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Designing with Type

Designing with Type
The Essential Guide to Typography

by James Craig,Irene Korol Scala,William Bevington

  • Publisher : Watson-Guptill
  • Release : 2006
  • Pages : 175
  • ISBN : 0823014134
  • Language : En, Es, Fr & De
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"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Designing with Type, 5th Edition

Designing with Type, 5th Edition
The Essential Guide to Typography

by James Craig,Irene Korol Scala

  • Publisher : Watson-Guptill
  • Release : 2012-05-16
  • Pages : 176
  • ISBN : 0823085600
  • Language : En, Es, Fr & De
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing with Type

Designing with Type
A Basic Course in Typography

by James Craig

  • Publisher : Watson-Guptill
  • Release : 1999-03-01
  • Pages : 176
  • ISBN : 9780823013470
  • Language : En, Es, Fr & De
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing Type

Designing Type
Second Edition

by Karen Cheng

  • Publisher : Yale University Press
  • Release : 2020-10-20
  • Pages : 248
  • ISBN : 0300259530
  • Language : En, Es, Fr & De
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The now-classic introduction to designing typography, handsomely redesigned and updated for the digital ageIn this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age.Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Typography Essentials Revised and Updated

Typography Essentials Revised and Updated
100 Design Principles for Working with Type

by Ina Saltz

  • Publisher : Rockport Publishers
  • Release : 2019-01-08
  • Pages : 208
  • ISBN : 1631596470
  • Language : En, Es, Fr & De
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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Designing Type

Designing Type
A Book

by Karen Cheng

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 231
  • ISBN : 9780300111507
  • Language : En, Es, Fr & De
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An indispensable new guide for developing and designing typefaces One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

The Complete Typographer

The Complete Typographer
A Manual for Designing with Type

by Will Hill

  • Publisher : Prentice Hall
  • Release : 2005
  • Pages : 192
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders

  • Publisher : John Wiley & Sons
  • Release : 2014-09-29
  • Pages : 352
  • ISBN : 1118715764
  • Language : En, Es, Fr & De
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"Provides a comprehensive overview of every aspect of designing with type"--

Design with Type

Design with Type
A Book

by Carl Dair

  • Publisher : University of Toronto Press
  • Release : 1952
  • Pages : 162
  • ISBN : 0802065198
  • Language : En, Es, Fr & De
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Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

Type and Color

Type and Color
How to Design and Use Multicolored Typefaces

by Mark van Wageningen

  • Publisher : Princeton Architectural Press
  • Release : 2019-10-15
  • Pages : 176
  • ISBN : 9781616898465
  • Language : En, Es, Fr & De
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To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

Lettering & Type: Creating Letters and Designing Typefaces

Lettering & Type: Creating Letters and Designing Typefaces
A Book

by Bruce Willen,Nolen Strals

  • Publisher : Princeton Architectural Press
  • Release : 2009-09-23
  • Pages : 129
  • ISBN : 9781568987651
  • Language : En, Es, Fr & De
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A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day

  • Publisher : John Wiley & Sons
  • Release : 2018-02-13
  • Pages : 360
  • ISBN : 1119312566
  • Language : En, Es, Fr & De
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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

The Complete Typographer

The Complete Typographer
A Manual for Designing with Type

by Christopher Perfect

  • Publisher : Unknown Publisher
  • Release : 1992
  • Pages : 223
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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A well-illustrated survey of type, including its history and that of various processes, a visual directory of typefaces, and also some practical advice and guidance for users. There is an examination of electronic typesetting and the impact of desk-top publishing on an expanded market-place.

Exploring Typography

Exploring Typography
A Book

by Tova Rabinowitz

  • Publisher : Cengage Learning
  • Release : 2015-01-01
  • Pages : 480
  • ISBN : 1305464818
  • Language : En, Es, Fr & De
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Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

A Typographic Workbook

A Typographic Workbook
A Primer to History, Techniques, and Artistry

by Kate Clair,Cynthia Busic-Snyder

  • Publisher : John Wiley & Sons
  • Release : 2012-06-20
  • Pages : 400
  • ISBN : 1118399889
  • Language : En, Es, Fr & De
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Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

DESIGNING FONTS

DESIGNING FONTS
An Introduction to Professional Type Design

by CHRIS. RAUSCH CAMPE (ULRIKE.)

  • Publisher : Unknown Publisher
  • Release : 2020
  • Pages : 329
  • ISBN : 9780500241554
  • Language : En, Es, Fr & De
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Lessons in Typography

Lessons in Typography
Must-know typographic principles presented through lessons, exercises, and examples

by Jim Krause

  • Publisher : New Riders
  • Release : 2015-06-06
  • Pages : 240
  • ISBN : 0133993728
  • Language : En, Es, Fr & De
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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Designing for Print

Designing for Print
A Book

by Charles Conover

  • Publisher : John Wiley & Sons
  • Release : 2011-11-08
  • Pages : 256
  • ISBN : 111813088X
  • Language : En, Es, Fr & De
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This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution

Design Elements, Typography Fundamentals

Design Elements, Typography Fundamentals
A Graphic Style Manual for Understanding How Typography Affects Design

by Kristin Cullen

  • Publisher : Rockport Pub
  • Release : 2012-06-01
  • Pages : 160
  • ISBN : 1592537677
  • Language : En, Es, Fr & De
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

The Non-Designer's Design Book

The Non-Designer's Design Book
A Book

by Robin Williams

  • Publisher : Peachpit Press
  • Release : 2014-11-20
  • Pages : 99998
  • ISBN : 0133966348
  • Language : En, Es, Fr & De
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For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects