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Logo Design Love

Logo Design Love
A guide to creating iconic brand identities

by David Airey

  • Publisher : Peachpit Press
  • Release : 2014-08-18
  • Pages : 240
  • ISBN : 0133812790
  • Language : En, Es, Fr & De
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Logo Design Love

Logo Design Love
A Guide to Creating Iconic Brand Identities

by David Airey

  • Publisher : New Riders
  • Release : 2009-12-20
  • Pages : 216
  • ISBN : 0321702727
  • Language : En, Es, Fr & De
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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Work for Money, Design for Love

Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

by David Airey

  • Publisher : New Riders
  • Release : 2012-10-26
  • Pages : 288
  • ISBN : 0133052753
  • Language : En, Es, Fr & De
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logo Design Love, Annotated and Expanded Edition, Second Edition

Logo Design Love, Annotated and Expanded Edition, Second Edition

by David Airey

  • Publisher :
  • Release : 2014
  • Pages : 240
  • ISBN :
  • Language : En, Es, Fr & De
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Completely updated and expanded, the second edition of David Airey's¿ Logo Design Love ¿contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In¿ Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate¿with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work¿of many well-known designers such as Paula Scher, who designed the logos for Citi and¿Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as¿work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In¿ Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last.

Identity Designed

Identity Designed
The Definitive Guide to Visual Branding

by David Airey

  • Publisher : Rockport Publishers
  • Release : 2019-01-22
  • Pages : 288
  • ISBN : 1631595946
  • Language : En, Es, Fr & De
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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Draplin Design Co.

Draplin Design Co.
Pretty Much Everything

by Aaron James Draplin

  • Publisher : Abrams
  • Release : 2016-05-17
  • Pages : 256
  • ISBN : 1613129963
  • Language : En, Es, Fr & De
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Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

Cruz Novillo

Cruz Novillo
Logos

by Cruz Novillo

  • Publisher :
  • Release : 2017
  • Pages : 368
  • ISBN : 9780993581236
  • Language : En, Es, Fr & De
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"'Cruz Novillo: Logos' provides a comprehensive guide to an important facet of Pepe Cruz Novillo's output, his logo design; and in doing so proves the importance of this body of work, both to Spain and the global design community. This book offers inspiring content for any designer in this field and those looking to explore Spanish corporate design."--Back cover.

Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers

by Catharine Slade-Brooking

  • Publisher : Laurence King Publishing
  • Release : 2016-01-18
  • Pages : 160
  • ISBN : 1780679793
  • Language : En, Es, Fr & De
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Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: • Defining the audience • Analysing competitors • Creating mood boards • Naming brands • Logo design • Client presentations • Rebranding • Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, ‘on the job’. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

Abduzeedo Inspiration Guide for Designers

Abduzeedo Inspiration Guide for Designers

by Fábio Sasso

  • Publisher : Pearson Education
  • Release : 2011-05-19
  • Pages : 216
  • ISBN : 9780132684729
  • Language : En, Es, Fr & De
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Brazilian designer Fábio Sasso, who has wildly popular design blog Abduzeedo, has created the definitive guide to design. This book features interviews with designers and offers tutorials on various design styles, an extension of what he does with his site abduzeedo.com. Each chapter addresses a particular style, e.g., Vintage, Neo-surrealism, Retro 80s, Light Effects, Collage, Vector, and starts off with an explanation about the style and techniques that go into that style. Next, the Abduzeedo Design Guide shows images from different visual artists illustrating each style. Fábio interviews a master of each style, such as, in the case of Retro Art, James White. Then he wraps up the chapter with a tutorial showing the elements and techniques for creating that style in Photoshop. Meant for beginning to intermediate designers as well as more experienced designers looking for inspiration, the book focuses on styles that can be applied both to web or print.

Designing Brand Identity

Designing Brand Identity
An Essential Guide for the Whole Branding Team

by Alina Wheeler

  • Publisher : John Wiley & Sons
  • Release : 2012-10-11
  • Pages : 336
  • ISBN : 1118418743
  • Language : En, Es, Fr & De
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Logoism

Logoism
Contemporary Logo Design

by Sandu Publishing

  • Publisher : Gingko Press Editions
  • Release : 2017
  • Pages : 320
  • ISBN : 9781584236542
  • Language : En, Es, Fr & De
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Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters - symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols or/and letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe.

Visual Design Solutions

Visual Design Solutions
Principles and Creative Inspiration for Learning Professionals

by Connie Malamed

  • Publisher : John Wiley & Sons
  • Release : 2015-03-31
  • Pages : 384
  • ISBN : 1118863488
  • Language : En, Es, Fr & De
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Enhance learners' interest and understanding with visual designfor instructional and information products No matter what medium you use to deliver content, if the visualdesign fails, the experience falls flat. Meaningful graphics and acompelling visual design supercharge instruction, training, andpresentations, but this isn't easy to accomplish. Now you canconquer your design fears and knowledge gaps with Visual DesignSolutions: a resource for learning professionals seeking toraise the bar on their graphics and visual design skills. Thisinformal and friendly book guides you through the process andprinciples used by professional graphic designers. It also presentscreative solutions and examples that you can start using rightaway. Anyone who envisions, designs, or creates instructional orinformational graphics will benefit from the design strategies laidout in this comprehensive resource. Written by Connie Malamed, an art educator and instructionaldesigner, this book will help you tap into your creativity, designwith intention, and produce polished work. Whereas most graphicdesign books focus on logos, packaging, and brochures, VisualDesign Solutions focuses on eLearning, presentations, andperformance support. Visual Design Solutions includespractical guidelines for making smart design choices, ways tocreate professional-looking products, and principles for successfulgraphics that facilitate learning. Ideal for instructionaldesigners, trainers, presenters, and professors who want to advancefrom haphazard to intentional design, this book will help themrealize their design potential. Gain the knowledge and confidence to design impressive,effective visuals for learning Increase learner comprehension and retention with visualstrategies offered by an expert author Serves as a reference and a resource, with a wealth of examplesfor inspiration and ideas Addresses an intimidating topic in an informal, friendlystyle In four parts, the book provides a thorough overview of thedesign process and design concepts; explores space, image, andtypography; and presents workable solutions for your mostpersistent and puzzling design problems. Get started and begincreating captivating graphics for your learners.

How to Be a Graphic Designer without Losing Your Soul

How to Be a Graphic Designer without Losing Your Soul

by Adrian Shaughnessy

  • Publisher : Chronicle Books
  • Release : 2012-03-20
  • Pages : 176
  • ISBN : 1616891165
  • Language : En, Es, Fr & De
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Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen

Logotype

Logotype

by Michael Evamy

  • Publisher : Laurence King Publishing
  • Release : 2016-10-11
  • Pages : 336
  • ISBN : 9781780678573
  • Language : En, Es, Fr & De
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Logotype mini is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Logotype mini is an important and essential companion volume to Logo and Symbol minis.

Logo

Logo
The Reference Guide to Symbols and Logotypes

by Michael Evamy

  • Publisher : Laurence King Publishing
  • Release : 2015-02-10
  • Pages : 352
  • ISBN : 9781780671802
  • Language : En, Es, Fr & De
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The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Brain Longevity

Brain Longevity
The Breakthrough Medical Program that Improves Your Mind and Memory

by Dharma Singh Khalsa,Cameron Stauth

  • Publisher : Grand Central Publishing
  • Release : 2001-01-01
  • Pages : 464
  • ISBN : 0759520429
  • Language : En, Es, Fr & De
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In the tradition of Andrew Weil's bestseller Spontaneous Healing, and aimed at the 78 million baby boomers hitting the "memory barrier", this is a physician's breakthrough medical program for the brain designed to diminish the effect of memory impairment caused by stress, aging, and Alzheimer's disease. As we grow older and experience the stresses of life, at about age 40 many of us begin to have trouble remembering things, concentrating, and generally staying mentally sharp. This book contains a four-part program including nutritional, stress-relieving, pharmacological, and mind-body exercise therapies to help people overcome the undesirable effects of normal brain "aging". By controlling cortisol, a hormone that is toxic to the brain and present in excessive levels as we age, Dr. Khalsa's plan can help improve memory and emotional zest. -- This is the first book to: -- describe a program that may diminish age-associated memory impairment -- feature a clinical method that can promote memory functioning impaired by Alzheimer's disease -- detail the physical damage done to the brain by stress, how it adversely affects memory and our other mental abilities, and what can be done about it.

The Graphic Design Idea Book

The Graphic Design Idea Book
Inspiration from 50 Masters

by Steven Heller,Gail Anderson

  • Publisher : Laurence King Publishing
  • Release : 2016-05-10
  • Pages : 128
  • ISBN : 9781780677569
  • Language : En, Es, Fr & De
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This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Logo Design Workbook

Logo Design Workbook
A Hands-On Guide to Creating Logos

by Sean Adams,Noreen Morioka,Terry Lee Stone

  • Publisher : Rockport Publishers
  • Release : 2006-03-01
  • Pages : 240
  • ISBN : 1616736348
  • Language : En, Es, Fr & De
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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Young House Love

Young House Love
243 Ways to Paint, Craft, Update & Show Your Home Some Love

by Sherry Petersik,John Petersik

  • Publisher : Artisan Books
  • Release : 2015-07-14
  • Pages : 336
  • ISBN : 1579656765
  • Language : En, Es, Fr & De
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This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

by Michael Bierut

  • Publisher : Thames & Hudson
  • Release : 2016-01-11
  • Pages : 320
  • ISBN : 0500773076
  • Language : En, Es, Fr & De
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A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to... is set to be the bible of graphic design ideas.