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Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
A Book

by Yanwu Yang,Feiyue Wang

  • Publisher : Elsevier
  • Release : 2013-11-23
  • Pages : 224
  • ISBN : 0124115047
  • Language : En, Es, Fr & De
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The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Game Theoretic Problems in Network Economics and Mechanism Design Solutions

Game Theoretic Problems in Network Economics and Mechanism Design Solutions
A Book

by Y. Narahari,Dinesh Garg,Ramasuri Narayanam,Hastagiri Prakash

  • Publisher : Springer Science & Business Media
  • Release : 2009-04-03
  • Pages : 274
  • ISBN : 1848009380
  • Language : En, Es, Fr & De
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This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.

Approximation, Randomization and Combinatorial Optimization. Algorithms and Techniques

Approximation, Randomization and Combinatorial Optimization. Algorithms and Techniques
11th International Workshop, APPROX 2008 and 12th International Workshop, RANDOM 2008, Boston, MA, USA, August 25-27, 2008

by Ashish Goel,Klaus Jansen,José Rolim,Ronitt Rubinfeld

  • Publisher : Springer Science & Business Media
  • Release : 2008-08-12
  • Pages : 604
  • ISBN : 3540853626
  • Language : En, Es, Fr & De
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This book constitutes the joint refereed proceedings of the 11th International Workshop on Approximation Algorithms for Combinatorial Optimization Problems, APPROX 2008 and the 12th International Workshop on Randomization and Computation, RANDOM 2008, held in Boston, MA, USA, in August 2008. The 20 revised full papers of the APPROX 2008 workshop were carefully reviewed and selected from 42 submissions and focus on algorithmic and complexity issues surrounding the development of efficient approximate solutions to computationally difficult problems. RANDOM 2008 is concerned with applications of randomness to computational and combinatorial problems and accounts for 27 revised full papers, also diligently reviewed and selected out of 52 workshop submissions.

Advanced Data Mining and Applications

Advanced Data Mining and Applications
13th International Conference, ADMA 2017, Singapore, November 5–6, 2017, Proceedings

by Gao Cong,Wen-Chih Peng,Wei Emma Zhang,Chengliang Li,Aixin Sun

  • Publisher : Springer
  • Release : 2017-10-30
  • Pages : 881
  • ISBN : 3319691791
  • Language : En, Es, Fr & De
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This book constitutes the refereed proceedings of the 13th International Conference on Advanced Data Mining and Applications, ADMA 2017, held in Singapore in November 2017. The 20 full and 38 short papers presented in this volume were carefully reviewed and selected from 118 submissions. The papers were organized in topical sections named: database and distributed machine learning; recommender system; social network and social media; machine learning; classification and clustering methods; behavior modeling and user profiling; bioinformatics and medical data analysis; spatio-temporal data; natural language processing and text mining; data mining applications; applications; and demos.

Information Technology in Environmental Engineering

Information Technology in Environmental Engineering
Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013)

by Burkhardt Funk,Peter Niemeyer,Jorge Marx Gómez

  • Publisher : Springer Science & Business Media
  • Release : 2013-09-14
  • Pages : 228
  • ISBN : 3642360114
  • Language : En, Es, Fr & De
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Information technologies have evolved to an enabling science for natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Computing plays a significant role in the every day practices of environmental engineers, natural scientists, economists, and social scientists. The complexity of natural phenomena requires interdisciplinary approaches, where computing science offers the infrastructure for environmental data collection and management, scientific simulations, decision support, documentation and reporting. Ecology, environmental engineering and natural resource management comprise an excellent real-world testbed for IT system demonstration, while presenting new challenges for computer science. Complexity, uncertainty and scaling issues of natural systems constitute a demanding application domain for modelling, simulation and scientific workflows, data management and reporting, decision support and intelligent systems, distributed computing environments, geographical information systems, heterogeneous systems integration, software engineering, accounting systems, control systems, as well as sustainable manufacturing and reverse logistics. This books offers a collection of papers presented at the 6th International Conference on Environmental Engineering, held in July 2013, in Lüneburg, Germany. Recent success stories in ecoinformatics, promising ideas and new challenges are discussed among computer scientists, environmental engineers, industrial engineers, economists and social scientists, demonstrating new paradigms for problem solving and decision making.

Encyclopedia of Algorithms

Encyclopedia of Algorithms
A Book

by Ming-Yang Kao

  • Publisher : Springer Science & Business Media
  • Release : 2008-08-06
  • Pages : 1166
  • ISBN : 0387307702
  • Language : En, Es, Fr & De
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One of Springer’s renowned Major Reference Works, this awesome achievement provides a comprehensive set of solutions to important algorithmic problems for students and researchers interested in quickly locating useful information. This first edition of the reference focuses on high-impact solutions from the most recent decade, while later editions will widen the scope of the work. All entries have been written by experts, while links to Internet sites that outline their research work are provided. The entries have all been peer-reviewed. This defining reference is published both in print and on line.

Algorithmic Game Theory

Algorithmic Game Theory
First International Symposium, SAGT 2008, Paderborn, Germany, April 30 - May 2, 2008, Proceedings

by Burkhard Monien,Ulf-Peter Schroeder

  • Publisher : Springer
  • Release : 2008-04-20
  • Pages : 363
  • ISBN : 3540793097
  • Language : En, Es, Fr & De
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This book constitutes the proceedings of the First International Symposium on Algorithmic Game Theory. It covers routing and scheduling, markets, mechanism design, a potpourri of games, solution concepts, and cost sharing.

Information Retrieval Technology

Information Retrieval Technology
8th Asia Information Retrieval Societies Conference, AIRS 2012, Tianjin, China, December 17-19, 2012, Proceedings

by Yuexian Hou,Jian-Yun Nie,Le Sun,Bo Wang,Peng Zhang

  • Publisher : Springer Science & Business Media
  • Release : 2012-12-06
  • Pages : 540
  • ISBN : 364235341X
  • Language : En, Es, Fr & De
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This book constitutes the refereed proceedings of the 8th Information Retrieval Societies Conference, AIRS 2012, held in Tianjin, China, in December 2012. The 22 full papers and 26 poster presentations included in this volume were carefully reviewed and selected from 77 submissions. They are organized in topical sections named: IR models; evaluation and user studies; NLP for IR; machine learning and data mining; social media; IR applications; multimedia IT and indexing; collaborative and federated search; and the poster session.

Algorithmic Aspects in Information and Management

Algorithmic Aspects in Information and Management
5th International Conference, AAIM 2009, San Francisco, CA, USA, June 15-17, 2009, Proceedings

by Andrew Goldberg,Yunhong Zhou

  • Publisher : Springer Science & Business Media
  • Release : 2009-05-25
  • Pages : 327
  • ISBN : 3642021573
  • Language : En, Es, Fr & De
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This book constitutes the proceedings of the 5th International Conference on Algorithmic Aspects in Information Management, AAIM 2009, held in San Francisco, CA, USA, in June 2009. The 25 papers presented together with the abstracts of two invited talks were carefully reviewed and selected for inclusion in this book. While the areas of information management and management science are full of algorithmic challenges, the proliferation of data (Internet, biology, finance etc) has called for the design of efficient and scalable algorithms and data structures for their management and processing. This conference is intended for original algorithmic research on immediate applications and/or fundamental problems pertinent to information management and management science, broadly construed. The conference aims at bringing together researchers in Computer Science, Operations Research, Economics, Game Theory, and related disciplines.

Channel Strategies and Marketing Mix in a Connected World

Channel Strategies and Marketing Mix in a Connected World
A Book

by Saibal Ray,Shuya Yin

  • Publisher : Springer Nature
  • Release : 2019-12-14
  • Pages : 282
  • ISBN : 3030317331
  • Language : En, Es, Fr & De
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This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Proceedings of the Twenty-third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference

Proceedings of the Twenty-third AAAI Conference on Artificial Intelligence and the Twentieth Innovative Applications of Artificial Intelligence Conference
13-17 July 2008, Chicago, Illinois

by American Association for Artificial Intelligence

  • Publisher : Unknown Publisher
  • Release : 2008
  • Pages : 1305
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Algorithms and Computation

Algorithms and Computation
24th International Symposium, ISAAC 2013, Hong Kong, China, December 16-18, 2013, Proceedings

by Leizhen Cai,Siu-Wing Cheng,Tak-Wah Lam

  • Publisher : Springer
  • Release : 2013-12-12
  • Pages : 747
  • ISBN : 364245030X
  • Language : En, Es, Fr & De
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This book constitutes the refereed proceedings of the 24th International Symposium on Algorithms and Computation, ISAAC 2013, held in Hong Kong, China in December 2013. The 67 revised full papers presented together with 2 invited talks were carefully reviewed and selected from 177 submissions for inclusion in the book. The focus of the volume in on the following topics: computation geometry, pattern matching, computational complexity, internet and social network algorithms, graph theory and algorithms, scheduling algorithms, fixed-parameter tractable algorithms, algorithms and data structures, algorithmic game theory, approximation algorithms and network algorithms.

Harnessing the Power of Social Media and Web Analytics

Harnessing the Power of Social Media and Web Analytics
A Book

by Ayanso, Anteneh

  • Publisher : IGI Global
  • Release : 2014-02-28
  • Pages : 305
  • ISBN : 1466651954
  • Language : En, Es, Fr & De
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Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

INFORMS Conference Program

INFORMS Conference Program
A Book

by Institute for Operations Research and the Management Sciences. National Meeting

  • Publisher : Unknown Publisher
  • Release : 2009
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Advanced Topics in Information Retrieval

Advanced Topics in Information Retrieval
A Book

by Massimo Melucci,Ricardo Baeza-Yates

  • Publisher : Springer Science & Business Media
  • Release : 2011-06-10
  • Pages : 276
  • ISBN : 3642209467
  • Language : En, Es, Fr & De
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Information retrieval is the science concerned with the effective and efficient retrieval of documents starting from their semantic content. It is employed to fulfill some information need from a large number of digital documents. Given the ever-growing amount of documents available and the heterogeneous data structures used for storage, information retrieval has recently faced and tackled novel applications. In this book, Melucci and Baeza-Yates present a wide-spectrum illustration of recent research results in advanced areas related to information retrieval. Readers will find chapters on e.g. aggregated search, digital advertising, digital libraries, discovery of spam and opinions, information retrieval in context, multimedia resource discovery, quantum mechanics applied to information retrieval, scalability challenges in web search engines, and interactive information retrieval evaluation. All chapters are written by well-known researchers, are completely self-contained and comprehensive, and are complemented by an integrated bibliography and subject index. With this selection, the editors provide the most up-to-date survey of topics usually not addressed in depth in traditional (text)books on information retrieval. The presentation is intended for a wide audience of people interested in information retrieval: undergraduate and graduate students, post-doctoral researchers, lecturers, and industrial researchers.

Examine Two Recommendation and Optimization Problems in Online Advertising

Examine Two Recommendation and Optimization Problems in Online Advertising
A Book

by Jinlin Wang

  • Publisher : Unknown Publisher
  • Release : 2010
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This dissertation examines two recommendation and optimization issues in online advertising. One is to optimize the search engine revenue with the presence of advertiser daily budget constraints. A solution framework that combines a novel linear programming formulation and a method to generate serving plans is designed to achieve the optimal search engine revenue. The ad ranking and pricing auction mechanism suggested by the solution framework is different from the generalized second price auction mechanism. The computational results show a significant improvement of revenue over a greedy algorithm allocating to a query all campaigns that have remaining budget following the second price auction mechanism. Decomposition of the large search engine problem into smaller submarkets and the method of handling tail terms make the method practical both in terms of problem size and the solution speed. The second problem this dissertation examines is to recommend the best performing online publishers' display ad inventory for a request for quota (RFQ) from an advertiser. A system architecture is designed and includes the major components of historical online campaign booking and performance data, inventory availability and performance prediction, a pricing engine, a recommendation engine, and an inventory mix optimization engine. Detailed description of applying natural language processing algorithm Probabilistic Latent Semantic Indexing method (PLSI) to â€bag of words†representation of campaigns are provided. A linear programming model is designed to find the best inventory mix to optimize campaign objective while satisfying business constraints.

Impacts of Online Advertising on Business Performance

Impacts of Online Advertising on Business Performance
A Book

by Semerádová, Tereza,Weinlich, Petr

  • Publisher : IGI Global
  • Release : 2019-11-22
  • Pages : 262
  • ISBN : 1799816206
  • Language : En, Es, Fr & De
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Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Handbook of Research on Nature-Inspired Computing for Economics and Management

Handbook of Research on Nature-Inspired Computing for Economics and Management
A Book

by Rennard, Jean-Philippe

  • Publisher : IGI Global
  • Release : 2006-09-30
  • Pages : 1066
  • ISBN : 1591409853
  • Language : En, Es, Fr & De
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"This book provides applications of nature inspired computing for economic theory and practice, finance and stock-market, manufacturing systems, marketing, e-commerce, e-auctions, multi-agent systems and bottom-up simulations for social sciences and operations management"--Provided by publisher.

Iterative Methods in Combinatorial Optimization

Iterative Methods in Combinatorial Optimization
A Book

by Lap Chi Lau,R. Ravi,Mohit Singh

  • Publisher : Cambridge University Press
  • Release : 2011-04-18
  • Pages : 129
  • ISBN : 1139499394
  • Language : En, Es, Fr & De
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With the advent of approximation algorithms for NP-hard combinatorial optimization problems, several techniques from exact optimization such as the primal-dual method have proven their staying power and versatility. This book describes a simple and powerful method that is iterative in essence and similarly useful in a variety of settings for exact and approximate optimization. The authors highlight the commonality and uses of this method to prove a variety of classical polyhedral results on matchings, trees, matroids and flows. The presentation style is elementary enough to be accessible to anyone with exposure to basic linear algebra and graph theory, making the book suitable for introductory courses in combinatorial optimization at the upper undergraduate and beginning graduate levels. Discussions of advanced applications illustrate their potential for future application in research in approximation algorithms.

Electronic Commerce

Electronic Commerce
Second International Workshop, WELCOM 2001 Heidelberg, Germany, November 16-17, 2001. Proceedings

by Ludger Fiege,Gero Mühl,Uwe Wilhelm

  • Publisher : Springer
  • Release : 2003-06-30
  • Pages : 238
  • ISBN : 3540455981
  • Language : En, Es, Fr & De
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This book constitutes the refereed proceedings of the Second International Workshop on Electronic Commerce, WELCOM 2001, held in Heidelberg, Germany in November 2001. The 17 revised full papers presented together with two invited contributions were carefully reviewed and selected from 34 submissions. The papers are organized in topical sections on trade and markets, security and trust, auctions, profiling, and business interaction.