Download Platform Revolution Ebook PDF

Summary of Platform Revolution

Summary of Platform Revolution
by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis

by Instaread

  • Publisher : Instaread
  • Release : 2016-07-29
  • Pages : 43
  • ISBN : 1683784235
  • Language : En, Es, Fr & De
GET BOOK

Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis Preview: Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms. Platforms connect two types of users in order to exchange something of value. This is different than the traditional pipeline model of business where something of value is created by transferring it from producer to producer with the consumer receiving it at the last step. Platforms are dominating production processes particularly because they reduce the costs of value creation, consumption, and quality control. Platforms serve consumer-facing markets as well as business-to-business markets and can power rapid growth through economies of scale. Each side of the network depends on the other side to be in place in order to function, so a central challenge of any platform is to recruit users on both sides… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
A Book

by Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary

  • Publisher : W. W. Norton & Company
  • Release : 2016-03-28
  • Pages : 256
  • ISBN : 0393249123
  • Language : En, Es, Fr & De
GET BOOK

A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Banks and Fintech on Platform Economies

Banks and Fintech on Platform Economies
Contextual and Conscious Banking

by Paolo Sironi

  • Publisher : John Wiley & Sons
  • Release : 2021-11-12
  • Pages : 272
  • ISBN : 1119756995
  • Language : En, Es, Fr & De
GET BOOK

Discover the future of the financial services industry with this insightful new resource on Contextual and Conscious Banking In Banks and Fintech on Platform Economies: Contextual and Conscious Banking, accomplished fintech professional and author Paolo Sironi delivers an insightful examination of how platform theory, born outside of financial services, will make its way inside banking and financial markets to radically transform the way firms do business. You’ll learn why the financial services industry must master the necessary shift of focus from selling business outputs to selling client outcomes. You’ll also discover how to steer the industry towards new forms of digital transformation underpinned by Contextual Banking and Conscious Banking platform strategies that will benefit stakeholders of all kinds. This important book: Describes the shift in mindset necessary to help banks strengthen and extend the reach of their Banking-as-a-Service and Banking-as-a-Platform operations. Shows how a renewed interpretation of fundamental uncertainty inspires the usage of exponential technologies to achieve architectural resilience, and open the reference theory to spring new business models centered on clients’ and ecosystems’ antifragility. Financial services industry can break-out from a narrow space of value-generation to reclaim top spot against bigtech contenders, enjoying greater flexibility and adaptability at lower digital costs Perfect for CEOs, business leaders, regulators, fintech entrepreneurs, wealth managers, behavioral finance researchers and professionals working at financial technology companies, Banks and Fintech on Platform Economieswill also earn a place in the libraries of bankers seeking a firm grasp of the rapidly evolving outcome economy and a view about the future of the industry.

New Maritime Business

New Maritime Business
A Book

by Byoung-Wook Ko

  • Publisher : Springer Nature
  • Release : 2022
  • Pages : 129
  • ISBN : 3030789578
  • Language : En, Es, Fr & De
GET BOOK

Digital Work and the Platform Economy

Digital Work and the Platform Economy
Understanding Tasks, Skills and Capabilities in the New Era

by Seppo Poutanen,Anne Kovalainen,Petri Rouvinen

  • Publisher : Routledge
  • Release : 2019-11-28
  • Pages : 230
  • ISBN : 0429886098
  • Language : En, Es, Fr & De
GET BOOK

"Uberization," "digitalization," "platform economy," "gig economy," and "sharing economy" are some of the buzzwords that characterize the current intense discussions about the development of the economy and work around the world, among both experts and laypersons. Immense changes in the ways goods are manufactured, business is done, work tasks are performed, education is accomplished, and so on, are clearly underway. This also means that demand for careful, first-rate social scientific analyses of the phenomena in question is rapidly growing. This edited volume gathers distinguished researchers from economics, business studies, organization studies, medicine, social psychology, occupational health, pedagogics, and sociology to put particular work in both public and private sectors and education in both academic and vocational settings at the focus of the emerging digitalized platform economy. The authors anchor their analyses and conceptual and theoretical work in distinctive empirical developments that are taking place in one of the leading countries of digitalization processes: Finland. Finnish case studies reflect general global developments and show their particular, context-related actualization in multiple ways. This double exposure enables the authors of this multi- and interdisciplinary volume to advance conceptualization and theorization of the key phenomena in digitalizing platform societies in novel, creative, and groundbreaking directions. This book will without doubt be of great value to academic researchers and students in the fields of economics, business studies, work studies, social sciences, education, technology, digitalization, platforms, occupational health, entrepreneurship, and professions.

Africa's Platforms and the Evolving Sharing Economy

Africa's Platforms and the Evolving Sharing Economy
A Book

by Umukoro, Immanuel Ovemeso,Onuoha, Raymond Okwudiri

  • Publisher : IGI Global
  • Release : 2020-12-18
  • Pages : 288
  • ISBN : 1799832368
  • Language : En, Es, Fr & De
GET BOOK

Digital transformation concepts have created new business principles such as the on-demand economy and a new sharing economy. While the on-demand economy has primarily grown out of industrialized economies, especially North America, Africa has been known to exhibit communal living characterized by sharing. Literature has shown that the introduction of ICTs to everyday life and business has redefined the concept of sharing and also evolved an entirely new spectrum of sharing – both in the individual and business settings. Alongside this new spectrum is a new disruptive business model known as the platform business model. While the subject continues to attract interest globally and locally, there is a need to deepen the understanding of this subject to validate global perspectives on platforms as economic drivers within the African context. Africa's Platforms and the Evolving Sharing Economy is an essential reference source that explores evidence-based platform dynamics and their impact on Africa as a continent leveraging technology for economic development. The book also delves into current data protection and privacy issues and the policies and regulations that could impact the design, deployment, and use of platforms for businesses. Featuring research on topics such as digital design, e-commerce, and enterprise information systems, this book is ideally designed for government officials, economists, business executives, managers, academicians, students, researchers, and global finance professionals.

Platform Strategy

Platform Strategy
How to Unlock the Power of Communities and Networks to Grow Your Business

by Laure Claire Reillier,Benoit Reillier

  • Publisher : Routledge
  • Release : 2017-04-21
  • Pages : 222
  • ISBN : 1317085507
  • Language : En, Es, Fr & De
GET BOOK

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Strategic Approaches to Digital Platform Security Assurance

Strategic Approaches to Digital Platform Security Assurance
A Book

by Bobbert, Yuri,Chtepen, Maria,Kumar, Tapan,Vanderbeken, Yves,Verslegers, Dennis

  • Publisher : IGI Global
  • Release : 2021-05-21
  • Pages : 394
  • ISBN : 1799873692
  • Language : En, Es, Fr & De
GET BOOK

Nowadays it is impossible to imagine a business without technology as most industries are becoming "smarter" and more tech-driven, ranging from small individual tech initiatives to complete business models with intertwined supply chains and "platform"-based business models. New ways of working, such as agile and DevOps, have been introduced, leading to new risks. These risks come in the form of new challenges for teams working together in a distributed manner, privacy concerns, human autonomy, and cybersecurity concerns. Technology is now integrated into the business discipline and is here to stay leading to the need for a thorough understanding of how to address these risks and all the potential problems that could arise. With the advent of organized crime, such as hacks and denial-of-service attacks, all kinds of malicious actors are infiltrating the digital society in new and unique ways. Systems with poor design, implementation, and configurations are easily taken advantage of. When it comes to integrating business and technology, there needs to be approaches for assuring security against risks that can threaten both businesses and their digital platforms. Strategic Approaches to Digital Platform Security Assurance offers comprehensive design science research approaches to extensively examine risks in digital platforms and offer pragmatic solutions to these concerns and challenges. This book addresses significant problems when transforming an organization embracing API-based platform models, the use of DevOps teams, and issues in technological architectures. Each section will examine the status quo for business technologies, the current challenges, and core success factors and approaches that have been used. This book is ideal for security analysts, software engineers, computer engineers, executives, managers, IT consultants, business professionals, researchers, academicians, and students who want to gain insight and deeper knowledge of security in digital platforms and gain insight into the most important success factors and approaches utilized by businesses.

Liquid Legal

Liquid Legal
Towards a Common Legal Platform

by Kai Jacob,Dierk Schindler,Roger Strathausen

  • Publisher : Springer Nature
  • Release : 2020-08-27
  • Pages : 609
  • ISBN : 3030482669
  • Language : En, Es, Fr & De
GET BOOK

Three years ago, the first Liquid Legal book compelled the legal profession to reassess its identity and to aspire to become a strategic partner for corporate executives as well as for clients. It also led to the foundation of the Liquid Legal Institute (LLI) – an association that sparks innovation and drives collaboration in the legal industry. This second Liquid Legal book builds on the LLI’s progress and on the lessons learned by a legal community that has moved beyond focusing purely on LegalTech. It not only presents an outlook on how legal professionals will operate in the future, but also allows readers to develop a genuine understanding of the value of digitalization, standardization and new methodologies. Further, the book outlines a Common Legal Platform (CLP) and makes it the common point of departure for every author, offering inspiring insights from a wide range of forward-thinking experts who are all invested in driving new thinking within the legal ecosystem. The book also features “Liquid Legal Waves,” which provide links between the various articles, connecting concrete ideas, practical solutions and specific topics and putting them into perspective, and so creating a true network of ideas for readers. A must read, this book is vibrant proof of the power of sharing, collaboration and coopetition, helping the legal profession to shape its digital future and revitalize its relevance while retaining a focus on the human lawyer.

The Platform Society

The Platform Society
Public Values in a Connective World

by José van Dijck,Thomas Poell,Martijn de Waal

  • Publisher : Oxford University Press
  • Release : 2018-10-02
  • Pages : 400
  • ISBN : 0190889799
  • Language : En, Es, Fr & De
GET BOOK

Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one's disease, hail a cab using Uber, or read the news through Facebook's Instant Articles. The promise of connective platforms is that they offer personalized services and contribute to innovation and economic growth, while bypassing cumbersome institutional or industrial overhead. In The Platform Society, Van Dijck, Poell and De Waal offer a comprehensive analysis of a connective world where platforms have penetrated the heart of societies-disrupting markets and labor relations, circumventing institutions, transforming social and civic practices and affecting democratic processes. This book questions what role online platforms play in the organization of Western societies. First, how do platform mechanisms work and to what effect are they deployed? Second, how can platforms incorporate public values and benefit the public good? The Platform Society analyzes intense struggles between competing ideological systems and contesting societal actors-market, government and civil society-raising the issue of who is or should be responsible for anchoring public values and the common good in a platform society. Public values include of course privacy, accuracy, safety, and security, but they also pertain to broader societal effects, such as fairness, accessibility, democratic control, and accountability. Such values are the very stakes in the struggle over the platformization of societies around the globe. The Platform Society highlights how this struggle plays out in four private and public sectors: news, urban transport, health, and education. Each struggle highlights local dimensions, for instance fights over regulation between individual platforms and city governments, but also addresses the level of the platform ecosystem as well as the geopolitical level where power clashes between global markets and (supra-)national governments take place.

Planning and Economics of Cities

Planning and Economics of Cities
Shaping India's Form and Future

by Prasanna K. Mohanty

  • Publisher : SAGE Publications India
  • Release : 2019-01-01
  • Pages : 396
  • ISBN : 935280869X
  • Language : En, Es, Fr & De
GET BOOK

How should India urbanize the cities and tackle the issues of their planning and economics? A key factor behind the poor urban planning in developing countries such as India is the lack of understanding of land, transport and urban economics. Due to this, urban planning models are majorly unsuccessful in addressing the issues of affordable housing, transport and other basic amenities for the urban poor numbering more than a quarter of urban residents. Planning and Economics of Cities: Shaping India’s Form and Future presents theoretical and empirical research to address the shortcomings in India’s present models and suggests reforms in the current approaches. It incorporates the economics of cities into the urban planning to address the issues in India’s transition to a developed country. It also illustrates best practices from India and other countries to guide reforms in urban planning and development in this country.

Platforms Everywhere

Platforms Everywhere
Transforming Organizations by Integrating Ecosystems in Business Design

by Nenad Rava

  • Publisher : Emerald Group Publishing
  • Release : 2021-10-07
  • Pages : 216
  • ISBN : 1801177945
  • Language : En, Es, Fr & De
GET BOOK

Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design presents a new comprehensive paradigm for platform businesses and a practical methodology for platforming organizations across sectors and industries.

The Platform Delusion

The Platform Delusion
Who Wins and Who Loses in the Age of Tech Titans

by Jonathan A. Knee

  • Publisher : Penguin
  • Release : 2021-09-07
  • Pages : 384
  • ISBN : 0593189442
  • Language : En, Es, Fr & De
GET BOOK

An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical power that makes their ultimate world domination inevitable. Investment banker and professor Jonathan Knee argues that the truth is much more complicated--but entrepreneurs and investors can understand what makes the giants work, and learn the keys to lasting success in the digital economy. Knee explains what really makes the biggest tech companies work: a surprisingly disparate portfolio of structural advantages buttressed by shrewd acquisitions, strong management, lax regulation, and often, encouraging the myth that they are invincible to discourage competitors. By offering fresh insights into the true sources of strength and very real vulnerabilities of these companies, The Platform Delusion shows how investors, existing businesses, and startups might value them, compete with them, and imitate them. The Platform Delusion demystifies the success of the biggest digital companies in sectors from retail to media to software to hardware, offering readers what those companies don't want everyone else to know. Knee's insights are invaluable for entrepreneurs and investors in digital businesses seeking to understand what drives resilience and profitability for the long term.

Work and Labor in the Digital Age

Work and Labor in the Digital Age
A Book

by Steven P. Vallas,Anne Kovalainen

  • Publisher : Emerald Group Publishing
  • Release : 2019-07-04
  • Pages : 208
  • ISBN : 1789735874
  • Language : En, Es, Fr & De
GET BOOK

This volume presents the most recent studies of work and labor in the digital age as it unfolds in both Europe and the United States.

Collaborative Value Co-creation in the Platform Economy

Collaborative Value Co-creation in the Platform Economy
A Book

by Anssi Smedlund,Arto Lindblom,Lasse Mitronen

  • Publisher : Springer
  • Release : 2018-07-11
  • Pages : 268
  • ISBN : 9811089566
  • Language : En, Es, Fr & De
GET BOOK

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Practicing Enterprise Governance and Enterprise Engineering

Practicing Enterprise Governance and Enterprise Engineering
Applying the Employee-Centric Theory of Organization

by Jan A.P. Hoogervorst

  • Publisher : Springer
  • Release : 2018-04-05
  • Pages : 414
  • ISBN : 3319736582
  • Language : En, Es, Fr & De
GET BOOK

This book introduces, explains, and illustrates the theories, concepts, and methods needed for sound enterprise engineering. These are based on foundational insights, specifically those concerning the employee-centric theory of organization, which are put into practice by coherently and consistently applying them to enterprise design and change. The book consists of five main chapters, the first of which emphasizes the importance of linking foundational insights with the enterprise engineering design science for practicing them in enterprise design within the scope of enterprise governance concerned with enterprise change. Chapter 2 summarizes the necessary philosophical, ontological and ideological foundations of enterprise design and change. Subsequently, chapter 3 outlines essential aspects of enterprise change and describes the relation between enterprise governance and the process of enterprise design, while chapter 4 details the enterprise engineering design science and the actual enterprise design process, its various perspectives and both its intermediate and final results. Lastly, chapter 5 illustrates in detail the application of all the process steps in a single, extensive example. In this way, the book shows how all the cornerstones of enterprise design and change, as well as the employee-centric theory of organization can be applied. The book is mainly intended for students in areas such as business administration, management and organization science, governance, and enterprise and information systems design. However, professionals working in these areas will also benefit from the book, as it provides them with all the elements needed for engineering enterprise design, and details their application.

Digital Work Platforms at the Interface of Labour Law

Digital Work Platforms at the Interface of Labour Law
Regulating Market Organisers

by Eva Kocher

  • Publisher : Bloomsbury Publishing
  • Release : 2022-03-10
  • Pages : 336
  • ISBN : 1509949879
  • Language : En, Es, Fr & De
GET BOOK

This book shows how to design labour rights to effectively protect digital platform workers, organise accountability on digital work platforms, and guarantee workers' collective representation and action. It acknowledges that digital work platforms entail enormous risks for workers, and at the same time it reveals the extent to which labour law is in need of reconstruction. The book focusses on the conceptual links – often overlooked in the past – between labour law's categories and its regulatory approaches. By explaining and analysing the wealth of approaches that deconstruct and reconceptualise labour law, the book uncovers the organisational ideas that permeate labour law's categories as well as its policy approaches in a variety of jurisdictions. These ideas reveal a lack of fit between labour law's traditional concepts and digital platform work: digital work platforms rarely behave like hierarchical organisations; instead, they more often function as market organisers. The book provides a fresh perspective for international academic and policy debates on the regulation of digital work platforms, as well as on the purposes and foundations of labour law. It offers a way out of the impasse the debate around labour law classification has reached, by showing what labour law could learn from digital law approaches to platforms – and vice versa.

Data Mesh

Data Mesh
A Book

by Zhamak Dehghani

  • Publisher : "O'Reilly Media, Inc."
  • Release : 2022-03-08
  • Pages : 386
  • ISBN : 1492092363
  • Language : En, Es, Fr & De
GET BOOK

We're at an inflection point in data, where our data management solutions no longer match the complexity of organizations, the proliferation of data sources, and the scope of our aspirations to get value from data with AI and analytics. In this practical book, author Zhamak Dehghani introduces data mesh, a decentralized sociotechnical paradigm drawn from modern distributed architecture that provides a new approach to sourcing, sharing, accessing, and managing analytical data at scale. Dehghani guides practitioners, architects, technical leaders, and decision makers on their journey from traditional big data architecture to a distributed and multidimensional approach to analytical data management. Data mesh treats data as a product, considers domains as a primary concern, applies platform thinking to create self-serve data infrastructure, and introduces a federated computational model of data governance. Get a complete introduction to data mesh principles and its constituents Design a data mesh architecture Guide a data mesh strategy and execution Navigate organizational design to a decentralized data ownership model Move beyond traditional data warehouses and lakes to a distributed data mesh

The Rise of the New Network Industries

The Rise of the New Network Industries
Regulating Digital Platforms

by Juan Montero,Matthias Finger

  • Publisher : Routledge
  • Release : 2021-05-05
  • Pages : 292
  • ISBN : 1000377326
  • Language : En, Es, Fr & De
GET BOOK

Cutting through the confusion around the nature and implications of digitalization, this book explores the rise of the new digital networks, how they affect traditional infrastructure, and how they will eventually need to be regulated. The authors examine how digitalization affects infrastructures in telecommunications, transport, and energy, and how digital platforms establish themselves as a new network on top of and in addition to traditional ones. Complex concepts are introduced through short and colorful stories about the founders of the most popular platforms (Google, Facebook, Skype, Uber, etc.) and how they grew to positions of power, drawing parallels with century-old traditional network industries’ monopoly power (AT&T, General Electric, etc.). The authors argue that these digital platforms strongly interfere with traditional infrastructures that are heavily regulated and provide essential services for society – meaning that digital platforms should be considered as a new and much more powerful type of infrastructure and will require regulation accordingly. A global audience of policy makers, public authorities, consultants, lawyers, students, and academics, as well as anyone with an interest in these digital platforms, will find this book enlightening and essential reading.

The Platform Economy

The Platform Economy
How Japan Transformed the Consumer Internet

by Marc Steinberg

  • Publisher : U of Minnesota Press
  • Release : 2019-02-26
  • Pages : 304
  • ISBN : 1452960844
  • Language : En, Es, Fr & De
GET BOOK

Offering a deeper understanding of today’s internet media and the management theory behind it Platforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.