Download Designing with Type Ebook PDF

Designing with Type, 5th Edition

Designing with Type, 5th Edition
The Essential Guide to Typography

by James Craig,Irene Korol Scala

  • Publisher : Watson-Guptill
  • Release : 2012-05-16
  • Pages : 176
  • ISBN : 0823085600
  • Language : En, Es, Fr & De
GET BOOK

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.

Designing with Type

Designing with Type
The Essential Guide to Typography

by James Craig,Irene Korol Scala,William Bevington

  • Publisher : Watson-Guptill
  • Release : 2006
  • Pages : 175
  • ISBN : 0823014134
  • Language : En, Es, Fr & De
GET BOOK

"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

Designing Type

Designing Type

by Karen Cheng

  • Publisher : Laurence King Publishing
  • Release : 2006
  • Pages : 232
  • ISBN : 9781856694452
  • Language : En, Es, Fr & De
GET BOOK

'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.

Designing with Type

Designing with Type
A Basic Course in Typography

by James Craig

  • Publisher : Watson-Guptill
  • Release : 1999-03-01
  • Pages : 176
  • ISBN : 9780823013470
  • Language : En, Es, Fr & De
GET BOOK

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Designing with Type

Designing with Type
A Basic Course in Typography

by James Craig

  • Publisher : Watson-Guptill Publications
  • Release : 1971
  • Pages : 175
  • ISBN :
  • Language : En, Es, Fr & De
GET BOOK

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Design with Type

Design with Type

by Carl Dair

  • Publisher : University of Toronto Press
  • Release : 1952
  • Pages : 162
  • ISBN : 0802065198
  • Language : En, Es, Fr & De
GET BOOK

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

The Complete Typographer

The Complete Typographer
A Manual for Designing with Type

by Will Hill

  • Publisher : Prentice Hall
  • Release : 2005
  • Pages : 192
  • ISBN :
  • Language : En, Es, Fr & De
GET BOOK

This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.

The Complete Typographer

The Complete Typographer
A Manual for Designing with Type

by Christopher Perfect

  • Publisher :
  • Release : 1992
  • Pages : 223
  • ISBN :
  • Language : En, Es, Fr & De
GET BOOK

A well-illustrated survey of type, including its history and that of various processes, a visual directory of typefaces, and also some practical advice and guidance for users. There is an examination of electronic typesetting and the impact of desk-top publishing on an expanded market-place.

Lettering & Type: Creating Letters and Designing Typefaces

Lettering & Type: Creating Letters and Designing Typefaces

by Bruce Willen,Nolen Strals

  • Publisher : Princeton Architectural Press
  • Release : 2009-09-23
  • Pages : 129
  • ISBN : 9781568987651
  • Language : En, Es, Fr & De
GET BOOK

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Designing Type

Designing Type
Second Edition

by Karen Cheng

  • Publisher : Yale University Press
  • Release : 2020-10-20
  • Pages : 248
  • ISBN : 0300249926
  • Language : En, Es, Fr & De
GET BOOK

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Type & Color

Type & Color
How to Design and Use Multicolored Typefaces

by Mark van Wageningen

  • Publisher : Chronicle Books
  • Release : 2019-12-24
  • Pages : 176
  • ISBN : 1616898828
  • Language : En, Es, Fr & De
GET BOOK

To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research: wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities.

Digital Type Design for Branding

Digital Type Design for Branding
Designing Letters from Their Source

by Stephen Boss

  • Publisher : CRC Press
  • Release : 2018-01-17
  • Pages : 214
  • ISBN : 1315349736
  • Language : En, Es, Fr & De
GET BOOK

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

Designing Type: Second Edition

Designing Type: Second Edition

by Karen Cheng

  • Publisher :
  • Release : 2020-10-19
  • Pages : 329
  • ISBN : 9781786277480
  • Language : En, Es, Fr & De
GET BOOK

Designing Typeis a comprehensive guide to type design, often hailed as a 'must-have' for typographers, graphic designers and students. In this revised edition, the author provides more in-depth discussion of the processes behind developing typefaces and the basic issues that need to be taken into consideration such as visual principles and letter construction, optical compensation and legibility, and the relationships between letters and shapes in a font. The book's design has been refreshed with the introduction of more contemporary typefaces, more explanatory diagrams and a closer connection between text and corresponding image.

Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Ben Day,Philip B. Meggs

  • Publisher : John Wiley & Sons
  • Release : 2012-01-04
  • Pages : 368
  • ISBN : 1118129660
  • Language : En, Es, Fr & De
GET BOOK

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

Thinking with Type

Thinking with Type
A Critical Guide for Designers, Writers, Editors, & Students

by Ellen Lupton

  • Publisher : Chronicle Books
  • Release : 2014-04-15
  • Pages : 224
  • ISBN : 1616893508
  • Language : En, Es, Fr & De
GET BOOK

Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

The Complete Typographer

The Complete Typographer
A Foundation Course for Graphic Designers Working with Type

by Will Hill

  • Publisher :
  • Release : 2010
  • Pages : 192
  • ISBN : 9780500288948
  • Language : En, Es, Fr & De
GET BOOK

Designed to provide an introductory grounding in Typography, The Complete Typographer teaches the essentials for the effective use of type - technical expertise and historical knowledge, an understanding of the functional and aesthetic qualities of different typefaces, and the organization of typographic space. This new edition features undergraduate and postgraduate student work alongside the work of established professionals, so that students can compare their own work with that of their peers and study the work of experts. Other useful tools include study notes at the end of each section, assignments set tasks for the reader, an expanded section on new media typography, and illustrations from both historical and contemporary sources.

DESIGNING FONTS

DESIGNING FONTS
An Introduction to Professional Type Design

by CHRIS. RAUSCH CAMPE (ULRIKE.)

  • Publisher :
  • Release : 2020
  • Pages : 329
  • ISBN : 9780500241554
  • Language : En, Es, Fr & De
GET BOOK

Type Tricks

Type Tricks
Your Personal Guide to Type Design

by Sofie Beier

  • Publisher : BIS Publishers
  • Release : 2017-09-19
  • Pages : 208
  • ISBN : 9789063694586
  • Language : En, Es, Fr & De
GET BOOK

This book offers guidelines on type design and contains a number of essential tricks that designers need to know/understand.

Design Elements

Design Elements
A Graphic Style Manual

by Tim Samara

  • Publisher : Rockport Publishers
  • Release : 2007-04-01
  • Pages : 272
  • ISBN : 1616736364
  • Language : En, Es, Fr & De
GET BOOK

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Type and Image

Type and Image
The Language of Graphic Design

by Philip B. Meggs

  • Publisher : John Wiley & Sons
  • Release : 1992-03-15
  • Pages : 208
  • ISBN : 9780471284925
  • Language : En, Es, Fr & De
GET BOOK

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.