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Logo Design Love

Logo Design Love
A guide to creating iconic brand identities

by David Airey

  • Publisher : Peachpit Press
  • Release : 2014-08-18
  • Pages : 240
  • ISBN : 0133812790
  • Language : En, Es, Fr & De
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Logo Design Love

Logo Design Love
A Book

by David Airey

  • Publisher : Unknown Publisher
  • Release : 1900
  • Pages : 217
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients' including sketches and final results of his successful.

Logo Design Love

Logo Design Love
A Guide to Creating Iconic Brand Identities

by David Airey

  • Publisher : New Riders
  • Release : 2009-12-20
  • Pages : 216
  • ISBN : 0321702727
  • Language : En, Es, Fr & De
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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Logo Design Love

Logo Design Love
A Guide to Creating Iconic Brand Identities

by David Airey

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 329
  • ISBN : 9780133812589
  • Language : En, Es, Fr & De
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Logo Design Love, Annotated and Expanded Edition, Second Edition

Logo Design Love, Annotated and Expanded Edition, Second Edition
A Book

by David Airey

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 240
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Completely updated and expanded, the second edition of David Airey's¿ Logo Design Love ¿contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In¿ Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate¿with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work¿of many well-known designers such as Paula Scher, who designed the logos for Citi and¿Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as¿work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In¿ Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last.

Work for Money, Design for Love

Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

by David Airey

  • Publisher : New Riders
  • Release : 2012-10-26
  • Pages : 288
  • ISBN : 0133052753
  • Language : En, Es, Fr & De
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logo Design Love

Logo Design Love
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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999 Logo Design Elements

999 Logo Design Elements
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2011
  • Pages : 208
  • ISBN : 1610580311
  • Language : En, Es, Fr & De
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Logo Design Love

Logo Design Love
A Book

by Airey

  • Publisher : Unknown Publisher
  • Release : 2009
  • Pages : 217
  • ISBN : 9788131750452
  • Language : En, Es, Fr & De
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Logo Design that Works

Logo Design that Works
Secrets for Successful Logo Design

by Lisa Silver

  • Publisher : Rockport Pub
  • Release : 2001
  • Pages : 143
  • ISBN : 9781564967596
  • Language : En, Es, Fr & De
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Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

Foundations of Digital Art and Design with the Adobe Creative Cloud

Foundations of Digital Art and Design with the Adobe Creative Cloud
A Book

by xtine burrough

  • Publisher : New Riders
  • Release : 2013-07-27
  • Pages : 320
  • ISBN : 0133374483
  • Language : En, Es, Fr & De
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Fuses design fundamentals and software training into one cohesive book! Teaches art and design principles with references to contemporary digital art alongside basic digital tools in Adobe's Creative Cloud Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50 to 90 minute class sessions with additional materials available online Free video screencasts demonstrate key concepts in every chapter All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design. These principles are often excluded from books that teach software. Foundations of Digital Art and Design reinvigorates software training by integrating design exercises into tutorials fusing design fundamentals and core Adobe Creative Cloud skills. The result is a comprehensive design learning experience. This book is organized into six sections that focus on vector art, photography, image manipulation, typography, web design, and effective habits. Design topics and principles include: Bits, Dots, Lines, Shapes, Rule of Thirds, Zone System, Color Models, Collage, Appropriation, Gestalt, The Bauhaus Basic Course Approach, The Grid, Remix, Automation, and Revision.

Career Building Through Using Digital Design Tools

Career Building Through Using Digital Design Tools
A Book

by Edward Willett

  • Publisher : The Rosen Publishing Group, Inc
  • Release : 2013-12-15
  • Pages : 64
  • ISBN : 1477717293
  • Language : En, Es, Fr & De
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The field of digital design offers immense opportunities for creative young people. Digital designers are in high demand to help design and create images for Web sites and digital media. Business is becoming more dependent on Web marketing, which often relies on visual design to succeed. This title raises teens' awareness of the many opportunities available in this burgeoning field. It explains how they can develop skills in digital design through both informal experience and formal education, and create an impressive portfolio that will open doors for them in the future.

199 Flags

199 Flags
Shapes, Colors, and Motifs from Around the World (World Flag Design Book, Graphic Design of Flags)

by Orith Kolodny

  • Publisher : Chronicle Books
  • Release : 2020-05-05
  • Pages : 304
  • ISBN : 9781452182650
  • Language : En, Es, Fr & De
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Journey around the world through 199 flags! This striking visual book explores the shapes, figures, and colors of flag design. Whether a national flag features vertical stripes or horizontal ones, two colors or more, symbols drawn from nature or from history—each detail of its design is intentional and loaded with meaning. Graphic designer Orith Kolodny demystifies the recurring colors and visual components of national flags. Through the study of flag design, this book shows that countries with vastly different climates and cultures often have more in common than one might expect. This book is: • Organized by design rather than geography • Divided into categories such as stripes, diagonal lines, triangles, circles, crosses, and natural forms (like suns, moons, stars, and trees) • A stylish introduction to the iconography of independence 199 Flags explores the meaning behind each flag in an entertaining and accessible way. Through a captivating combination of design theory and world history, you'll learn how to decode the symbols and interpret shapes of flags through a designer's eye. • A perfect gift for dads, designers, travelers, geography nerds, and history buffs • Learn about our world in a unique way that prioritizes design and meaning over rote memorization. • Great for fans of Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey, The Design of Everyday Things by Don Norman, Flags of the World by Sylvie Bednar, and Draplin Design Co. by Aaron James Draplin

Online Evaluation of Creativity and the Arts

Online Evaluation of Creativity and the Arts
A Book

by Hiesun Cecilia Suhr

  • Publisher : Routledge
  • Release : 2014-08-21
  • Pages : 172
  • ISBN : 1317748735
  • Language : En, Es, Fr & De
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Social media have dramatically popularized practices of evaluation, especially of cultural products and artistic expressions. The practices of "liking" and rating any shared contents such as music to blogs, film, videos, photographs to artwork and performances are ubiquitous in today’s digital environments. As a result, creative producers are increasingly developing reputations and careers through a complex blend of online social reputation management and distribution platforms, and more longstanding forms of marketing channels and professional evaluation. In this context, Online Evaluation of Creativity and the Arts seeks to examine the newly emerging forms of evaluation, such as contests, competitions, ranking, commenting, liking, and rating, which are taking place in digital environments. In doing so, this book investigates the criteria and assessment practices tied to the evaluation of creativity and artistic works and further questions what is at stake when digital environments heighten the role of amateur and peer criticism to the level of expert critiques. While exploring potential informal learning opportunities and offering incisive critiques on the emerging norms and standards of evaluation, the essays in this book cover a wide range of artistic and creative practices.

Vintage Marketing Differentiation

Vintage Marketing Differentiation
The Origins of Marketing and Branding Strategies

by Robert L. Williams, Jr.,Helena A. Williams

  • Publisher : Springer
  • Release : 2017-03-23
  • Pages : 256
  • ISBN : 1137387211
  • Language : En, Es, Fr & De
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This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!

Designing Brand Identity

Designing Brand Identity
An Essential Guide for the Whole Branding Team

by Alina Wheeler

  • Publisher : John Wiley & Sons
  • Release : 2017-08-29
  • Pages : 336
  • ISBN : 111937541X
  • Language : En, Es, Fr & De
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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Internship & Volunteer Opportunities for People Who Love All Things Digital

Internship & Volunteer Opportunities for People Who Love All Things Digital
A Book

by Anastasia Suen

  • Publisher : The Rosen Publishing Group, Inc
  • Release : 2012-12-15
  • Pages : 80
  • ISBN : 1448883032
  • Language : En, Es, Fr & De
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In the last decade, it has become increasingly difficult for a student to leap directly from college and into a career. Opportunities are harder to find, so it is very important to have an edge on the competition. A way to do this is to gain experience beforehand through volunteer or internship programs. Students going into the digital field are no exception. Readers are provided guidance on finding opportunities and learning how to network, as well as how to write a resume that will get them hired in the digital field.

The Naming Book

The Naming Book
5 Steps to Creating Brand and Product Names that Sell

by Brad Flowers

  • Publisher : Entrepreneur Press
  • Release : 2020-03-17
  • Pages : 329
  • ISBN : 1613084234
  • Language : En, Es, Fr & De
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NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

A Career in Computer Graphics and Design

A Career in Computer Graphics and Design
A Book

by Joe Greek

  • Publisher : The Rosen Publishing Group, Inc
  • Release : 2014-12-15
  • Pages : 80
  • ISBN : 1477778896
  • Language : En, Es, Fr & De
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Career-seekers looking for a field that will take advantage of their artistic talents will find this volume immensely helpful. Readers will learn about the varied environments in which graphic designers work and the expectations that different kinds of companies have of their employees. They’ll learn how high school courses, college courses, extracurricular activities, online training resources, and internships can help prepare them for careers in computer and graphic design. There are even practical tips on getting and keeping your first job in this competitive field, as well as a useful overview of the tools and software of the trade.

Foundations of Digital Art and Design with Adobe Creative Cloud

Foundations of Digital Art and Design with Adobe Creative Cloud
A Book

by xtine burrough

  • Publisher : New Riders
  • Release : 2019-07-08
  • Pages : 329
  • ISBN : 0135712017
  • Language : En, Es, Fr & De
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Foundations of Digital Art and Design, Second Edition Fuses design fundamentals and software training into one cohesive approach! All students of digital design and production–whether learning in a classroom or on their own–need to understand the basic principles of design. These principles are often excluded from books that teach software. Foundations of Digital Art and Design reinvigorates software training by integrating design exercises into tutorials that fuse design fundamentals and core Adobe Creative Cloud skills. The result is a comprehensive design learning experience organized into five sections that focus on vector art, photography, image manipulation, typography, and effective work habits for digital artists. Design topics and principles include: Bits, Dots, Lines, Shapes, Unity, Rule of Thirds, Zone System, Color Models, Collage, Appropriation, Gestalt, The Bauhaus Basic Course Approach, Continuity, Automation, and Revision. This book: Teaches art and design principles with references to contemporary digital art alongside digital tools and processes in Adobe Creative Cloud Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design colleges Times each lesson to be used in 50 to 90-minute class sessions with additional practice materials available online Includes free video screencasts that demonstrate key concepts in every chapter Download work files and bonus chapters, view screencasts, connect with the author online and more; see the Introduction to the book for details. "This ambitious book teaches visual thinking and software skills together. The text leads readers step-by-step through the process of creating dynamic images using a range of powerful applications. The engaging, experimental exercises take this project well beyond the typical software guide." ELLEN LUPTON, co-author of Graphic Design: The New Basics