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Logo Design Love

Logo Design Love
A guide to creating iconic brand identities

by David Airey

  • Publisher : Peachpit Press
  • Release : 2014-08-18
  • Pages : 240
  • ISBN : 0133812790
  • Language : En, Es, Fr & De
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Logo Design Love

Logo Design Love
A Guide to Creating Iconic Brand Identities

by David Airey

  • Publisher : New Riders
  • Release : 2009-12-20
  • Pages : 216
  • ISBN : 0321702727
  • Language : En, Es, Fr & De
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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Logo Design Love

Logo Design Love
A Book

by David Airey

  • Publisher : Unknown Publisher
  • Release : 1900
  • Pages : 217
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients' including sketches and final results of his successful.

Work for Money, Design for Love

Work for Money, Design for Love
Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

by David Airey

  • Publisher : New Riders
  • Release : 2012-10-26
  • Pages : 288
  • ISBN : 0133052753
  • Language : En, Es, Fr & De
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

Logo Design Love

Logo Design Love
A Guide to Creating Iconic Brand Identities

by David Airey

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 329
  • ISBN : 9780133812589
  • Language : En, Es, Fr & De
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Logo Design Love, Annotated and Expanded Edition, Second Edition

Logo Design Love, Annotated and Expanded Edition, Second Edition
A Book

by David Airey

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 240
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Completely updated and expanded, the second edition of David Airey's¿ Logo Design Love ¿contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In¿ Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate¿with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work¿of many well-known designers such as Paula Scher, who designed the logos for Citi and¿Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as¿work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In¿ Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last.

Identity Designed

Identity Designed
The Definitive Guide to Visual Branding

by David Airey

  • Publisher : Rockport Publishers
  • Release : 2019-01-22
  • Pages : 288
  • ISBN : 1631595946
  • Language : En, Es, Fr & De
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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Logo Design Love

Logo Design Love
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Logo Design Love

Logo Design Love
A Book

by Airey

  • Publisher : Unknown Publisher
  • Release : 2009
  • Pages : 217
  • ISBN : 9788131750452
  • Language : En, Es, Fr & De
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199 Flags

199 Flags
Shapes, Colors, and Motifs from Around the World (World Flag Design Book, Graphic Design of Flags)

by Orith Kolodny

  • Publisher : Chronicle Books
  • Release : 2020-05-05
  • Pages : 304
  • ISBN : 9781452182650
  • Language : En, Es, Fr & De
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Journey around the world through 199 flags! This striking visual book explores the shapes, figures, and colors of flag design. Whether a national flag features vertical stripes or horizontal ones, two colors or more, symbols drawn from nature or from history—each detail of its design is intentional and loaded with meaning. Graphic designer Orith Kolodny demystifies the recurring colors and visual components of national flags. Through the study of flag design, this book shows that countries with vastly different climates and cultures often have more in common than one might expect. This book is: • Organized by design rather than geography • Divided into categories such as stripes, diagonal lines, triangles, circles, crosses, and natural forms (like suns, moons, stars, and trees) • A stylish introduction to the iconography of independence 199 Flags explores the meaning behind each flag in an entertaining and accessible way. Through a captivating combination of design theory and world history, you'll learn how to decode the symbols and interpret shapes of flags through a designer's eye. • A perfect gift for dads, designers, travelers, geography nerds, and history buffs • Learn about our world in a unique way that prioritizes design and meaning over rote memorization. • Great for fans of Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey, The Design of Everyday Things by Don Norman, Flags of the World by Sylvie Bednar, and Draplin Design Co. by Aaron James Draplin

How to Earn More Than $30,000 a Year with Your Home Computer

How to Earn More Than $30,000 a Year with Your Home Computer
Over 160 Income-producing Projects

by Phil Philcox

  • Publisher : Citadel Press
  • Release : 1999
  • Pages : 198
  • ISBN : 9780806520698
  • Language : En, Es, Fr & De
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Describes over one hundred sixty opportunities for using one's computer to begin a home-based business creating bumper stickers, designing logos, or publishing newsletters

Blueprint

Blueprint
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2003
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Letterhead & Logo Designs 2

Letterhead & Logo Designs 2
Creating the Corporate Image

by Stephen Knapp,Rockport Publishing

  • Publisher : Betterway Books
  • Release : 1992
  • Pages : 256
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Taking a Bite Out of the Apple

Taking a Bite Out of the Apple
A Graphic Designer's Tale

by Rob Janoff

  • Publisher : Unknown Publisher
  • Release : 2018-11-15
  • Pages : 140
  • ISBN : 9781911221616
  • Language : En, Es, Fr & De
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How do you brand a revolution? In his engaging new book, Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff - designer of the world-famous Apple logo - shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in Silicon Valley as a young art director in 1977, to his current position heading up an international branding company with his Australian business partner, Rob's career continues with its focus on distilling a client's business personality into a memorable icon. Taking a Bite out of the Apple is an intimate view into how Rob's design for a young, start-up company became a defining moment in a long career. After working on national brands like Apple, IBM, Intel, Kraft and Kleenex at top US agencies, Rob now enjoys working with a diversity of companies from Japan, Italy, Australia, China and the UK. Telling the true tale of how the globally loved icon came to be, Rob offers insight and inspiration to young people considering the field of graphic design - and to the young at heart who share his love of memorable graphics. Reviewed By Jack Magnus for Readers' Favorite Taking a Bite Out of the Apple: A Graphic Designer's Tale (Hearing Others' Voices) is a nonfiction memoir for young adults written by Rob Janoff. While he had gone to college to study industrial design, Janoff was more intrigued by the creative possibilities that graphic design seemed to offer. Indeed, his whole outlook on the world seemed to point him in that direction. He had had some success in designing logos for new tech companies when he went to work for the Regis McKenna Agency in Silicon Valley. That tech experience led his boss, Regis McKenna, to offer him a somewhat off-the-wall assignment. Janoff's mind was far away as his boss discussed the assignment, but eventually the words "apple" and "computers" broke through his distraction. Janoff even knew of Steve Jobs, the iconic inventor who, with his partner, had turned a garage into the birthplace of the personal computer. But how to render Steve's concepts into a logo? Janoff's mind kept toying with the idea, his hand quickly sketching and erasing ideas as they paraded through his imagination. Then he hit on it. Rob Janoff's nonfiction memoir for young adults, Taking a Bite Out of the Apple: A Graphic Designer's Tale, is a beautifully written and fascinating account by the designer of the world-famous Apple logo. Anyone who loves computers and has an interest in how the personal computer came to be will have as much fun reading this book as I did. But there's more to this memoir than tech history. Janoff's description of how he tackled the project, working feverishly with a bowl of apples as inspiration is a joy to read. Any creative person should find Janoff's story inspiring, and his smooth conversational style makes following along as he works towards that one perfect image a grand and entertaining experience. Taking a Bite Out of the Apple: A Graphic Designer's Tale is most highly recommended.

Letterhead and Logo Design 8

Letterhead and Logo Design 8
A Book

by Top Studio Design

  • Publisher : Rockport Publishers
  • Release : 2005-06-01
  • Pages : 232
  • ISBN : 1610601742
  • Language : En, Es, Fr & De
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The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this book will inspire new design solutions for age-old challenges that beg for a fresh approach. Projects are culled from international corporate giants; nonprofit organizations; and small, private institutions, all with a variety of budgets. Designers wrestling with their letterhead and logo projects because they are restricted by the colors they can use, the amount they can spend, the needs of the client, and the tight deadlines will find inspiration in this book. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewerÆs attention and create a lasting impression.

Communication Arts

Communication Arts
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2007
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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How to Make Money as an Artist

How to Make Money as an Artist
The 7 Winning Strategies of Successful Fine Artists

by Sean Moore

  • Publisher : Unknown Publisher
  • Release : 2000
  • Pages : 144
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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How to sell one's art isn't taught in art schools, yet it's an essential ingredient in getting work displayed and attracting art commissions. This straightforward, inexpensive guide is written for artists who want to present themselves and their work in the best possible light to the largest possible audience. Topics include creating a winning marketing package, getting a gallery, finding an artist representative, and obtaining free or low-cost advertising. Also included is a thorough resource listing that includes inexpensive sources for slide development, contact information for artist representatives, suggestions for durable mailing packaging, and contact names for foreign news media.

Letterhead & Logo Design 3

Letterhead & Logo Design 3
Creating the Corporate Image

by Laura Herrmann

  • Publisher : Rockport Pub
  • Release : 1994
  • Pages : 256
  • ISBN : 9781564961112
  • Language : En, Es, Fr & De
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The latest in image-stamping corporate design, with hundreds of examples of innovative corporate I.D. work.

Letterhead & Logo Design

Letterhead & Logo Design
Creating the Corporate Image

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1999
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Love Sugar Magic: A Mixture of Mischief

Love Sugar Magic: A Mixture of Mischief
A Book

by Anna Meriano

  • Publisher : HarperCollins
  • Release : 2020-02-04
  • Pages : 304
  • ISBN : 0062915924
  • Language : En, Es, Fr & De
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Anna Meriano’s unforgettable family of brujas returns for one more serving of amor, azúcar, and magia, in this breakout series that's been called "charming and delectably sweet." (Zoraida Córdova, award-winning author of the Brooklyn Brujas series) It’s spring break in Rose Hill, Texas, but Leo Logroño has a lot of work to do if she's going to become a full-fledged bruja like the rest of her family. She still hasn't discovered the true nature of her magical abilities, and that isn’t the only bit of trouble in her life: Her family’s baking heirlooms have begun to go missing, and a new bakery called Honeybees has opened across town, threatening to run Amor y Azúcar right out of business. What's more, everyone around her seems to have secrets, and none of them want to tell Leo what's going on. But the biggest secret of all comes when Leo is paid a very surprising visit—by her long-lost Abuelo Logroño. Abuelo promises answers to her most pressing questions and tells Leo he can teach her about her power, about what it takes to survive in a world where threats lurk in the shadows. But can she trust him?