Download Practical Guide to Comparative Advertising Ebook PDF

Practical Guide to Comparative Advertising

Practical Guide to Comparative Advertising
Dare to Compare

by Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen

  • Publisher : Academic Press
  • Release : 2018-11-22
  • Pages : 192
  • ISBN : 012809351X
  • Language : En, Es, Fr & De
GET BOOK

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

A Practical Guide to Trade Mark Law

A Practical Guide to Trade Mark Law
A Book

by Amanda Michaels,Andrew Norris

  • Publisher : Sweet & Maxwell
  • Release : 2002
  • Pages : 430
  • ISBN : 9780421747609
  • Language : En, Es, Fr & De
GET BOOK

The fourth edition of this legal guide for advisers of housing associations and housing association tenants provides comprehensive coverage of this area of law. It incorporates wide-ranging changes in law and policy, including the shift towards a more holistic approach

The Legal Guide to E-business

The Legal Guide to E-business
A Book

by Jacqueline Klosek,Satya Pattnayak,Anil Hira

  • Publisher : Greenwood Publishing Group
  • Release : 2003
  • Pages : 226
  • ISBN : 9781567204032
  • Language : En, Es, Fr & De
GET BOOK

This book: addresses the legal ramifications of developing and hosting Web sites -- explains how to minimize liability through the use of Web site Terms of Use and user agreements -- explicates specific international issues arising from the conduct of e-commerce -- examines online marketing and advertising, online privacy issues, and online intellectual property rights.

A Practical Approach to Intellectual Property Law in Hong Kong

A Practical Approach to Intellectual Property Law in Hong Kong
A Book

by Kenny K. S. Wong

  • Publisher : Unknown Publisher
  • Release : 2002
  • Pages : 325
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

A Practical Approach to Trade Mark Law

A Practical Approach to Trade Mark Law
A Book

by Amanda Michaels,Andrew Norris

  • Publisher : Oxford University Press
  • Release : 2010-03-11
  • Pages : 417
  • ISBN : 0199579687
  • Language : En, Es, Fr & De
GET BOOK

A new edition of a well established text, and now part of the renowned Oxford University Press 'A Practical Approach' series, A Practical Approach to Trade Mark Law fourth edition provides a comprehensive, digestible and accessible introduction to trade mark law, explaining the technicalities of the law in plain, non-technical language.

Marketing Information Guide

Marketing Information Guide
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1966
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Journal of Public Policy & Marketing : JPP&M

Journal of Public Policy & Marketing : JPP&M
An Annual Publication of the Division of Research, Graduate School of Business Administration, the University of Michigan

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1997
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

UK Trade Marks Act 1994

UK Trade Marks Act 1994
A Practical Guide

by John Groom

  • Publisher : Longman Publishing Group
  • Release : 1994
  • Pages : 247
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

The Trade Mark Act 1994 introduces new provisions aimed at simplifying the registration procedures and tightening the rules for the protection of trade marks.

Index to Legal Periodicals & Books

Index to Legal Periodicals & Books
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

You and Your Rights : a Practical Guide for All Canadians

You and Your Rights : a Practical Guide for All Canadians
A Book

by Canadian Automobile Association,Reader's Digest Association (Canada)

  • Publisher : Reader's Digest Association (Canada) in conjuction with the Canadian Automobile Association
  • Release : 1980
  • Pages : 639
  • ISBN : 9780888500922
  • Language : En, Es, Fr & De
GET BOOK

The Trade-mark Reporter

The Trade-mark Reporter
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1996
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

The Encyclopedia of practical business

The Encyclopedia of practical business
A Book

by Boardroom Reports, Inc

  • Publisher : Unknown Publisher
  • Release : 1980-01-01
  • Pages : 400
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

International Law & Trade Perspective

International Law & Trade Perspective
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1994
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Finding the Law

Finding the Law
A Guide to Australian Secondary Sources of Legal Information

by Colin Fong,Graham Ellis

  • Publisher : Unknown Publisher
  • Release : 1990
  • Pages : 698
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

ECommerce

ECommerce
A Practical Guide to the Law

by Susan Singleton

  • Publisher : Gower Publishing Company
  • Release : 2003
  • Pages : 139
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

eCommerce: A Practical Guide to the Law is an essential tool for both businesses and lawyers involved in electronic commerce. It includes checklists and practical advice on the principal pitfalls relating to the Internet and e-mail and how to exploit the new technologies to advantage. Written by a solicitor who advises on these issues on a daily basis, it seeks to provide a simple summary of the relevant legal issues. Importantly it is fully up-to-date and includes details of the Electronic Communications Act 2000, the EU Electronic Commerce Directive and distance selling regulations as well as other, more established, relevant statutes. All areas of eCommerce law - from shopping on the Internet to trade mark and domain name disputes and employment law to contract terms - are covered. Vitally, Susan Singleton avoids jargon and writes in an authoritative and yet accessible style, making this an invaluable resource for everyone facing the challenge of working in the new electronic environment.

International Advertising Law

International Advertising Law
A Practical Global Guide

by Paul Jordan,Andrew Butcher

  • Publisher : Unknown Publisher
  • Release : 2021-04-30
  • Pages : 520
  • ISBN : 9781787423909
  • Language : En, Es, Fr & De
GET BOOK

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

The Marketing Information Guide

The Marketing Information Guide
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1979
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

A Practical Guide to Food and Drug Law and Regulation

A Practical Guide to Food and Drug Law and Regulation
A Book

by Kenneth R. Piña,Wayne L. Pines

  • Publisher : Food and Drug Law Institute
  • Release : 2002
  • Pages : 355
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Basic Marketing

Basic Marketing
A Marketing Strategy Planning Approach

by William D. Perreault, Jr.,E. Jerome McCarthy,Joseph P. Cannon

  • Publisher : McGraw-Hill/Irwin
  • Release : 2006-10
  • Pages : 790
  • ISBN : 9780073324043
  • Language : En, Es, Fr & De
GET BOOK

Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Copywriting for the Electronic Media

Copywriting for the Electronic Media
A Practical Guide

by Milan D. Meeske,R. C. Norris

  • Publisher : Wadsworth Publishing Company
  • Release : 1992
  • Pages : 377
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).