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The New Graphic Design School

The New Graphic Design School
A Foundation Course in Principles and Practice

by David Dabner,Sheena Calvert,Anoki Casey

  • Publisher : John Wiley & Sons
  • Release : 2012-02-24
  • Pages : 192
  • ISBN : 1118174801
  • Language : En, Es, Fr & De
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The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

Graphic Design School

Graphic Design School
The Principles and Practice of Graphic Design

by David Dabner,Sandra Stewart,Abbie Vickress

  • Publisher : John Wiley & Sons
  • Release : 2017-02-06
  • Pages : 208
  • ISBN : 111934316X
  • Language : En, Es, Fr & De
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By providing practical advice on all aspects of graphic design—from understanding basics to developing original concepts to creating finished designs—Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from web, app, social media, magazines, websites and book, the Sixth Edition provides an overview of the visual communications profession. A brand-new section on User Experience and User Interface Design, covers topics essential to layout while heavily updated chapters on Designing for the Web and Mobile Apps tackle the latest technology and problem solving tools needed to succeed. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

Design School Reader

Design School Reader
A Course Companion for Students of Graphic Design

by Steven Heller

  • Publisher : Simon and Schuster
  • Release : 2020-08-04
  • Pages : 264
  • ISBN : 1621536912
  • Language : En, Es, Fr & De
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An Essential Collection of Essays and Musings on Graphic Design from One of the Field's Leading Educators In this wide-ranging compilation, art director, writer, and lecturer Steven Heller shares his passion for graphic design with readers, whom he invites to consider that design can be discerned in all things natural and manmade. Developed as content for a class devoted to reading, this collection is not overtly about conventional design, but about a variety of topics viewed through the lens of design. Offered as a primer for undergraduate and graduate students, Design School Reader presents more than forty essays on subjects such as: The role of design in politics Visual culture and the social impact of design Key moments in the history of typography Technological innovations The power of branding and logos Ethical considerations and dilemmas Important figures in the design world Divided into five parts—Design Language; Design Dialects; Politics, Ideology, Design; Business and Commerce; and Inspiration and Discoveries—each section features a collection of essays culled from Heller’s extensive publications from the past several decades. At the end of every essay, readers will find discussion points to prompt further lines of inquiry. As Heller notes, “The key is to read, discuss, and debate.” Students, aficionados, and anyone with a healthy curiosity will thoroughly enjoy this illuminating and thought-provoking assemblage of perspectives on the practice.

Graphic Design School

Graphic Design School
The Principles and Practice of Graphic Design

by David Dabner,Sandra Stewart,Eric Zempol

  • Publisher : John Wiley & Sons
  • Release : 2013-10-24
  • Pages : 208
  • ISBN : 111884081X
  • Language : En, Es, Fr & De
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Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

Graphic Design School

Graphic Design School
A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media

by David Dabner,Sandra Stewart,Abbie Vickress

  • Publisher :
  • Release : 2020-03-05
  • Pages : 208
  • ISBN : 9780500295595
  • Language : En, Es, Fr & De
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Graphic Design School is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field. This seventh edition of Graphic Design School features all-new assignments and fully updated reading lists. Over a third of the images are entirely new, and include a mix of professional work and outstanding student pieces. In addition, Part II: Practice Plus features new software and revisits old print technologies - for example, risograph printing and screen printing - which are becoming increasingly popular forms of production again.

The Graphic Design Process

The Graphic Design Process
How to be successful in design school

by Anitra Nottingham,Jeremy Stout

  • Publisher : Bloomsbury Publishing
  • Release : 2019-11-14
  • Pages : 200
  • ISBN : 1350050792
  • Language : En, Es, Fr & De
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One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most new students have never fully developed a concept or visual idea, been in a critique, or have been asked to explain their work to others. This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected. · Student work is critiqued to show how projects are really assessed · Profiles highlight how professional designers themselves address client briefs · Tips for real-life problems are outlined, like getting stuck and dealing with critical feedback Written by experienced instructors, this is the perfect guide for those starting their design education.

Graphic Design

Graphic Design
A Career Guide and Education Directory

by Sharon Helmer Poggenpohl

  • Publisher : AIGA
  • Release : 1993
  • Pages : 158
  • ISBN :
  • Language : En, Es, Fr & De
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This guide aims to help students make informed decisions about careers in graphic design. The guide defines the purpose and practice of the graphic design field and identifies the strong link between effective educational programs and effective professional practices. Suggestions are given for evaluating schools and potential employers. Comments from educators and practitioners provide insight into schools' expectations of prospective students and employees. Noteworthy projects are presented to give a sense of the depth and breadth of the field. The guide is organized as follows: (1) "What is Graphic Design?"; (2) "What Graphic Designers Need to Know"; (3) "Who Becomes a Graphic Designer?"; (4) "What Goes on in Design School?" (Jorge Frascara); (5) "How do Graphic Design Programs Differ?"; (6) "How to Select a Design School" (Robert O. Swinehart); (7) "How Do You Find Your First Job?"; (8) "Graphic Designers at Work"; and (9) "What is the Future of Graphic Design?" Appendices include a list of American Institute of Graphic Arts (AIGA) Chapters and Design Organization, A Directory of Design Publications, and Four-year Educational Institutions Offering Graphic Arts Programs. (MM)

A New Program for Graphic Design

A New Program for Graphic Design

by David Reinfurt

  • Publisher : Inventory Press
  • Release : 2019-09-17
  • Pages : 256
  • ISBN : 9781941753217
  • Language : En, Es, Fr & De
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A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.

The Education of a Graphic Designer

The Education of a Graphic Designer

by Steven Heller

  • Publisher : Allworth Press
  • Release : 1998
  • Pages : 273
  • ISBN : 9781880559994
  • Language : En, Es, Fr & De
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This collection of essays, interviews, and course syllabi examines how changing professional standards in graphic design have revolutionized the way design is taught, learned, and practiced. Forty-two top designers and educators talk theory, offer proposals, and discuss a wide range of educational concerns, from the dichotomy between theory and practice to the importance of mastering traditional forms and keeping up with new media.

Teaching Graphic Design

Teaching Graphic Design
Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs

by Steven Heller

  • Publisher : Simon and Schuster
  • Release : 2017-09-26
  • Pages : 999
  • ISBN : 1621536157
  • Language : En, Es, Fr & De
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More Than Sixty Course Syllabi That Bring the New Complexity of Graphic Design to Light All graphic designers teach, yet not all graphic designers are teachers. Teaching is a special skill requiring talent, instinct, passion, and organization. But while talent, instinct, and passion are inherent, organization must be acquired and can usually be found in a syllabus. Teaching Graphic Design, Second Edition, contains syllabi that are for all practicing designers and design educators who want to enhance their teaching skills and learn how experienced instructors and professors teach varied tools and impart the knowledge needed to be a designer in the current environment. This second edition is newly revised to include more than thirty new syllabi by a wide range of professional teachers and teaching professionals who address the most current concerns of the graphic design industry, including product, strategic, entrepreneurial, and data design as well as the classic image, type, and layout disciplines. Some of the new syllabi included are: Expressive Typography Designer as Image Maker Emerging Media Production Branding Corporate Design Graphic Design and Visual Culture Impact! Design for Social Change And many more Beginning with first through fourth year of undergraduate courses and ending with a sampling of graduate school course options, Teaching Graphic Design, Second Edition, is the most comprehensive collection of courses for graphic designers of all levels.

Design School: Layout

Design School: Layout
A Practical Guide for Students and Designers

by Richard Poulin

  • Publisher :
  • Release : 2018-01-16
  • Pages : 232
  • ISBN : 1631593196
  • Language : En, Es, Fr & De
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Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.

Masterclass

Masterclass
Graphic Design; Guide to the World's Leading Graduate Schools

by Sarah De Boer-Schultz,Carmel McNamara,Marlous Van Rossum-willems

  • Publisher : Frame Pub
  • Release : 2016-02-09
  • Pages : 328
  • ISBN : 9789491727672
  • Language : En, Es, Fr & De
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A practical student guide to 30 of the world's leading schools that offer a master's degree in graphic design.

Graphic Design Portfolio-builder

Graphic Design Portfolio-builder
Adobe Photoshop and Adobe Illustrator Projects

by N.A

  • Publisher : Peachpit Press
  • Release : 2006
  • Pages : 353
  • ISBN :
  • Language : En, Es, Fr & De
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Presents instructions on using Adobe Photoshop and Adobe Illustrator to build a graphic design portfolio.

Making and Breaking the Grid

Making and Breaking the Grid
A Graphic Design Layout Workshop

by Timothy Samara

  • Publisher : Rockport Publishers
  • Release : 2005-05-01
  • Pages : 208
  • ISBN : 1616736313
  • Language : En, Es, Fr & De
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For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects. Text reveals top designersÆ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

Burn Your Portfolio

Burn Your Portfolio
Stuff they don't teach you in design school, but should

by Michael Janda

  • Publisher : New Riders
  • Release : 2013-05-27
  • Pages : 400
  • ISBN : 0133409562
  • Language : En, Es, Fr & De
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It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job. Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

Creative Workshop

Creative Workshop
80 Challenges to Sharpen Your Design Skills

by David Sherwin

  • Publisher : HOW Books
  • Release : 2010-11-24
  • Pages : 256
  • ISBN : 1600617972
  • Language : En, Es, Fr & De
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Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

The Elements of Graphic Design

The Elements of Graphic Design

by Alex W. White

  • Publisher : Simon and Schuster
  • Release : 2011-03-15
  • Pages : 224
  • ISBN : 1581157800
  • Language : En, Es, Fr & De
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic Design

Graphic Design
Learn It, Do It

by Katherine A. Hughes

  • Publisher : CRC Press
  • Release : 2019-06-06
  • Pages : 406
  • ISBN : 042966477X
  • Language : En, Es, Fr & De
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Graphic Design: Learn It, Do It is introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics

Understanding Color

Understanding Color
An Introduction for Designers

by Linda Holtzschue

  • Publisher : John Wiley & Sons
  • Release : 2017-01-30
  • Pages : 272
  • ISBN : 1118920783
  • Language : En, Es, Fr & De
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THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

Teaching Graphic Design History

Teaching Graphic Design History

by Steven Heller

  • Publisher : Simon and Schuster
  • Release : 2019-06-18
  • Pages : 312
  • ISBN : 1621536858
  • Language : En, Es, Fr & De
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An Examination of the Practice Through the Years Teaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional chronologies to eclectic themes as developed by today’s historians, designers, scholars, and documentarians. Long overlooked within the broader history of printing and typesetting, when graphic design’s artifacts finally became the subject of serious study, the historian had to determine what was worthy and on what the history of graphic design should focus: the makers or the artifacts, the content or the context, or all of the above. With the author’s distinct viewpoint and many exclusive contributions, Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include: Social and political effects of graphic design Philosophical perspectives on design Evolution of branding Development of the graphic design profession Predictions for the future of the practice An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.