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Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations
A Book

by Zhixian George Yi

  • Publisher : Chandos Publishing
  • Release : 2017-09-20
  • Pages : 154
  • ISBN : 0081008147
  • Language : En, Es, Fr & De
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With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Marketing Tourist Destinations in Emerging Economies

Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations

by Ishmael Mensah

  • Publisher : Springer Nature
  • Release : 2022
  • Pages : 129
  • ISBN : 3030837114
  • Language : En, Es, Fr & De
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Marketing Communications and Brand Development in Emerging Economies Volume I

Marketing Communications and Brand Development in Emerging Economies Volume I
Contemporary and Future Perspectives

by Ogechi Adeola

  • Publisher : Springer Nature
  • Release : 2022
  • Pages : 129
  • ISBN : 3030886786
  • Language : En, Es, Fr & De
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Elements of Information Organization and Dissemination

Elements of Information Organization and Dissemination
A Book

by Amitabha Chatterjee

  • Publisher : Chandos Publishing
  • Release : 2016-11-05
  • Pages : 608
  • ISBN : 0081020260
  • Language : En, Es, Fr & De
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Elements of Information Organization and Dissemination provides Information on how to organize and disseminate library and information science (LIS), a subject that is taught in many international Library Information Science university programs. While there are many books covering different areas of the subject separately, this book covers the entire subject area and incorporates the latest developments. Presets an overview of the entire subject, covering all relevant areas of library and information science Contains bulletpoints that highlight key features in each chapter Written in an accessible language, this book is aimed at a wide audience of LIS academics

Information, Organization and Management

Information, Organization and Management
A Book

by Ralf Reichwald,Rolf T. Wigand

  • Publisher : Springer Science & Business Media
  • Release : 2008-03-27
  • Pages : 536
  • ISBN : 3540713956
  • Language : En, Es, Fr & De
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This book offers a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. Contains case studies are included.

Educating the Profession

Educating the Profession
40 years of the IFLA Section on Education and Training

by Michael Seadle,Clara M. Chu,Ulrike Stöckel,Breanne Crumpton

  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release : 2016-07-11
  • Pages : 469
  • ISBN : 3110396343
  • Language : En, Es, Fr & De
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Education and training for the library profession have changed over the decades, and this publication looks both at the past and the future of these developments at schools of library and information science as well as the role of IFLA's Section on Education and Training. The chapters cover regional developments in Europe, Asia, Africa, Australia and the Americas; special topics, such as quality assurance and case studies; and future considerations in LIS education.

Library and Information Science in Developing Countries: Contemporary Issues

Library and Information Science in Developing Countries: Contemporary Issues
Contemporary Issues

by Tella, A.

  • Publisher : IGI Global
  • Release : 2011-11-30
  • Pages : 335
  • ISBN : 1613503369
  • Language : En, Es, Fr & De
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The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Federal Register

Federal Register
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1992-01-27
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Official Gazette of the United States Patent and Trademark Office

Official Gazette of the United States Patent and Trademark Office
Trademarks

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Miscellaneous Publication

Miscellaneous Publication
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2001
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Serials Currently Received by the National Agricultural Library, a Keyword Index

Serials Currently Received by the National Agricultural Library, a Keyword Index
A Book

by National Agricultural Library (U.S.)

  • Publisher : Unknown Publisher
  • Release : 1974
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Testimony of Members of Congress and interested Individuals and Organizations

Testimony of Members of Congress and interested Individuals and Organizations
A Book

by United States. Congress. House. Committee on Appropriations. Subcommittee on Departments of State, Justice, Commerce, the Judiciary, and Related Agencies Appropriations

  • Publisher : Unknown Publisher
  • Release : 1980
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Services Marketing

Services Marketing
A Book

by K. Rama Moahana Rao

  • Publisher : Pearson Education India
  • Release : 2011
  • Pages : 546
  • ISBN : 9788131732250
  • Language : En, Es, Fr & De
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Advances in Library Administration and Organization

Advances in Library Administration and Organization
A Book

by Edward D. Garten,Delmus E. Williams,James M. Nyce,Janine Golden

  • Publisher : Emerald Group Publishing
  • Release : 2008-05-19
  • Pages : 382
  • ISBN : 1849505284
  • Language : En, Es, Fr & De
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A collection of essays, designed to challenge working administrators and researchers to look more closely at their operations and consider again how they develop people and the organizations in which they work.

Marketing in the Service Industries

Marketing in the Service Industries
Marketing Service Inds

by G. R Foxall

  • Publisher : Routledge
  • Release : 2013-10-31
  • Pages : 216
  • ISBN : 113517458X
  • Language : En, Es, Fr & De
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First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

Organization and Economic Behavior

Organization and Economic Behavior
A Book

by Anna Grandori

  • Publisher : Psychology Press
  • Release : 2001
  • Pages : 470
  • ISBN : 9780415164085
  • Language : En, Es, Fr & De
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Presents all the basic elements of organizational theory and behaviour. Different approaches are analysed, with a strong focus on intergrating sociological, psychological and economic contributors to the subject.

Economic Systems in the New Era: Stable Systems in an Unstable World

Economic Systems in the New Era: Stable Systems in an Unstable World
A Book

by Svetlana Igorevna Ashmarina,Jakub Horák,Jaromír Vrbka,Petr Šuleř

  • Publisher : Springer Nature
  • Release : 2020-10-10
  • Pages : 890
  • ISBN : 3030609294
  • Language : En, Es, Fr & De
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This proceedings book presents outcomes of the Innovative Economic Symposium – 2020 organized by the Institute of Technology and Business in České Budějovice (VŠTE) in Russia in collaboration with two universities: Financial University under the Government of the Russian Federation (Moscow) and Samara State University of Economics (Samara). The symposium aims to bring together experts and young scientists in economy, management, international relations, finance, marketing, and professional education from Asian and European countries, to share knowledge and experience and discuss issues related to stable economic development, international business, entrepreneurship, Industry 4.0, cooperation between educational and business structures, strategic decision-making, and processes of economic globalization and fragmentation. The book consists of two parts corresponding to the thematic symposium areas. The book content covers two sections: stable development in unstable world and globalization and fragmentation forces of the current world economy. The main topics included in the book are as follows: - Where is the world moving to and where is the economy in it? - Institutionalization of innovations. - Network architecture of economic relations. - Competences for the future. - Smart change management. - Monetary and fiscal policy development as a factor of economic modernization. - Role of international trade in the economy globalization. - Impact of globalization and economic fragmentation on the enterprise’s internal environment. - Financial conditions for entrepreneurship under the economic modernization. - Impact of scientific and technological progress on globalization and fragmentation of the economy.

United States Government Organization Manual

United States Government Organization Manual
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1970
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Nonprofit Manager's Resource Directory

The Nonprofit Manager's Resource Directory
A Book

by Ronald A. Landskroner

  • Publisher : John Wiley & Sons
  • Release : 2002-05-14
  • Pages : 688
  • ISBN : 0471273325
  • Language : En, Es, Fr & De
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A newly revised and updated edition of the ultimate resource fornonprofit managers If you're a nonprofit manager, you probably spend a good deal ofyour time tracking down hard-to-find answers to complicatedquestions. The Nonprofit Manager's Resource Directory, SecondEdition provides instant answers to all your questions concerningnonprofit-oriented product and service providers, Internet sites,funding sources, publications, support and advocacy groups, andmuch more. If you need help finding volunteers, understanding newlegislation, or writing grant proposals, help has arrived. Thisnew, updated edition features expanded coverage of important issuesand even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The NonprofitManager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit andfor-profit resources, products, and services * Supplies complete details on everything from assistance andsupport groups to software vendors and Internet servers, managementconsultants to list marketers * Provides information on all kinds of free and low-cost productsavailable to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has theinformation you need to keep your nonprofit alive and well in thesechallenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism

Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations for 2009

Agriculture, Rural Development, Food and Drug Administration, and Related Agencies Appropriations for 2009
Hearings Before a Subcommittee of the Committee on Appropriations, House of Representatives, One Hundred Tenth Congress, Second Session

by United States. Congress. House. Committee on Appropriations. Subcommittee on Agriculture, Rural Development, Food and Drug Administration, and Related Agencies

  • Publisher : Unknown Publisher
  • Release : 2008
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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