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Global Marketing

Global Marketing
A Decision-oriented Approach

by Svend Hollensen

  • Publisher : Financial Times/Prentice Hall
  • Release : 2010-06-19
  • Pages : 756
  • ISBN : 9780273726227
  • Language : En, Es, Fr & De
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.

Global Marketing

Global Marketing
A Book

by Warren J. Keegan,Mark C. Green

  • Publisher : Pearson/Education
  • Release : 2011
  • Pages : 621
  • ISBN : 9780273756071
  • Language : En, Es, Fr & De
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This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.

Global Marketing

Global Marketing
Contemporary Theory, Practice, and Cases

by Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli

  • Publisher : Routledge
  • Release : 2020-08-17
  • Pages : 568
  • ISBN : 0429515359
  • Language : En, Es, Fr & De
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Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility; key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world; Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Global Marketing and Advertising

Global Marketing and Advertising
Understanding Cultural Paradoxes

by Marieke de Mooij

  • Publisher : SAGE
  • Release : 2010
  • Pages : 323
  • ISBN : 1412970415
  • Language : En, Es, Fr & De
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The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

Global Market Survey

Global Market Survey
Electrical Energy Systems

by United States. Office of International Marketing

  • Publisher : Unknown Publisher
  • Release : 1977
  • Pages : 130
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Global Market Survey: Process Control Instrumentation, July 1975

Global Market Survey: Process Control Instrumentation, July 1975
A Book

by United States. International Commerce Bureau

  • Publisher : Unknown Publisher
  • Release : 1975
  • Pages : 122
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Global Marketing Management

Global Marketing Management
A Book

by Masaaki (Mike) Kotabe

  • Publisher : John Wiley & Sons
  • Release : 2020-01-09
  • Pages : 768
  • ISBN : 1119563119
  • Language : En, Es, Fr & De
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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Global Marketing Management

Global Marketing Management
A European Perspective

by Warren J. Keegan,Bodo B. Schlegelmilch

  • Publisher : Pearson Education
  • Release : 2001
  • Pages : 610
  • ISBN : 9780138418267
  • Language : En, Es, Fr & De
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This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.

Essentials of Global Marketing

Essentials of Global Marketing
A Book

by Svend Hollensen

  • Publisher : Pearson Education
  • Release : 2008
  • Pages : 494
  • ISBN : 9780273717843
  • Language : En, Es, Fr & De
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"Essentials of Global Marketing" offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and the Apple iPhone to provide cutting edge examples of the theory in the real world. The book breaks new ground with the quality and extensiveness of its supporting interactive features, which include multiple choice quizzes for every chapter that can be downloaded onto your iPod, and video case studies on internationally recognised companies such as Land Rover and Tata.

Exam Prep for: Global Marketing Management

Exam Prep for: Global Marketing Management
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Exam Prep for: Global Marketing

Exam Prep for: Global Marketing
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Global Marketing, 4/E

Global Marketing, 4/E
A Book

by Hollensen

  • Publisher : Pearson Education India
  • Release : 2009-09
  • Pages : 792
  • ISBN : 9788131728147
  • Language : En, Es, Fr & De
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International and Global Marketing

International and Global Marketing
Concepts and Cases

by Taylor W. Meloan,John L. Graham

  • Publisher : McGraw-Hill/Irwin
  • Release : 1998
  • Pages : 439
  • ISBN : 9780256218947
  • Language : En, Es, Fr & De
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This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

Global Marketing Management System

Global Marketing Management System
A Book

by Basil Janavaras,Suresh George

  • Publisher : World Scientific Publishing Company
  • Release : 2017-04-25
  • Pages : 340
  • ISBN : 9813201096
  • Language : En, Es, Fr & De
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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Global Marketing Management

Global Marketing Management
Changes, New Challenges, and Strategies

by Kiefer Lee,Steve Carter

  • Publisher : Oxford University Press, USA
  • Release : 2009
  • Pages : 565
  • ISBN : 9780199239429
  • Language : En, Es, Fr & De
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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Global Marketing

Global Marketing
A Book

by Michael R. Czinkota,Ilkka A. Ronkainen

  • Publisher : Harcourt College Pub
  • Release : 1996
  • Pages : 648
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Several key features make this book special:;* Global Marketing offers a marketing management thrust into the global market. It does not simply replicate domestic marketing issues with the addition of an international dimension. Rather, it dives headfirst into global issues.;* It covers the entire range of international marketing, including start-up operations and new market entry considerations. However, its main emphasis rests on the key concerns of the multinational and global corporation.;* It places key emphasis on the cultural and geographic dimensions in conjunction with their effects on marketing management.;* It examines global marketing from a truly global perspective, rather than just from the U.S. point of view. As a result, the concerns of firms around the world are addressed, confronted, and alalyzed.;*Global Marketing integrates the important societal dimensions of diversity, environmental concern, ethics, and economic transformation.

Global Marketing

Global Marketing
A Book

by Keegan

  • Publisher : Pearson Education India
  • Release : 2009-09
  • Pages : 666
  • ISBN : 9788131719510
  • Language : En, Es, Fr & De
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Global Marketing

Global Marketing
A Book

by Gautam Dutta

  • Publisher : Pearson Education India
  • Release : 2021
  • Pages : 656
  • ISBN : 9332530351
  • Language : En, Es, Fr & De
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Global Marketing, explores the concept that in most countries around the world, there is a spurt of interest in the globalization of businesses, whether they are small or big. This trend is visible in developed as well as in developing nations. This book is an attempt to present the structure of global marketing from an Indian perspective in a cohesive and comprehensive manner. The cases discussed in the book depict the workings of Indian companies and the Indian market scenarios to help the students grasp the flavour of cross-border marketing.

Global Marketing

Global Marketing
Concepts, Strategies, Practice ; Text and Readings

by Syed H. Akhter

  • Publisher : South-Western Pub
  • Release : 1994
  • Pages : 635
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Global Marketing Management

Global Marketing Management
Cases and Readings

by Robert Dow Buzzell,John A. Quelch,Christopher A. Bartlett

  • Publisher : Prentice Hall
  • Release : 1995
  • Pages : 686
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Case studies include IKEA, Hoover, Nestle and the Body Shop International.