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Designing with Type

Designing with Type
The Essential Guide to Typography

by James Craig,Irene Korol Scala,William Bevington

  • Publisher : Watson-Guptill
  • Release : 2006
  • Pages : 175
  • ISBN : 0823014134
  • Language : En, Es, Fr & De
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"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Designing Type

Designing Type
A Book

by Karen Cheng

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 231
  • ISBN : 9780300111507
  • Language : En, Es, Fr & De
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An indispensable new guide for developing and designing typefaces One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

Designing Type

Designing Type
Second Edition

by Karen Cheng

  • Publisher : Yale University Press
  • Release : 2020-10-20
  • Pages : 248
  • ISBN : 0300259530
  • Language : En, Es, Fr & De
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The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Designing with Type, 5th Edition

Designing with Type, 5th Edition
The Essential Guide to Typography

by James Craig,Irene Korol Scala

  • Publisher : Watson-Guptill
  • Release : 2012-05-16
  • Pages : 176
  • ISBN : 0823085600
  • Language : En, Es, Fr & De
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing with Type

Designing with Type
A Basic Course in Typography

by James Craig

  • Publisher : Watson-Guptill
  • Release : 1999-03-01
  • Pages : 176
  • ISBN : 9780823013470
  • Language : En, Es, Fr & De
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing with Type

Designing with Type
A Basic Course in Typography

by James Craig

  • Publisher : Watson-Guptill Publications
  • Release : 1971
  • Pages : 175
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

The Complete Typographer

The Complete Typographer
A Manual for Designing with Type

by Will Hill

  • Publisher : Prentice Hall
  • Release : 2005
  • Pages : 192
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

Design with Type

Design with Type
A Book

by Carl Dair

  • Publisher : University of Toronto Press
  • Release : 1952
  • Pages : 162
  • ISBN : 0802065198
  • Language : En, Es, Fr & De
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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders

  • Publisher : John Wiley & Sons
  • Release : 2014-09-29
  • Pages : 352
  • ISBN : 1118715764
  • Language : En, Es, Fr & De
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"Provides a comprehensive overview of every aspect of designing with type"--

Typography Essentials Revised and Updated

Typography Essentials Revised and Updated
100 Design Principles for Working with Type

by Ina Saltz

  • Publisher : Rockport Publishers
  • Release : 2019-01-08
  • Pages : 208
  • ISBN : 1631596470
  • Language : En, Es, Fr & De
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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Type & Color

Type & Color
How to Design and Use Multicolored Typefaces

by Mark van Wageningen

  • Publisher : Chronicle Books
  • Release : 2019-12-24
  • Pages : 176
  • ISBN : 1616898828
  • Language : En, Es, Fr & De
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To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

The Complete Typographer

The Complete Typographer
A Manual for Designing with Type

by Christopher Perfect,Jeremy Austen

  • Publisher : Prentice Hall
  • Release : 1992
  • Pages : 223
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This 4-color guide to typography covers the history and development from its manufacturer from handcraft methods, cold metal and modern electronic photo composition including desk top publishing.

Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day

  • Publisher : John Wiley & Sons
  • Release : 2018-02-13
  • Pages : 360
  • ISBN : 1119312566
  • Language : En, Es, Fr & De
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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Exploring Typography

Exploring Typography
A Book

by Tova Rabinowitz

  • Publisher : Cengage Learning
  • Release : 2015-01-01
  • Pages : 480
  • ISBN : 1305464818
  • Language : En, Es, Fr & De
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Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

An A-Z of Type Designers

An A-Z of Type Designers
A Book

by Neil Macmillan

  • Publisher : Laurence King Publishing
  • Release : 2006
  • Pages : 200
  • ISBN : 1856693953
  • Language : En, Es, Fr & De
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This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design.

Letterforms

Letterforms
Typeface Design from Past to Future

by Timothy Samara

  • Publisher : Rockport Publishers
  • Release : 2018-07-03
  • Pages : 224
  • ISBN : 1631594745
  • Language : En, Es, Fr & De
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Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.

Typography 34

Typography 34
A Book

by Type Directors Club

  • Publisher : Harper Collins
  • Release : 2014-03-25
  • Pages : 368
  • ISBN : 0062283391
  • Language : En, Es, Fr & De
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For over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 34 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2012. Selected from approximately 2300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence and innovation in the use of type design, representing a wide range of categories including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters. Typography 34 is designed by Chip Kidd.

DESIGNING FONTS

DESIGNING FONTS
An Introduction to Professional Type Design

by CHRIS. RAUSCH CAMPE (ULRIKE.)

  • Publisher : Unknown Publisher
  • Release : 2020
  • Pages : 329
  • ISBN : 9780500241554
  • Language : En, Es, Fr & De
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Type & Typography

Type & Typography
A Book

by Phil Baines,Andrew Haslam

  • Publisher : Laurence King Publishing
  • Release : 2005
  • Pages : 224
  • ISBN : 9781856694377
  • Language : En, Es, Fr & De
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Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

The Anatomy of Type

The Anatomy of Type
A Graphic Guide to 100 Typefaces

by Stephen Coles,Tony Seddon

  • Publisher : Harper Design
  • Release : 2012-11-06
  • Pages : 256
  • ISBN : 9780062203120
  • Language : En, Es, Fr & De
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A visual treat for anyone who loves fonts and typographic design. The Anatomy of Type explores one hundred traditional and modern typefaces in loving detail, with a full spread devoted to each entry. The full character set from each typeface is shown, and the best letters for identification are enlarged and annotated, revealing key features, anatomical details, and the finer, often-overlooked elements of type design. Containing in-depth information on everything from the designer and foundry, the year of release, and the different weights and styles available, The Anatomy of Type is more than a reference guide to the intricacies of typeface design. It is a visual send-up of some of the world's most beloved typefaces, whimsically displayed in vibrant color.