Download Marketing Management Ebook PDF

Marketing Management

Marketing Management
A Book

by Philip Kotler,Kevin Lane Keller

  • Publisher : Pearson College Division
  • Release : 2012
  • Pages : 657
  • ISBN : 9780132102926
  • Language : En, Es, Fr & De
GET BOOK

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform. 0133764044 / 9780133764048 Marketing Management Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0132102927 / 9780132102926 Marketing Management 0133766721 / 9780133766721 2014 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management

Marketing Management

Marketing Management
A Book

by S. Jayachandran

  • Publisher : Excel Books India
  • Release : 2004-05
  • Pages : 522
  • ISBN : 9788174463623
  • Language : En, Es, Fr & De
GET BOOK

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Case Studies In Marketing Management

Case Studies In Marketing Management
A Book

by A.V. Shukla

  • Publisher : Sarup & Sons
  • Release : 2004
  • Pages : 98
  • ISBN : 9788176254755
  • Language : En, Es, Fr & De
GET BOOK

Marketing Management Support Systems

Marketing Management Support Systems
Principles, Tools, and Implementation

by Berend Wierenga,Gerrit van Bruggen

  • Publisher : Springer Science & Business Media
  • Release : 2012-12-06
  • Pages : 341
  • ISBN : 1461545951
  • Language : En, Es, Fr & De
GET BOOK

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Marketing Management (For B.Com, Sem.6, Delhi University)

Marketing Management (For B.Com, Sem.6, Delhi University)
A Book

by J.P. Mahajan & Anupama Mahajan

  • Publisher : Vikas Publishing House
  • Release : 2021
  • Pages : 129
  • ISBN : 9325986620
  • Language : En, Es, Fr & De
GET BOOK

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects

International Marketing Management

International Marketing Management
A Book

by James M. Livingstone

  • Publisher : Springer
  • Release : 1976-05-01
  • Pages : 170
  • ISBN : 1349156531
  • Language : En, Es, Fr & De
GET BOOK

Marketing Management, 2nd Edition

Marketing Management, 2nd Edition
A Book

by Arun Kumar & N. Meenakshi

  • Publisher : Vikas Publishing House
  • Release : 2011
  • Pages : 942
  • ISBN : 8125942599
  • Language : En, Es, Fr & De
GET BOOK

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Management in Practice 04/05

Marketing Management in Practice 04/05
A Book

by Marketing Knowledge,John Williams

  • Publisher : Routledge
  • Release : 2005-02-18
  • Pages : 120
  • ISBN : 0750662883
  • Language : En, Es, Fr & De
GET BOOK

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

CIM Coursebook 03/04 Marketing Management in Practice

CIM Coursebook 03/04 Marketing Management in Practice
A Book

by Tony Curtis

  • Publisher : Routledge
  • Release : 2012-09-11
  • Pages : 288
  • ISBN : 1136005536
  • Language : En, Es, Fr & De
GET BOOK

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management
A Book

by Pousttchi, Key,Wiedemann, Dietmar G.

  • Publisher : IGI Global
  • Release : 2009-11-30
  • Pages : 582
  • ISBN : 1605660752
  • Language : En, Es, Fr & De
GET BOOK

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Global Marketing Management

Global Marketing Management
A Book

by Masaaki (Mike) Kotabe,Kristiaan Helsen

  • Publisher : John Wiley & Sons
  • Release : 2020-01-09
  • Pages : 768
  • ISBN : 1119563119
  • Language : En, Es, Fr & De
GET BOOK

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Marketing Management by Dr. F. C. Sharma (eBook)

Marketing Management by Dr. F. C. Sharma (eBook)
SBPD Publications

by Dr. F. C. Sharma

  • Publisher : SBPD Publications
  • Release : 2020-12-12
  • Pages : 332
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
Real Situations for Tomorrow's Managers

by Edd Applegate,Art Johnsen

  • Publisher : Rowman & Littlefield
  • Release : 2007
  • Pages : 217
  • ISBN : 9780742538368
  • Language : En, Es, Fr & De
GET BOOK

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

Marketing Management

Marketing Management
A Strategic, Decision-making Approach

by John Walker Mullins

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 520
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Health Care Marketing Management

Health Care Marketing Management
A Book

by Montague Brown

  • Publisher : Jones & Bartlett Learning
  • Release : 1992
  • Pages : 213
  • ISBN : 9780834203020
  • Language : En, Es, Fr & De
GET BOOK

This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Marketing Handbook: Marketing management

Marketing Handbook: Marketing management
A Book

by Edwin E. Bobrow,Mark David Bobrow

  • Publisher : Irwin Professional Pub
  • Release : 1985
  • Pages : 500
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Marketing Management

Marketing Management
Knowledge and Skills

by J. Paul Peter,James H. Donnelly

  • Publisher : Irwin Professional Publishing
  • Release : 1998
  • Pages : 944
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Leerboek over marketing. Met verschillende casussen.

Aerospace Marketing Management

Aerospace Marketing Management
Manufacturers · OEM · Airlines · Airports · Satellites · Launchers

by Philippe Malaval,Christophe Bénaroya

  • Publisher : Springer Science & Business Media
  • Release : 2003-05-31
  • Pages : 536
  • ISBN : 9781402071515
  • Language : En, Es, Fr & De
GET BOOK

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

Industrial Marketing Management

Industrial Marketing Management
A Book

by Robert W. Haas

  • Publisher : Arden Shakespeare
  • Release : 1982
  • Pages : 558
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Strategic Marketing Management

Strategic Marketing Management
Planning, Implementation, and Control

by Richard Malcolm Sano Wilson,Colin Gilligan,David J. Pearson

  • Publisher : Unknown Publisher
  • Release : 1992
  • Pages : 644
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.