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Google BigQuery: The Definitive Guide

Google BigQuery: The Definitive Guide
Data Warehousing, Analytics, and Machine Learning at Scale

by Valliappa Lakshmanan,Jordan Tigani

  • Publisher : O'Reilly Media
  • Release : 2019-10-23
  • Pages : 498
  • ISBN : 1492044431
  • Language : En, Es, Fr & De
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Work with petabyte-scale datasets while building a collaborative, agile workplace in the process. This practical book is the canonical reference to Google BigQuery, the query engine that lets you conduct interactive analysis of large datasets. BigQuery enables enterprises to efficiently store, query, ingest, and learn from their data in a convenient framework. With this book, you’ll examine how to analyze data at scale to derive insights from large datasets efficiently. Valliappa Lakshmanan, tech lead for Google Cloud Platform, and Jordan Tigani, engineering director for the BigQuery team, provide best practices for modern data warehousing within an autoscaled, serverless public cloud. Whether you want to explore parts of BigQuery you’re not familiar with or prefer to focus on specific tasks, this reference is indispensable.

55 Ways to Have Fun with Google

55 Ways to Have Fun with Google
A Book

by Philipp Lenssen

  • Publisher : Lulu.com
  • Release : 2006
  • Pages : 228
  • ISBN : 1411693418
  • Language : En, Es, Fr & De
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You probably use Google everyday, but do you know... the Google Snake Game? Googledromes? Memecodes? Googlesport? The Google Calculator? Googlepark and Google Weddings? Google hacking, fighting and rhyming? In this book, you'll find Google-related games, oddities, cartoons, tips, stories and everything else that's fun. Reading it, you won't be the same searcher as before! No programming skills needed. (From the author of Google Blogoscoped.)

Mining Google Web Services

Mining Google Web Services
Building Applications with the Google API

by John Paul Mueller

  • Publisher : John Wiley & Sons
  • Release : 2006-07-14
  • Pages : 361
  • ISBN : 078215106X
  • Language : En, Es, Fr & De
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Google Brings Data Mining to the People! Virtually everyone sees Google as, hands down, the best online search tool. Now you can use and improve on Google technology in your own applications. Mining Google Web Services teaches you dozens of techniques for tapping the power of the Google API. Google already gives you fine-grained control over your search criteria, and this book shows you how to exert the same control in your own focused search and analysis applications. With just a little knowledge of JavaScript, VBA, Visual Studio 6, Visual Studio .NET, PHP, or Java, you will get better (and more relevant) search results--faster and more easily. Here's a little of what you'll find covered inside: Improving the speed and accuracy of searches Performing data mining across the Internet Using Google Web Services to search a single website Building search applications for mobile devices Using caching techniques to improve application performance and reliability Analyzing Google data Creating searches for users with special needs Discovering new uses for Google Obtaining historical data using cached pages Performing spelling checks on any text Reducing the number of false search hits Whether your goal is to improve your own searches or share specialized search capabilities with others, this is the one resource that will see you through the job from start to finish.

Practical AI on the Google Cloud Platform

Practical AI on the Google Cloud Platform
A Book

by Micheal Lanham

  • Publisher : O'Reilly Media
  • Release : 2020-10-20
  • Pages : 394
  • ISBN : 1492075787
  • Language : En, Es, Fr & De
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Working with AI is complicated and expensive for many developers. That's why cloud providers have stepped in to make it easier, offering free (or affordable) state-of-the-art models and training tools to get you started. With this book, you'll learn how to use Google's AI-powered cloud services to do everything from creating a chatbot to analyzing text, images, and video. Author Micheal Lanham demonstrates methods for building and training models step-by-step and shows you how to expand your models to accomplish increasingly complex tasks. If you have a good grasp of math and the Python language, you'll quickly get up to speed with Google Cloud Platform, whether you want to build an AI assistant or a simple business AI application. Learn key concepts for data science, machine learning, and deep learning Explore tools like Video AI and AutoML Tables Build a simple language processor using deep learning systems Perform image recognition using CNNs, transfer learning, and GANs Use Google's Dialogflow to create chatbots and conversational AI Analyze video with automatic video indexing, face detection, and TensorFlow Hub Build a complete working AI agent application

From an Idea to Google

From an Idea to Google
A Book

by Lowey Bundy Sichol

  • Publisher : HMH Books For Young Readers
  • Release : 2019
  • Pages : 128
  • ISBN : 1328954919
  • Language : En, Es, Fr & De
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From an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world's largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it! Today, Google is the number one internet search engine and the most visited website in the world. But a long time ago, two college friends, Larry Page and Sergey Brin, started out with just an idea. Find out more about Google's history, the business, and the brand in this illustrated nonfiction book! Find out where the name "Google" came from. (Hint: It involves a LOT of zeros!) Discover how Google became the fastest and most popular internet search engine of all time. Explore how Google transformed from a tiny startup (in someone's garage!) into one of the most powerful companies in the world.

Google Power

Google Power
A Book

by Chris Sherman

  • Publisher : McGraw Hill Professional
  • Release : 2005-05-27
  • Pages : 456
  • ISBN : 9780072257878
  • Language : En, Es, Fr & De
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Learn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.

Google This!

Google This!
Putting Google and Other Social Media Sites to Work for Your Library

by Terry Ballard

  • Publisher : Elsevier
  • Release : 2012-05-18
  • Pages : 218
  • ISBN : 1780633173
  • Language : En, Es, Fr & De
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Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going? Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data Describes the full process for creating a Google Custom Search engine Written by an award winning author who has been an academic systems librarian for 20 years

Google For Dummies

Google For Dummies
A Book

by Brad Hill

  • Publisher : For Dummies
  • Release : 2003-09-26
  • Pages : 360
  • ISBN : 9780764544200
  • Language : En, Es, Fr & De
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* Google is the world's most popular search engine, with more than 150 million queries per day and more than fourteen million users per week * Author Brad Hill, frequently consulted in media coverage of the Internet, will take readers "under the hood" * Illuminates dozens of packaged Google tools that significantly extend Web searching * Enables more technical readers to install and use the Google API to develop Web querying capabilities for their own programs * Includes extensive coverage of Blogger, the popular Web log service recently acquired by Google

The Google Story (2018 Updated Edition)

The Google Story (2018 Updated Edition)
Inside the Hottest Business, Media, and Technology Success of Our Time

by David A. Vise,Mark Malseed

  • Publisher : Bantam
  • Release : 2005-11-15
  • Pages : 384
  • ISBN : 0440335701
  • Language : En, Es, Fr & De
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The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle

A Business Analysis Project on Google Inc.

A Business Analysis Project on Google Inc.
A Book

by Elisabeth Felice Nehls

  • Publisher : GRIN Verlag
  • Release : 2013-08
  • Pages : 84
  • ISBN : 3640960998
  • Language : En, Es, Fr & De
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Scholarly Research Paper from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: 1, Anglia Ruskin University, course: Business Analysis, language: English, abstract: Google Inc. (Google), founded in 1981 by Larry Page and Sergey Brin, two Stanford students, has shortly turned into a global technology leader, overruling its global competitors in providing search engines: Yahoo, Baidu and Microsoft (Business Insights, p. 32, 2010). Above, Google has scarcely been rated as most valuable brand worldwide (Berger, 2010). Financial data are fairytale-like: from $ 85 (IPO, 2004), share price rose by 800 percent up to $ 642; margins of 36,8 percent, annual revenues of $ 29,32 bn and an EBIT of $ 10,8 bn strengthen the picture of high profitability and economic well-being (Google Inc., p. 27, 2010; Osiris, 2011). Delivering online advertising which is significantly adjusted to the customer primarily generates revenue for Google: together with licenses for its search engine technology, GoogleAdWords, an auction-based advertising program, and GoogleAdSense, distributing ads in the Google Network, are main sources of income (Stross, 2008). Today, Google holds market share in global search advertising of 74,3 percent (Business Insights, p. 12, 2010); longing for even more awareness, content such as YouTube, GoogleEarth, GoogleEnterprise or GoogleMaps is only a precise of what Google additionally offers - all services being positioned online (Google Inc., p. 4f., 2009). Downside of the global success story is that Google keeps walking on the edge of ethics and legality, as detractors arraign (Hintermeier, 2011). Further, the company is already under the weather of internal alterations and legal denunciations (Fleischmann, 2011). Though analysts foresee further growth in 2011/2012 (Moran, p. 20, 2011), increasing rivalry as well as internal and societal debates might harm the company in the author's opinion. Along with an external and inter

Hacking Google Maps and Google Earth

Hacking Google Maps and Google Earth
A Book

by Martin C. Brown

  • Publisher : John Wiley & Sons Incorporated
  • Release : 2006-07-24
  • Pages : 373
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Provides information on using Google Maps and Google Earth to do such tasks as making maps that include statistical data, creating a realtor's presentation, calculating distances for routes, and highlighting archaeological information.

Winning Results with Google Ad Words

Winning Results with Google Ad Words
A Book

by Andrew Goodman

  • Publisher : McGraw Hill Professional
  • Release : 2005-09-14
  • Pages : 376
  • ISBN : 0072264489
  • Language : En, Es, Fr & De
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Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

Official Google Cloud Certified Associate Cloud Engineer Study Guide

Official Google Cloud Certified Associate Cloud Engineer Study Guide
A Book

by Dan Sullivan

  • Publisher : John Wiley & Sons
  • Release : 2019-04-01
  • Pages : 560
  • ISBN : 1119564182
  • Language : En, Es, Fr & De
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The Only Official Google Cloud Study Guide The Official Google Cloud Certified Associate Cloud Engineer Study Guide, provides everything you need to prepare for this important exam and master the skills necessary to land that coveted Google Cloud Engineering certification. Beginning with a pre-book assessment quiz to evaluate what you know before you begin, each chapter features exam objectives and review questions, plus the online learning environment includes additional complete practice tests. Written by Dan Sullivan, a popular and experienced online course author for machine learning, big data, and Cloud topics, Official Google Cloud Certified Associate Cloud Engineer Study Guide is your ace in the hole for deploying and managing Google Cloud Services. • Select the right Google service from the various choices based on the application to be built • Compute with Cloud VMs and managing VMs • Plan and deploying storage • Network and configure access and security Google Cloud Platform is a leading public cloud that provides its users to many of the same software, hardware, and networking infrastructure used to power Google services. Businesses, organizations, and individuals can launch servers in minutes, store petabytes of data, and implement global virtual clouds with the Google Cloud Platform. Certified Associate Cloud Engineers have demonstrated the knowledge and skills needed to deploy and operate infrastructure, services, and networks in the Google Cloud. This exam guide is designed to help you understand the Google Cloud Platform in depth so that you can meet the needs of those operating resources in the Google Cloud.

Google BigQuery Analytics

Google BigQuery Analytics
A Book

by Jordan Tigani,Siddartha Naidu

  • Publisher : John Wiley & Sons
  • Release : 2014-05-21
  • Pages : 528
  • ISBN : 1118824792
  • Language : En, Es, Fr & De
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How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python

Winning Results with Google AdWords, Second Edition

Winning Results with Google AdWords, Second Edition
A Book

by Andrew Goodman

  • Publisher : McGraw Hill Professional
  • Release : 2007-10-22
  • Pages : 400
  • ISBN : 0071595740
  • Language : En, Es, Fr & De
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Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

Online Transit Trip Planner for Small Agencies Using Google Transit

Online Transit Trip Planner for Small Agencies Using Google Transit
Final Deployment Package

by François Dion,Partners for Advanced Transit and Highways (Calif.)

  • Publisher : Unknown Publisher
  • Release : 2011
  • Pages : 244
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Google Power Tools Bible

Google Power Tools Bible
A Book

by Ted Coombs,Roderico DeLeon

  • Publisher : John Wiley & Sons
  • Release : 2008-02-11
  • Pages : 613
  • ISBN : 0470377445
  • Language : En, Es, Fr & De
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Get the most thorough and comprehensive guide to Google. Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features -- things like Gmail, Google Maps, and SketchUp -- while also explaining how to program Google, become a Froogle merchant, and much more. With thorough coverage, step-by-step instructions, and hundreds of tips and workarounds, you'll find what you need to succeed with Google. Review the basics of keywords, queries, and PageRank technology. Delve into search features such as the I'm Feeling Lucky button. Find your way with Google Maps and mobile GMaps. Check financial news, get quotes, and manage your portfolio. Import, view, and fix photos with Picasa. Google-ize your computer with Google gadgets and plug-ins. Use Google Analytics to evaluate Web site traffic. Explore Google's future with a sneak peak at R&D.

Google and the Culture of Search

Google and the Culture of Search
A Book

by Ken Hillis,Michael Petit,Kylie Jarrett

  • Publisher : Routledge
  • Release : 2013
  • Pages : 240
  • ISBN : 0415883008
  • Language : En, Es, Fr & De
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What did you do before Google? The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study of search technology's broader implications for knowledge production and social relations, the authors shed light on a culture of search in which our increasing reliance on search engines influences not only the way we navigate, classify, and evaluate Web content, but also how we think about ourselves and the world around us, online and off. Ken Hillis, Michael Petit, and Kylie Jarrett seek to understand the ascendancy of search and its naturalization by historicizing and contextualizing Google's dominance of the search industry, and suggest that the contemporary culture of search is inextricably bound up with a metaphysical longing to manage, order, and categorize all knowledge. Calling upon this nexus between political economy and metaphysics, Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power.

Google Chrome

Google Chrome
A Book

by Anonim

  • Publisher : Google, Inc.
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Google Docs

Google Docs
A Book

by John R. Hales

  • Publisher : Quickstudy
  • Release : 2011-05-31
  • Pages : 6
  • ISBN : 9781423216452
  • Language : En, Es, Fr & De
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Want to learn more about how GoogleDocs can increase your productivity? Look no further than our new 3-panel guide, which features the latest, most up-to-date information about this powerful suite of online products. Each GoogleDocs application--from word processing to spreadsheets--is examined in detail through step-by-step instructions, key definitions and full-color screen shots. Every GoogleDocs user will want to have this comprehensive reference tool by his or her side!