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Graphic Design Thinking

Graphic Design Thinking

by Ellen Lupton,Jennifer Cole Phillips

  • Publisher : Princeton Architectural Press
  • Release : 2011-07-27
  • Pages : 184
  • ISBN : 9781568989792
  • Language : En, Es, Fr & De
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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Graphic Design Thinking

Graphic Design Thinking
Beyond Brainstorming

by Ellen Lupton

  • Publisher :
  • Release : 1900
  • Pages : 184
  • ISBN : 9781616891848
  • Language : En, Es, Fr & De
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Graphic Design Play Book

Graphic Design Play Book
An Exploration of Visual Thinking

by Sophie Cure,Barbara Seggio

  • Publisher : Laurence King Publishing
  • Release : 2019-06-25
  • Pages : 80
  • ISBN : 9781786273963
  • Language : En, Es, Fr & De
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An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to help readers complete the activities. Illustrated with typefaces, posters, and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

Introduction to Graphic Design

Introduction to Graphic Design
A Guide to Thinking, Process & Style

by Aaris Sherin

  • Publisher : Bloomsbury Publishing
  • Release : 2017-11-02
  • Pages : 240
  • ISBN : 1350056049
  • Language : En, Es, Fr & De
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For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.

The Elements of Logo Design

The Elements of Logo Design
Design Thinking, Branding, Making Marks

by Alex W. White

  • Publisher : Simon and Schuster
  • Release : 2017-09-05
  • Pages : 224
  • ISBN : 1621536033
  • Language : En, Es, Fr & De
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A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Health Design Thinking

Health Design Thinking
Creating Products and Services for Better Health

by Bon Ku,Ellen Lupton

  • Publisher : MIT Press
  • Release : 2020-03-17
  • Pages : 228
  • ISBN : 0262539136
  • Language : En, Es, Fr & De
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Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer. This book makes a case for applying the principles of design thinking to real-world health care challenges. As health care systems around the globe struggle to expand access, improve outcomes, and control costs, Health Design Thinking offers a human-centered approach for designing health care products and services, with examples and case studies that range from drug packaging and exam rooms to internet-connected devices for early detection of breast cancer. Written by leaders in the field—Bon Ku, a physician and founder of the innovative Health Design Lab at Sidney Kimmel Medical College, and Ellen Lupton, an award-winning graphic designer and curator at Cooper Hewitt Smithsonian Design Museum—the book outlines the fundamentals of design thinking and highlights important products, prototypes, and research in health design. Health design thinking uses play and experimentation rather than a rigid methodology. It draws on interviews, observations, diagrams, storytelling, physical models, and role playing; design teams focus not on technology but on problems faced by patients and clinicians. The book's diverse case studies show health design thinking in action. These include the development of PillPack, which frames prescription drug delivery in terms of user experience design; a credit card–size device that allows patients to generate their own electrocardiograms; and improved emergency room signage. Drawings, photographs, storyboards, and other visualizations accompany the case studies. Copublished with Cooper Hewitt, Smithsonian Design Museum

Design Thinking

Design Thinking
Understanding How Designers Think and Work

by Nigel Cross

  • Publisher : Berg
  • Release : 2011-04-01
  • Pages : 192
  • ISBN : 1847888461
  • Language : En, Es, Fr & De
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Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability". Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case studies of outstanding and expert designers at work, interwoven with overviews and analyses. The range covered reflects the breadth of Design, from hardware to software product design, from architecture to Formula One design. The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers. Nigel Cross goes to the heart of what it means to think and work as a designer. The book is an ideal guide for anyone who wants to be a designer or to know how good designers work in the field of contemporary Design.

The Elements of Graphic Design

The Elements of Graphic Design

by Alex W. White

  • Publisher : Simon and Schuster
  • Release : 2011-03-15
  • Pages : 224
  • ISBN : 1581157800
  • Language : En, Es, Fr & De
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Sketching as Design Thinking

Sketching as Design Thinking

by Alma R. Hoffmann

  • Publisher : Routledge
  • Release : 2019-11-22
  • Pages : 190
  • ISBN : 0429668600
  • Language : En, Es, Fr & De
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This book argues for the importance of sketching as a mode of thinking, and the relevance of sketching in the design process, design education, and design practice. Through a wide range of analysis and discussion, the book looks at the history of sketching as a resource throughout the design process and asks questions such as: where does sketching come from? When did sketching become something different to drawing and how did that happen? What does sketching look like in the present day? Alongside an in-depth case study of students, teachers, and practitioners, this book includes a fascinating range of interviews with designers from a wide variety of backgrounds, including fashion, user experience, and architecture. Sketching as Design Thinking explains how drawing and sketching remain a prominent aspect in our learning and creative process, and provides a rich resource for students of visual art and design.

Design Thinking

Design Thinking
Integrating Innovation, Customer Experience, and Brand Value

by Thomas Lockwood

  • Publisher : Simon and Schuster
  • Release : 2010-02-16
  • Pages : 304
  • ISBN : 1581157347
  • Language : En, Es, Fr & De
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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Graphic Design

Graphic Design
The New Basics

by Ellen Lupton,Jennifer Cole Phillips

  • Publisher : Chronicle Books
  • Release : 2014-04-15
  • Pages : 247
  • ISBN : 1568989474
  • Language : En, Es, Fr & De
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How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

FireSigns

FireSigns
A Semiotic Theory for Graphic Design

by Steven Skaggs

  • Publisher : MIT Press
  • Release : 2017-03-03
  • Pages : 296
  • ISBN : 026203543X
  • Language : En, Es, Fr & De
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Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.

Graphic Design

Graphic Design
The New Basics

by Ellen Lupton,Jennifer Cole Phillips

  • Publisher : Princeton Architectural Press
  • Release : 2008-03-20
  • Pages : 247
  • ISBN : 9781568987026
  • Language : En, Es, Fr & De
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This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.

Basics Design 08: Design Thinking

Basics Design 08: Design Thinking

by Gavin Ambrose,Paul Harris

  • Publisher : AVA Publishing
  • Release : 2009-12-01
  • Pages : 200
  • ISBN : 2940411174
  • Language : En, Es, Fr & De
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Design Thinking examines the ways in which solutions to a design brief can be approached, researched and refined.

Design Thinking for Strategic Innovation

Design Thinking for Strategic Innovation
What They Can't Teach You at Business or Design School

by Idris Mootee

  • Publisher : John Wiley & Sons
  • Release : 2013-08-21
  • Pages : 224
  • ISBN : 1118748689
  • Language : En, Es, Fr & De
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A comprehensive playbook for applied design thinking inbusiness and management, complete with concepts andtoolkits As many companies have lost confidence in the traditional waysof running a business, design thinking has entered the mix.Design Thinking for Strategic Innovation presents aframework for design thinking that is relevant to businessmanagement, marketing, and design strategies and also provides atoolkit to apply concepts for immediate use in everyday work. Itexplains how design thinking can bring about creative solutions tosolve complex business problems. Organized into five sections, thisbook provides an introduction to the values and applications ofdesign thinking, explains design thinking approaches for eight keychallenges that most businesses face, and offers an applicationframework for these business challenges through exercises,activities, and resources. An essential guide for any business seeking to use designthinking as a problem-solving tool as well as a business method totransform companies and cultures The framework is based on work developed by the author for anexecutive program in Design Thinking taught in Harvard GraduateSchool of Design Author Idris Mootee is a management guru and a leading experton applied design thinking Revolutionize your approach to solving your business's greatestchallenges through the power of Design Thinking for StrategicInnovation.

Design Thinking: Creativity, Collaboration and Culture

Design Thinking: Creativity, Collaboration and Culture

by Ju Hyun Lee

  • Publisher : Springer Nature
  • Release :
  • Pages : 329
  • ISBN : 3030565580
  • Language : En, Es, Fr & De
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Book of Ideas

Book of Ideas
A Journal of Creative Direction and Graphic Design -

by Radim Malinic

  • Publisher :
  • Release : 2018-09-07
  • Pages : 256
  • ISBN : 9780993540011
  • Language : En, Es, Fr & De
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Drawing for Graphic Design

Drawing for Graphic Design
Understanding Conceptual Principles and Practical Techniques to Create Unique, Effective Design Solu

by Timothy Samara

  • Publisher : Rockport Publishers
  • Release : 2012-07-01
  • Pages : 192
  • ISBN : 1610584112
  • Language : En, Es, Fr & De
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Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.

Graphic Design Process

Graphic Design Process
From Problem to Solution 20 Case Studies

by Nancy Skolos,Tom Wedell

  • Publisher : Laurence King Publishing
  • Release : 2012-09-12
  • Pages : 193
  • ISBN : 9781856698269
  • Language : En, Es, Fr & De
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The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies—Research, Inspiration, Drawing, Narrative, Abstraction, Development, and Collaboration—examining the work of 20 graphic designers from around the world. This book is aimed at students and educators, as well as practicing designers interested in the working methodologies of their peers.

Graphic Design: The New Basics

Graphic Design: The New Basics
Second Edition, Revised and Expanded

by Ellen Lupton,Jennifer Cole Phillips

  • Publisher : Chronicle Books
  • Release : 2015-07-14
  • Pages : 264
  • ISBN : 1616894555
  • Language : En, Es, Fr & De
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.