Download Fascinate, Revised and Updated Ebook PDF

Fascinate, Revised and Updated

Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist

by Sally Hogshead

  • Publisher : HarperCollins
  • Release : 2016-04-26
  • Pages : 352
  • ISBN : 0062405934
  • Language : En, Es, Fr & De
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Fascinate

Fascinate
Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead

  • Publisher : Harper Collins
  • Release : 2010-02-09
  • Pages : 288
  • ISBN : 0061966169
  • Language : En, Es, Fr & De
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

How the World Sees You

How the World Sees You
Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead

  • Publisher : Harper Collins
  • Release : 2014-07-01
  • Pages : 448
  • ISBN : 0062230700
  • Language : En, Es, Fr & De
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Strange Fascination

Strange Fascination
David Bowie: The Definitive Story

by David Buckley

  • Publisher : Random House
  • Release : 2012-04-24
  • Pages : 592
  • ISBN : 1448132479
  • Language : En, Es, Fr & De
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The Sunday Times bestseller. David Bowie was arguably the most influential artist of his time, reinventing himself again and again, transforming music, style and art for over five decades. David Buckley's unique approach to unravelling the Bowie enigma, via interviews with many of the singer's closest associates, biography and academic analysis, makes this unrivalled biography a classic for Bowie fans old and new. This revised edition of Strange Fascination captures exclusive details about the tours, the making of the albums, the arguments, the split-ups, the music and, most importantly, the man himself. Also including exclusive photographic material, Strange Fascination is the most complete account of David Bowie and his impact on pop culture ever written.

The Annotated Lolita

The Annotated Lolita
A Book

by Владимир Владимирович Набоков,Vladimir Vladimirovich Nabokov

  • Publisher : Vintage
  • Release : 1991
  • Pages : 457
  • ISBN : 0679727299
  • Language : En, Es, Fr & De
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The textural discussion accompanying this novel examines the thematic and technical elements which make it a literary classic

The 10Ks of Personal Branding

The 10Ks of Personal Branding
Create a Better You

by Kaplan Mobray

  • Publisher : iUniverse
  • Release : 2009-01-16
  • Pages : 224
  • ISBN : 0595605737
  • Language : En, Es, Fr & De
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Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding: Know thyself Know what you want to be known for Know how to be consistent Know how to accept failure as part of building your personal brand Know how to communicate your personal brand attributes Know how to create your own opportunities Know and master the art of connection Know that silence is not an option Know your expectations, not your limitations Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

Radical Careering

Radical Careering
100 Truths to Jumpstart Your Job, Your Career, and Your Life

by Sally Hogshead

  • Publisher : Penguin
  • Release : 2005
  • Pages : 192
  • ISBN : 9781592401505
  • Language : En, Es, Fr & De
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An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.

Dusty

Dusty
The Classic Biography Revised and Updated

by Lucy O'Brien

  • Publisher : Michael O'Mara Books
  • Release : 2019-08-22
  • Pages : 304
  • ISBN : 9781789291254
  • Language : En, Es, Fr & De
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Dusty Springfield was a well-loved pop singer. From 1960s hits like "I Only Want To Be With You," "Son of a Preacher Man," and "You Don't Have To Say You Love Me" to her 1980s collaboration with the Pet Shop Boys and beyond, she was a musical pioneer and the very essence of authentic white soul. A member of the US Rock and Roll and UK Music Halls of Fame, international polls have named Dusty among the best female pop artists of all time. Twenty years after her passing, she continues to fascinate and inspire. This latest edition of Lucy O'Brien's classic biography has new photographs, a new introduction, fresh material, and more than 45 original interviews with close friends and people who worked with her, including Sir Tom Jones, Lulu, legendary arranger Ivor Raymonde, and the late, great Atlantic Records trio, Jerry Wexler, Tom Dowd, and Arif Mardin, with whom she recorded her classic album Dusty In Memphis. The book fully explores her life and legacy, from a troubled Home Counties childhood to 1960s mod queen and solo star, to her struggles with addiction and mental health issues, to her status as an influential LGBT heroine and enduring pop icon.

Marketing in the Age of Google, Revised and Updated

Marketing in the Age of Google, Revised and Updated
Your Online Strategy IS Your Business Strategy

by Vanessa Fox

  • Publisher : John Wiley & Sons
  • Release : 2012-05-01
  • Pages : 272
  • ISBN : 1118231937
  • Language : En, Es, Fr & De
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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

How the World Sees You (Enhanced Edition)

How the World Sees You (Enhanced Edition)
Discover Your Highest Value Through the Science of Fascination

by Sally Hogshead

  • Publisher : Harper Collins
  • Release : 2014-07-29
  • Pages : 448
  • ISBN : 006237463X
  • Language : En, Es, Fr & De
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Brainfluence

Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley

  • Publisher : John Wiley & Sons
  • Release : 2011-10-21
  • Pages : 304
  • ISBN : 1118175948
  • Language : En, Es, Fr & De
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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Inside the Criminal Mind

Inside the Criminal Mind
Revised and Updated Edition

by Stanton Samenow

  • Publisher : Broadway Books
  • Release : 2014-11-04
  • Pages : 368
  • ISBN : 0804139911
  • Language : En, Es, Fr & De
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Long-held myths defining the sources of and cures for crime are shattered in this ground-breaking book--and a chilling profile of today's criminal emerges.

Priceless

Priceless
The Myth of Fair Value (and How to Take Advantage of It)

by William Poundstone

  • Publisher : Hill and Wang
  • Release : 2010-01-05
  • Pages : 352
  • ISBN : 9781429943932
  • Language : En, Es, Fr & De
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Brand Seduction

Brand Seduction
How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber

  • Publisher : Red Wheel/Weiser
  • Release : 2016-04-25
  • Pages : 288
  • ISBN : 1632659859
  • Language : En, Es, Fr & De
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For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.

Human Geography of the UK

Human Geography of the UK
A Book

by Danny Dorling

  • Publisher : SAGE
  • Release : 2005-02-17
  • Pages : 216
  • ISBN : 1848608659
  • Language : En, Es, Fr & De
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`Using up-to-date data, modern cartographic methods, and an approach that addresses students' everyday lives, Danny Dorling has produced an engaging introduction to the contemporary geography of the UK. It will be the focus of many lively discussions of patterns and trends’ - Ron Johnston, School of Geography, University of Bristol Using statistics from many sources in an engaging and accessible way, Human Geography of the UK is written from the perspective of a beginning undergraduate, it's objective is to define the key elements of population geography and show how they fit together. Highly visual – with maps and figures on every page – the text uses different data to describe the social landscape of the United Kingdom. Organized in ten short thematic chapters, explaining the nuts and bolts of population, including: birth, inequality; education; mobility; work; and mortality. The book concludes with a comparative analysis of UK in global context. Human Geography of the UK features practical exercises, and clear summaries in tables and specially drawn maps.

Bowie's Piano Man

Bowie's Piano Man
The Life of Mike Garson

by Clifford Slapper

  • Publisher : Rowman & Littlefield
  • Release : 2018-05-01
  • Pages : 304
  • ISBN : 1617137383
  • Language : En, Es, Fr & De
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BOWIE'S PIANO MAN: THE LIFE OF MIKE GARSON

The Ultimate Sales Messaging System

The Ultimate Sales Messaging System
The 6-Step System to Clarify Your Sales Message Or Presentation

by Brian Williams

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-09-21
  • Pages : 160
  • ISBN : 9781546931065
  • Language : En, Es, Fr & De
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SALES. Love it or hate it, if you're in a business or technology company of any kind, selling is a skill you must have; however, you can't just focus on selling your product or service. You must also have a strong sales message or presentation that effectively sells your ideas, vision, or strategy and builds rapport with your audience. So how do your sales communication skills rank? Especially, if you're in the technology field where the complex details of software, products, or services make sense to the people in your building but often confuse the people you're selling to. Are you losing the deal once you get to the presentation phase of the sale? Do you find yourself spending too much time listing the features and benefits of your product or service? Are you often talking right but your team walking left? Brian Williams brings a new perspective to the old business of creating sales messages and presentations that work. In his six-step systematic approach you will learn to design and deliver sales messaging that drives your prospects towards a clear decision, and you, to increased revenue as you learn to create sales messaging that is clear, concise, and compelling. If your sales message is confusing, you are definitely losing because confused prospects rarely buy. So learn the systematic approach that has been proven to work for Fortune 100 companies, small businesses, and entrepreneurs everywhere. With this six-step system you will learn to: * Focus on your audience and understand their greatest issues or concerns. * Use the Cornerstone Principle to build a message with a strong foundation that is results-focused and audience-focused. * Create a sales message that is clear, concise, and compelling - every time. * Deliver your sales message with a confidence that creates connection.

Charcuterie: The Craft of Salting, Smoking, and Curing

Charcuterie: The Craft of Salting, Smoking, and Curing
A Book

by Michael Ruhlman,Brian Polcyn,Yevgenity Solovyev

  • Publisher : W. W. Norton & Company
  • Release : 2005-11-17
  • Pages : 320
  • ISBN : 0393058298
  • Language : En, Es, Fr & De
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An introduction to the creation of pork salami, sausages, and prosciutto outlines key techniques in the areas of preserving, cooking, and smoking, in a volume complemented by 125 recipes including Maryland crab, scallop, and saffron terrine; Da Bomb breakfast sausage; and spicy smoked almonds. 15,000 first printing.

Knitting Ganseys

Knitting Ganseys
Techniques and Patterns for Traditional Sweaters

by Beth Brown-Reinsel

  • Publisher : Penguin
  • Release : 2018-07-31
  • Pages : 192
  • ISBN : 0593331184
  • Language : En, Es, Fr & De
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Originally released in 1993, Beth Brown-Reinsel's bestseller, Knitting Ganseys, is a classic in the hearts of traditional and modern knitters alike, bringing this historic tradition to your needles for 25 years! This completely revised and update version of the perennial bestseller includes 100% new photography, new patterns, and more! This special edition celebrates with new patterns for sweaters in the traditional gansey style as well as new explorations of modern gansey-inspired patterns. Full-color, step-by-step photography walks you through a variety of traditional gansey techniques and construction methods, plus contemporary sources for traditional gansey yarns are shared, making this as vital to your knitting library as the original.

The Book of (Even More) Awesome

The Book of (Even More) Awesome
A Book

by Neil Pasricha

  • Publisher : Penguin
  • Release : 2011-04-28
  • Pages : 400
  • ISBN : 9781101514221
  • Language : En, Es, Fr & De
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IT ONLY GETS AWESOMER Neil Pasricha of 1000awesomethings.com presents a brand-new collection of things that make you go AWESOME!... When a baby falls asleep on you The first couple hours of the road trip The smell of Play-Doh The sound of snow crunching under your boots