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Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
A Book

by Melissa Goldsmith,Anthony Fonseca

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 220
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
Going Beyond the Gate Count

by Melissa U.D. Goldsmith,Anthony J. Fonseca

  • Publisher : Chandos Publishing
  • Release : 2014-08-26
  • Pages : 220
  • ISBN : 1780634684
  • Language : En, Es, Fr & De
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Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Librarians and Instructional Designers

Librarians and Instructional Designers
Collaboration and Innovation

by Joe Eshleman,Richard Moniz,Karen Mann,Kristen Eshleman

  • Publisher : American Library Association
  • Release : 2016-07-29
  • Pages : 198
  • ISBN : 0838914780
  • Language : En, Es, Fr & De
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With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

Listen to Rap! Exploring a Musical Genre

Listen to Rap! Exploring a Musical Genre
A Book

by Anthony J. Fonseca

  • Publisher : ABC-CLIO
  • Release : 2019-09-30
  • Pages : 248
  • ISBN : 1440865671
  • Language : En, Es, Fr & De
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Listen to Rap! Exploring s Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. • Provides readers with a ready list of the 50 most important people and events in rap • Discusses vocal styles and musical production in depth • Quickly and efficiently characterizes rappers, crews, albums, and singles • Provides pertinent information that links rappers, producers, DJs (turntablists), and record labels • Discusses the history of rap as a series of local phenomena in the introduction

Fundamentals of Collection Development and Management, Fourth Edition

Fundamentals of Collection Development and Management, Fourth Edition
A Book

by Peggy Johnson

  • Publisher : American Library Association
  • Release : 2018-07-23
  • Pages : 432
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Richard Matheson's Monsters

Richard Matheson's Monsters
Gender in the Stories, Scripts, Novels, and Twilight Zone Episodes

by June M. Pulliam,Anthony J. Fonseca

  • Publisher : Rowman & Littlefield
  • Release : 2016-02-02
  • Pages : 268
  • ISBN : 1442260688
  • Language : En, Es, Fr & De
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This volume chronicles and examines all aspects of the writing career of Richard Matheson, including thematic concerns, authorial techniques, and genre tropes, as well as the influence on contemporaries and later writers.

The Encyclopedia of Musicians and Bands on Film

The Encyclopedia of Musicians and Bands on Film
A Book

by Melissa U. D. Goldsmith,Paige A. Willson,Anthony J. Fonseca

  • Publisher : Rowman & Littlefield
  • Release : 2016-10-07
  • Pages : 486
  • ISBN : 1442269871
  • Language : En, Es, Fr & De
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Musicians, both fictional and real, have long been subjects of cinema. From biopics of composers Beethoven and Mozart to the rise (and often fall) of imaginary bands in The Commitments and Almost Famous, music of all types has inspired hundreds of films. The Encyclopedia of Musicians and Bands on Film features the most significant productions from around the world, including straightforward biographies, rockumentaries, and even the occasional mockumentary. The wide-ranging scope of this volume allows for the inclusion of films about fictional singers and bands, with emphasis on a variety of themes: songwriter–band relationships, the rise and fall of a career, music saving the day, the promoter’s point of view, band competitions, the traveling band, and rock-based absurdity. Among the films discussed in this book are Amadeus, The Blues Brothers, The Buddy Holly Story, The Commitments, Dreamgirls, The Glenn Miller Story, A Hard Day’s Night, I’m Not There, Jailhouse Rock, A Mighty Wind, Ray, ’Round Midnight, The Runaways, School of Rock, That Thing You Do!, and Walk the Line. With entries that span the decades and highlight a variety of music genres, The Encyclopedia of Musicians and Bands on Film is a valuable resource for moviegoers and music lovers alike, as well as scholars of both film and music.

Innovation in Public Libraries

Innovation in Public Libraries
Learning from International Library Practice

by Kirstie Nicholson

  • Publisher : Chandos Publishing
  • Release : 2017-02-23
  • Pages : 158
  • ISBN : 0081012969
  • Language : En, Es, Fr & De
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Innovation in Public Libraries: Learning from International Library Practice examines the recent activities of successful and innovative libraries around the world, presenting their initiatives in areas including library design, events and programs, and creating customer experiences. This timely guide provides an overview of these libraries’ successful experiences and identifies emerging global trends and themes. The author offers library practitioners guidance on how to pursue these trends in their own library environment, identifying achievable goals when planning building and design improvements, and developing customer interactions in order to emulate the experiences of international libraries. Presents a range of successful and innovative practices in one book, covering library innovation in building design, programs and events, and in customer experience and approach Provides an international perspective on library activities, with libraries in different countries discussed Analyzes the experiences of various libraries to identify common trends and themes Provides practical advice for librarians who wish to emulate the activities of the libraries discussed, with recommended goals to action Examines both the big picture of emerging global trends and themes, as well as highlighting the daily experiences of individual libraries

Visible Librarian

Visible Librarian
Asserting Your Value with Marketing and Advocacy

by Judith A. Siess

  • Publisher : American Library Association
  • Release : 2003-04-04
  • Pages : 154
  • ISBN : 9780838908488
  • Language : En, Es, Fr & De
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Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.

Library Management and Marketing in a Multicultural World

Library Management and Marketing in a Multicultural World
Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006

by James L. Mullins

  • Publisher : Walter de Gruyter
  • Release : 2007-01-01
  • Pages : 382
  • ISBN : 359844026X
  • Language : En, Es, Fr & De
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The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Marketing Today's Academic Library

Marketing Today's Academic Library
A Bold New Approach to Communicating with Students

by Brian Mathews

  • Publisher : American Library Association
  • Release : 2009-01-01
  • Pages : 192
  • ISBN : 0838991548
  • Language : En, Es, Fr & De
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Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Public Libraries and Social Justice

Public Libraries and Social Justice
A Book

by John Pateman,John Vincent

  • Publisher : Routledge
  • Release : 2016-04-15
  • Pages : 212
  • ISBN : 1317073630
  • Language : En, Es, Fr & De
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The need for public libraries to tackle social exclusion and engage in social justice becomes ever more urgent as the gap between rich and poor continues to widen, and the very survival of public libraries in the heart of the community is open to debate. If public libraries are to develop and grow in the future and become relevant to the majority of their local communities, then they need to abandon outmoded concepts of 'excellence' and fully grasp the 'equity' agenda. This book examines the historical background to social exclusion and the strategic context in terms of government and professional policy. The authors propose a compelling manifesto for change and outline practical ways in which public libraries can be transformed into needs-based services.

Developing Library Staff for the 21st Century

Developing Library Staff for the 21st Century
A Book

by Maureen Sullivan

  • Publisher : Psychology Press
  • Release : 1992
  • Pages : 118
  • ISBN : 9781560243892
  • Language : En, Es, Fr & De
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Developing Library Staff for the 21st Century presents a variety of insightful perspectives on how proper human resources management strategies can provide library staff members at all levels with the skills needed for libraries of the future. The shift of the concept of management from control to development means that library administrators must adapt to a more inclusive definition of the human resources field. In addition to such administration activities as recruitment, wage and payroll management, and benefits, human resources management now encompasses all activities that promote greater job satisfaction and support the development of individuals within the context of the workplace. This valuable book examines some of the procedures that can help library managers identify the human resources in their organizations; design and implement programs, policies, and procedures to address these issues; and commit the necessary resources to support the full development of all library staff. These perceptive chapters present discussions of the general issues in human resource management and development. They suggest a variety of practical ideas for developing academic library staff at all levels in preparation for the twenty-first century. Academic libraries must be prepared to face unique challenges in the recruitment of talented, qualified individuals to the library profession, the provision of adequate pay for the level of knowledge and skill required by library work, and the very nature of library education. Developing Library Staff for the 21st Century presents a wealth of innovative ideas for reshaping library staff at both the organizational and staff level including: technological training for staff members a model of leadership development based on the library's organizational culture and level of maturity a “green movement” for librarianship that presents an action agenda for the creation of librarianship as a learning and self-renewing profession research findings about the role of the academic library director and some specific areas that need development the changing role of library assistants and the steps libraries need to take to attract, retain, and develop support staff practical experiences with the implementation of innovative human resource programs at Yale University and the University of California, San Diego Administrators, managers, librarians, and staff members will become better prepared for the future with a broad understanding of the various models, approaches, and specific actions described in this book. By making important human resources management changes now, academic libraries will successfully adapt to meet the administrative challenges of the 21st century.

Building a Successful Customer-service Culture

Building a Successful Customer-service Culture
A Guide for Library and Information Managers

by Maxine Melling,Joyce Little

  • Publisher : Facet Publishing
  • Release : 2002
  • Pages : 212
  • ISBN : 1856044491
  • Language : En, Es, Fr & De
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As libraries move into the 21st century, quality management has become a key focus of the effort to create a service culture that meets - and indeed exceeds - customer requirements. The language of customer service has become common in the library and information sector, as have many of the techniques associated with the provision of customer-focused services. However, there is a danger that customer service may be seen as a 'bolt on' to existing core provision in the form of feedback mechanisms, information leaflets and customer-training sessions. One of the challenges facing managers is to go beyond the acknowledgement of the importance of a customer focus, and to develop an understanding of how this focus can be embedded in the culture of their services via strategic and operational management. This new management guide addresses this challenge. Contributed by LIS professionals with extensive experience in the management of public and academic services, each chapter presents a good practice guide to an element of strategic or operational management with the customer placed at centre stage: the users' perspective; planning and policy making; leadership and management; human resource planning; marketing as a tool for LIS managers; assuring quality; planning buildings for customers and services; developing a service culture through partnerships; virtual service. Readership: This book is essential reading for managers of library and information services from senior to team managers, and also for all those involved in devising strategy and policy for staff and service development. It is relevant to libraries and information services in any area of the world.

The 21st-century Black Librarian in America

The 21st-century Black Librarian in America
Issues and Challenges

by Andrew P. Jackson,Julius Jefferson (Jr.),Akilah Nosakhere

  • Publisher : Scarecrow Press
  • Release : 2012
  • Pages : 277
  • ISBN : 0810882450
  • Language : En, Es, Fr & De
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This collection of poignant essays covers a multiplicity of concerns for the 21st-century Black librarian and embodies compassion and respect for the provision of information, an act that defines librarianship. The essays, written by Black librarians in public, academic, state, federal, technology, and special libraries, are personable, inspiring, and thought provoking for all library professionals, regardless of race, class, or gender.

Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque

Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
Satellite Meeting / Colloque Satellite Québec, August 14-16 Août 2001 / Colloque Satellite Québec, 14 - 16 Août 2001

by Réjean Savard

  • Publisher : Walter de Gruyter
  • Release : 2001-01-01
  • Pages : 336
  • ISBN : 3110962217
  • Language : En, Es, Fr & De
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The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Library Staffing for the Future

Library Staffing for the Future
A Book

by Anonim

  • Publisher : Emerald Group Publishing
  • Release : 2015-12-09
  • Pages : 384
  • ISBN : 1785604988
  • Language : En, Es, Fr & De
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This latest volume contains approaches from researchers around the world. The chapters explore such issues as skills-building and other professional development activities, changing demographic profiles of staff, changing modes of resource provision, succession planning, remote work, and planning for Linked Data.

Mastering Digital Librarianship

Mastering Digital Librarianship
Strategy, Networking and Discovery in Academic Libraries

by Alison Mackenzie,Lindsey Martin

  • Publisher : Facet Publishing
  • Release : 2013-11-15
  • Pages : 208
  • ISBN : 1856049434
  • Language : En, Es, Fr & De
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This book examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop the appropriate 'know how', skills, knowledge and behaviours required in order to operate effectively. Expert specialists and opinion-makers from around the world discuss the challenges and successes of adapting existing practices, introducing new services and working with new partners in an environment that no longer recognizes traditional boundaries and demarcation of roles. The book is structured thematically, with a focus on three key strands where the impact of digital technologies is significant: - Rethinking marketing and communication: this strand looks at strategic approaches and practices which harness social media and illustrate the importance of communication and marketing activities in these new online spaces. - Rethinking support for academic practice: this part examines the professional expertise required of librarians who engage with and support new academic and learner practices in digitally rich teaching, learning and research environments. - Rethinking resource delivery: this section investigates the use of strategies to maximize access to online resources and services: harnessing system data to enhance collection management and user choice, designing and managing mobile 'friendly' learning spaces and providing virtual resources and services to an overseas campus. Readership: This timely and inspiring edited collection should make vital reading for librarians, library schools, departments of information science and other professional groups such as education developers, learning technologists and IT specialists.

Libraries for Users

Libraries for Users
Services in Academic Libraries

by Luisa Alvite,Leticia Barrionuevo

  • Publisher : Elsevier
  • Release : 2010-12-10
  • Pages : 218
  • ISBN : 1780630514
  • Language : En, Es, Fr & De
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This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library in the new educational environment of higher education Rethinks libraries in academic context Redefines roles for academic libraries

Including Families of Children with Special Needs

Including Families of Children with Special Needs
A How-To-Do-It Manual for Librarians, Revised Edition

by Carrie Scott Banks,Sandra Feinberg,Barbara A. Jordan,Kathleen Deerr,Michelle Langa

  • Publisher : American Library Association
  • Release : 2013
  • Pages : 344
  • ISBN : 1555707912
  • Language : En, Es, Fr & De
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More than 6.5 million children in the US receive special education services; in any given community, approximately one child out of every six will get speech therapy, go to counseling, attend classes exclusively with other children with disabilities, or receive some other service that allows him or her to learn. This new revised edition is a step-by-step guide to serving children and youth with disabilities as well as the family members, caregivers, and other people involved in their lives. The authors show how staff can enable full use of the library’s resources by integrating the methods of educators, medical and psychological therapists, social workers, librarians, parents, and other caregivers. Widening the scope to address the needs of teens as well as preschool and school-age children, this edition also discusses the needs of Spanish-speaking children with disabilities and their families, looking at cultural competency as well as Spanish-language resources. Enhanced with checklists, stories based on real experiences, descriptions of model programs and resources, and an overview of appropriate internet sites and services, this how-to gives thorough consideration to Partnering and collaborating with parents and other professionals Developing special collections and resources Assessing competencies and skills Principles underlying family-centered services and resource-based practices The interrelationship of early intervention, special education, and library service This manual will prove valuable not only to children’s services librarians, outreach librarians, and library administrators, but also early intervention and family support professionals, early childhood and special educators, childcare workers, daycare and after school program providers, and policymakers.