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Hooked

Hooked
How to Build Habit-Forming Products

by Nir Eyal

  • Publisher : Penguin
  • Release : 2014-11-04
  • Pages : 256
  • ISBN : 0698190661
  • Language : En, Es, Fr & De
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Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Hooked
How Processed Food Became Addictive

by Michael Moss

  • Publisher : Random House
  • Release : 2021-03-04
  • Pages : 304
  • ISBN : 0753551225
  • Language : En, Es, Fr & De
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NEW YORK TIMES BESTSELLER From the #1 New York Times bestselling author of Salt Sugar Fat comes a "gripping" (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. "The processed food industry has managed to avoid being lumped in with Big Tobacco-which is why Michael Moss's new book is so important."-Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food. Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestlé, Mars, and Kellogg's -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

Hooked

Hooked
How Leaders Connect, Engage and Inspire with Storytelling

by Gabrielle Dolan,Yamini Naidu

  • Publisher : John Wiley & Sons
  • Release : 2013-09-30
  • Pages : 216
  • ISBN : 1118637623
  • Language : En, Es, Fr & De
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Hooked

Hooked
A Book

by Christina Phillips

  • Publisher : Entangled: Scorched
  • Release : 2017-02-06
  • Pages : 185
  • ISBN : 1633758133
  • Language : En, Es, Fr & De
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Zach... I like my sex dirty and disposable. I'm not into commitment or chicks who want more than one night. My brothers and club come first, second, and last. Until she walks into my life. Classy, rich, and so out of my league it's crazy. A week together should get her out of my system, but this good girl is so bad when we're all alone. I can't get enough of her. I don't do forever, but she's hooked me so bad that I don't ever want to let her go. Except there's no way a princess can live in my world, and I sure as hell won't live in hers... Each book in the Viking Bastards MC series is STANDALONE: * Hooked * Payback * Burned

Hooked:how to Build Habit-Forming Products

Hooked:how to Build Habit-Forming Products
A Book

by Nir Eyal

  • Publisher : Portfolio Canada
  • Release : 2014-11-04
  • Pages : 256
  • ISBN : 9780670069323
  • Language : En, Es, Fr & De
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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: Practical insights to create user habits that stick. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked

Hooked
Ethics, the Medical Profession, and the Pharmaceutical Industry

by Howard Brody

  • Publisher : Rowman & Littlefield
  • Release : 2008
  • Pages : 367
  • ISBN : 9780742552197
  • Language : En, Es, Fr & De
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This book explores the controversial relationship between physicians and the pharmaceutical industry, identifies the ethical tensions and controversies, and proposes numerous reforms both for medicine's own professional integrity and for effective public regulation of the industry.

Hooked

Hooked
Five Addicts Challenge Our Misguided Drug Rehab System

by Lonny Shavelson

  • Publisher : The New Press
  • Release : 2002-11-01
  • Pages : 320
  • ISBN : 1565847792
  • Language : En, Es, Fr & De
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A study of the modern drug rehabilitation system follows the struggles of five addicts as they make their way through the complex maze of drug treatment and calls for an integrated approach that treats the root causes of drug abuse.

Hooked on Cats

Hooked on Cats
Complete Patterns and Instructions for Rug Hookers

by Joan Moshimer

  • Publisher : Stackpole Books
  • Release : 1991
  • Pages : 178
  • ISBN : 9780811730419
  • Language : En, Es, Fr & De
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For many years Joan Moshimer has led the way in brilliant rug-hooking artistry. In Hooked on Cats she teaches beginning and experienced rug hookers to focus their creativity on the irresistible cat. Her detailed patterns and helpful hints will enable you to capture the bewitching grace and adorable expressions of felines in the rug-hooking medium. Book jacket.

Celebration of Hand-Hooked Rugs XVII

Celebration of Hand-Hooked Rugs XVII
A Book

by Rug Hooking Magazine

  • Publisher : Stackpole Books
  • Release : 2007
  • Pages : 120
  • ISBN : 9781881982586
  • Language : En, Es, Fr & De
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The only juried exhibit of the year's best hand-hooked rugs with three categories--Original Designs, Commercial Designs, and Adaptations Contains a full-page color spreads of 60 beautiful hand-hooked rugs and includes house decorating tips with hooked rugs Reader's Choice Ballot--chance to vote for your favorite rugs A Celebration of Hand-Hooked Rugs XVII, now in its 17th year, is bigger and better than ever before. This special annual book now has 120 pages and is packed with 60 beautiful full-page color images from the only juried exhibit of the year's best hand-hooked rugs. Learn the inspiration and story behind each design, what kinds of challenges were encountered, and how the artisans bring all the elements together to create their special motif. Each story is unique; every design is different. Read the expert rug critiques from each of the Celebration judges to see why they voted for these rugs. Don't miss this opportunity to enjoy the finest hooked rugs of 2007.

Hooked on the Net

Hooked on the Net
How to Say Goodnight When the Party Never Ends

by Andrew Careaga

  • Publisher : Kregel Publications
  • Release : 2002
  • Pages : 176
  • ISBN : 9780825495915
  • Language : En, Es, Fr & De
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With 11 million people hooked on the Net, the church needs to know how to react to the Internet while balancing its dangers and benefits. This book shows us how.

Hooked

Hooked
The Brain Science on How Casual Sex Affects Human Development

by Joe S. McIlhaney, Jr.,Freda McKissic Bush

  • Publisher : Moody Publishers
  • Release : 2019-01-01
  • Pages : 176
  • ISBN : 0802497306
  • Language : En, Es, Fr & De
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How sex is rewiring your brain—for good and for bad What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. With scientific data put in layman’s terms, this book demonstrates that: Sexual activity releases chemicals in the brain, creating emotional bonds between partners. This is great news for marriages! Once formed, however, breaking these bonds can have damaging effects on the brain such as depression and difficulty bonding with someone else in the future. The continual forming and breaking of these bonds can have permanent effects on a person’s brain. PLUS! This updated edition also includes a brand new chapter about the effects of pornography on the brain. All this data about bonding, sex, and pornography has important implications in a casual sex culture. Regardless of what we wish were true, the facts tell us “safe sex” isn't as safe as it seems. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.

Hooked

Hooked
Art and Attachment

by Rita Felski

  • Publisher : University of Chicago Press
  • Release : 2020-11-20
  • Pages : 208
  • ISBN : 022672977X
  • Language : En, Es, Fr & De
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How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.

Hooked

Hooked
A Book

by Ev Bishop

  • Publisher : Winding Path Books
  • Release : 2015-06-13
  • Pages : 300
  • ISBN : 099376178X
  • Language : En, Es, Fr & De
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Hooked: Book 2 River’s Sigh B & B

Hooked

Hooked
The Pitfalls of Media, Technology and Social Networking

by Gregory L. Jantz

  • Publisher : Charisma Media
  • Release : 2012-05-01
  • Pages : 256
  • ISBN : 1616388595
  • Language : En, Es, Fr & De
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DIVThe New Addiction/divDIVWhat you start out controlling can end up controlling you./divDIV /divDIVFrom Twitter to iPhones, from Facebook to tablets, we have an endless supply of media and gadgets to hook our interest, snag our wallets, and occupy our time. Think back over the last five years. How much of your time was devoted to online activities? How much of your real life has been gobbled up or googled up in your net life?/divDIV /divDIVIn Hooked, counselor and addiction specialist Dr. Gregory Jantz speaks enthusiastically and frankly about the gizmos and gadgets, social media magnets, and Internet sidetracks we have at our fingertips. With real-life examples and biblical applications, he presents a celebration of the positives technology offers and a cautionary tale about the negatives it unleashes, including:/divDIV /divDIV· The power and dangers of the web/divDIV· The myth of multitasking/divDIV· Overcoming disconnection anxiety/divDIV· The psychology behind Internet addiction/divDIV· Employing the ultimate filter and taking back control of your life/divDIV /div

Hooked on Amigurumi

Hooked on Amigurumi
40 Fun Patterns for Playful Crochet Plushes

by Melanie Morita

  • Publisher : Page Street Publishing
  • Release : 2019-06-25
  • Pages : 160
  • ISBN : 1624147720
  • Language : En, Es, Fr & De
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Create Irresistible Amigurumi Masterpieces with These 40 Adorable and Easy-to-Follow Patterns Crocheting has never been so cute! With patterns for everything from mermaids and the Loch Ness monster to jellyfish, teapots and cinnamon rolls, these cuddly amigurumi plushes are guaranteed to charm, making them an enchanting addition to a child’s toy collection, a perfect handmade gift or a whimsical way to brighten your home. Best of all, each project requires little or no sewing, allowing them to come together quickly and easily. Beginners will learn the basics behind amigurumi stitches, and experts will enjoy trying out new techniques and designs, making this an appealing collection for crafters of every skill level. Each addictive project will have you reluctant to put down the crochet hook, and the impressive variety of patterns means you won’t have to.

Hooked

Hooked
A Book

by C. H. Groves

  • Publisher : Lulu.com
  • Release : 2017-03-10
  • Pages : 329
  • ISBN : 0998795313
  • Language : En, Es, Fr & De
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Hooked

Hooked
A Novel

by Brenda Rothert

  • Publisher : Loveswept
  • Release : 2016-12-06
  • Pages : 202
  • ISBN : 0425286061
  • Language : En, Es, Fr & De
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From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself through college, and working two jobs, I’m trying to make the best of it. Meanwhile, Jake Birch, hockey’s hottest bad boy, lives in a luxury hotel in downtown Chicago—and still complains about every little thing in his penthouse. But after I tell him off, instead of getting me fired, Jake requests me as his personal housekeeper. Then he starts flirting with me. Only I’m not flirting back . . . at least, I’m trying not to. Did I mention that he’s hockey’s hottest bad boy? Jake: I’ve met the best woman at the worst possible time. Miranda is the fire to my ice—a sexy, charmingly candid spark who breaks down my walls and reminds me what it’s like to feel again. But I’m being forced to date my team owner’s daughter to keep my job, so I can’t be caught with Miranda. Still, we’re getting closer—until Miranda finds out about my “girlfriend.” And that’s not the only secret I’ve been keeping. But Miranda’s the one I want . . . even if she doesn’t believe me. Praise for Hooked “I loved this book, an awesome romance with some chuckles and a little sexiness. I will definitely be checking out other books by Brenda [Rothert] and I absolutely recommend this book.”—BookSmacked (Five stars) “A sexy, heartwarming tale, that I truly enjoyed. I wouldn’t hesitate to recommend it to anyone who enjoys sports romance or really contemporary romance in general.”—Where the Night Kind Roam “Sexy, sweet and totally had me swooning. Prepare to get Hooked.”—New York Times bestselling author Sawyer Bennett “Hooked is sexy, sweet, and full of steam! Jake is pure alpha male and a hockey bad boy. But he steams up the pages with Miranda, a sassy, independent housekeeper. My favorite Brenda Rothert book yet! A total must-read.”—USA Today bestselling author Chelle Bliss “The heroine is strong and sassy while the hero is impossible not to love. I laughed out loud several times at cute banter and clever lines. I’d recommend a one-click without hesitation!”—New York Times bestselling author S.E. Hall “Hooked is a sweet, steamy and romantic story with characters you’ll fall in love with.”—USA Today bestselling author Kelly Jamieson “Brenda Rothert writes a sweet, compelling hockey romance about a bad-tempered hockey player. I enjoyed this emotional story.”—Cocktails & Books “Brenda Rothert did a wonderful job with this story. It’s a nice read that I enjoyed 100%!”—Cristiina Reads “Hooked is everything that I’ve come to expect from one of Brenda [Rothert’s] books, and more.”—Smut Book Junkie Book Reviews “What a sweet story . . . the banter, the love scenes and the sweet touching moments. It is such an easy and enjoyable read.”—Read-Love-Blog “Bravo to Brenda! I cannot wait to read more of her books!”—Kelly’s Book Blog “I loved both characters as they battled through all the hurdles to finding their HEA. . . . I thoroughly enjoyed Hooked.”—Books & Boys Book Blog Includes an excerpt from another Loveswept title.

HOOKED

HOOKED
Adventures in Angling and Eating

by Mark Hix

  • Publisher : Hachette UK
  • Release : 2019-05-30
  • Pages : 272
  • ISBN : 1784725773
  • Language : En, Es, Fr & De
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Hooked delves into the exciting fishing adventures of celebrated chef, restaurateur and food writer Mark Hix, opening with the story of his first catch, age 8, being cooked for supper by his grandmother - the catalyst for what has become his passion. You will be regaled with tales of extraordinary fishing expeditions at home and afar, from the banks of the Dumfriesshire coast to Tuscany's Porto Ercole, with each trip ending with a feast - be it the catch of the day (if all went to plan), or something found and foraged if the need arises (always have a back-up plan). Hooked features both exotic and humble dishes such as Hot stone salmon, Barracuda & pineapple ceviche, Trout kedgeree and Mahi mahi sashimi. Weaved into the narrative are the infectious, and unexpected, joys of fishing and what it does for you. Hint: it's not necessarily about the fish. Featured locations: England Scotland Ireland Italy Norway Florida The Bahamas South Africa Japan Australia New Zealand

Hooked

Hooked
A Book

by John Franc

  • Publisher : Tin House Books
  • Release : 2011
  • Pages : 180
  • ISBN : 1935639161
  • Language : En, Es, Fr & De
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A group of married men in a cosmopolitan city delve into the world of brothels.

Hooked

Hooked
A Book

by Betina Krahn

  • Publisher : Harlequin
  • Release : 2012-04-01
  • Pages : 88
  • ISBN : 1459226895
  • Language : En, Es, Fr & De
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More Than Words: Bestselling authors & Real-life heroines We all have the power to effect change-we just need to find the strength to harness it. With every good deed done, and helping hand offered, we are making the world a better place. The dedicated women selected as this year's recipients of Harlequin's More Than Words award have changed many lives for the better, through their compassionate hearts and unshakable commitment. To celebrate their accomplishments, bestselling authors have written stories inspired by these real-life heroines. In this book, Betina Krahn honors the work of Donna Fischer, the Arizona program coordinator for Casting for Recovery, a national non-profit organization that runs fly-fishing retreats for women who have or have had breast cancer. We hope More Than Words inspires you look inside your heart and to get in touch with the heroine inside of you.