Download Marketing The Core Ebook PDF

Marketing

Marketing
The Core

by Roger A. Kerin,Steven W. Hartley

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 129
  • ISBN : 9781260729184
  • Language : En, Es, Fr & De
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Marketing

Marketing
The Core

by Roger A. Kerin,Steven W. Hartley

  • Publisher : Unknown Publisher
  • Release : 2020
  • Pages : 579
  • ISBN : 9781260711455
  • Language : En, Es, Fr & De
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Marketing: The Core

Marketing: The Core
A Book

by Roger Kerin,William Rudelius,Erin Steffes,Steven Hartley

  • Publisher : McGraw-Hill Education
  • Release : 2012-10-22
  • Pages : 560
  • ISBN : 9780078028922
  • Language : En, Es, Fr & De
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Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Loose Leaf Marketing the Core 7e

Loose Leaf Marketing the Core 7e
A Book

by Roger A. Kerin

  • Publisher : McGraw-Hill Education
  • Release : 2017-02-08
  • Pages : 608
  • ISBN : 9781260152135
  • Language : En, Es, Fr & De
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Marketing

Marketing
The Core

by Kerin/ Mcdonell

  • Publisher : McGraw-Hill Higher Education
  • Release : 2007
  • Pages : 404
  • ISBN : 9780074716182
  • Language : En, Es, Fr & De
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Winner: Best Tertiary (Adaptation) Single Title - Australian Awards for Excellence in Educational Publishing 2008. The judges particularly praised the book as follows: this title has an innovative presentation, contemporary and relevant examples, and maintains ethical standards throughout. The accessible writing style and features such as key cards at the end of the book make it a user-friendly tool. The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Kerin, Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. Described by a reviewer as a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing. Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork. This, together with great writing, makes it a text that will keep students engaged. Key Features: Engaging writing style that has been specifically written with an essentials of marketing course in mind * Practical and effective; students understand how to create an effective marketing plan * Rich array of cases, examples, photos and advertisements that cover the Australian, New Zealand and Asian environment * Strong student support materials that includes MaxMark (an online study guide) and Core Cards (perforated cards that provide students with portable revision) * Full-sized instructor supplements support package that includes locally produced videos, presentation slides and instructor manual. These resources amongst others for both lecturers and students can be find on the Online Learning Centre.

Loose Leaf for Marketing: The Core

Loose Leaf for Marketing: The Core
A Book

by Roger A. Kerin,Steven W. Hartley

  • Publisher : McGraw-Hill Education
  • Release : 2021-01-27
  • Pages : 624
  • ISBN : 9781264209293
  • Language : En, Es, Fr & De
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Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation: Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities. Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package. Innovations such as in-text links, a Twitter feed, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connect® Marketing with SmartBook® 2.0 digital learning package.

Marketing

Marketing
The Core

by Roger A. Kerin

  • Publisher : Unknown Publisher
  • Release : 2011
  • Pages : 500
  • ISBN : 9781283393416
  • Language : En, Es, Fr & De
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Marketing

Marketing
The Core with PowerWeb

by Roger A. Kerin,Steven W. Hartley,William Rudelius

  • Publisher : Irwin Professional Pub
  • Release : 2003-07
  • Pages : 480
  • ISBN : 9780072880373
  • Language : En, Es, Fr & De
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MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing?

Marketing?
The Core

by KERIN

  • Publisher : Unknown Publisher
  • Release : 2021-03-16
  • Pages : 129
  • ISBN : 9781264832903
  • Language : En, Es, Fr & De
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Marketing

Marketing
The Core

by Roger A. Kerin,Steven William Hartley,William Rudelius

  • Publisher : McGraw-Hill
  • Release : 2004
  • Pages : 405
  • ISBN : 9780072547030
  • Language : En, Es, Fr & De
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MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Looseleaf for Marketing: The Core

Looseleaf for Marketing: The Core
A Book

by Steven W. Hartley,Roger A. Kerin

  • Publisher : McGraw-Hill Education
  • Release : 2019-01-29
  • Pages : 624
  • ISBN : 9781260088861
  • Language : En, Es, Fr & De
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Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Marketing : The Core, 5th Ed

Marketing : The Core, 5th Ed
A Book

by Roger A. Kerin (Steven W. Hartley & William Rudelius)

  • Publisher : Unknown Publisher
  • Release : 2013
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Study Guide for Marketing Telecourse to accompany Marketing: The Core 2/e

Study Guide for Marketing Telecourse to accompany Marketing: The Core 2/e
A Book

by Roger Kerin,Steven Hartley,William Rudelius

  • Publisher : McGraw-Hill/Irwin
  • Release : 2006-05-09
  • Pages : 129
  • ISBN : 9780072999976
  • Language : En, Es, Fr & De
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Chapters 1-9

Chapters 1-9
A Book

by Carol J. Johnson

  • Publisher : Unknown Publisher
  • Release : 2004-01-01
  • Pages : 1216
  • ISBN : 9780072884579
  • Language : En, Es, Fr & De
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Combo: Loose Leaf Marketing: The Core with Connect Plus

Combo: Loose Leaf Marketing: The Core with Connect Plus
A Book

by Roger Kerin,Steven Hartley,William Rudelius

  • Publisher : McGraw-Hill/Irwin
  • Release : 2012-06-01
  • Pages : 129
  • ISBN : 9780077896652
  • Language : En, Es, Fr & De
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Marketing

Marketing
The Core

by Amy Waugh

  • Publisher : Unknown Publisher
  • Release : 2015-01-16
  • Pages : 580
  • ISBN : 9781259796043
  • Language : En, Es, Fr & De
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Loose Leaf Marketing: The Core

Loose Leaf Marketing: The Core
A Book

by Roger Kerin,Steven Hartley,William Rudelius

  • Publisher : McGraw-Hill/Irwin
  • Release : 2010-10-05
  • Pages : 129
  • ISBN : 9780077473624
  • Language : En, Es, Fr & De
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Marketing: the Core 4/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: the Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: the Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Study Guide for Marketing Telecourse to Accompany Marketing

Study Guide for Marketing Telecourse to Accompany Marketing
The Core 1/e

by Roger A. Kerin,Steven W. Hartley,William Rudelius

  • Publisher : McGraw-Hill/Irwin
  • Release : 2004-07-01
  • Pages : 379
  • ISBN : 9780072949056
  • Language : En, Es, Fr & De
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Marketing

Marketing
The Core

by Roger A Kerin,William Rudelius,Harvey Skolnick,Steven William Hartley,Christina Clements,Arsenio Bonifacio

  • Publisher : Unknown Publisher
  • Release : 2015
  • Pages : 129
  • ISBN : 9781259030703
  • Language : En, Es, Fr & De
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SmartBook Access Card for Marketing: The Core

SmartBook Access Card for Marketing: The Core
A Book

by Erin Steffes,Steven Hartley,Roger Kerin,William Rudelius

  • Publisher : McGraw-Hill Education
  • Release : 2013-05-20
  • Pages : 129
  • ISBN : 9780078130915
  • Language : En, Es, Fr & De
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SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart – the most widely used and intelligent adaptive learning technology – SmartBook identifies what you know and don’t know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.