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Pre-Suasion

Pre-Suasion
A Revolutionary Way to Influence and Persuade

by Robert Cialdini

  • Publisher : Simon and Schuster
  • Release : 2016-09-06
  • Pages : 413
  • ISBN : 1501109790
  • Language : En, Es, Fr & De
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Summary of Pre-Suasion

Summary of Pre-Suasion
A Revolutionary Way to Influence and Persuade

by Book Summary

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-11-04
  • Pages : 64
  • ISBN : 9781539935834
  • Language : En, Es, Fr & De
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Pre-Suasion by Robert Cialdini | Book Summary The buying and selling of goods and services has grown at an alarming rate in recent years. With this growth comes an increase in the number of salespeople and people aspiring to become salespeople. This explosion of trade markets means that for anyone to make it, they will need to have the best skills in this field. The aim of any salesperson is to persuade a customer to buy a product from them. In this book, Robert Cialdini, a leading pioneer in research of the application of psychology and influence, talks about persuasion. Persuasion is a form of influence; with it, one can influence other people's beliefs, attitudes, intensions, and even behavior.The mastery of persuasion increases the probability of a salesperson getting an assent from a client, and brings an end to consumers falling for sales tricks designed to get them to buy stuff they don't need in the first place. Persuasion will make life better for most people by making them better suited to take advantage of life's opportunities, like convincing an interviewing panel that you are the right person for a certain job. Here Is A Preview Of What You'll Learn... PRE-SUASION: THE FRONTLOADING OF ATTENTION PRE-SUASION: An Introduction Privileged Moments The Importance of Attention ... Is Importance What's Focal Is Causal Commanders of Attention 1: The Attractors Commanders of Attention 2: The Magnetizers PROCESSES: THE ROLE OF ASSOCIATION The Primacy of Associations: I Link, Therefore I Think Persuasive Geographies: All the Right Places, All the Right Traces The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION Six Main Roads to Change: Broad Boulevards as Smart Shortcuts Unity 1: Being Together Unity 2: Acting Together Ethical Use: A Pre-Pre-Suasive Consideration Post-Suasion: Aftereffects The Book at A Glance Conclusion Final Thoughts Now What? Scroll Up and Click on "buy now with 1-Click" to Download Your Copy Right Now ************Tags: presuasion by cialdini, presuasion robert cialdini, persuasion book, negotiating, negotiation, business books, management books

Summary: Pre-Suasion

Summary: Pre-Suasion
A Revolutionary Way to Influence and Persuade by Robert Cialdini

by Billionaire Publishing,30 Flip

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-01-24
  • Pages : 44
  • ISBN : 9781542708845
  • Language : En, Es, Fr & De
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Pre-suasion by Robert B. Cialdini - Book Summary - (With Bonus) Get the kindle version for Free when you purchase the paperback version Today! Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right. Robert Cialdini is the New York Times best-selling author of Influence, and now he is back with Pre Suasion, which is an insightful, timeless read that has already garnered many positive reviews. Pre-Suasion will prepare you on how to be an excellent persuader that can make your targeted audience go "YES." It is the key moment before the actual message is being delivered that prepares people to be receptive to the message. And that crucial moment, the small window of time is known as Pre-Suasion. This book is not just about what you do before delivering the message, which is equally, if not more important than persuasion itself. It's also about recognizing that opportunity before the actual message and seizing it. As Robert Cialdini says, altering a listener's belief is not necessary, but redirecting the audience's focus of attention before a relevant action is. Be prepared to be mind-blown by the lessons of this book. P.S. If you truly wish to gain Life Changing Persuasion Skills, this book is definitely the perfect book for you. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Have this Book Delivered to Your Doorstep Right Away!!

Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread

Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread

by Instaread

  • Publisher : Instaread
  • Release : 2016-10-13
  • Pages : 43
  • ISBN : 1683785371
  • Language : En, Es, Fr & De
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Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer’s desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary of Pre-Suasion

Summary of Pre-Suasion
A Revolutionary Way to Influence and Persuade by Robert B. Cialdini

by Abbey Beathan

  • Publisher : Unknown Publisher
  • Release : 2019-06-10
  • Pages : 78
  • ISBN : 9781646153473
  • Language : En, Es, Fr & De
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Pre-Suasion: Channeling Attention for Change by Robert Cialdini Ph.D Book Summary Abbey Beathan (Disclaimer: This is NOT the original book.) A master pre-suader is here to teach you the hack to get your way in any negotiation. In Pre-Suasion, Robert Cialdini talks about an interesting approach to negotiation. The fact that the message you want to deliver is not that important, the most relevant part of any negotiation is the moment just before delivering said message. In that time frame, it is your chance to strike and to use the techniques explained in this book to come out of the negotiation with a victory smile on your face. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "You use your cuts to get people to swing attention to the parts of your message you really want them to focus on." - Robert B. Cialdini Become a pre-suader learning from the best of the best in negotiations, social psychologist Robert Cialdini who has years of experiences as a pre-suader and has obtained espectacular results. In Pre-suasion you'll learn about how to redirect the audience's focus of attention before a relevant action thus changing their state of mind which is the key to victory. Are you ready to become a rockstar pre-suader? With Cialdini, you'll learn to make your move in just the right moment and say just the right things to come out on top of a negotiation. P.S. Pre-suasion is an extraordinary book meant to teach you the best method of negotiation that is currently being practiced. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Summary Pre-suasion

Summary Pre-suasion
A Revolutionary Way to Influence and Persuade

by Robert Cialdini,The Summary Guy

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-06-29
  • Pages : 24
  • ISBN : 9781548487768
  • Language : En, Es, Fr & De
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Pre-Suasion: A Complete Summary! Pre-Suasion: A Revolutionary Way of Influence and Persuasion is a book written by social psychologist Robert Cialdini. Known as the "Godfather of Influence," he is also the author of the bestselling book Influence which is listed on Fortune magazine's 75 Smartest Business Books of All Time. His first work in over thirty years, Pre-Suasion tells us an artful way of capturing someone else's attention. Cialdini also shares some techniques that, if applied, will make someone an excellent persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. Pre-suasion also focuses on when to influence, rather than how. The time to beginning influencing people is before they realize they are being influenced. Here Is A Preview of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about Pre-Suasion: A Revolutionary Way of Influence and Persuasion

Summary: Pre-Suasion

Summary: Pre-Suasion
A Revolutionary Way to Influence and Persuade

by Abbey Beathan

  • Publisher : Unknown Publisher
  • Release : 2018-07-05
  • Pages : 76
  • ISBN : 9781722399856
  • Language : En, Es, Fr & De
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Pre-Suasion: Channeling Attention for Change by Robert Cialdini Ph.D | Book Summary | Abbey Beathan (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link: http://amzn.to/2FtDgSk) A master pre-suader is here to teach you the hack to get your way in any negotiation. In Pre-Suasion, Robert Cialdini talks about an interesting approach to negotiation. The fact that the message you want to deliver is not that important, the most relevant part of any negotiation is the moment just before delivering said message. In that time frame, it is your chance to strike and to use the techniques explained in this book to come out of the negotiation with a victory smile on your face. (Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way) "You use your cuts to get people to swing attention to the parts of your message you really want them to focus on." - Robert B. Cialdini Become a pre-suader learning from the best of the best in negotiations, social psychologist Robert Cialdini who has years of experiences as a pre-suader and has obtained espectacular results. In Pre-suasion you'll learn about how to redirect the audience's focus of attention before a relevant action thus changing their state of mind which is the key to victory. Are you ready to become a rockstar pre-suader? With Cialdini, you'll learn to make your move in just the right moment and say just the right things to come out on top of a negotiation. P.S. Pre-suasion is an extraordinary book meant to teach you the best method of negotiation that is currently being practiced. P.P.S. It was Albert Einstein who famously said that once you stop learning, you start dying. It was Bill Gates who said that he would want the ability to read faster if he could only have one superpower in this world. Abbey Beathan's mission is to bring across amazing golden nuggets in amazing books through our summaries. Our vision is to make reading non-fiction fun, dynamic and captivating. Ready To Be A Part Of Our Vision & Mission? Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get Your Copy. Why Abbey Beathan's Summaries? How Can Abbey Beathan Serve You? Amazing Refresher if you've read the original book before Priceless Checklist in case you missed out any crucial lessons/details Perfect Choice if you're interested in the original book but never read it before FREE 2 Page Printable Summary BONUS for you to paste in on your office, home etc Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http://amzn.to/2FtDgSk "One of the greatest and most powerful gift in life is the gift of knowledge. The way of success is the way of continuous pursuit of knowledge" - Abbey Beathan

Summary Bundle

Summary Bundle
Influence & Life: Includes Summary of Pre-Suasion & Summary of Present Over Perfect

by Abbey Beathan

  • Publisher : Abbey Beathan Publishing
  • Release : 2019-08-24
  • Pages : 144
  • ISBN : 9781690403319
  • Language : En, Es, Fr & De
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Summary Bundle: Influence & Life: Includes Summary of Pre-Suasion & Summary of Present Over Perfect From the Description of "Summary of Pre-Suasion"... "You use your cuts to get people to swing attention to the parts of your message you really want them to focus on." - Robert B. Cialdini Become a pre-suader learning from the best of the best in negotiations, social psychologist Robert Cialdini who has years of experiences as a pre-suader and has obtained espectacular results. In Pre-suasion you'll learn about how to redirect the audience's focus of attention before a relevant action thus changing their state of mind which is the key to victory. Are you ready to become a rockstar pre-suader? From the Description of "Summary of Present Over Perfect"... "What kills a soul? Exhaustion, secret keeping, image management. And what brings a soul back from the dead? Honesty, connection, grace." - Shauna Niequist Many of us feel consumed with work but we keep going at it because we think that success is what makes us happy. But by doing that, we actually miss out on sweet moments that would bring happiness into our life. Shauna Niequist's new book is about making an effort to differentiate what life is all about and to not miss out on it because we are distracted with other stuff. What if you could learn 3X more in 2X less time? How much faster could you accelerate to reach your goals? Start accelerating your growth today by adding this book to your shopping cart now or clicking on the buy now button.

Summary, Analysis & Review of Robert Cialdini's Pre-Suasion by Instaread

Summary, Analysis & Review of Robert Cialdini's Pre-Suasion by Instaread
A Book

by Instaread

  • Publisher : Unknown Publisher
  • Release : 2016-10-17
  • Pages : 329
  • ISBN : 9781539591245
  • Language : En, Es, Fr & De
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Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer's desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread - Overview of the Book - Important People - Key Takeaways - Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread

Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread
A Book

by Instaread,Instaread Summaries

  • Publisher : Unknown Publisher
  • Release : 2016-10-12
  • Pages : 34
  • ISBN : 9781683785293
  • Language : En, Es, Fr & De
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Summary of Pre-Suasion

Summary of Pre-Suasion
By Robert Cialdini - Includes Key Takeaways and Analysis

by Fastreads

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-11-10
  • Pages : 24
  • ISBN : 9781540312129
  • Language : En, Es, Fr & De
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"What we present first changes the way people experience what we present to them next." - Robert Cialdini "In deciding whether a possibility is correct, people typically look for hits rather than misses; for confirmations of the idea rather than for dis-confirmations." - Robert Cialdini "Trust is one of those qualities that leads to compliance with requests, provided that it has been planted before the request is made." - Robert Cialdini "Anything that draws focused attention to itself can lead observers to overestimate its importance." - Robert Cialdini What Will You Learn from Reading This Book? The secrets to "priming" someone to give you the response you want--even when they have no idea it's happening An understanding of the six keys of achieving influence from Robert's first book, and an additional one he's learned about since The secrets to the success behind palm readers and fortune tellers An understanding of why where you work will have a big impact on what you can achieve The best ways to direct focus to what's important in order to persuade someone to agree with you Knowledge of how to create a bonding sense of unity between you and the person you are talking to will make you far more successful in persuading them to your side An understanding of why placing key information in the forefront of people's minds, allows you to (often unintentionally) convince them to chose the result you are seeking The ways that you can persuade people to your side without directly manipulating them ***Don't miss Cialdiani's long anticipated follow-up to his blockbuster book: "Influence." Robert Cialdiani uses heavily researched data along with relatable situations to show you a new way to influence people before you even open your mouth.*** Own Your Copy Today!

Best Journals

Best Journals
Pre-Suasion: The Revolutionary Way to Influence and Persuade: Robert Cialdini Ph.D: Journal Your Thoughts In Real Time As You Read: Complete With Chapter, Character and Plot Fields

by S Lewis

  • Publisher : Independently Published
  • Release : 2019-05-22
  • Pages : 62
  • ISBN : 9781099698347
  • Language : En, Es, Fr & De
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Self-help books are often filled with things to remember. Journal your thoughts and reactions in real time as you read. Best Seller Journals provides a keepsake of your journey of self-improvement. Complete with Chapter, Character and Note Sections.

How to Use Influence as a Leader

How to Use Influence as a Leader
The Power Of Persuasion And Pre-Suasion To Produce Change (Volume 2)

by Burrough Tracey

  • Publisher : Unknown Publisher
  • Release : 2020-12-07
  • Pages : 108
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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As a business owner, you likely wear many hats, from human resources to operations and from sales to fulfillment. So, where do you fit in time for learning and professional development? We all seek to influence the decisions and behaviours of others. Acquiring useful information from a target, convincing peers to share information, and spurring actions that promote desirable outcomes all require the ability to influence others through persuasion. So how is successful persuasion best achieved? Keep up with innovation, business and leadership trends by reading the right business books for your small business. How to Use Influence as a Leader will teach you how to use six proven and universal principles of persuasion. The book provide information about a newly recognised form of persuasion technology pre-suasion, which involves what a persuader can do or say immediately before delivering a message to greatly increase its effectiveness. Here is six principles of influence that operate as such shortcuts in the realm of persuasion: ✓ RECIPROCITY People feel obligated to return favours performed for them. One memorable demonstration of this principle is the story of when CIA operatives received a 'bonanza' of information from an Afghani tribal elder, who had first been given a personalised gift: four Viagra pills (one for each of his wives). ✓ AUTHORITY People look to experts to show them the way. When shown the opinion of a distinguished economist on an economic problem, individuals not only followed that opinion by changing their submitted solutions to the problem, they did so without evaluating other relevant evidence. ✓ SCARCITY People want more of what they can have less of. At one large grocery chain, brand promotions that had a purchase limit ('Only X per customer') or time limit ('For today only') more than doubled sales versus promotions without a limit. ✓ LIKING People want to say yes to those who they like. One route to liking someone is through finding similarities with them. Research shows that the odds of a failed negotiation are significantly lowered when the negotiators learn of similarities, like hobbies, that they share. ✓ CONSISTENCY People want to act consistently with what they have publicly said or done. Having individuals sign an honesty pledge at the top (versus the bottom) of an insurance form led to significantly less lying on the form. ✓ SOCIAL PROOF People look to others' behaviour to guide their own. UK tax officials collected hundreds of millions of additional pounds by including a message on tax recovery letters stating that most people do pay their taxes on time. How to Use Influence as a Leader is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

How to Use Influence as a Leader

How to Use Influence as a Leader
The Power Of Persuasion And Pre-Suasion To Produce Change (Volume 1)

by Burrough Tracey

  • Publisher : Unknown Publisher
  • Release : 2020-12-07
  • Pages : 104
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

As a business owner, you likely wear many hats, from human resources to operations and from sales to fulfillment. So, where do you fit in time for learning and professional development? We all seek to influence the decisions and behaviours of others. Acquiring useful information from a target, convincing peers to share information, and spurring actions that promote desirable outcomes all require the ability to influence others through persuasion. So how is successful persuasion best achieved? Keep up with innovation, business and leadership trends by reading the right business books for your small business. How to Use Influence as a Leader will teach you how to use six proven and universal principles of persuasion. The book provide information about a newly recognised form of persuasion technology pre-suasion, which involves what a persuader can do or say immediately before delivering a message to greatly increase its effectiveness. Here is six principles of influence that operate as such shortcuts in the realm of persuasion: ✓ RECIPROCITY People feel obligated to return favours performed for them. One memorable demonstration of this principle is the story of when CIA operatives received a 'bonanza' of information from an Afghani tribal elder, who had first been given a personalised gift: four Viagra pills (one for each of his wives). ✓ AUTHORITY People look to experts to show them the way. When shown the opinion of a distinguished economist on an economic problem, individuals not only followed that opinion by changing their submitted solutions to the problem, they did so without evaluating other relevant evidence. ✓ SCARCITY People want more of what they can have less of. At one large grocery chain, brand promotions that had a purchase limit ('Only X per customer') or time limit ('For today only') more than doubled sales versus promotions without a limit. ✓ LIKING People want to say yes to those who they like. One route to liking someone is through finding similarities with them. Research shows that the odds of a failed negotiation are significantly lowered when the negotiators learn of similarities, like hobbies, that they share. ✓ CONSISTENCY People want to act consistently with what they have publicly said or done. Having individuals sign an honesty pledge at the top (versus the bottom) of an insurance form led to significantly less lying on the form. ✓ SOCIAL PROOF People look to others' behaviour to guide their own. UK tax officials collected hundreds of millions of additional pounds by including a message on tax recovery letters stating that most people do pay their taxes on time. How to Use Influence as a Leader is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

How to Use Influence as a Leader

How to Use Influence as a Leader
The Power Of Persuasion And Pre-Suasion To Produce Change (Final Volume)

by Burrough Tracey

  • Publisher : Unknown Publisher
  • Release : 2020-12-07
  • Pages : 90
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
GET BOOK

As a business owner, you likely wear many hats, from human resources to operations and from sales to fulfillment. So, where do you fit in time for learning and professional development? We all seek to influence the decisions and behaviours of others. Acquiring useful information from a target, convincing peers to share information, and spurring actions that promote desirable outcomes all require the ability to influence others through persuasion. So how is successful persuasion best achieved? Keep up with innovation, business and leadership trends by reading the right business books for your small business. How to Use Influence as a Leader will teach you how to use six proven and universal principles of persuasion. The book provide information about a newly recognised form of persuasion technology pre-suasion, which involves what a persuader can do or say immediately before delivering a message to greatly increase its effectiveness. Here is six principles of influence that operate as such shortcuts in the realm of persuasion: ✓ RECIPROCITY People feel obligated to return favours performed for them. One memorable demonstration of this principle is the story of when CIA operatives received a 'bonanza' of information from an Afghani tribal elder, who had first been given a personalised gift: four Viagra pills (one for each of his wives). ✓ AUTHORITY People look to experts to show them the way. When shown the opinion of a distinguished economist on an economic problem, individuals not only followed that opinion by changing their submitted solutions to the problem, they did so without evaluating other relevant evidence. ✓ SCARCITY People want more of what they can have less of. At one large grocery chain, brand promotions that had a purchase limit ('Only X per customer') or time limit ('For today only') more than doubled sales versus promotions without a limit. ✓ LIKING People want to say yes to those who they like. One route to liking someone is through finding similarities with them. Research shows that the odds of a failed negotiation are significantly lowered when the negotiators learn of similarities, like hobbies, that they share. ✓ CONSISTENCY People want to act consistently with what they have publicly said or done. Having individuals sign an honesty pledge at the top (versus the bottom) of an insurance form led to significantly less lying on the form. ✓ SOCIAL PROOF People look to others' behaviour to guide their own. UK tax officials collected hundreds of millions of additional pounds by including a message on tax recovery letters stating that most people do pay their taxes on time. How to Use Influence as a Leader is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Influence PEOPLE

Influence PEOPLE
Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

by Brian Ahearn

  • Publisher : Unknown Publisher
  • Release : 2019-08-09
  • Pages : 170
  • ISBN : 9781733178501
  • Language : En, Es, Fr & De
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Would it help your career if people said yes to you 20% more than they do now? How about 30% or 40%? It's possible if you understand how to ethically persuade people. Influence PEOPLE can make that become a reality for you. Brian Ahearn breaks down decades of research into actionable ideas that will have more people saying yes to you more often.

Public Influence

Public Influence
A Guide to Op-Ed Writing and Social Media Engagement

by Mira Sucharov

  • Publisher : University of Toronto Press
  • Release : 2019-01-02
  • Pages : 232
  • ISBN : 1487587457
  • Language : En, Es, Fr & De
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In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

Influence, New and Expanded

Influence, New and Expanded
The Psychology of Persuasion

by Robert B. Cialdini, PhD

  • Publisher : HarperCollins
  • Release : 2021-05-04
  • Pages : 592
  • ISBN : 0062937677
  • Language : En, Es, Fr & De
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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Ultimate Guide to Facebook Advertising

Ultimate Guide to Facebook Advertising
How to Access 1 Billion Potential Customers in 10 Minutes

by Perry Marshall,Keith Krance,Thomas Meloche

  • Publisher : Entrepreneur Press
  • Release : 2017-11-14
  • Pages : 421
  • ISBN : 161308370X
  • Language : En, Es, Fr & De
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NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Win Bigly

Win Bigly
Persuasion in a World Where Facts Don't Matter

by Scott Adams

  • Publisher : Penguin
  • Release : 2017-10-31
  • Pages : 304
  • ISBN : 0735219729
  • Language : En, Es, Fr & De
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NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.