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Designing for Growth

Designing for Growth
A Design Thinking Tool Kit for Managers

by Jeanne Liedtka,Tim Ogilvie

  • Publisher : Columbia University Press
  • Release : 2011
  • Pages : 227
  • ISBN : 0231158386
  • Language : En, Es, Fr & De
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Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of problems and become a core component of successful business practice.

The Designing for Growth Field Book

The Designing for Growth Field Book
A Step-by-Step Project Guide

by Jeanne Liedtka,Tim Ogilvie

  • Publisher : Columbia University Press
  • Release : 2019-04-30
  • Pages : 329
  • ISBN : 0231547544
  • Language : En, Es, Fr & De
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Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.

The Designing for Growth Field Book

The Designing for Growth Field Book
A Step-by-Step Project Guide

by Jeanne Liedtka,Tim Ogilvie

  • Publisher : Columbia University Press
  • Release : 2014-01-14
  • Pages : 128
  • ISBN : 0231537085
  • Language : En, Es, Fr & De
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In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

Solving Problems with Design Thinking

Solving Problems with Design Thinking
Ten Stories of What Works

by Jeanne Liedtka,Andrew King,Kevin Bennett

  • Publisher : Columbia University Press
  • Release : 2013-09-03
  • Pages : 240
  • ISBN : 0231163568
  • Language : En, Es, Fr & De
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark’s The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers.

Designing for Growth

Designing for Growth
Report to the Colorado General Assembly

by Colorado. General Assembly. Legislative Council

  • Publisher :
  • Release : 1972
  • Pages : 58
  • ISBN :
  • Language : En, Es, Fr & De
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Designing for Behavior Change

Designing for Behavior Change
Applying Psychology and Behavioral Economics

by Stephen Wendel

  • Publisher : "O'Reilly Media, Inc."
  • Release : 2013-11-05
  • Pages : 394
  • ISBN : 1449367984
  • Language : En, Es, Fr & De
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A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Solving Problems with Design Thinking

Solving Problems with Design Thinking
Ten Stories of What Works

by Jeanne Liedtka,Andrew King,Kevin Bennett

  • Publisher : Columbia University Press
  • Release : 2013-09-03
  • Pages : 232
  • ISBN : 0231536054
  • Language : En, Es, Fr & De
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

Designing for Autism Spectrum Disorders

Designing for Autism Spectrum Disorders

by Kristi Gaines,Angela Bourne,Michelle Pearson,Mesha Kleibrink

  • Publisher : Routledge
  • Release : 2016-05-20
  • Pages : 232
  • ISBN : 1317932021
  • Language : En, Es, Fr & De
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Winner of the 2017 IDEC Book Award, 2017 EDRA Great Places Award (Book Category), 2017 American Society of Interior Designers Joel Polsky Prize and the 2016 International Interior Design Association TXOK Research Award Designing for Autism Spectrum Disorders explains the influence of the natural and man-made environment on individuals with autism spectrum disorders (ASD) and other forms of intellectual/developmental disabilities (IDD). Drawing on the latest research in the fields of environmental psychology and education, the authors show you how architecture and interior spaces can positively influence individuals with neurodiversities by modifying factors such as color, lighting, space organization, textures, acoustics, and ventilation. Now you can design homes, therapeutic environments, work environments, and outdoor spaces to encourage growth and learning for the projected 500,000 children with ASD (in the United States alone) who are expected to reach adulthood by 2024. Topics discussed include: -Environmental design theories -Symptoms of ASD -Sensory processing deficits -Design needs of individuals on the spectrum at all ages -Design methods and solutions for spaces, including residential, learning, work, and therapeutic environments encompassing a wide range of budgets -Designing for self-actualization, well-being, and a high quality of life for the duration of an individual's life -Avenues for healthy living and aging in place -Biophilic design -Environmental impact on well-being -Strategies to promote active living as an integral part of the welfare focus.

Design Thinking for Entrepreneurs and Small Businesses

Design Thinking for Entrepreneurs and Small Businesses
Putting the Power of Design to Work

by Beverly Rudkin Ingle

  • Publisher : Apress
  • Release : 2014-01-09
  • Pages : 172
  • ISBN : 143026182X
  • Language : En, Es, Fr & De
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Having met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results—something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. —Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own—and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities—you'll be doing it. Best, it’ll show up in the top and bottom lines.

Designing Your Life

Designing Your Life
How to Build a Well-Lived, Joyful Life

by Bill Burnett,Dave Evans

  • Publisher : Knopf
  • Release : 2016-09-20
  • Pages : 272
  • ISBN : 110187533X
  • Language : En, Es, Fr & De
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#1 New York Times Bestseller At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise. "Designing Your Life walks readers through the process of building a satisfying, meaningful life by approaching the challenge the way a designer would. Experimentation. Wayfinding. Prototyping. Constant iteration. You should read the book. Everyone else will." —Daniel Pink, bestselling author of Drive “This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love.” —David Kelley, Founder of IDEO “An empowering book based on their popular class of the same name at Stanford University . . . Perhaps the book’s most important lesson is that the only failure is settling for a life that makes one unhappy. With useful fact-finding exercises, an empathetic tone, and sensible advice, this book will easily earn a place among career-finding classics.” —Publishers Weekly From the Hardcover edition.

Designing for the Circular Economy

Designing for the Circular Economy

by Martin Charter

  • Publisher : Routledge
  • Release : 2018-08-06
  • Pages : 396
  • ISBN : 1351623907
  • Language : En, Es, Fr & De
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The circular economy describes a world in which reuse through repair, reconditioning and refurbishment is the prevailing social and economic model. The business opportunities are huge but developing product and service offerings and achieving competitive advantage means rethinking your business model from early creativity and design processes, through marketing and communication to pricing and supply. Designing for the Circular Economy highlights and explores ‘state of the art’ research and industrial practice, highlighting CE as a source of: new business opportunities; radical business change; disruptive innovation; social change; and new consumer attitudes. The thirty-four chapters provide a comprehensive overview of issues related to product circularity from policy through to design and development. Chapters are designed to be easy to digest and include numerous examples. An important feature of the book is the case studies section that covers a diverse range of topics related to CE, business models and design and development in sectors ranging from construction to retail, clothing, technology and manufacturing. Designing for the Circular Economy will inform and educate any companies seeking to move their business models towards these emerging models of sustainability; organizations already working in the circular economy can benchmark their current activities and draw inspiration from new applications and an understanding of the changing social and political context. This book will appeal to both academia and business with an interest in CE issues related to products, innovation and new business models.

Designing for People

Designing for People

by Henry Dreyfuss

  • Publisher :
  • Release : 1955
  • Pages : 240
  • ISBN :
  • Language : En, Es, Fr & De
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The Catalyst

The Catalyst
How You Can Become an Extraordinary Growth Leader

by Jeanne Liedtka,Robert Rosen,Robert Wiltbank

  • Publisher : Crown Business
  • Release : 2009-03-24
  • Pages : 272
  • ISBN : 030745228X
  • Language : En, Es, Fr & De
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How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses. From the Hardcover edition.

Managing as Designing

Managing as Designing

by N.A

  • Publisher : Stanford University Press
  • Release : 2004
  • Pages : 298
  • ISBN : 0804767432
  • Language : En, Es, Fr & De
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The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.

Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation
What They Can't Teach You at Business or Design School

by Idris Mootee

  • Publisher : John Wiley & Sons
  • Release : 2013-08-21
  • Pages : 224
  • ISBN : 1118748689
  • Language : En, Es, Fr & De
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A comprehensive playbook for applied design thinking inbusiness and management, complete with concepts andtoolkits As many companies have lost confidence in the traditional waysof running a business, design thinking has entered the mix.Design Thinking for Strategic Innovation presents aframework for design thinking that is relevant to businessmanagement, marketing, and design strategies and also provides atoolkit to apply concepts for immediate use in everyday work. Itexplains how design thinking can bring about creative solutions tosolve complex business problems. Organized into five sections, thisbook provides an introduction to the values and applications ofdesign thinking, explains design thinking approaches for eight keychallenges that most businesses face, and offers an applicationframework for these business challenges through exercises,activities, and resources. An essential guide for any business seeking to use designthinking as a problem-solving tool as well as a business method totransform companies and cultures The framework is based on work developed by the author for anexecutive program in Design Thinking taught in Harvard GraduateSchool of Design Author Idris Mootee is a management guru and a leading experton applied design thinking Revolutionize your approach to solving your business's greatestchallenges through the power of Design Thinking for StrategicInnovation.

Designing for Hope

Designing for Hope
Pathways to Regenerative Sustainability

by Dominique Hes,Chrisna du Plessis

  • Publisher : Routledge
  • Release : 2014-10-17
  • Pages : 252
  • ISBN : 1317626974
  • Language : En, Es, Fr & De
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A forward looking book on sustainable design that describes problems and then, by providing a different way to conceptualise design and development, leads on to examples of regenerative solutions. Its aim is to move the discussion away from doing less, but still detracting from our ecological capital, to positively contributing and adding to this capital. This book offers a hopeful response to the often frightening changes and challenges we face; arguing that we can actively create a positive and abundant future through mindful, contributive engagement that is rooted in a living systems based worldview. Concepts and practices such as Regenerative Development, Biophilic Design, Biomimicry, Permaculture and Positive Development are explored through interviews and case studies from the built environment to try and answer questions such as: ‘How can projects focus on creating a positive ecological footprint and contribute to community?’; How can we as practitioners restore and enrich the relationships in our projects?; and ‘How does design focus hope and create a positive legacy?’

Designing for Sustainability

Designing for Sustainability
A Guide to Building Greener Digital Products and Services

by Tim Frick

  • Publisher : "O'Reilly Media, Inc."
  • Release : 2016-08-23
  • Pages : 370
  • ISBN : 1491935723
  • Language : En, Es, Fr & De
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Pixels use electricity, and a lot of it. If the Internet were a country, it would be the sixth largest in terms of electricity use. That’s because today’s average web page has surpassed two megabytes in size, leading to slow load times, frustrated users, and a lot of wasted energy. With this practical guide, your web design team will learn how to apply sustainability principles for creating speedy, user-friendly, and energy-efficient digital products and services. Author Tim Frick introduces a web design framework that focuses on four key areas where these principles can make a difference: content strategy, performance optimization, design and user experience, and green hosting. You’ll discover how to provide users with a streamlined experience, while reducing the environmental impact of your products and services. Learn why 90% of the data that ever existed was created in the last year Use sustainability principles to innovate, reduce waste, and function more efficiently Explore green hosting, sustainable business practices, and lean/agile workflows Put the right things in front of users at precisely the moment they need them—and nothing more Increase site search engine visibility, streamline user experience, and make streaming video more efficient Use Action Items to explore concepts outlined in each chapter

Designing for Kids

Designing for Kids
Creating for Playing, Learning, and Growing

by Krystina Castella

  • Publisher : Routledge
  • Release : 2018-11-08
  • Pages : 466
  • ISBN : 1351968866
  • Language : En, Es, Fr & De
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Designers, especially design students, rarely have access to children or their worlds when creating products, images, experiences and environments for them. Therefore, fine distinctions between age transitions and the day-to-day experiences of children are often overlooked. Designing for Kids brings together all a designer needs to know about developmental stages, play patterns, age transitions, playtesting, safety standards, materials and the daily lives of kids, providing a primer on the differences in designing for kids versus designing for adults. Research and interviews with designers, social scientists and industry experts are included, highlighting theories and terms used in the fields of design, developmental psychology, sociology, cultural anthropology and education. This textbook includes more than 150 color images, helpful discussion questions and clearly formatted chapters, making it relevant to a wide range of readers. It is a useful tool for students in industrial design, interaction design, environmental design and graphic design with children as the main audience for their creations.

Change by Design

Change by Design
How Design Thinking Transforms Organizations and Inspires Innovation

by Tim Brown

  • Publisher : Harper Collins
  • Release : 2009-09-29
  • Pages : 272
  • ISBN : 0061937746
  • Language : En, Es, Fr & De
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In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Designing Dynamic Organizations

Designing Dynamic Organizations
A Hands-on Guide for Leaders at All Levels

by Jay Galbraith,Diane Downey,Amy Kates

  • Publisher : AMACOM
  • Release : 2001-12-17
  • Pages : 272
  • ISBN : 0814426476
  • Language : En, Es, Fr & De
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Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? Every executive grapples with problems of restructuring--and most need hands-on guidance to solve them. This eye-opening book shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions: * Should we restructure to meet our strategic goals? * What are the best structural options to achieve our success? * What lateral processes are necessary to support the new structure? * How do we staff the restructured organization to optimize results? Based on Galbraith's world-renowned approach, this guide includes examples and worksheets that pilot readers through the essential steps of organizational design.