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Made to Stick

Made to Stick
Why some ideas take hold and others come unstuck

by Chip Heath,Dan Heath

  • Publisher : Random House
  • Release : 2008-09-04
  • Pages : 336
  • ISBN : 1407008242
  • Language : En, Es, Fr & De
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Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Summary: Made to Stick

Summary: Made to Stick
Review and Analysis of the Heath Brothers' Book

by BusinessNews Publishing

  • Publisher : Primento
  • Release : 2013-02-15
  • Pages : 10
  • ISBN : 2806229685
  • Language : En, Es, Fr & De
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The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

Made to Stick (a BookCaps Study Guide)

Made to Stick (a BookCaps Study Guide)
A Book

by BookCaps Study Guides Staff

  • Publisher : BookCaps Study Guides
  • Release : 2012-10-02
  • Pages : 129
  • ISBN : 1621074080
  • Language : En, Es, Fr & De
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Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.

SUMMARY - Made to Stick by Chip Heath and Dan Heath

SUMMARY - Made to Stick by Chip Heath and Dan Heath
A Book

by Shortcut Edition

  • Publisher : Shortcut Edition
  • Release : 2021-05-31
  • Pages : 35
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the six essential foundations that allow ideas to be heard and considered. You will be able to apply them and make your voice heard. *You will also learn : the importance of keeping it simple to generate interest; why concrete examples are important to persuade your audience; the unexpected and surprise make a message attractive; why credibility is important... but not mandatory; why emotion is important and "catches" the audience; how to captivate the audience by integrating a story that will make a lasting impression. *Why are urban legends so successful? Conversely, why is it that real information is difficult to get across? Because it all depends on the catchphrase. An urban legend works because it contains details and tells a story. Conversely, an argument made up of statistics is hard to catch the eye. But then, how do you get more attention and adherence? Discover the 6 simple principles described by authors Chip and Dan Heath. *Buy now the summary of this book for the modest price of a cup of coffee!

Guide to Chip Heath’s & et al Made to Stick by Instaread

Guide to Chip Heath’s & et al Made to Stick by Instaread
A Book

by Instaread

  • Publisher : Instaread
  • Release : 2017-04-22
  • Pages : 17
  • ISBN : 1683787293
  • Language : En, Es, Fr & De
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PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Made to Stick

Made to Stick
Why Some Ideas Survive and Others Die

by Chip Heath,Dan Heath

  • Publisher : Unknown Publisher
  • Release : 2010
  • Pages : 323
  • ISBN : 9780812982008
  • Language : En, Es, Fr & De
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In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the elementary-school teacher whose simulation prevented racial prejudice. It brings the principles of winning ideas - and tells how apply these rules to making a messages stick.

Made to Stick (7 Volume Set) [videorecording].

Made to Stick (7 Volume Set) [videorecording].
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2022
  • Pages : 129
  • ISBN : 9780739341346
  • Language : En, Es, Fr & De
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Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
A Book

by BestPrint

  • Publisher : Unknown Publisher
  • Release : 2021-08-25
  • Pages : 29
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Made to Stick explains why some ideas become popular, while others wither and die. The book lays out the most important characteristics of "stickiness"; that is, what makes ideas "stick" in the mind, and how to make them work for you.

English Synonyms Explained, in Alphabetical Order

English Synonyms Explained, in Alphabetical Order
With Copious Illustrations and Examples Drawn from the Best Writers

by George Crabb

  • Publisher : Unknown Publisher
  • Release : 1818
  • Pages : 904
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Military Review

Military Review
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Public Health 101

Public Health 101
A Book

by Richard K. Riegelman,Professor of Epidemiology-Biostatistics Medicine and Health Policy and Founding Dean the George Washington University Milken Institute School of Public Health Washington Washington D C Richard Riegelman,Brenda Kirkwood

  • Publisher : Jones & Bartlett Publishers
  • Release : 2014-02-28
  • Pages : 275
  • ISBN : 1284040852
  • Language : En, Es, Fr & De
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From clean drinking water, to seat belts, to immunizations, the impact of public health on every individual is undeniable. For undergraduates, an understanding of the foundations of public health is an essential step toward becoming an educated citizen. Public Health 101: Healthy People Healthy Populations provides a big-picture, population perspective on the determinants of health and disease and the tools available to protect and promote health. It examines the full range of options for intervention including use of the healthcare system, the public health system, and society-wide systems such as laws and taxation. Through case studies, vignettes, and extensive examples, readers will come away with a clear understanding of how public health affects them in their everyday lives. They will learn and apply frameworks for thinking about the issues of public health and gain a deeper understanding about the health news they are exposed to each day. Key Features: Public Health 101 fully implements the curriculum framework, learning objectives, and enduring understandings of undergraduate public health education as recommended by the Association of American Colleges and Universities (AAC&U)* and the Association for Prevention Teaching and Research (APTR). Frameworks for thinking, checklists, and step-by-step examples provide students with hands-on practice. Case studies, vignettes, and extensive illustrations reinforce the materials and provide interactive exercises for classroom discussions, homework, and examinations. A full package of instructor resources is available online at http: //publichealth.jbpub.com/essential/riegelman. * To learn more about the AAC&U initiative, The Educated Citizen and Public Health, or to download the curriculum guide, log on to: www.aacu.org/public_health. Looking for more real-life evidence? Check out Essential Case Studies in Public Health, Putting Public Health into Practice."

Feedback that Sticks

Feedback that Sticks
The Art of Effectively Communicating Neuropsychological Assessment Results

by Karen Postal,Kira Armstrong

  • Publisher : Oxford University Press
  • Release : 2013-03-07
  • Pages : 300
  • ISBN : 0199765693
  • Language : En, Es, Fr & De
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Feedback that Sticks is a compilation of the strategies and metaphors of over 85 senior neuropsychologists: compelling, accessible ways of explaining complex neuropsychological concepts to patients, their family members, and other professionals. It provides a unique opportunity for practicing neuropsychologists to develop and strengthen their own approaches to providing feedback.

English Synonymes Explained, in Alphabetical Order

English Synonymes Explained, in Alphabetical Order
A Book

by George Crabb

  • Publisher : Unknown Publisher
  • Release : 1816
  • Pages : 772
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Extremist Islam

Extremist Islam
Recognition and Response in Southeast Asia

by Kumar Ramakrishna

  • Publisher : Oxford University Press
  • Release : 2022
  • Pages : 432
  • ISBN : 019761096X
  • Language : En, Es, Fr & De
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"On 17 April 2020, eleven soldiers of the Armed Forces of the Philippines (AFP) were killed during a battle with 40 fighters of the Abu Sayyaf Group (ASG) in Patikul town, in the Sulu region of Mindanao, southern Philippines. The ASG had apparently ambushed the troops during the latter's operations aimed at tracking down two senior ASG figures, Radullan Sahiron and Hatib Sawadjaan-the leader of the Philippine branch of the Islamic State of Iraq and Syria (ISIS) global terror network. The firefight between the pro-ISIS ASG and the AFP forces was apparently the bloodiest in months. This encounter occurred in the midst of the worldwide novel coronavirus (COVID-19) pandemic outbreak that had not spared the southern Philippines as well. A government spokesperson acknowledged the strain on the armed forces, who were on "the forefront as the government's arm to prevent the spread of the dreaded disease on the one hand", while simultaneously engaged in "battling this terrorist Abu Sayyaf Group""--

A Teacher's Guide to Stick Up for Yourself!

A Teacher's Guide to Stick Up for Yourself!
A 10-Part Course in Self-Esteem and Assertiveness for Kids

by Gershen Kaufman,Lev Raphael,Pamela Espeland

  • Publisher : Free Spirit Publishing
  • Release : 1992-01-15
  • Pages : 128
  • ISBN : 1575426765
  • Language : En, Es, Fr & De
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The revised and updated edition of our popular guide reinforces and expands the messages of the Stick Up for Yourself! with a step-by-step curriculum in ten easy-to-use sessions. Includes reproducible handout masters.

The Frugal CISO

The Frugal CISO
Using Innovation and Smart Approaches to Maximize Your Security Posture

by Kerry Ann Anderson

  • Publisher : CRC Press
  • Release : 2014-05-19
  • Pages : 381
  • ISBN : 1482220083
  • Language : En, Es, Fr & De
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If you're an information security professional today, you are being forced to address growing cyber security threats and ever-evolving compliance requirements, while dealing with stagnant and decreasing budgets. The Frugal CISO: Using Innovation and Smart Approaches to Maximize Your Security Posture describes techniques you can immediately put to u

Ultimate Guide to Link Building

Ultimate Guide to Link Building
How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

by Garrett French

  • Publisher : Entrepreneur Press
  • Release : 2020-01-14
  • Pages : 129
  • ISBN : 1613084099
  • Language : En, Es, Fr & De
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Link. Rank. Profit. This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again. —Britney Muller, senior SEO scientist, Moz The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing. Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines

Nurse Practitioners

Nurse Practitioners
The Evolution and Future of Advanced Practice, Fifth Edition

by Dr. Eileen M Sullivan-Marx, PhD, CRNP, RN, FAAN,Diane O'Neill McGivern, PhD, MA, BSN,Julie A. Fairman, PhD, RN, FAAN,Sherry A. Greenberg, MSN, BN, GNP-BC

  • Publisher : Springer Publishing Company
  • Release : 2010-04-20
  • Pages : 432
  • ISBN : 9780826118226
  • Language : En, Es, Fr & De
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Named a 2013 Doody's Core Title! "This excellent book highlights the development of the nurse practitioner movement. The current state of practice is defined and the potential growth of the role is explored. The important issues influencing the continued development of the nurse practitioner role are clearly presented and reviewed. This update is needed in light of the ever-evolving healthcare arena." Score: 100, 5 stars --Doody's "Öthere are plenty of lessons to be learned not only from the experiences and insights of these authors, but also principles and practices which they have found to be patient-centered, effective, efficient, and economical." -Loretta C. Ford, EdD, RN, PNP, FAAN, FAANP(From the Foreword) This fifth edition discusses the evolution and future of advance practice nursing, primarily for APN faculty and APN/NP practitioners as well as for leaders and administrators in education. Fully updated and expanded, the book comprehensively describes the historical, social, economic, and global contexts of advanced practice nursing. The team of expert contributors provides a wealth of insight into key issues of the day, such as the mechanics of financial recognition of NPs, the effects of managed care, and the globalization of advanced practice models. The new edition also presents a fresh perspective on the role of nurse practitioners in both small- and large-scale reform initiatives-such as health promotion, disease management, the rapid spread of global disease, and the diminished economic capacity of many countries to meet standards for health care. Enriched with case studies, key principles, and best practices, this book is a must-have for all those invested in the current and future status of advanced practice nursing. Key topics include: Public relations strategies Nurse-managed health centers Adult health and gerontology care Business, policy, and politics: success factors for practice Global health, international developments, and future challenges

I Was Taking Notes - 2017 Edition

I Was Taking Notes - 2017 Edition
A Book

by Charlie Mitchell

  • Publisher : Lulu.com
  • Release : 2022
  • Pages : 129
  • ISBN : 1365562581
  • Language : En, Es, Fr & De
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The Dragonfly Effect

The Dragonfly Effect
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

by Jennifer Aaker,Andy Smith

  • Publisher : John Wiley & Sons
  • Release : 2010-09-28
  • Pages : 240
  • ISBN : 0470614153
  • Language : En, Es, Fr & De
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.