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Fashion Forecasting

Fashion Forecasting

by Kathryn McKelvey,Janine Munslow

  • Publisher : John Wiley & Sons
  • Release : 2009-03-16
  • Pages : 232
  • ISBN : 9781444309508
  • Language : En, Es, Fr & De
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Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Fashion Forecasting

Fashion Forecasting

by Lorynn Divita

  • Publisher :
  • Release : 2019
  • Pages : 300
  • ISBN : 9781501338984
  • Language : En, Es, Fr & De
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Fashion Forecasting

Fashion Forecasting

by Akhil J K

  • Publisher : Akhil JK
  • Release : 2015-09-22
  • Pages : 168
  • ISBN :
  • Language : En, Es, Fr & De
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Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.

Fashion Trend Forecasting

Fashion Trend Forecasting

by Gwyneth Holland,Rae Jones

  • Publisher : Laurence King Publishing
  • Release : 2017-08-08
  • Pages : 160
  • ISBN : 9781786270580
  • Language : En, Es, Fr & De
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An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Fashion Trends

Fashion Trends
Analysis and Forecasting

by Eundeok Kim,Ann Marie Fiore,Hyejeong Kim

  • Publisher : Berg
  • Release : 2013-05-09
  • Pages : 192
  • ISBN : 0857853155
  • Language : En, Es, Fr & De
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This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Fashion Forward

Fashion Forward
A Guide to Fashion Forecasting

by Chelsea Rousso,Nancy Kaplan Ostroff

  • Publisher : Bloomsbury Publishing USA
  • Release : 2018-02-22
  • Pages : 232
  • ISBN : 1501328271
  • Language : En, Es, Fr & De
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Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501328350.

Fashion Forecasting

Fashion Forecasting
Research, Analysis, and Presentation

by Evelyn L. Brannon

  • Publisher : Fairchild Books & Visuals
  • Release : 2005-01-01
  • Pages : 60
  • ISBN : 9781563673511
  • Language : En, Es, Fr & De
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A textbook for fashion professionals interested in improving forecasting abilities. This book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation and presentation. New to this edition: An 8 page four color insert that demonstrates important theories in fashion forecasting. New Career studies and profiles of fashion professionals. Methods explaining how to prepare a forecasting portfolio. Updated illustrations and discussion questions.

Fashion Forecasting

Fashion Forecasting
Trend Hunting and Gathering

by Geraldine Wharry

  • Publisher :
  • Release : 2017
  • Pages : 329
  • ISBN :
  • Language : En, Es, Fr & De
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This publication is a guide to the fundamentals of anticipating trends. Issues discussed are: what makes a trend and how do trends develop?; the common confusions to avoid; checklists and tools to use in creating a trend forecast; the Bigger Picture: the future of trend forecasting, its responsibilities in our current fashion landscape in terms of sustainability and creativity;the Hunting and Gathering methodology in three steps showing you (1) how and where to research, look for patterns, (2) how to edit and identify the key trends, (3) how to give trend direction and tell the story of the future.

Fashion Forecasting

Fashion Forecasting
Economic Edition

by JK. Akhil

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016
  • Pages : 168
  • ISBN : 9781523222377
  • Language : En, Es, Fr & De
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Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants. Athan akhil is an Apparel Engineer from India. He has worked with leading industries and has more than 10 years of teaching expertise in the Fashion Industry. This book is part of Fashion Technology Series which he is writing. Akhil aims to get on to the world and share his knowledge.

Fashion Forecasting In India

Fashion Forecasting In India

by Dr. Satyaki Roy,Dr. Divya Hiran,Dr. Dilendra Hiran

  • Publisher : RED'SHINE Publication. Pvt. Ltd
  • Release : 2019-08-13
  • Pages : 152
  • ISBN : 938616261X
  • Language : En, Es, Fr & De
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Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.

Intelligent Fashion Forecasting Systems: Models and Applications

Intelligent Fashion Forecasting Systems: Models and Applications

by Tsan-Ming Choi,Chi-Leung Hui,Yong Yu

  • Publisher : Springer Science & Business Media
  • Release : 2013-11-29
  • Pages : 194
  • ISBN : 3642398693
  • Language : En, Es, Fr & De
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Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.

Fashion Forecasting

Fashion Forecasting
A Mystery Or a Method?

by Rita Perna

  • Publisher : Fairchild Books
  • Release : 1987
  • Pages : 327
  • ISBN :
  • Language : En, Es, Fr & De
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Looks at the forces that shape the fashion industry, describes different kinds of clothing stores, and discusses ads, window displays, and promotion

Fashion Buying

Fashion Buying
From Trend Forecasting to Shop Floor

by David Shaw,Dimitri Koumbis

  • Publisher : Bloomsbury Publishing
  • Release : 2017-01-12
  • Pages : 176
  • ISBN : 1474252931
  • Language : En, Es, Fr & De
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Fashion Forecasting

Fashion Forecasting
Understanding the Process

by Averil Blakely

  • Publisher :
  • Release : 2010
  • Pages : 88
  • ISBN :
  • Language : En, Es, Fr & De
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The Fashion Forecasters

The Fashion Forecasters
A Hidden History of Color and Trend Prediction

by Regina Lee Blaszczyk,Ben Wubs

  • Publisher : Bloomsbury Publishing
  • Release : 2018-03-08
  • Pages : 296
  • ISBN : 1350017159
  • Language : En, Es, Fr & De
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The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Fashion Forecasting

Fashion Forecasting

by Lorynn Divita

  • Publisher :
  • Release : 2019
  • Pages : 329
  • ISBN : 9781501338960
  • Language : En, Es, Fr & De
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Fashion Illustrator

Fashion Illustrator

by Bethan Morris

  • Publisher : Laurence King Publishing
  • Release : 2006
  • Pages : 208
  • ISBN : 9781856694476
  • Language : En, Es, Fr & De
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Presenting an overview of fashion drawing, presentation and illustration, this work teaches students how to draw the fashion figure as well as featuring the work of established illustrators, encouraging readers to observe and to develop their confidence and skills as an illustrator.

Fashion Forecasting and Selection Process of Womenswear Retailers

Fashion Forecasting and Selection Process of Womenswear Retailers

by S. Schulz

  • Publisher :
  • Release : 2004
  • Pages : 329
  • ISBN :
  • Language : En, Es, Fr & De
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Fashion Design Project Planner

Fashion Design Project Planner
Fashion Trend Forecasting Planner for Fashion Designer, Professional and Beginner - Female Figure Template for Creating Your Fashion Design Portfolio

by Lance Derrick

  • Publisher :
  • Release : 2020-01-03
  • Pages : 108
  • ISBN : 9781654859329
  • Language : En, Es, Fr & De
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Fashion Design Project Planner is designed for Fashion Professionals who are planning their Fashion Project and Fashion Students who are learning and creating their Fashion Portfolio. Fashion Design Project Planner is perfect for recording and displaying the concepts, shapes, design details, colors, materials and graphics set of the fashion styles. With the Female Figure Template, you can easily sketch and draw your Fashion Styles and the related Fashion Flats. There are several templates in this planner that will help you to organize the information of the Fashion Project and focus on the design procedures: Subject / Date / Concept / Color Scheme Image of Fashion Trends Collecting Female Figure Template for Fashion Illustration Flat Template for Fashion Flat Drawing d104ile Collecting Fashion Design Project Planner is perfect for Fashion Apparel Designers Students Learning Fashion Design Fashion Trends Forecasters Fashion Trend and Lifestyle Planners Marketers of the Fashion Industry Product Manager of Fashion Industry Project Manager of the Fashion Industry People who love Fashion Design Fashion Bloggers It's time to get one for your next Fashion Project!

Colour Forecasting for Fashion

Colour Forecasting for Fashion

by Kate Scully,Debra Johnston Cobb

  • Publisher : Laurence King Publishing
  • Release : 2012-02-06
  • Pages : 192
  • ISBN : 1780671954
  • Language : En, Es, Fr & De
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Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor – and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process – from how to put together a colour palette to colour theory and the way that colours behave – and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.