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Hooked

Hooked
How to Build Habit-Forming Products

by Nir Eyal

  • Publisher : Penguin Canada
  • Release : 2014-11-04
  • Pages : 256
  • ISBN : 014319352X
  • Language : En, Es, Fr & De
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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Hooked

Hooked
How to Build Habit-Forming Products

by Nir Eyal

  • Publisher : Penguin
  • Release : 2014-11-04
  • Pages : 256
  • ISBN : 0698190661
  • Language : En, Es, Fr & De
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Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Hooked
How to Build Habit-Forming Products

by Nir Eyal

  • Publisher : Penguin UK
  • Release : 2014-11-04
  • Pages : 256
  • ISBN : 0241971853
  • Language : En, Es, Fr & De
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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Hooked

Hooked
New Science on How Casual Sex is Affecting Our Children

by Joe S. McIlhaney, Jr.,Freda McKissic Bush

  • Publisher : Moody Publishers
  • Release : 2008-08-01
  • Pages : 176
  • ISBN : 9781575673981
  • Language : En, Es, Fr & De
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Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

Hooked

Hooked
Five Addicts Challenge Our Misguided Drug Rehab System

by Lonny Shavelson

  • Publisher : The New Press
  • Release : 2002-11-01
  • Pages : 320
  • ISBN : 1565847792
  • Language : En, Es, Fr & De
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.

Hooked

Hooked
Art and Attachment

by Rita Felski

  • Publisher : University of Chicago Press
  • Release : 2020-11-20
  • Pages : 208
  • ISBN : 022672977X
  • Language : En, Es, Fr & De
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How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.

Hooked

Hooked
Pirates, Poaching, and the Perfect Fish

by G. Bruce Knecht

  • Publisher : Rodale Books
  • Release : 2007-05-15
  • Pages : 288
  • ISBN : 1623361516
  • Language : En, Es, Fr & De
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This modern pirate yarn has all the makings of a great true adventure tale and explores the ways our culinary tastes have all manner of unintended consequences for the world around us. Hooked tells the story of the poaching of the Patagonian toothfish (known to Americans as "Chilean Sea Bass") and is built around the pursuit of the illegal fishing vessel Viarsa by an Australian patrol boat, Southern Supporter, in one of the longest pursuits in maritime history. Author G. Bruce Knecht chronicles how an obscure fish merchant in California "discovered" and renamed the fish, kicking off a worldwide craze for a fish no one had ever heard of and everyone had to have. With demand exploding, pirates were only too happy to satisfy our taste for Chilean Sea Bass. From the world's most treacherous waters to its most fabulous kitchens, Hooked is at once a thrilling tale and a revelatory popular history that will appeal to a diverse group of readers.

Hooked

Hooked

by Catherine Greenman

  • Publisher : Random House Digital, Inc.
  • Release : 2012
  • Pages : 276
  • ISBN : 0385740093
  • Language : En, Es, Fr & De
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After their relationship survives Will going to college, their love is tested again when Thea realizes she is pregnant.

Hooked on Cats

Hooked on Cats
Complete Patterns and Instructions for Rug Hookers

by Joan Moshimer

  • Publisher : Stackpole Books
  • Release : 1991
  • Pages : 178
  • ISBN : 9780811730419
  • Language : En, Es, Fr & De
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Back by popular demand, "Hooked on Cats" takes you step by step through a variety of styles and patterns and provides advice on capturing the look of cat fur, whiskers, eyes, and noses. Complete basic projects in a short time or use dye formulas and design hints to create your own rugs. Includes: tips and techniques from a renowned rug hooker; ten complete patterns with step-by-step instructions; a full-color gallery of rugs both old and new; special dyeing techniques; how to hook fur, whiskers, and more

Hooked

Hooked
Drug War Films in Britain, Canada, and the United States

by Susan C. Boyd

  • Publisher : University of Toronto Press
  • Release : 2009-09-01
  • Pages : 250
  • ISBN : 1442610174
  • Language : En, Es, Fr & De
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Boyd explores over a century of American, British, and Canadian films containing fictional representations of drug use, the drug trade, and the war on drugs.

The Secrets of Planning and Designing a Hand-Hooked Rug

The Secrets of Planning and Designing a Hand-Hooked Rug
Your Complete Guide to Planning and Designing Rugs

by Deanne Fitzpatrick,Susan Huxley

  • Publisher : Stackpole Books
  • Release : 2005-04-07
  • Pages : 72
  • ISBN : 9781881982456
  • Language : En, Es, Fr & De
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Secrets Of Planning & Designing Hand-Hooked Rugs is a Stackpole Books publication.

Orchestral Bowing: Style and Function

Orchestral Bowing: Style and Function

by James Kjelland

  • Publisher : Alfred Music
  • Release :
  • Pages : 128
  • ISBN : 9781457415555
  • Language : En, Es, Fr & De
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Promote a better understanding of how bowing technique (function) merges with musical interpretation (style) to produce optimum results. This text addresses the elements of sound production, bowing technique, terminology, and musical interpretation---all with integrated teaching suggestions. The correlated workbook contains exercises, etudes, and excerpts for applied study. Appropriate for school ensembles thru college method classes.

Hooked

Hooked
Ethics, the Medical Profession, and the Pharmaceutical Industry

by Howard Brody

  • Publisher : Rowman & Littlefield
  • Release : 2008
  • Pages : 367
  • ISBN : 9780742552197
  • Language : En, Es, Fr & De
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This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.

Geometric Hooked Rugs

Geometric Hooked Rugs
Color & Design

by Gail Dufresne

  • Publisher : Ampry Publishing, LLC
  • Release : 2010
  • Pages : 96
  • ISBN : 1881982718
  • Language : En, Es, Fr & De
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Geometric hooked rugs may look simple, but they are a challenge to do well. Well-known rug designer Gail Dufresne explains the elements and principles of design, including balance and unity, repetition, proportion, and movement. Learn how to color-plan your geometric rug, including how to use color values effectively. The author describes her signature look of superimposing figures on top of complex geometric backgrounds. The book is full of tips and techniques for dyeing the wool, finishing the rug, and designing your own patterns. Gail Dufresne is a rug hooking teacher, artist, and designer, well known for her innovative designs and vibrant colors. She is a frequent contributor to Rug Hooking magazine. She is highly regarded in the field and travels throughout the United States and Canada from her home in New Jersey to teach at rug hooking camps and schools.

A Celebration of Hand-Hooked Rugs XV

A Celebration of Hand-Hooked Rugs XV

by Rug Hooking Magazine

  • Publisher : Stackpole Books
  • Release : 2005-04-07
  • Pages : 96
  • ISBN : 9781881982449
  • Language : En, Es, Fr & De
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The only juried exhibit of the year's best hand-hooked rugs Full-page color images of 50 beautiful hand-hooked rugs and includes decorating with hooked rugs Reader's Choice Ballot-chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XV, now in its 15th year, is bigger and better than ever. This special annual book now has 96 pages and is packed with 50 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special designs. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2005.

Hooked!

Hooked!
Buddhist Writings on Greed, Desire, and the Urge to Consume

by Stephanie Kaza

  • Publisher : Shambhala Publications
  • Release : 2005-02-08
  • Pages : 304
  • ISBN : 9780834822382
  • Language : En, Es, Fr & De
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At one time or another, most of us have experienced an all-consuming desire for a material object, a desire so strong that it seems like we couldn't possibly be happy without buying this thing. Yet, when we give in to this impulse, we often find ourselves feeling frustrated and empty. Advertisers, of course, aim to hook us in this way, and, from a global perspective, our tendency to get hooked fuels the rampant over-consumption that is having a devastating impact on the world's stability and on the environment. According to the contributors to this unique anthology, Buddhism can shed valuable light on our compulsions to consume. Craving and attachment—how they arise and how to free ourselves of them—are central themes of Buddhist thought. The writings in this volume, most of which have never been previously published, offer fresh perspectives and much-needed correctives to our society's tendency to believe that having more will make us happier. Hooked! includes a range of writings on how to apply Buddhist thought and ethics to understand and combat the problem of over-consumption as individuals and collectively. Contributors include popular Western teachers, Asian masters, scholars, and practitioners such as: • Pema Chödrön—on what is actually happening at the moment we're "hooked," and how to get beyond that. • Joseph Goldstein—on how mindfulness training can help us stop "wanting to want." • Bhikshuni Thubten Chödrön—on how consumer mentality influences spiritual practice. • Judith Simmer-Brown—on how cultivating spiritually based activism and compassionate action can help us address the negative effects of consumerism. • Rita Gross—on how understanding moderation can curb overconsumption. • Santikaro Bhikkhu—on practicing generosity in a consumer world.

Hooked Rugs

Hooked Rugs
Encounters in American Modern Art, Craft and Design

by Cynthia A. Fowler

  • Publisher : Routledge
  • Release : 2013
  • Pages : 195
  • ISBN : 9781409426141
  • Language : En, Es, Fr & De
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Through a close look at the history of the modernist hooked rug, this book raises important questions about the broader history of American modernism in the first half of the twentieth century. Although hooked rugs are not generally associated with the avant-garde, this study demonstrates that they were a significant part of the artistic production of many artists engaged in modernist experimentation. Cynthia Fowler discusses the efforts of Ralph Pearson and of Zoltan and Rosa Hecht to establish modernist hooked rug industries in the 1920s, uncovering a previously undocumented history. The book includes a consideration of the rural workers used to create the modernist narrative of the hooked rug, as cottage industries were established throughout the rural Northeast and South to serve the ever increasing demand for hooked rugs by urban consumers. Fowler closely examines institutional enterprises that highlighted and engaged the modernist hooked rugs, such as key exhibitions at the Museum of Modern Art and the Metropolitan Museum of Art in the 1930s and '40s. This study reveals the fluidity of boundaries among art, craft and design, and the profound efforts of a devoted group of modernists to introduce the general public to the value of modern art.

Finishing Hooked Rugs

Finishing Hooked Rugs
Favorite Techniques from the Experts

by The Editors of Rug Hooking Magazine

  • Publisher : Ampry Publishing, LLC
  • Release : 2013-11-01
  • Pages : 112
  • ISBN : 0811752895
  • Language : En, Es, Fr & De
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Every rug hooker needs a resource for edge finishes. This comprehensive book covers eight different techniques, providing helpful tips and suggestions for professional looking edges. Includes a range of styles from simple whipping to complex combinations of hooking and braiding. Contributors are teachers, designers, and artists well known for their fine work and innovative techniques. Step-by-step color photos show you how. A must-have for rug hookers everywhere.

Hooked

Hooked
A Crocheter's Stash of Wit and Wisdom

by Kari Cornell

  • Publisher :
  • Release :
  • Pages : 329
  • ISBN : 9781610604048
  • Language : En, Es, Fr & De
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Some learned to crochet at a grandmother's knee and now keep the faith. Others sought comfort in the craft during dark and troubling times. And still others found in crocheting a way of making something that perfectly expresses the artist inside. Yet others, of course, needed a vest. How people came to crocheting, what they've made of it, what memories it has added to their lives, and what moments of insight and simple pleasure it's brought them-these are the stories told in Hooked: A Crocheter's Stash of Wit and Wisdom. A tribute to the age-old art, Hooked is embellished with charming illustrations from vintage pattern booklets. Among the contributors-with anecdotes ranging from the whimsical to the philosophical-are newcomers and those well known in crocheting circles from Lily Chin, Jennifer Hansen, Karen Searle, and Gwen Blakely Kinsler to Lela Nargi, Kay Dorn, Nilda Mesa, Deborah Robson, Annie Modesitt, and Linda Permann.

Hooked

Hooked
How to Build Habit-Forming Products

by Nir Eyal

  • Publisher : Penguin Canada
  • Release : 2014-11-04
  • Pages : 256
  • ISBN : 014319352X
  • Language : En, Es, Fr & De
GET BOOK

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.