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Freemium Economics

Freemium Economics
Leveraging Analytics and User Segmentation to Drive Revenue

by Eric Benjamin Seufert

  • Publisher : Morgan Kaufmann
  • Release : 2014
  • Pages : 233
  • ISBN : 9780124166905
  • Language : En, Es, Fr & De
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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Freemium Economics

Freemium Economics
Leveraging Analytics and User Segmentation to Drive Revenue

by Eric Benjamin Seufert

  • Publisher : Elsevier
  • Release : 2013-12-27
  • Pages : 254
  • ISBN : 0124166989
  • Language : En, Es, Fr & De
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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

MANAGERIAL ECONOMICS

MANAGERIAL ECONOMICS

by DEBABRATA DATTA

  • Publisher : PHI Learning Pvt. Ltd.
  • Release : 2017-04-01
  • Pages : 604
  • ISBN : 8120352416
  • Language : En, Es, Fr & De
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Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods. Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales promotion and so on with Managerial Economics tools. Section I analyses the economic behaviour of the consumers; Section II discusses producers’ behaviour and issues related to the production; Sections III, IV and V talk about markets and firms and their types. The concluding Sections VI, VII and VIII delve on the application part of Economics in human resource management, finance, marketing and strategy. The chapters are well-supported with the cases, figures and important facts. The book is equipped with pedagogical aids in the form of Summary, Glossary, Important Terms, Numerical Problems and Multiple Choice Questions. Intended for the postgraduate students of Management, the book will be equally beneficial for the practising Managers.

The Evolution and Social Impact of Video Game Economics

The Evolution and Social Impact of Video Game Economics
A Book

by Casey B. Hart

  • Publisher : Lexington Books
  • Release : 2017-07-13
  • Pages : 180
  • ISBN : 1498543421
  • Language : En, Es, Fr & De
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Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.

Freemium Mobile Games: Design and Monetization

Freemium Mobile Games: Design and Monetization
A Book

by Dimitar Draganov

  • Publisher : Unknown Publisher
  • Release : 2014-07-28
  • Pages : 226
  • ISBN : 9781512322170
  • Language : En, Es, Fr & De
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Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for developers to follow. Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing mobile charts, the roadmap to success remains elusive... until now.Freemium Mobile Games: Design & Monetization is a detailed guide for the new wave of gaming industry professionals that have to embrace the overwhelming trend of games as a service. The free games that already dominate the billion mobile market, have stolen a lot of the industry's brightest away from console and desktop game production, but this new mobile playground also has new base rules. The book frames this ongoing industry shift as the substitution of AAA publishing with HHH polishing and outlines for developers the new path to success.Freemium Mobile Games: Design & Monetization is also suitable for casual gamers who enjoy playing Clash of Clans in the mornings, Puzzle & Dragons in the evenings and Candy Crush Saga in-between. Examples from these and many more iOS and Android games are employed, to illustrate both best practices and poor game design decisions that can make or break the user experience. Many of the psychological mechanisms exploited by freemium game design to keep casual gamers playing and spending are demystified, which allows users to identify and counteract exploitative biases such as priming, loss aversion, anchoring, sunk cost fallacy, and many others.

Tarzan Economics

Tarzan Economics
Eight Principles for Pivoting through Disruption

by Will Page

  • Publisher : Simon and Schuster
  • Release : 2021-04-01
  • Pages : 304
  • ISBN : 1471190935
  • Language : En, Es, Fr & De
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A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost. The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds. Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world. As we emerge from the unprecedented disruption of a global pandemic, Tarzan Economics shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2021 and beyond.

Digital Economics

Digital Economics
The Digital Transformation of Global Business

by Jens Christensen

  • Publisher : BoD – Books on Demand
  • Release : 2016-10-18
  • Pages : 500
  • ISBN : 8771887237
  • Language : En, Es, Fr & De
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In the 2010s, new technological and business trends threaten, or promise, to disrupt multiple industries to such a degree that we might be moving into a new and fourth industrial revolution. The background and content of these new developments are laid out in the book from a holistic perspective. Based on an outline of the nature and developments of the market economy, business, global business industries and IT, the new technological and business trends are thoroughly dealt with, including issues such as internet, mobile, cloud, big data, internet of things, 3D-printing, the sharing economy, social media, gamification, and the way they transform industries and businesses

Big Data Innovations and Applications

Big Data Innovations and Applications
5th International Conference, Innovate-Data 2019, Istanbul, Turkey, August 26–28, 2019, Proceedings

by Muhammad Younas,Irfan Awan,Salima Benbernou

  • Publisher : Springer
  • Release : 2019-08-19
  • Pages : 217
  • ISBN : 3030273555
  • Language : En, Es, Fr & De
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This volume constitutes the refereed proceedings of the 5th International Conference on Big Data Innovations and Applications, Innovate-Data 2019, held in Istanbul, Turkey, in August 2019. The 15 revised full papers and 1 short paper presented in this volume were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on advances in big data systems; machine learning and data analytics; big data innovation and applications; security and risk analysis.

AWS Lambda in Action

AWS Lambda in Action
Event-driven serverless applications

by Danilo Poccia

  • Publisher : Simon and Schuster
  • Release : 2016-11-27
  • Pages : 384
  • ISBN : 1638352054
  • Language : En, Es, Fr & De
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Summary AWS Lambda in Action is an example-driven tutorial that teaches you how to build applications that use an event-driven approach on the back end. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology With AWS Lambda, you write your code and upload it to the AWS cloud. AWS Lambda responds to the events triggered by your application or your users, and automatically manages the underlying computer resources for you. Back-end tasks like analyzing a new document or processing requests from a mobile app are easy to implement. Your application is divided into small functions, leading naturally to a reactive architecture and the adoption of microservices. About the Book AWS Lambda in Action is an example-driven tutorial that teaches you how to build applications that use an event-driven approach on the back-end. Starting with an overview of AWS Lambda, the book moves on to show you common examples and patterns that you can use to call Lambda functions from a web page or a mobile app. The second part of the book puts these smaller examples together to build larger applications. By the end, you'll be ready to create applications that take advantage of the high availability, security, performance, and scalability of AWS. What's Inside Create a simple API Create an event-driven media-sharing application Secure access to your application in the cloud Use functions from different clients like web pages or mobile apps Connect your application with external services About the Reader Requires basic knowledge of JavaScript. Some examples are also provided in Python. No AWS experience is assumed. About the Author Danilo Poccia is a technical evangelist at Amazon Web Services and a frequent speaker at public events and workshops. Table of Contents PART 1 - FIRST STEPS Running functions in the cloud Your first Lambda function Your function as a web API PART 2 - BUILDING EVENT-DRIVEN APPLICATIONS Managing security Using standalone functions Managing identities Calling functions from a client Designing an authentication service Implementing an authentication service Adding more features to the authentication service Building a media-sharing application Why event-driven? PART 3 - FROM DEVELOPMENT TO PRODUCTION Improving development and testing Automating deployment Automating infrastructure management PART 4 - USING EXTERNAL SERVICES Calling external services Receiving events from other services

Issues in Entrepreneurship & Small Business Management

Issues in Entrepreneurship & Small Business Management
Articles from SAGE Business Researcher

by SAGE Business Researcher

  • Publisher : SAGE Publications
  • Release : 2017-03-31
  • Pages : 392
  • ISBN : 1506384358
  • Language : En, Es, Fr & De
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How different is the sharing economy from the traditional economy? What can entrepreneurs learn from failure? Can start-ups change the world? SAGE Business Researcher’s Issues in Entrepreneurship offers an in-depth and nuanced look at a wide range of today’s latest issues and controversies in entrepreneurship. This new collection of timely readings delves into current topics such as learning from failure, social entrepreneurship, flat management, crowdfunding, and more. Written with the rigor and immediacy of the best explanatory journalism, each issue provides deep, balanced, and authoritative coverage on the selected topic and key research, pointing students to reliable resources for further inquiry. These articles are perfect for outside reading assignments or in-class debates for any introductory entrepreneurship course.

Mobile Learning

Mobile Learning
A Handbook for Developers, Educators, and Learners

by Scott McQuiggan,Jamie McQuiggan,Jennifer Sabourin,Lucy Kosturko

  • Publisher : John Wiley & Sons
  • Release : 2015-03-04
  • Pages : 400
  • ISBN : 1118894286
  • Language : En, Es, Fr & De
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Explore the game-changing technology that allows mobile learningto effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators andLearners provides research-based foundations for developing,evaluating, and integrating effective mobile learning pedagogy.Twenty-first century students require twenty-first centurytechnology, and mobile devices provide new and effective ways toeducate children. But with new technologies come new challenges—therefore,this handbook presents a comprehensive look at mobile learning bysynthesizing relevant theories and drawing practical conclusionsfor developers, educators, and students. Mobile devices—in ways that the laptop, the personalcomputer, and netbook computers have not—present theopportunity to make learning more engaging, interactive, andavailable in both traditional classroom settings and informallearning environments. From theory to practice, MobileLearning explores how mobile devices are different than theirtechnological predecessors, makes the case for developers,teachers, and parents to invest in the technology, and illustratesthe many ways in which it is innovative, exciting, and effective ineducating K-12 students. Explores how mobile devices can support the needs ofstudents Provides examples, screenshots, graphics, and visualizations toenhance the material presented in the book Provides developers with the background necessary to create theapps their audience requires Presents the case for mobile learning in and out of classroomsas early as preschool Discusses how mobile learning enables better educationalopportunities for the visually impaired, students with Autism, andadult learners. If you're a school administrator, teacher, app developer, orparent, this topical book provides a theoretical, well-researcheddiscussion of the pedagogical theory and mobile learning, as wellas practical advice in setting up a mobile learning strategy.

The Economics of Platforms

The Economics of Platforms
A Book

by Paul Belleflamme,Martin Peitz

  • Publisher : Cambridge University Press
  • Release : 2021-10-31
  • Pages : 300
  • ISBN : 1108482570
  • Language : En, Es, Fr & De
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The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years.

Handbook on the Economics of the Media

Handbook on the Economics of the Media

by Robert G Picard,Steven S Wildman

  • Publisher : Edward Elgar Publishing
  • Release : 2015-02-27
  • Pages : 416
  • ISBN : 0857938894
  • Language : En, Es, Fr & De
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Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances

Algorithms and Networking for Computer Games

Algorithms and Networking for Computer Games
A Book

by Jouni Smed,Harri Hakonen

  • Publisher : John Wiley & Sons
  • Release : 2017-06-16
  • Pages : 416
  • ISBN : 1119259835
  • Language : En, Es, Fr & De
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The essential guide to solving algorithmic and networking problems in commercial computer games, revised and extended Algorithms and Networking for Computer Games, Second Edition is written from the perspective of the computer scientist. Combining algorithmic knowledge and game-related problems, it explores the most common problems encountered in game programing. The first part of the book presents practical algorithms for solving “classical” topics, such as random numbers, procedural generation, tournaments, group formations and game trees. The authors also focus on how to find a path in, create the terrain of, and make decisions in the game world. The second part introduces networking related problems in computer games, focusing on four key questions: how to hide the inherent communication delay, how to best exploit limited network resources, how to cope with cheating and how to measure the on-line game data. Thoroughly revised, updated, and expanded to reflect the many constituent changes occurring in the commercial gaming industry since the original, this Second Edition, like the first, is a timely, comprehensive resource offering deeper algorithmic insight and more extensive coverage of game-specific networking problems than ordinarily encountered in game development books. Algorithms and Networking for Computer Games, Second Edition: Provides algorithmic solutions in pseudo-code format, which emphasises the idea behind the solution, and can easily be written into a programming language of choice Features a section on the Synthetic player, covering decision-making, influence maps, finite-state machines, flocking, fuzzy sets, and probabilistic reasoning and noise generation Contains in-depth treatment of network communication, including dead-reckoning, local perception filters, cheating prevention and on-line metrics Now includes 73 ready-to-use algorithms and 247 illustrative exercises Algorithms and Networking for Computer Games, Second Edition is a must-have resource for advanced undergraduate and graduate students taking computer game related courses, postgraduate researchers in game-related topics, and developers interested in deepening their knowledge of the theoretical underpinnings of computer games and in learning new approaches to game design and programming.

The Pyramid of Game Design

The Pyramid of Game Design
Designing, Producing and Launching Service Games

by Nicholas Lovell

  • Publisher : CRC Press
  • Release : 2018-12-07
  • Pages : 326
  • ISBN : 0429815662
  • Language : En, Es, Fr & De
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Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and requires new techniques from game makers. In The Pyramid of Game Design, Nicholas Lovell identifies and explains the frameworks and techniques you need to deliver fun, profitable games. Using examples of games ranging from modern free-to-play titles to the earliest arcade games, via PC strategy and traditional boxed titles, Lovell shows how game development has evolved, and provides game makers with the tools to evolve with it. Harness the Base, Retention and Superfan Layers to create a powerful Core Loop. Design the player Session to keep players playing while being respectful of their time. Accept that there are few fixed rules: just trade-offs with consequences. Adopt Agile and Lean techniques to "learn what you need you learn" quickly Use analytics, paired with design skills and player feedback, to improve the fun, engagement and profitability of your games. Adapt your marketing techniques to the reality of the service game era Consider the ethics of game design in a rapidly changing world. Lovell shows how service games require all the skills of product game development, and more. He provides a toolset for game makers of all varieties to create fun, profitable games. Filled with practical advice, memorable anecdotes and a wealth of game knowledge, the Pyramid of Game Design is a must-read for all game developers.

Handbook on the Economics of Cultural Heritage

Handbook on the Economics of Cultural Heritage
A Book

by Ilde Rizzo,Anna Mignosa

  • Publisher : Edward Elgar Publishing
  • Release : 2013-01-01
  • Pages : 672
  • ISBN : 0857931008
  • Language : En, Es, Fr & De
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Cultural heritage is a complex and elusive concept, constantly evolving through time, and combining cultural, aesthetic, symbolic, spiritual, historical and economic values. The Handbook on the Economics of Cultural Heritage outlines the contribution of economics to the design and analysis of cultural heritage policies and to addressing issues related to the conservation, management and enhancement of heritage. The Handbook takes a multidisciplinary approach, using cultural economics as a theoretical framework to illustrate how crucial and stimulating cross-disciplinary dialogue actually is. Contributors scrutinise the co-existence of cultural and economic values as well as the new challenges that arise from changes brought about by technology, and relationships between the different actors engaged in the production, distribution and consumption of heritage services. The roles of public, private and non-profit organizations are also explored. Case studies underpin the discussion, demonstrating the clear and vital link between theory and practice. This highly unique Handbook will prove a fascinating and informative read for academics, researchers, students and policymakers with an interest in cultural economics.

Open Access Implications for Sustainable Social, Political, and Economic Development

Open Access Implications for Sustainable Social, Political, and Economic Development
A Book

by Jain, Priti,Mnjama, Nathan,Oladokun, O.

  • Publisher : IGI Global
  • Release : 2020-09-18
  • Pages : 360
  • ISBN : 1799850196
  • Language : En, Es, Fr & De
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Open access publishing can be used as a strategic tool to avail access to information and achieve universal literacy. Open access has gained importance over the past 15 years by making knowledge available to all, without any barrier of affordability or restrictions on using this knowledge to inform and develop. Open access contributes to scientific research excellence, disseminates research results to a wider community, and promotes multi-disciplinary and collaborative research. Issues of sustainable development and open access are major concerns in librarianship and information management, particularly as the international library and information management community is focusing on how to contribute to the Sustainable Development Goals. Open Access Implications for Sustainable Social, Political, and Economic Development is a pivotal reference source that provides an understanding of the concept of open access within the context of social, political, and economic development and deliberates the critical issues and challenges that face the implementation of open access and its impact on the global economy and sustainable development. While highlighting a broad range of topics including digital scholarship, open data, and ethics, this book is ideally designed for librarians, information science professionals, government officials, policymakers, academicians, researchers, and students.

Social, Casual and Mobile Games

Social, Casual and Mobile Games
The Changing Gaming Landscape

by Michele Willson,Tama Leaver

  • Publisher : Bloomsbury Publishing USA
  • Release : 2016-02-25
  • Pages : 288
  • ISBN : 1501310585
  • Language : En, Es, Fr & De
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This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Social, casual and mobile games, played on devices such as smartphones, tablets, or PCs and accessed through online social networks, have become extremely popular, and are changing the ways in which games are designed, understood, and played. These games have sparked a revolution as more people from a broader demographic than ever play games, shifting the stereotype of gaming away from that of hardcore, dedicated play to that of activities that fit into everyday life. Social, Casual and Mobile Games explores the rapidly changing gaming landscape and discusses the ludic, methodological, theoretical, economic, social and cultural challenges that these changes invoke. With chapters discussing locative games, the new freemium economic model, and gamer demographics, as well as close studies of specific games (including Candy Crush Saga, Angry Birds, and Ingress), this collection offers an insight into the changing nature of games and the impact that mobile media is having upon individuals and societies around the world.

Technology and Inequality

Technology and Inequality
Concentrated Wealth in a Digital World

by Jonathan P. Allen

  • Publisher : Springer
  • Release : 2017-06-27
  • Pages : 158
  • ISBN : 3319569589
  • Language : En, Es, Fr & De
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This book will summarize what we know about technology and inequality across disciplines, and seek out new ways to analyze this relationship based on technology and business practices, with the objective of restoring digital technology as an engine of opportunity. Besides the unique focus on the role of technology in inequality, the book will have a unifying theme of tracing wealth creation and wealth capture in the technology sector, and relating specific practices—what technology companies actually do—to larger shifts in wealth and power. A clear conceptual framework will be used to analyze key industry case studies: search engines, social media, and the ‘sharing’ economy.

Games User Research

Games User Research
A Book

by Anders Drachen,Pejman Mirza-Babaei,Lennart Nacke

  • Publisher : Oxford University Press
  • Release : 2018-01-19
  • Pages : 400
  • ISBN : 0192513915
  • Language : En, Es, Fr & De
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Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and integral to the production of games and to shape the experience of players. Today, Games User Research stands as the primary pathway to understanding players and how to design, build, and launch games that provide the right game UX. Until now, the knowledge in Games User Research and Game UX has been fragmented and there were no comprehensive, authoritative resources available. This book bridges the current gap of knowledge in Games User Research, building the go-to resource for everyone working with players and games or other interactive entertainment products. It is accessible to those new to Games User Research, while being deeply comprehensive and insightful for even hardened veterans of the game industry. In this book, dozens of veterans share their wisdom and best practices on how to plan user research, obtain the actionable insights from users, conduct user-centred testing, which methods to use when, how platforms influence user research practices, and much, much more.