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Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
A Book

by Carmen Simon

  • Publisher : McGraw Hill Professional
  • Release : 2016-06-03
  • Pages : 256
  • ISBN : 1259584143
  • Language : En, Es, Fr & De
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore

Impossible to Ignore
Creating Memorable Content to Influence Decisions : [Summary].

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2018
  • Pages : 8
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Summary of Impossible to Ignore

Summary of Impossible to Ignore
A Book

by Fastreads

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-12-29
  • Pages : 32
  • ISBN : 9781541132153
  • Language : En, Es, Fr & De
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***Don't miss Dr. Carmen Simon's revolutionary approach to making a lasting impression: "Impossible to Ignore: Creating Memorable Content to Influence Decisions." Simon uses scientifically proven research to design a step-by-step method to creating the best content to drive the decisions you desire.*** What Will You Learn from Reading This Book? Why we remember the things we do How much of what we hear and see we actually remember What types of things we are most likely to remember The science behind memory and decision-making How to associate your content with a recurring memory for most A step-by-step plan to get people to convert when you want them to! Book Summary Overview In this book, Carmen Simon explores how writers, artists and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember, and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content. The premise of this book is that communication is only effective if the message sticks to the minds of the listeners long enough to influence their choice at the decision point. The author uses the latest developments in brain science to develop an approach that anyone can use to create a presentation, sales pitch, training program or marketing campaign that is easy to understand and hard to forget. Whether you're making a sales pitch or writing a book, "Impossible to Ignore" is the book you need to make your content unforgettable! Click Buy Now with 1-Click to Own Your Copy Today!

Be Seen in All the Right Places

Be Seen in All the Right Places
A Book

by Washington (State). Department of Licensing

  • Publisher : Unknown Publisher
  • Release : 199?
  • Pages : 1
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Hugo Chavez and the Bolivarian Revolution

Hugo Chavez and the Bolivarian Revolution
A Book

by Richard Gott

  • Publisher : Verso Books
  • Release : 2011-07-05
  • Pages : 345
  • ISBN : 1844677117
  • Language : En, Es, Fr & De
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Looks at the plans and programs of Venezuelan president Hugo Chavez, as well as the challenges that lie ahead. By the author of Cuba: A New History. Original.

The Too-Important-to-Fail Conundrum

The Too-Important-to-Fail Conundrum
Impossible to Ignore and Difficult to Resolve

by Ms.Inci Ötker,Aditya Narain,Ms.Anna Ilyina,Jay Surti

  • Publisher : International Monetary Fund
  • Release : 2011-05-27
  • Pages : 32
  • ISBN : 1463926588
  • Language : En, Es, Fr & De
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DISCLAIMER: This Staff Discussion Note represents the views of the authors and does not necessarily represent IMF views or IMF policy. The views expressed herein should be attributed to the authors and not to the IMF, its Executive Board, or its management. Staff Discussion Notes are published to elicit comments and to further debate.

Migrant Health Services

Migrant Health Services
Hearings, Ninetieth Congress, First Session, on S. 2688 ... December 7 and 13, 1967

by United States. Congress. Senate. Committee on Labor and Public Welfare. Subcommittee on Migratory Labor

  • Publisher : Unknown Publisher
  • Release : 1968
  • Pages : 174
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Considers S. 2688, to amend Public Health Service Act to extend health services to migratory workers for 5 years and increasing funding to improve services.

Journals of the Legislative Council of the Province of Canada

Journals of the Legislative Council of the Province of Canada
A Book

by Canada. Parliament. Legislative Council

  • Publisher : Unknown Publisher
  • Release : 1858
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Annual Report of the Normal, Model, and Common Schools in Upper Canada for the Year ...

Annual Report of the Normal, Model, and Common Schools in Upper Canada for the Year ...
With an Appendix

by Upper Canada. Chief Superintendent of Schools

  • Publisher : Unknown Publisher
  • Release : 1858
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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A Review and Compendium of the Minutes of Evidence Taken Before the Select Committee of the House of Lords, Appointed on the 17th of February, 1854, to Inquire Into the Practical Working of the System of National Education in Ireland, Containing an Impartial Summary of the Whole ...

A Review and Compendium of the Minutes of Evidence Taken Before the Select Committee of the House of Lords, Appointed on the 17th of February, 1854, to Inquire Into the Practical Working of the System of National Education in Ireland, Containing an Impartial Summary of the Whole ...
A Book

by Great Britain. Parliament. House of Lords. Select Committee Appointed to Inquire into the Practical Working of the System of National Education in Ireland

  • Publisher : Unknown Publisher
  • Release : 1855
  • Pages : 688
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Report of the Minister of Education ...

Report of the Minister of Education ...
A Book

by Ontario. Department of Education

  • Publisher : Unknown Publisher
  • Release : 1858
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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ACT Prep Plus 2018

ACT Prep Plus 2018
5 Practice Tests + Proven Strategies + Online

by Kaplan Test Prep

  • Publisher : Simon and Schuster
  • Release : 2017-06-06
  • Pages : 864
  • ISBN : 1506214363
  • Language : En, Es, Fr & De
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Kaplan Test Prep is the Official Partner for Live, Online Prep for the ACT. For more information visit kaptest.com/onlinepreplive Kaplan’s comprehensive ACT program provides proven test-taking strategies, realistic practice tests, in-depth guided practice, video tutorials, and access to an online center so that you can score higher on the ACT—guaranteed. College becomes more competitive and costly each year, making a high score on the ACT essential. A high ACT score sets you apart from the competition and opens up scholarship opportunities. Kaplan understands how important it is for you to do well on the ACT and make your college dreams a reality. In fact, we help more than 95% of our students get into their top-choice school every year, and we want to help you! ACT Prep Plus 2018 is an unique resource that covers every concept on the test, and provides you with the additional practice you need both in the book and online. This comprehensive study guide includes: * Realistic Practice: 5 full-length practice tests with detailed answer explanations * Online Center: online practice tests, quizzes, and videos to help guide your study. * SmartPoints: a Kaplan-exclusive strategy that identifies the most popular topics and question types on the exam, allowing you to focus your time appropriately and earn the most points on Test Day. * Scoring and Analysis for 1 Official ACT Test. * Perfect Score Tips: advice and strategies from students who got a perfect score and top ACT instructors. * Video Tutorials: Kaplan's best tutors review the most important concepts in short video tutorials. When you study with ACT Prep Plus 2018, you will score higher on Test Day—guaranteed.

Drugs and the American Dream

Drugs and the American Dream
An Anthology

by Patricia A. Adler,Peter Adler,Patrick K. O'Brien

  • Publisher : John Wiley & Sons
  • Release : 2012-02-28
  • Pages : 405
  • ISBN : 0470670274
  • Language : En, Es, Fr & De
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Drugs and the American Dream presents an up-to-date anthology of chiefly contemporary readings that explore the myriad sociological correlates of licit and illicit drug use in the United States. Unique approach to the topic that offers an organizing theme of sociological concepts-age, social class, ethnicity, gender, as well as societal response to drug use including drug education, treatment, and policy. The book is interdisciplinary in terms of approach, making it useful in a variety of contexts. Includes a wide array of ethnographic articles that place reader directly into the perspectives of drug users through their own voices Brief framing introductions to each article provide "interconnective tissue," guiding the student to the heart of what's important in the piece that follows. Offers a balanced approach to various substances-tobacco, alcohol, prescription drugs, and illegal drugs. Provides students with a realistic perspective on the extent of substance use in American society as well as a critical appreciation of the real versus imagined harms associated with use of various substances.

Aequus

Aequus
A Book

by Randi Cooley Wilson

  • Publisher : Randi Cooley Wilson
  • Release : 2017-03-30
  • Pages : 342
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Serenity is being with the one you love. Despair is being kept apart. After the rain comes the war. What if the person you were meant to be with could never be yours? For Serena St. Michael and Tristan Gallagher, this is reality. Tristan has accepted his impending nuptials. He’s returned to his realm and his betrothed. Their unification will create peace. Serena is still struggling with her protector’s choice. With a firm resolve, she will forsake her own future in order to save him. Their love will trigger an ancient war. Can Serena and Tristan rewrite their destinies? Or will the Vergina Sun prophecy be fulfilled, and the lovers fall to fate? Welcome back to the Royal Protector Academy. 2017 UTOPiA Award Nominee for Best Bestie or Buddy Aequus is the second novel in the Royal Protector Academy series. This dangerously exciting and darkly romantic tale will take your breath away. It can be read as a stand-alone trilogy, or after the bestselling Revelation series. Intended for mature readers 18+ due to language, mild violence, and sexual situations. The Royal Protector Academy novels are a serial trilogy meant to be read in order: VERNAL (Book #1) AEQUUS (Book #2) NOX (Book #3) A KING RISES (Novella #4)

The Forgetting

The Forgetting
Alzheimer's: Portrait of an Epidemic

by David Shenk

  • Publisher : Anchor
  • Release : 2003-05-20
  • Pages : 304
  • ISBN : 1400075580
  • Language : En, Es, Fr & De
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NATIONAL BESTSELLER A powerfully engaging, scrupulously researched, and deeply empathetic narrative of the history of Alzheimer’s disease, how it affects us, and the search for a cure. Afflicting nearly half of all people over the age of 85, Alzheimer’s disease kills nearly 100,000 Americans a year as it insidiously robs them of their memory and wreaks havoc on the lives of their loved ones. It was once minimized and misunderstood as forgetfulness in the elderly, but Alzheimer’s is now at the forefront of many medical and scientific agendas, for as the world’s population ages, the disease will touch the lives of virtually everyone. David Shenk movingly captures the disease’s impact on its victims and their families, and he looks back through history, explaining how Alzheimer’s most likely afflicted such figures as Jonathan Swift, Ralph Waldo Emerson, and Willem de Kooning. The result is a searing and graceful account of Alzheimer’s disease, offering a sobering, compassionate, and ultimately encouraging portrait.

The Life and Death of Mahatma Gandhi

The Life and Death of Mahatma Gandhi
A Book

by Robert Payne

  • Publisher : ibooks
  • Release : 2014-06-06
  • Pages : 530
  • ISBN : 189969479X
  • Language : En, Es, Fr & De
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This is the heroic story of the man whose non-violent movement transformed his native India both spiritually and politically as it impelled the nation along the road to independence. With consummate skill, in a narration that never flags in vividness and drama, Robert Payne re-creates Mahatma Gandhi both as a spiritual and historical force and as a living personality. When in January, l948, Gandhi was assassinated in Delhi by a fanatic, his death sent shock waves around the world. For two generations he had been the conscience of his country and the world. Planting the idea of non-violence firmly in men’s minds, he had not only conquered India but also changed the landscape of the human heart. In the tradition of his best-selling biographies of Lenin and Schweitzer, Robert Payne’s life brings Gandhi alive as a rounded personality. Beginning with the moving story of a shy, awkward boy from a provincial Indian city who married at Thirteen, then was separated from his bride for years while he read law in London, the book describes Gandhi’s life as a successful barrister in South Africa who turned his back on wealth to defend Indian settlers against discrimination and persecution. Robert Payne superbly describes Gandhi’s daring marches to aid the oppressed; his fasts and imprisonments; his historic achievements at international congresses and conferences in India and England where, clad only in shawl and loincloth, he met with prime ministers and viceroys and won their respect as he fought for the dignity and freedom of his people. “I would place Robert Payne’s book on the level of a great novel by Tolstoy, swiftly moving, panoramic, writ on the canvas of destiny and of close historical characterization,” writes Dr. Amiya Chakravarty, former private secretary of Rabindranath Tagore, who knew Gandhi personally and worked with him. “It is one of the great biographies. No finer account of Gandhi’s life and death has been written.”

The Moral Underground

The Moral Underground
How Ordinary Americans Subvert an Unfair Economy

by Lisa Dodson

  • Publisher : The New Press
  • Release : 2010-01-12
  • Pages : 242
  • ISBN : 159558529X
  • Language : En, Es, Fr & De
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A “fascinating” look at the disconnect between corporate policies and workers’ real lives—and the everyday heroes who try to help (Publishers Weekly). For the poor, there are challenges every day that they don’t have extra money to solve: a sick kid, car trouble, an unexpected dentist bill. The obstacles can make it harder to hold on to a job—but a job loss would be catastrophic. However, there are countless unsung heroes who bend or break the rules to help those millions of Americans with impossible schedules, paychecks, and lives make it from paycheck to paycheck. This book tells their stories. Whether it’s a nurse choosing to treat an uninsured child, a supervisor deciding to overlook infractions, or a restaurant manager sneaking food to a worker’s children, middle-class Americans are secretly refusing to be complicit in a fundamentally unfair system that puts a decent life beyond the reach of the working poor. In this tale of a kind of economic disobedience—told in whispers to Lisa Dodson over the course of eight years of research across the country—hundreds of supervisors, teachers, and health care professionals describe intentional acts of defiance that together tell the story of a quiet revolt, of a moral underground that has grown in response to an immoral economy. It documents a whole new phenomenon—people reaching across America’s economic fault line—and provides an account of the human consequences and lives behind the business-page headlines. “If only this book had been published in 2007. Then the hundreds of people interviewed by Lisa Dodson would have been able to pass along an important piece of advice: What’s good for business is not necessarily good for America.” —Time

Pre-Pāṇinian Linguistic Studies

Pre-Pāṇinian Linguistic Studies
A Book

by D. D. Mahulkar

  • Publisher : Northern Book Centre
  • Release : 1990
  • Pages : 279
  • ISBN : 9788185119885
  • Language : En, Es, Fr & De
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Presents Sanskrit language studies in a new setting-that of `socio-linguistics'. Illustrate how some of the missing links in traditional Sanskrit studies can be understood if the evolutionary aspect of language studies is connected with the study of socio-cultural history of the speech The new model of socio-historical linguistics is for the first time conceived and developed as a variational, dynamic and developmental model. Neatly planned and richly illustrated, this book breaks a new ground in modern linguistic studies showing how socio-linguistic studies can be enjoyed not only as sources of new hypotheses in historical studies but also as source of rich cultural contexts lost from material archaeological discoveries. Language, pleads the author, preserves a rich cultural archaeology of a community. The formulation of the scientific methodology of language studies from this point of view has to be the logical sine qua non of all historical linguistic studies which have been in a state of revival since 1965.

Secret Sanction

Secret Sanction
A Book

by Brian Haig

  • Publisher : Hachette UK
  • Release : 2001-07-15
  • Pages : 416
  • ISBN : 0759527660
  • Language : En, Es, Fr & De
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Word of Honor meets A Few Good Men in a stunning thriller that pits the Green Berets, C.I.A., and White House against a top Army lawyer in an Investigation that could put the U.S. military on trial. A battalion of Serbs has been senselessly murdered in Kosovo and the Green Berets stand accused. Now, Major Sean Drummond, a top Army lawyer, is assigned to investigate this unspeakable atrocity. But of course, no one saw anything. Drummond gets consistently suspicious depositions from all of the Green Berets: Supposedly pursued by Serb soldiers, they left the engagement with wounded Serbs firing at them, and no one can explain the number of deaths. Teamed with a straight-laced prosecutor and a sexy defense attorney, Drummond probes further but forces continue to hide the truth. Soon a reporter is found dead, Drummond suspects there's a traitor on his team, and everyone from the CIA to the president may be involved in a cover-up that could threaten the stability of the most powerful nation in theworld.

Vassago

Vassago
A Book

by Randi Cooley Wilson

  • Publisher : Randi Cooley Wilson
  • Release : 2018-09-25
  • Pages : 386
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Sometimes even love cannot save a dark soul. In this second installment of Randi Cooley Wilson’s Dark Souls Series, fate curses the brothers, and they must navigate ancient deceits and potent forewarnings to save the ones they love. Can the two enemies become each other’s saviors? Or will the Circles fall and love fade? A Seeker with one desire. Vassago is a Seeker haunted by his dark soul, making him dangerous and mysterious to everyone around him—except Lore. A Goddess who safeguards an ancient curse. Lore is a goddess who wards an ancient curse. She and Vassago have shared a connection for centuries, but he has always chosen his oaths to the Circles above all else, especially her. Hope Annandale barely managed to survive the Circles, only to end up back at Shadowbrook—alone and afraid—with no memory of the Circles, or Stone. With Hope safe, Stone can take his rightful place by his father’s side, as Prince Stolas. Torn between duty and love, Vassago and Stone will be forced to decide where their loyalties lie, and what they will fight for—love or honor. It will take an ancient curse, and a vow that can’t easily be broken, to prevent a war—a battle for revenge and redemption that will ultimately decide the fate of the dark souls’ hearts. Vassago is the second novel in the Dark Soul series and is a riveting tale of passion, danger, and forbidden love. Intended for mature readers. The Dark Soul Series is meant to be read in release order.