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Confessions of an Advertising Man

Confessions of an Advertising Man
A Book

by David Ogilvy,Sir Alan Parker

  • Publisher : Southbank Pub
  • Release : 2011
  • Pages : 190
  • ISBN : 9781904915379
  • Language : En, Es, Fr & De
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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Confessions of an Advertising Man
A Book

by David Ogilvy

  • Publisher : Unknown Publisher
  • Release : 2002
  • Pages : 172
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Confessions of an Advertising Man

Confessions of an Advertising Man
The All-time Best Seller about Advertising

by David Ogilvy

  • Publisher : Unknown Publisher
  • Release : 1987-01-01
  • Pages : 190
  • ISBN : 9780330299565
  • Language : En, Es, Fr & De
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Summary

Summary
Confessions of an Advertising Man by David Ogilvy

by Chase Adams

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2018-07-31
  • Pages : 28
  • ISBN : 9781723495021
  • Language : En, Es, Fr & De
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Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

Ogilvy on Advertising

Ogilvy on Advertising
A Book

by David Ogilvy

  • Publisher : Vintage
  • Release : 2013-09-11
  • Pages : 224
  • ISBN : 0804170053
  • Language : En, Es, Fr & De
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Personal Confessions of an Advertising Man

Personal Confessions of an Advertising Man
A Book

by Luis Bassat

  • Publisher : Unknown Publisher
  • Release : 2009
  • Pages : 246
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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An Autobiography

An Autobiography
A Book

by David Ogilvy

  • Publisher : John Wiley & Sons
  • Release : 1997-02-13
  • Pages : 208
  • ISBN : 9780471180029
  • Language : En, Es, Fr & De
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A unique personality . . . "Ogilvy, the creative force of modern advertising." --The New YorkTimes "Ogilvy's sharp, iconoclastic personality has illuminated theindustry like no other ad man's." --Adweek. . an acclaimed author. Praise for Confessions of an Advertising Man by David Ogilvy "A writing style that snaps, crackles, and pops on every page."--The Wall Street Journal. "An entertaining and literate book that can serve as a valuableprimer on advertising for any businessman or investor."--Forbes. "I remembered how my grandfather had failed as a farmer and becomea successful businessman. Why not follow in his footsteps? Why notstart an advertising agency? I was thirty-eight. . . .nocredentials, no clients, and only $6,000 in the bank." Whatever David Ogilvy may have lacked in money and credentials, hemore than made up for with intelligence, talent, and ingenuity. Hebecame the quintessential ad man, a revolutionary whose impact onhis profession still reverberates today. His brilliant campaignswent beyond successful advertising, giving rise to such pop cultureicons as the famous Hathaway shirt man with his trademark blackeyepatch. His client list runs the gamut from Rolls Royce to SearsRoebuck, Campbell's Soup to Merrill Lynch, IBM to the governmentsof Britain, France, and the United States. How did a young man who had known poverty as a child in England,worked as a cook in Paris, and once sold stoves to nuns in Scotlandclimb to the pinnacle of the fast-paced, fiercely competitive worldof advertising? Long before storming Madison Avenue, David Ogilvy'slife had already had its share of colorful experiences andadventure. Now, this updated edition of David Ogilvy'sautobiography presents his extraordinary life story and its manyfascinating twists and turns. Born in 1911, David Ogilvy spent his first years in Surrey (BeatrixPotter's uncle lived next door, and his niece was a frequentvisitor). His father was a classical scholar who had played rugbyfor Cambridge. "My father . . . did his best to make me as strongand brainy as himself. When I was six, he required that I shoulddrink a tumbler of raw blood every day. When that brought noresult, he tried beer. To strengthen my mental faculties, heordered that I should eat calves' brains three times a week. Blood,brains, and beer: a noble experiment." Before marrying, his motherhad been a medical student. When World War I brought economic disaster to the family, they wereforced to move in with relatives in London. Scholarships toboarding school and Oxford followed, and then, fleeing academia,Ogilvy set out on the at times surprising, at times rocky road toworldwide recognition and success. His remarkable journey wouldlead the ambitious young man to America where, with George Gallup,he ran a polling service for the likes of Darryl Zanuck and DavidO. Selznick in Hollywood; to Pennsylvania, where he became enamoredwith the Amish farming community; and back to England to work forBritish Intelligence with Sir William Stephenson. Along the way,with the help of his brother, David Ogilvy secured a job withMather and Crowther, a London advertising agency. The rest ishistory. An innovative businessman, a great raconteur, a genuine legend inhis own lifetime, David Ogilvy is one of a kind. So is hisautobiography.

Advertising Strategy

Advertising Strategy
Creative Tactics From the Outside/In

by Tom Altstiel,Jean Grow

  • Publisher : SAGE
  • Release : 2006
  • Pages : 389
  • ISBN : 9781412917964
  • Language : En, Es, Fr & De
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Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. This text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic perspectives through their own personal experience as an actively teaching professor at one of the top advertising programs in the country and a working creative director and agency principal.

Advertising to Baby Boomers

Advertising to Baby Boomers
A Book

by Chuck Nyren

  • Publisher : Paramount Market Publishing
  • Release : 2005
  • Pages : 135
  • ISBN : 9780976697312
  • Language : En, Es, Fr & De
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Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.

Web 2.0: A Strategy Guide

Web 2.0: A Strategy Guide
Business thinking and strategies behind successful Web 2.0 implementations.

by Amy Shuen

  • Publisher : "O'Reilly Media, Inc."
  • Release : 2008-04-23
  • Pages : 272
  • ISBN : 9780596553753
  • Language : En, Es, Fr & De
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

When Ads Work

When Ads Work
New Proof That Advertising Triggers Sales

by David M Jones

  • Publisher : Routledge
  • Release : 2015-03-26
  • Pages : 232
  • ISBN : 1317452119
  • Language : En, Es, Fr & De
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The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

The Social Impact of Advertising

The Social Impact of Advertising
Confessions of an (Ex-)Advertising Man

by Tony Kelso

  • Publisher : Rowman & Littlefield
  • Release : 2018-09-14
  • Pages : 312
  • ISBN : 1538101157
  • Language : En, Es, Fr & De
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Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Fables, Fashions, and Facts About Advertising

Fables, Fashions, and Facts About Advertising
A Study of 28 Enduring Myths

by John Philip Jones

  • Publisher : SAGE
  • Release : 2003-11-20
  • Pages : 328
  • ISBN : 1452236836
  • Language : En, Es, Fr & De
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John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

When Ads Work

When Ads Work
New Proof That Advertising Triggers Sales

by John Philip Jones

  • Publisher : M.E. Sharpe
  • Release : 2006-10-12
  • Pages : 129
  • ISBN : 9780765636300
  • Language : En, Es, Fr & De
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The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Advertising and Consumer Society

Advertising and Consumer Society
A Critical Introduction

by Nicholas Holm

  • Publisher : Macmillan International Higher Education
  • Release : 2016-10-28
  • Pages : 240
  • ISBN : 1137471751
  • Language : En, Es, Fr & De
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An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Advertising and Anthropology

Advertising and Anthropology
Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt,Robert J. Morais

  • Publisher : Routledge
  • Release : 2020-05-14
  • Pages : 200
  • ISBN : 100018949X
  • Language : En, Es, Fr & De
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Phishing for Phools

Phishing for Phools
The Economics of Manipulation and Deception

by George A. Akerlof,Robert J. Shiller

  • Publisher : Princeton University Press
  • Release : 2015-09-22
  • Pages : 288
  • ISBN : 1400873266
  • Language : En, Es, Fr & De
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Why the free-market system encourages so much trickery even as it creates so much good Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools." Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous. Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

American Automobile Advertising, 1930Ð1980

American Automobile Advertising, 1930Ð1980
An Illustrated History

by Heon Stevenson

  • Publisher : McFarland
  • Release : 2008-09-10
  • Pages : 294
  • ISBN : 0786452315
  • Language : En, Es, Fr & De
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This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the “Big Three” automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Advertising Organizations and Publications

Advertising Organizations and Publications
A Book

by John Philip Jones

  • Publisher : SAGE
  • Release : 2000-02-25
  • Pages : 346
  • ISBN : 0761912371
  • Language : En, Es, Fr & De
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John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
A Book

by John McDonough,Karen Egolf

  • Publisher : Routledge
  • Release : 2015-06-18
  • Pages : 2000
  • ISBN : 1135949069
  • Language : En, Es, Fr & De
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.