous Knowledge Systems in a Modernized Africa

The Arts and Indigenous Knowledge Systems in a Modernized Africa
A Book

by Rudi de Lange,Ingrid Stevens,Runette Kruger

  • Publisher : Cambridge Scholars Publishing
  • Release : 2018-12-17
  • Pages : 370
  • ISBN : 1527523624
  • Language : En, Es, Fr & De
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This collection derives from a conference held in Pretoria, South Africa, and discusses issues of indigenous knowledge systems (IKS) and the arts. It presents ideas about how to promote a deeper understanding of IKS within the arts, the development of IKS-arts research methodologies, and the protection and promotion of IKS in the arts. Knowledge, embedded in song, dance, folklore, design, architecture, theatre, and attire, and the visual arts can promote innovation and entrepreneurship, and it can improve communication. IKS, however, exists in a post-millennium, modernizing Africa. It is then the concept of post-Africanism that would induce one to think along the lines of a globalized, cosmopolitan and essentially modernized Africa. The book captures leading trends and ideas that could help to protect, promote, develop and affirm indigenous knowledge and systems, whilst also making room for ideas that do not necessarily oppose IKS, but encourage the modernization (not Westernization) of Africa.

Business

Business
The Ultimate Resource

by Bloomsbury Publishing

  • Publisher : A&C Black
  • Release : 2011-06-06
  • Pages : 1632
  • ISBN : 1408156466
  • Language : En, Es, Fr & De
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An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers

The Enterprising Woman

The Enterprising Woman
A Book

by Mari Florence

  • Publisher : Hachette UK
  • Release : 2009-09-26
  • Pages : 336
  • ISBN : 0759524874
  • Language : En, Es, Fr & De
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By the year 2000, one half of all businesses in America will be owned by women. No matter how large or small the business, this book is an essential tool for those women. Organized by field, each chapter contains advice from experts, how-to information on the day-to-day running of a business, and inspirational profiles of such successful entrepreneurs as Judith Jamison, Kate Cheney Chappel, and Alice Waters.

The Fun of Being in A Start Up

The Fun of Being in A Start Up

by Umesh Santoshkumar ,Yashoda Rathod

  • Publisher : Educreation Publishing
  • Release : 2017-04-12
  • Pages : 224
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Fun of being in a Startup resonates with the thoughts of Dr. Kalam, "It's only when we are faced with failure do we realize that these resources were always there within us. I never thought I would be writing a book in the first place. I never should have but after reading "Whatever you think, think the opposite" by Paul Arden my plans were put to actions through "Start-up". It took me 7 years to bring my whole experience through this book which is the blood & sweat from yesteryears. This book can accompany anyone who wants to start-up at the various levels of their journey. The endless Entrepreneurial opportunities in India need Entrepreneurs more than the people wanting to be an Entrepreneur. If you received this book as a gift from your friends/relatives/colleagues I am sure they love you more than you can imagine, take out some time to thank them. Also, give someone an opportunity to thank you by passing on this book. But before that make sure you read this book good enough to accompany them in Startup journey, it's time to build a community of Unicorns! In hope that this book hits you with what you want right now because, it's the right time to start! Reasons to Start –up now are Free Internet, access to funding, more freedom & flexibility, more support for business than ever, more contribution to India's Economy, more impact on the society or community. "INDIA needs YOU, W

Women's Entrepreneurship and Microfinance

Women's Entrepreneurship and Microfinance
A Book

by Chiranjib Neogi,Amit Kumar Bhandari,Sudipto Ghosh

  • Publisher : Springer
  • Release : 2018-03-06
  • Pages : 210
  • ISBN : 9811042683
  • Language : En, Es, Fr & De
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This book offers a critical perspective on the issues related to women’s empowerment, microfinance, and entrepreneurship in India. Written by distinguishing experts in this field, this book highlights women’s empowerment, which is a process of entrusting power to an individual on the control over resources and decisions. However, these two factors are less effective in a society where religion and cultural dominance is high. The book sheds light on the social security measures undertaken by the government aiming to the right to work helped women who are bounded by social restrictions. Over time there is a shift in rural occupational structure towards non-farm activities, which is largely distress driven self-employment. Access to credit is a great source to provide self-employment that develops self-esteem among women and uplift their position. The book highlights the discrimination against women entrepreneurs in access to credit led to gender biased entrepreneurial society. Association with self-help groups (SHGs) has made women more socially empowered. SHG members help them to change their life in a positive manner through micro-entrepreneurial activities. The book has emphasized on the role of microfinance, which has served the poor to become financially self-reliant. It is observed that for second generation borrowers, the impact of microfinance seems to fizzle out, where MFIs who are gaining efficiency are diverting their objective of servicing poor, signalling a sign of mission drift.

Launching Successful Ventures

Launching Successful Ventures
A Book

by Michael W. Fountain,Thomas W. Zimmerer

  • Publisher : SAGE Publications
  • Release : 2018-10-24
  • Pages : 352
  • ISBN : 1506358918
  • Language : En, Es, Fr & De
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"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it." –W. Don Stull, Texas Tech University The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.