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Fascinate, Revised and Updated

Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist

by Sally Hogshead

  • Publisher : HarperBusiness
  • Release : 2016-04-26
  • Pages : 352
  • ISBN : 9780062206480
  • Language : En, Es, Fr & De
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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Fascinate

Fascinate
Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead

  • Publisher : Harper Collins
  • Release : 2010-02-09
  • Pages : 288
  • ISBN : 0061966169
  • Language : En, Es, Fr & De
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Creating an LGBT+ Inclusive Workplace

Creating an LGBT+ Inclusive Workplace
The Practical Resource Guide for Business Leaders

by Kryss Shane

  • Publisher : Routledge
  • Release : 2021-05-11
  • Pages : 226
  • ISBN : 100038862X
  • Language : En, Es, Fr & De
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Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people in the workplace. Featuring real-life situations and scenarios, a glossary, and further resources, Creating an LGBT+ Inclusive Workplace enables professionals in all aspects of professional roles to integrate foundational concepts into their everyday interactions with staff at all levels as well as within the community to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book includes postcards from PostSecret as its foreword and more than a dozen exclusive interviews from the world’s top leaders in a variety of industries with world-renowned reputations. Enabling professionals in a variety of business roles to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all, this book is an essential resource for independent readers, department teams, and entire corporations.

Every Man's Battle, Revised and Updated 20th Anniversary Edition

Every Man's Battle, Revised and Updated 20th Anniversary Edition
Winning the War on Sexual Temptation One Victory at a Time

by Stephen Arterburn,Fred Stoeker

  • Publisher : WaterBrook
  • Release : 2020-02-25
  • Pages : 320
  • ISBN : 0593192729
  • Language : En, Es, Fr & De
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The groundbreaking guide to winning the battle with sexual temptation--now revised and updated to help men navigate the realities of technology and other contemporary challenges. From movies and television to print media and the Internet, men are continually bombarded with sensual images and content. It is impossible to avoid temptation, but this book offers a clear and tested strategy for victory. Millions have found Every Man's Battle an invaluable guide to overcoming the struggle and remaining strong in the face of temptation. With extensive updates, including the latest data on the intersection between brain science and sexuality, this bestseller shares the stories of dozens who have escaped the trap of sexual immorality and presents a practical, detailed plan for living with sexual integrity and a godly view of women. A comprehensive workbook makes this an ideal resource for small groups as well as personal use.

The Outlandish Companion (Revised and Updated)

The Outlandish Companion (Revised and Updated)
Companion to Outlander, Dragonfly in Amber, Voyager, and Drums of Autumn

by Diana Gabaldon

  • Publisher : Delacorte Press
  • Release : 2015-03-31
  • Pages : 608
  • ISBN : 1101887281
  • Language : En, Es, Fr & De
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Perfect for readers of the bestselling Outlander novels—and don’t miss The Outlandish Companion Volume Two! #1 New York Times bestselling author Diana Gabaldon has captivated millions of readers with her critically acclaimed Outlander novels, the inspiration for the Starz original series. From the moment Claire Randall stepped through a standing stone circle and was thrown back in time to the year 1743—and into a world that threatens life, limb, loyalty, heart, soul, and everything else Claire has—readers have been hungry to know everything about this world and its inhabitants, particularly a Scottish soldier named Jamie Fraser. In this beautifully illustrated compendium of all things Outlandish, Gabaldon covers the first four novels of the main series, including: • full synopses of Outlander, Dragonfly in Amber, Voyager, and Drums of Autumn • a complete listing of the characters (fictional and historical) in the first four novels in the series, as well as family trees and genealogical notes • a comprehensive glossary and pronunciation guide to Gaelic terms and usage • The Gabaldon Theory of Time Travel, explained • frequently asked questions to the author and her (sometimes surprising) answers • an annotated bibliography • essays about medicine and magic in the eighteenth century, researching historical fiction, creating characters, and more • professionally cast horoscopes for Jamie and Claire • the making of the TV series: how we got there from here, and what happened next (including “My Brief Career as a TV Actor”) • behind-the-scenes photos from the Outlander TV series set For anyone who wants to spend more time with the Outlander characters and the world they inhabit, Diana Gabaldon here opens a door through the standing stones and offers a guided tour of what lies within.

Customer Experience Innovation

Customer Experience Innovation
How to Get a Lasting Market Edge

by Robert Dew

  • Publisher : Emerald Group Publishing
  • Release : 2018-08-13
  • Pages : 500
  • ISBN : 1787547876
  • Language : En, Es, Fr & De
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This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Lean CX

Lean CX
How to Differentiate at Low Cost and Least Risk

by Robert Dew,Bill Russell,Cyrus Allen,George Bej

  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release : 2021-04-06
  • Pages : 238
  • ISBN : 311068392X
  • Language : En, Es, Fr & De
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In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.

Gladys, the reaper, by the author of 'Simplicity and fascination'. By A.Beale

Gladys, the reaper, by the author of 'Simplicity and fascination'. By A.Beale
A Book

by Anne Beale

  • Publisher : Unknown Publisher
  • Release : 1881
  • Pages : 395
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Dusty

Dusty
The Classic Biography Revised and Updated

by Lucy O'Brien

  • Publisher : Michael O'Mara Books
  • Release : 2019-08-22
  • Pages : 129
  • ISBN : 1789291577
  • Language : En, Es, Fr & De
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FULLY REVISED AND UPDATED, THE STORY OF DUSTY SPRINGFIELD TWENTY YEARS ON. 'Provocative and deadly accurate' - Time Out Dusty Springfield was one of our greatest pop singers. From 60s hits like 'I Only Want To Be With You', 'Son of a Preacher Man' and 'You Don't Have To Say You Love Me' to her 80s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This completely revised and updated edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material and over 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 60s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

Strange Fascination

Strange Fascination
David Bowie: The Definitive Story

by David Buckley

  • Publisher : Random House
  • Release : 2012-04-24
  • Pages : 592
  • ISBN : 1448132479
  • Language : En, Es, Fr & De
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The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

English Synonymes explained ... Sixth edition, carefully revised, and greatly improved

English Synonymes explained ... Sixth edition, carefully revised, and greatly improved
A Book

by George Crabb

  • Publisher : Unknown Publisher
  • Release : 1837
  • Pages : 799
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Fascinated by Languages

Fascinated by Languages
A Book

by Eugene Albert Nida

  • Publisher : John Benjamins Publishing
  • Release : 2003-01-01
  • Pages : 157
  • ISBN : 9789027226013
  • Language : En, Es, Fr & De
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A discussion of the problems encountered translating the Bible into many different languages.

Fascination Alleyway

Fascination Alleyway
Written Under the Influence of Music

by Chris Finocchiaro

  • Publisher : AuthorHouse
  • Release : 2008-05-22
  • Pages : 544
  • ISBN : 9781467834216
  • Language : En, Es, Fr & De
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Fascination Alleyway is a work that was written in the 20th century for 21st century thinkers. This book of poetry revolves around music. Thoughts from the radical 60's, the unsettled 70's, and the apathetic 80's and 90's populate this collection of words. This book of my own thoughts, some call poetry, is an attempt to reach eyes and minds with a new age understanding of our world at large. Tune in and turn on to KROCK in Syracuse, NY. Listen to The Sound And The Fury, with Jrrbll on Sunday morning from 12:00 AM to 6:00 AM. The Sound And The Fury is the longest running hard rock program to date. Jrrbll reads a passage from Fascination Alleyway every Sunday Morning. KROCK is streaming online for your listening pleasure.

The Fascination of Film Violence

The Fascination of Film Violence
A Book

by Henry Bacon

  • Publisher : Springer
  • Release : 2015-04-07
  • Pages : 227
  • ISBN : 1137476443
  • Language : En, Es, Fr & De
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The Fascination of Film Violence is a study of why fictional violence is such an integral part of fiction film. How can something dreadful be a source of art and entertainment? Explanations are sought from the way social and cultural norms and practices have shaped biologically conditioned violence related traits in human behavior.

Fascination

Fascination
Faulkner's Fiction, 1919-1936

by Michel Gresset

  • Publisher : Durham [N.C.] : Duke University Press
  • Release : 1989
  • Pages : 305
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Sophie's letters to her friend Lady Malet combine frank comments on her personal situation and shrewd analyses of the European political arena. The letters, originally written in English, were selected from the Malet Papers in the Duke University Library and annotated by the editors. No bibliography. Annotation copyrighted by Book News, Inc., Portland, OR

The Travellers; Or, Music's Fascination ... The Ninth Edition

The Travellers; Or, Music's Fascination ... The Ninth Edition
A Book

by Andrew Cherry

  • Publisher : Unknown Publisher
  • Release : 1806
  • Pages : 82
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Phantom World: The History and Philosophy of Spirits, Apparitions - Revised

The Phantom World: The History and Philosophy of Spirits, Apparitions - Revised
A Book

by Augustine Calmet

  • Publisher : Lulu.com
  • Release : 2021
  • Pages : 129
  • ISBN : 1773563084
  • Language : En, Es, Fr & De
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William Burroughs and the Secret of Fascination

William Burroughs and the Secret of Fascination
A Book

by Harris, Oliver

  • Publisher : SIU Press
  • Release : 2003
  • Pages : 129
  • ISBN : 9780809388226
  • Language : En, Es, Fr & De
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The Golden Warrior

The Golden Warrior
The Life and Legend of Lawrence of Arabia

by Lawrence James

  • Publisher : Simon and Schuster
  • Release : 2008-10-17
  • Pages : 560
  • ISBN : 1628732040
  • Language : En, Es, Fr & De
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During the 1920s, T. E. Lawrence gained global attention, both for his involvement in the Middle Eastern anti-imperialist movement, and for his vivid and sensational writings about his experiences. Despite the passage of many years and the emergence of a whole new set of problems in the Middle East, and fuelled by the success of the hit movie Lawrence of Arabia, the T. E. Lawrence mystique continues to fascinate. Controversial and provocative, this revised and updated edition of Lawrence James’s acclaimed biography penetrates and overturns the mythology that surrounds T. E. Lawrence. James traces the sometimes spurious Lawrence legend back to its truthful roots, yet remains dispassionate and generous in spirit throughout. The Golden Warrior presents readers with a fascinating study of one of the twentieth century’s most remarkable figures.

Kim Jong-Il, Revised and Updated

Kim Jong-Il, Revised and Updated
Kim Jong-il: North Koreas Dear Leader, Revised and Updated Edition

by Michael Breen

  • Publisher : John Wiley & Sons
  • Release : 2011-11-09
  • Pages : 280
  • ISBN : 1118153804
  • Language : En, Es, Fr & De
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An expert on North Korea sheds new light on the enigmatic tyrant From his goose-stepping military parades to his clownish macho swagger, North Korea's Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the U.S. and Japan, the man, his motives, and the mechanisms of his absolute control over a country of twenty-three million people remains shrouded in mystery. In this second edition of his bestselling Kim Jong-il, Michael Breen, a leading expert on North Korea, dispels common myths and fallacies about the so-called "Dear Leader," while turning a spotlight on the man to reveal his true nature and the nature of his hold over a country ravaged by poverty and famine. Looks at Kim from a broad perspective, unlike most other books that cater exclusively to those interested in policymaking and international relations Features new information about succession plans, as well as the latest scoop on the mounting pressure among world leaders to thwart North Korea's nuclear ambitions Illustrated with rare photographs of Kim and his regime Highly accessible and suitable for anyone interested in learning more about North Korea, it's government, and its leader, Kim Jong-il unravels the mysteries, the myths, and the fallacies about the man in charge in ways that will entice even the harshest critics.