Download Let My People Go Surfing Ebook PDF

Let My People Go Surfing

Let My People Go Surfing
The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

by Yvon Chouinard

  • Publisher : Penguin
  • Release : 2016-09-06
  • Pages : 272
  • ISBN : 1101992530
  • Language : En, Es, Fr & De
GET BOOK

In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation—it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."—From the Foreword by Naomi Klein, bestselling author of This Changes Everything

The Patagonia Business Library

The Patagonia Business Library
Including Let My People Go Surfing / the Responsible Company / and Patagonia's Tools for Grassroots Activists

by Yvon Chouinard,Vincent Stanley

  • Publisher : Unknown Publisher
  • Release : 2016-10-11
  • Pages : 724
  • ISBN : 9781938340598
  • Language : En, Es, Fr & De
GET BOOK

SUMMARY - Let My People Go Surfing: The Education Of A Reluctant Businessman By Yvon Chouinard

SUMMARY - Let My People Go Surfing: The Education Of A Reluctant Businessman By Yvon Chouinard
A Book

by Shortcut Edition

  • Publisher : Shortcut Edition
  • Release : 2021-06-01
  • Pages : 35
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the extraordinary destiny of the founder of Patagonia, Yvon Chouinard, who managed to reconcile passion for sport, preservation of the planet and business. You will also learn that : Doing business while respecting humans and nature is possible; Business can be a good place to work; Business can rhyme with ethics and ecology; Patagonia is a model for companies that want to preserve the planet. Do you know Patagonia outdoor clothing? Yvon Chouinard is the creator. He who dreamed of being a trapper tells his story, that of an entrepreneur in spite of himself. In his confessions, he explains how he was able to combine his passion for climbing and surfing with business, without losing his sense of ethics. After a biography of his company, he explains the main principles of the Patagonia Charter of Conduct. *Buy now the summary of this book for the modest price of a cup of coffee!

Let My People Go Surfing

Let My People Go Surfing
The Education of a Reluctant Businessman

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2006
  • Pages : 258
  • ISBN : 9781429537148
  • Language : En, Es, Fr & De
GET BOOK

Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

Let My People Go Surfing

Let My People Go Surfing
The Education of a Reluctant Businessman : Including 10 More Years of Business Unusual

by Yvon Chouinard

  • Publisher : Unknown Publisher
  • Release : 2016
  • Pages : 329
  • ISBN : 9781524752118
  • Language : En, Es, Fr & De
GET BOOK

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. With a Preface to the Second Edition, Introduction, and Epilogue read by the Author.

The Oxford Handbook of Environmental History

The Oxford Handbook of Environmental History
A Book

by Andrew Christian Isenberg

  • Publisher : Oxford University Press (UK)
  • Release : 2014
  • Pages : 783
  • ISBN : 0195324900
  • Language : En, Es, Fr & De
GET BOOK

This book explores the methodology of environmental history, with an emphasis on the field's interaction with other historiographies such as consumerism, borderlands, and gender. It examines the problem of environmental context, specifically the problem and perception of environmental determinism, by focusing on climate, disease, fauna, and regional environments. It also considers the changing understanding of scientific knowledge.

Retail Recovery

Retail Recovery
How Creative Retailers Are Winning in their Post-Apocalyptic World

by Mark Pilkington

  • Publisher : Bloomsbury Publishing
  • Release : 2021-08-19
  • Pages : 320
  • ISBN : 1472987209
  • Language : En, Es, Fr & De
GET BOOK

The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swaths of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centres, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order – new brands, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, and kick-start the retail economy. Technology is re-shaping almost every aspect of the supply chain, and is lowering barriers to entry to new and innovative start-ups, which are re-making sector after sector. In addition, some incumbent brands and retailers are experimenting with novel ways of doing things – from turning mere shopping into an immersive 'theatre', to creative ways to measure and retain loyalty. This book offers a comprehensive analysis of these new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players – from John Lewis in the UK, to Nike and Patagonia in the US - in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes – from the death of Main Street to the impact of coronavirus.

Agile Engagement

Agile Engagement
How to Drive Lasting Results by Cultivating a Flexible, Responsive, and Collaborative Culture

by Santiago Jaramillo,Todd Richardson

  • Publisher : John Wiley & Sons
  • Release : 2016-11-14
  • Pages : 272
  • ISBN : 1119286921
  • Language : En, Es, Fr & De
GET BOOK

Achieve unprecedented business value by fostering true employee engagement Many organizations fail to realize and harness the power of their most valuable asset—their employees. Though they can be developed into a true competitive advantage, engagement isn't attainable if the employee isn't invested in the company's overall success. Agile Engagement offers business leaders a concrete strategy for building, maintaining, and utilizing employee engagement to achieve the highest level of business success. The key? Employees must feel like they are a part of their company's culture instead of having it handed down to them. Stories of failed employee engagement initiatives abound, and they all have one thing in common: they begin from the premise of "initiative" rather than "employee." True engagement occurs when an employee's heart and mind are activated in a way that leads to their motivation and commitment to positively impact the company's goals and vision. This book shows you how to create an environment that stresses a culture of unity at all levels by showing you how to: Create a clear, compelling vision and corresponding engagement strategy through the Engagement Canvas Communicate your unique culture strategy throughout all levels of your company Foster grassroots, employee-led engagement initiatives Improve engagement continuously with the Emplify Score tool Agile Engagement provides a deeper look into real engagement, helping you foster a work environment that's rewarded with unsurpassed productivity, innovation, and competitive advantage, as well as employees who feel valued, respected, and heard.

Fashion Industry 2030

Fashion Industry 2030
Reshaping the Future through Sustainability and Responsible Innovation

by Francesca Romana Rinaldi

  • Publisher : EGEA spa
  • Release : 2020-04-06T13:30:00+02:00
  • Pages : 183
  • ISBN : 8823818850
  • Language : En, Es, Fr & De
GET BOOK

The book explains in detail and with many examples the concept of responsible innovation by answering the following questions: How will the fashion industry be in 2030? What can the different stakeholders do in order to speed the responsible innovation? Which will be the role of traceability, circularity, cradle-to-cradle, collaborative consumption, B-corporations? How technologies can catalyze the change? How the consumers interested in sustainability can contribute to this change?

Corporate Spirit

Corporate Spirit
Religion and the Rise of the Modern Corporation

by Amanda Porterfield

  • Publisher : Oxford University Press
  • Release : 2018
  • Pages : 216
  • ISBN : 0199372659
  • Language : En, Es, Fr & De
GET BOOK

In this groundbreaking work, Amanda Porterfield explores the intertwining of commercial and religious forces in the history of incorporation in the US. She focuses on three elements - the revolutionary implications of religious disestablishment, the proliferation of religious organizations,and religious organizations as models of commercial operation.The intersection of the religious and the corporate can be traced to first century Rome, and Paul's letters to Christian Jews in Corinth. "For just as the body is one and has many members, and all the members of the body, though many are one body, so is it with Christ." Porterfield traces thisconnection from ancient Rome, through medieval Europe and Elizabethan England. In the second half of the book, she reaches North America and considers Christian corporate fellowship in the years preceding the American Revolution. In the decades following ratification of the US Constitution, religious organizations led the way as models of corporate growth. Eighteenth-century economic and political developments forced American churches to back away from oversight of commercial operations and concentrate more on the formationof individual character, encouraging individuals to transfer to business the lessons of moral responsibility and common purpose learned in church. While commercial outlets faced daunting headwinds as a result of spiraling debt, weak banks, lack of financial regulation, rampant speculation,widespread counterfeiting, and ruinous embargoes, religious organizations set a fast pace of growth and helped many Americans absorb the shocks of economic turbulence by maintaining networks of social support. The privatization of religion enabled advocates for religion to operate more independently and creatively than under religious establishment; this independence fostered innovation, competition, and organizational growth. Left more to their own devices than under British law, religious groups inearly nineteenth-century America enjoyed new freedom as private corporations. This unprecedented autonomy facilitated religious growth and transformation on a massive scale, as religious groups devised new forms of communal governance and discipline, and new means of broadcasting their messagesthrough education, print media technology, public events, and ingenious event-planning. The book's conclusion presents an overview of the development of modern corporations since the late-nineteenth century, highlighting religion's evolution in a society dominated by commercial incorporation.

Continental Divide: A History of American Mountaineering

Continental Divide: A History of American Mountaineering
A Book

by Maurice Isserman

  • Publisher : W. W. Norton & Company
  • Release : 2016-04-25
  • Pages : 448
  • ISBN : 0393292525
  • Language : En, Es, Fr & De
GET BOOK

This magesterial and thrilling history argues that the story of American mountaineering is the story of America itself. In Continental Divide, Maurice Isserman tells the history of American mountaineering through four centuries of landmark climbs and first ascents. Mountains were originally seen as obstacles to civilization; over time they came to be viewed as places of redemption and renewal. The White Mountains stirred the transcendentalists; the Rockies and Sierras pulled explorers westward toward Manifest Destiny; Yosemite inspired the early environmental conservationists. Climbing began in North America as a pursuit for lone eccentrics but grew to become a mass-participation sport. Beginning with Darby Field in 1642, the first person to climb a mountain in North America, Isserman describes the exploration and first ascents of the major American mountain ranges, from the Appalachians to Alaska. He also profiles the most important American mountaineers, including such figures as John C. Frémont, John Muir, Annie Peck, Bradford Washburn, Charlie Houston, and Bob Bates, relating their exploits both at home and abroad. Isserman traces the evolving social, cultural, and political roles mountains played in shaping the country. He describes how American mountaineers forged a "brotherhood of the rope," modeled on America’s unique democratic self-image that characterized climbing in the years leading up to and immediately following World War II. And he underscores the impact of the postwar "rucksack revolution," including the advances in technique and style made by pioneering "dirtbag" rock climbers. A magnificent, deeply researched history, Continental Divide tells a story of adventure and aspiration in the high peaks that makes a vivid case for the importance of mountains to American national identity.

Mid-Course Correction Revisited

Mid-Course Correction Revisited
The Story and Legacy of a Radical Industrialist and his Quest for Authentic Change

by Ray C. Anderson,John A. Lanier

  • Publisher : Chelsea Green Publishing
  • Release : 2019
  • Pages : 288
  • ISBN : 1603588892
  • Language : En, Es, Fr & De
GET BOOK

Revised edition, includes new foreword by Paul Hawken and and several new chapters by John A. Lanier.

Marketing That Matters

Marketing That Matters
10 Practices to Profit Your Business and Change the World: Easyread Large Edition

by Chip Conley

  • Publisher : ReadHowYouWant.com
  • Release : 2009-01
  • Pages : 308
  • ISBN : 1442962437
  • Language : En, Es, Fr & De
GET BOOK

If you think marketing is nothing but advertising and promotion, Chip Conley and Eric Friedenwald-Fishman will set you straight in this remarkably concise and practical little book. For example, consider this astonishing fact (plucked from the introduction): ''With annual sales of more than $125 million, [Chip Conley's company] Joie de Vivre spends less than $50,000 annually on traditional advertising yet has a greater market share than its hotel competitors.'' ....As you might guess, this book does not advocate your grandfather's concept of marketing. Marketing That Matters sets forth a thoroughly contemporary approach to marketing that is fully in tune with today's intensely competitive and fast-changing business environment - an approach that will help you position yourself and your company for continuing success in the challenging years ahead. The numerous examples in this book, drawn from the collective experience of companies affiliated with Social Venture Network (SVN) and from the authors' nearly four decades of experience with their own and other firms, illustrate how values-driven companies can succeed in the marketplace while helping make the world better. As Chip and Eric show so clearly, marketing truly succeeds only when it is an authentic expression of a company's mission and when it embodies the company's brand, expressing what they call ''the three Vs: the value, values, and voice of an organization.'' If you're looking for insight and practical advice about how to navigate the swirling waters at the intersection of market and meaning, you'll find them in this book. This pint-sized volume contains a gallon's worth of wisdom. You'll want to keep it on your desk and refer to it again and again. Enjoy! ----Mal Warwick

Pilgrims of the Vertical

Pilgrims of the Vertical
Yosemite Rock Climbers and Nature at Risk

by Joseph E. Taylor,Joseph E Taylor

  • Publisher : Harvard University Press
  • Release : 2010-10-15
  • Pages : 384
  • ISBN : 0674257103
  • Language : En, Es, Fr & De
GET BOOK

Few things suggest rugged individualism as powerfully as the solitary mountaineer testing his or her mettle in the rough country. Yet the long history of wilderness sport complicates this image. In this surprising story of the premier rock-climbing venue in the United States, Pilgrims of the Vertical offers insight into the nature of wilderness adventure. From the founding era of mountain climbing in Victorian Europe to present-day climbing gyms, Pilgrims of the Vertical shows how ever-changing alignments of nature, technology, gender, sport, and consumer culture have shaped climbers’ relations to nature and to each other. Even in Yosemite Valley, a premier site for sporting and environmental culture since the 1800s, elite athletes cannot be entirely disentangled from the many men and women seeking recreation and camaraderie. Following these climbers through time, Joseph Taylor uncovers lessons about the relationship of individuals to groups, sport to society, and nature to culture. He also shows how social and historical contexts influenced adventurers’ choices and experiences, and why some became leading environmental activists—including John Muir, David Brower, and Yvon Chouinard. In a world in which wild nature is increasingly associated with play, and virtuous play with environmental values, Pilgrims of the Vertical explains when and how these ideas developed, and why they became intimately linked to consumerism.

Empire in Waves

Empire in Waves
A Political History of Surfing

by Scott Laderman

  • Publisher : Univ of California Press
  • Release : 2014-01-18
  • Pages : 256
  • ISBN : 0520958047
  • Language : En, Es, Fr & De
GET BOOK

Surfing today evokes many things: thundering waves, warm beaches, bikinis and lifeguards, and carefree pleasure. But is the story of surfing really as simple as popular culture suggests? In this first international political history of the sport, Scott Laderman shows that while wave riding is indeed capable of stimulating tremendous pleasure, its globalization went hand in hand with the blood and repression of the long twentieth century. Emerging as an imperial instrument in post-annexation Hawaii, spawning a form of tourism that conquered the littoral Third World, tracing the struggle against South African apartheid, and employed as a diplomatic weapon in America's Cold War arsenal, the saga of modern surfing is only partially captured by Gidget, the Beach Boys, and the film Blue Crush. From nineteenth-century American empire-building in the Pacific to the low-wage labor of the surf industry today, Laderman argues that surfing in fact closely mirrored American foreign relations. Yet despite its less-than-golden past, the sport continues to captivate people worldwide. Whether in El Salvador or Indonesia or points between, the modern history of this cherished pastime is hardly an uncomplicated story of beachside bliss. Sometimes messy, occasionally contentious, but never dull, surfing offers us a whole new way of viewing our globalized world.

Dude Making a Difference

Dude Making a Difference
Bamboo Bikes, Dumpster Dives and Other Extreme Adventures Across America

by Rob Greenfield

  • Publisher : New Society Publishers
  • Release : 2015-12-14
  • Pages : 272
  • ISBN : 1550926004
  • Language : En, Es, Fr & De
GET BOOK

Invest Like You Give a Damn

Invest Like You Give a Damn
Make Money, Change the World, Sleep Well at Night

by Marc de Sousa-Shields

  • Publisher : New Society Publishers
  • Release : 2017-12-18
  • Pages : 192
  • ISBN : 1550926438
  • Language : En, Es, Fr & De
GET BOOK

Invest Like You Give a Damn is a different kind of investment book. It tells stories of people just like you who give a damn but who stomped the devil of inertia to align their money with their values. Complete step-by-step guidance from one-click investing to deep-dive portfolio building. It’s time to give a damn about what your money does!

Group Genius

Group Genius
The Creative Power of Collaboration

by Keith Sawyer

  • Publisher : Hachette UK
  • Release : 2008-03-04
  • Pages : 288
  • ISBN : 0465008240
  • Language : En, Es, Fr & De
GET BOOK

Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collaborative-even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theater ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity.

Extraordinary Outcomes

Extraordinary Outcomes
Shaping an Otherwise Unpredictable Future

by Iris R. Firstenberg,Moshe F. Rubinstein

  • Publisher : John Wiley & Sons
  • Release : 2014-08-15
  • Pages : 240
  • ISBN : 1118938356
  • Language : En, Es, Fr & De
GET BOOK

Steel your team against the unexpected by planning foruncertainty Extraordinary Outcomes presents an innovative approach tothinking and planning, giving leaders a playbook for dealing withuncertainty. Written by internationally recognized authorities onproblem solving and creativity in organizations, this book providesan alternative outlook on business strategy and people managementfor leaders navigating uncertain waters, where the future isanything but guaranteed. The framework is the result of research inmultiple fields and the authors' experiences with individuals,teams, and organizations, with examples from real-world situationsthat illustrate the concepts and dynamics at work to give readersdeeper insight. The focus is on conquering uncertainty –eliminating it where possible, reducing it where it can be reduced,and embracing it when it's inevitable. Traditional ways of thinking and planning do not work in theface of an uncertain future. Frequently there are just noguarantees, nothing written in stone, and even a fortune-tellercouldn't accurately predict the outcome. ExtraordinaryOutcomes helps leaders prepare for that, with strategies gearedtoward preparedness and embracing uncertainty. Learn why skills and talent are only two pieces of a biggerpuzzle Discover how to better galvanize the team, and keep themmotivated long-term Connect to a purpose that inspires enthusiastic engagement Conquer uncertainty, and develop a strategy for dealing withmistakes No one likes to be caught off guard, and the consequences can besevere at the organizational level. Leaders can't be psychic, butthey can plan for possible outcomes and always have a solution atthe ready. For those who like to have an answer for everything,Extraordinary Outcomes provides a roadmap toward anuncertainty-proof strategy for doing business.

GOING CIRCULAR - Sustainability Compendium - vth edition

GOING CIRCULAR - Sustainability Compendium - vth edition
A Book

by Anonim

  • Publisher : Fibre2Fashion
  • Release : 2020-12-11
  • Pages : 254
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Fibre2Fashion's initiative - Sustainability Compendium - 5th Edition Titled - Going Circular