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The Elements of Graphic Design

The Elements of Graphic Design

by Alex W. White

  • Publisher : Simon and Schuster
  • Release : 2011-03-15
  • Pages : 224
  • ISBN : 1581157800
  • Language : En, Es, Fr & De
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Grid Systems in Graphic Design

Grid Systems in Graphic Design
A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers

by Josef Müller-Brockmann,Muller-Brockmann,D. Q. Stephenson

  • Publisher : Braun Pub Ag
  • Release : 1996
  • Pages : 176
  • ISBN :
  • Language : En, Es, Fr & De
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From a professional for professionals, here is the definitive word on using grid systems in graphic design. Though Muller-Brockman first presented hi interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design. With examples on how to work correctly at a conceptual level and exact instructions for using all of the systems (8 to 32 fields), this guidebook provides a crystal-clear framework for problem-solving. Dimension: 81/2 x 113/4 inches, English & German Text, 357 b&w examples and illustrations.

Graphic Design

Graphic Design
Reproduction and Representation Since 1800

by Paul Jobling,Paul Jobling & David Crowley,David Crowley

  • Publisher : Manchester University Press
  • Release : 1996
  • Pages : 296
  • ISBN : 9780719044670
  • Language : En, Es, Fr & De
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This is an inventive a well-researched study which explores the production and consumption of graphic design in Europe.

Graphic Design, Referenced

Graphic Design, Referenced
A Visual Guide to the Language, Applications, and History of Graphic Design

by Bryony Gomez Palacio,Armin Vit

  • Publisher : Rockport Pub
  • Release : 2011-12-01
  • Pages : 400
  • ISBN : 1592537421
  • Language : En, Es, Fr & De
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Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles” defines the basic foundation of what constitutes graphic design; “knowledge” explores the most influential sources through which we learn about graphic design; “representatives” gathers the most prominent designers who have steered the course of graphic design in one way or another; and “practice” highlights some of the most iconic work produced that serve as examples of best practices and illustrate its potential lasting legacy.

Graphic Design

Graphic Design
The New Basics

by Ellen Lupton,Jennifer Cole Phillips

  • Publisher : Princeton Architectural Press
  • Release : 2008-03-20
  • Pages : 247
  • ISBN : 9781568987026
  • Language : En, Es, Fr & De
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This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.

Graphic Design Play Book

Graphic Design Play Book
An Exploration of Visual Thinking

by Sophie Cure,Barbara Seggio

  • Publisher : Laurence King Publishing
  • Release : 2019-06-25
  • Pages : 80
  • ISBN : 9781786273963
  • Language : En, Es, Fr & De
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An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to help readers complete the activities. Illustrated with typefaces, posters, and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication.

Meggs' History of Graphic Design

Meggs' History of Graphic Design

by Philip B. Meggs,Alston W. Purvis

  • Publisher : John Wiley & Sons
  • Release : 2016-04-14
  • Pages : 704
  • ISBN : 1119136202
  • Language : En, Es, Fr & De
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The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

The Graphic Design Idea Book

The Graphic Design Idea Book
Inspiration from 50 Masters

by Steven Heller,Gail Anderson

  • Publisher : Laurence King Publishing
  • Release : 2016-05-10
  • Pages : 128
  • ISBN : 9781780677569
  • Language : En, Es, Fr & De
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This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

What is Graphic Design For?

What is Graphic Design For?

by Alice Twemlow

  • Publisher : Rotovision
  • Release : 2006
  • Pages : 256
  • ISBN :
  • Language : En, Es, Fr & De
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"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--P. [4] of cover.

Graphic designer

Graphic designer

by N.A

  • Publisher : Awareness Publishing
  • Release : 2007
  • Pages : 44
  • ISBN : 1770081909
  • Language : En, Es, Fr & De
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"An introduction to the job of Graphic designer, describing the work of a graphic designer, the skills and personal qualities required, school subjects that are helpful, and the training and opportunities that are available"--Cover.

How to be a Graphic Designer, Without Losing Your Soul

How to be a Graphic Designer, Without Losing Your Soul

by Adrian Shaughnessy

  • Publisher : Laurence King Publishing
  • Release : 2005
  • Pages : 160
  • ISBN : 9781856694100
  • Language : En, Es, Fr & De
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This guidebook addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions for running a successful business.

Graphic Design: The New Basics

Graphic Design: The New Basics
Second Edition, Revised and Expanded

by Ellen Lupton,Jennifer Cole Phillips

  • Publisher : Chronicle Books
  • Release : 2015-07-14
  • Pages : 264
  • ISBN : 1616894555
  • Language : En, Es, Fr & De
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design and Architecture, A 20th Century History

Graphic Design and Architecture, A 20th Century History
A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World

by Richard Poulin

  • Publisher : Rockport Pub
  • Release : 2012-11-01
  • Pages : 272
  • ISBN : 1592537790
  • Language : En, Es, Fr & De
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This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

Graphic Design, Referenced

Graphic Design, Referenced
A Visual Guide to the Language, Applications, and History of Graphic Design

by Armin Vit,Bryony Gomez Palacio

  • Publisher : Rockport Publishers
  • Release : 2009-07-01
  • Pages : 400
  • ISBN : 1616736119
  • Language : En, Es, Fr & De
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Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

Sustainable Graphic Design

Sustainable Graphic Design
Tools, Systems and Strategies for Innovative Print Design

by Wendy Jedlicka

  • Publisher : John Wiley & Sons
  • Release : 2010-05-28
  • Pages : 528
  • ISBN : 9780470640272
  • Language : En, Es, Fr & De
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The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition

Graphic Design

Graphic Design
A History

by Stephen Eskilson

  • Publisher :
  • Release : 2012-01-01
  • Pages : 464
  • ISBN : 9781856698245
  • Language : En, Es, Fr & De
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Now in its second edition, this wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. This distinctive approach enables Stephen Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s1960s, and the post-modern movement of the 1970s1980s right through to the challenges facing the worlds designers today. This second edition has been carefully reviewed and updated to best reflect contemporary scholarship. In addition to 75 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years.

Graphic Design on the Desktop

Graphic Design on the Desktop
A Guide for the Non-Designer

by Marcelle Lapow Toor

  • Publisher : John Wiley & Sons
  • Release : 1998-08-25
  • Pages : 266
  • ISBN : 9780471293071
  • Language : En, Es, Fr & De
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The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

Start Your Own Graphic Design Business

Start Your Own Graphic Design Business

by George Sheldon

  • Publisher : Entrepreneur Press
  • Release : 2008-04-24
  • Pages : 138
  • ISBN : 1599181630
  • Language : En, Es, Fr & De
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Design Something For Yourself-A Successful Business! It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!

Mute Magazine Graphic Design

Mute Magazine Graphic Design

by Pauline Van Mourik Broekman,Simon Worthington,Damian Jaques

  • Publisher : Eight Books Ltd
  • Release : 2008
  • Pages : 144
  • ISBN : 0955432227
  • Language : En, Es, Fr & De
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In the early 1990s, long before the Internet became an integral part of life, a handful of pioneering magazines took it upon themselves to imagine the web into existence. Using fiction, interviews, speculative theory and experimental graphic design, these titles helped create a lexicon and iconography every bit as powerful as the architecture of the World Wide Web. London-based Mute occupied a central position here, wielding an influence vastly disproportionate to its size. This book presents a full overview of the magazine over a decade, showing its entire output - logos, covers and spreads. Using generous illustrations and in-depth captions, it details recurrent graphic themes and places Mute's evolution in perspective.

Graphic Design Theory

Graphic Design Theory
Readings from the Field

by Helen Armstrong

  • Publisher : Chronicle Books
  • Release : 2012-08-10
  • Pages : 152
  • ISBN : 1616891238
  • Language : En, Es, Fr & De
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Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.