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Hard Sell

Hard Sell
Now a Major Motion Picture LOVE and OTHER DRUGS

by Jamie Reidy

  • Publisher : Andrews McMeel Publishing
  • Release : 2010-09-14
  • Pages : 224
  • ISBN : 0740788868
  • Language : En, Es, Fr & De
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Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.

Hard sell

Hard sell
Advertising, affluence and transatlantic relations, c. 1951–69

by Sean Nixon

  • Publisher : Manchester University Press
  • Release : 2016-05-16
  • Pages : 240
  • ISBN : 1526111160
  • Language : En, Es, Fr & De
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'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.' Jeremy Black, Professor of History, University of Exeter Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

Hard Sell

Hard Sell
Work and Resistance in Retail Chains

by Peter Ikeler

  • Publisher : Cornell University Press
  • Release : 2016-08-02
  • Pages : 240
  • ISBN : 150170608X
  • Language : En, Es, Fr & De
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In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism.

Hard Sell

Hard Sell
An LGBTQ Romance

by Hudson Lin

  • Publisher : Harlequin
  • Release : 2021-05-25
  • Pages : 129
  • ISBN : 0369704606
  • Language : En, Es, Fr & De
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"One of the brightest new voices in the genre." —Annabeth Albert, author of Conventionally Yours One night wasn’t enough. Danny Ip walks into every boardroom with a plan. His plan for struggling tech company WesTec is to acquire it, shut it down, and squeeze the last remaining revenue out of it for his Jade Harbour Capital portfolio. But he didn’t expect his best friend's younger brother—the hottest one-night stand he ever had—to be there. Tobin Lok has always thought the world of Danny. He’s funny, warm, attractive—and totally out of Tobin’s league. Now, pitted against Danny at work, Tobin might finally get a chance to prove he’s more than just Wei’s little brother. It takes a lot to get under Danny’s skin, but Tobin is all grown up in a way Danny can’t ignore. Now, with a promising patent on the line and the stakes higher than ever, all he can think about is getting Tobin back into his bed—and into his life for good. If only explaining their relationship to Wei could be so easy… Jade Harbour Capital Book 1: Hard Sell Book 2: Going Public Carina Adores is home to highly romantic contemporary love stories where LGBTQ+ characters find their happily-ever-afters. Discover a new Carina Adores book every month!

The Hard Sell

The Hard Sell
An Ethnographic Study of the Direct Selling Industry

by John Bone

  • Publisher : Routledge
  • Release : 2017-03-02
  • Pages : 216
  • ISBN : 1351888528
  • Language : En, Es, Fr & De
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In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

The Art of the Hard Sell

The Art of the Hard Sell
Subtle High Pressure Tactics that Really Work

by Robert L. Shook

  • Publisher : Piatkus Books
  • Release : 1991
  • Pages : 224
  • ISBN : 9780749911317
  • Language : En, Es, Fr & De
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Teaches high pressure sales techniques that are compatible with professionalism and having the customer's best interests at heart. It aims to inspire salespeople to dare to be different, to master the aggressive but subtle approach of hard selling without resorting to intimidation or manipulation.

Soft Soap, Hard Sell

Soft Soap, Hard Sell
American Hygiene in an Age of Advertisement

by Vincent Vinikas

  • Publisher : Iowa State Press
  • Release : 1992
  • Pages : 168
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Hard Sell

Hard Sell
A Book

by Lauren Layne

  • Publisher : Montlake Romance
  • Release : 2018-09
  • Pages : 252
  • ISBN : 9781503902848
  • Language : En, Es, Fr & De
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Brilliantly hot Matt Cannon doesn't mind his ''boy wonder'' nickname. At twenty-eight, he may be the youngest -- and richest -- broker at his firm, but the constant string of women in his bed know he's all man. When Matt's boss insists he clean up his image to land a potential investor, Matt knows just the woman to pose as his girlfriend. Sabrina Cross is Wall Street's go-to ''fixer'' -- a chameleon of a woman who can be anything, to any man, for any reason, with just one rule: no touching. Matt and Sabrina have always been like oil and water, but their new arrangement lights a match to the animosity and leads to something altogether hotter.

Hard Sell

Hard Sell
A Book

by Piers Anthony

  • Publisher : Unknown Publisher
  • Release : 1993
  • Pages : 268
  • ISBN : 9780441317486
  • Language : En, Es, Fr & De
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Mr. Fisk Centers buys real estate on Mars, where he drives a supersonic car in a suicide race and visits a robot mortician for a sample embalming. Reprint.

Hard Sell

Hard Sell
Work and Resistance in Retail Chains

by Peter Ikeler

  • Publisher : Cornell University Press
  • Release : 2016-08-03
  • Pages : 240
  • ISBN : 1501706632
  • Language : En, Es, Fr & De
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Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than five percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores—Macy’s and Target. Much of the book’s narrative unfolds from the perspectives of these workers in America’s most unequal city. When he speaks to workers, Ikeler finds that the Macy’s organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy’s workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.

Marketing

Marketing
An Introduction

by Rosalind Masterson,David Pickton

  • Publisher : SAGE
  • Release : 2014-03-25
  • Pages : 608
  • ISBN : 1446297659
  • Language : En, Es, Fr & De
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*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)

Introduction to Media Production

Introduction to Media Production
The Path to Digital Media Production

by Gorham Anders Kindem,Robert B. Musburger

  • Publisher : Taylor & Francis
  • Release : 2005
  • Pages : 319
  • ISBN : 0240806476
  • Language : En, Es, Fr & De
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Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. Offering both hands-on instruction and theoretical information, it provides a sound basis for the techniques, operations, and philosophies of media production in the new digital environment. The new edition has been updated throughout with detailed information on how digital processes have changed everything from shooting to editing to finishing. It includes content on the Internet, writing for the Internet, Graphics and Animation. * Comprehensive introduction to media production, including video, audio, film, and graphics * Updated to reflect new digital techniques and workflow * Goes beyond the technical to cover aesthetics

Why America is Such a Hard Sell

Why America is Such a Hard Sell
Beyond Pride and Prejudice

by Juliana Geran Pilon

  • Publisher : Rowman & Littlefield
  • Release : 2007
  • Pages : 285
  • ISBN : 9780742551497
  • Language : En, Es, Fr & De
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Why does America consistently receive such low ratings in opinion polls around the world? The answer, as Pilon explains, lies not just in America's overtly forceful actions but in the construction and presentation of its self-image. Scholars and policymakers alike will find Why America Is Such a Hard Sell both a penetrating analysis of America's current efforts in public diplomacy and a prescription for delivering a more appealing self-portrait to the world.

Foundation Marketing

Foundation Marketing
A Book

by Elizabeth Hill,Terry O'Sullivan

  • Publisher : Pearson Education
  • Release : 2004
  • Pages : 465
  • ISBN : 9780273655329
  • Language : En, Es, Fr & De
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Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline.

Wiley CIA 2022 Part 3 Exam Review

Wiley CIA 2022 Part 3 Exam Review
Business Knowledge for Internal Auditing

by Wiley

  • Publisher : John Wiley & Sons
  • Release : 2021-09-22
  • Pages : 1088
  • ISBN : 1119846218
  • Language : En, Es, Fr & De
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Marketing

Marketing
Essential Principles, New Realities

by Jon Groucutt,Peter Leadley,Patrick Forsyth

  • Publisher : Kogan Page Publishers
  • Release : 2004
  • Pages : 540
  • ISBN : 9780749441142
  • Language : En, Es, Fr & De
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Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research: introduction; learning objectives; chapter sub headings - key issues; chapter summary; exercises and questions for review and critical thinking. At the end of the book there are additional notes and references to support student learning. Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people. FREE CD ROM FOR LECTURERS The authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher. CONTENTS Introduction What is marketing? The business and marketing environment Ethical marketing and social responsibility Buyer behaviour Segmenting, positioning and targeting Marketing research Marketing and strategy Products and brands Price and pricing strategies Promotion part 1 Promotion part 2 People, physical evidence and process Placement, distribution and logistics Marketing across borders: the international dimension Application: bringing the elements together Notes Reference Index Please view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt

The Official Guide for GMAT Verbal Review 2016 with Online Question Bank and Exclusive Video

The Official Guide for GMAT Verbal Review 2016 with Online Question Bank and Exclusive Video
A Book

by GMAC (Graduate Management Admission Council)

  • Publisher : John Wiley & Sons
  • Release : 2015-06-10
  • Pages : 336
  • ISBN : 1119042550
  • Language : En, Es, Fr & De
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Ace the GMAT® with the only official study guides from the creators of the exam With 25% brand new content, The Official Guide for the GMAT Verbal Review 2016 is the only official study guide focusing on the verbal portion of the GMAT® exam. It delivers more than 300 retired questions from the GMAT®, complete with answer explanations to help focus your test preparation efforts. Also includes exclusive online resources: Build your own practice tests with exclusive online access to 300 reading comprehension, critical reasoning, and sentence correction questions from official GMAT® exams Exclusive access to videos with insight and tips on GMAT preparation from previous test-takers and from the officials who create the test

Kellogg on Marketing

Kellogg on Marketing
A Book

by Dawn Iacobucci

  • Publisher : John Wiley & Sons
  • Release : 2001-06-18
  • Pages : 448
  • ISBN : 0471054046
  • Language : En, Es, Fr & De
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Soft Soap, Hard Sell

Soft Soap, Hard Sell
American Hygiene in an Age of Advertisement

by Vincent Vinikas

  • Publisher : Iowa State Press
  • Release : 1992
  • Pages : 168
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Copywriting for the Electronic Media

Copywriting for the Electronic Media
A Practical Guide

by Milan D. Meeske,R. C. Norris

  • Publisher : Unknown Publisher
  • Release : 1987
  • Pages : 367
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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