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Sports and Energy Drinks

Sports and Energy Drinks
Volume 10: The Science of Beverages

by Alexandru Grumezescu,Alina-Maria Holban

  • Publisher : Woodhead Publishing
  • Release : 2019-05-14
  • Pages : 602
  • ISBN : 0128165294
  • Language : En, Es, Fr & De
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Sports and Energy Drinks, Volume 10 in The Science of Beverages series, is the first single-volume resource to focus on the science behind these beverages-for-purpose products. As consumers seek ways to effectively replenish key nutrients after strenuous activity—while also balancing calories and vitamin intake—sports and energy drinks is one of the fastest growing markets in the industry. From protein to fruit, athlete to adolescent consumption, this book explores the key issues and challenges in developing products that meet consumer demand in a safe-and-effective manner. This series takes a multidisciplinary approach to help research and development professionals understand the scientific complexities of these unique beverages. As demand for sports and energy drinks is growing and with a more competitive market, this timely and useful resource will equip industry professionals with the tools they need to create new and innovative health-promoting products. Presents new findings on the health effects of sports and energy drinks Provides research analysis of existing products to promote new product innovation Includes information on trace minerals to promote safety and quality

Caffeine for Sports Performance

Caffeine for Sports Performance

by Louise Burke,Ben Desbrow,Lawrence Spriet

  • Publisher : Human Kinetics
  • Release : 2013-08-30
  • Pages : 216
  • ISBN : 073609511X
  • Language : En, Es, Fr & De
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Caffeine for Sports Performance helps athletes understand how to safely use caffeine to get the most out of their sports. The resource covers all issues related to caffeine and includes guidance for athletes, coaches, and fitness enthusiasts who are deciding whether they can or should use caffeine to boost their athletic performance.

Ready, Aim, Capture!

Ready, Aim, Capture!
The Secret to Successful Internet Marketing

by Kris Kiler

  • Publisher : Antonio L Crawford
  • Release : 2009-07
  • Pages : 104
  • ISBN : 0984110216
  • Language : En, Es, Fr & De
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Acclaimed Internet marketing strategist and design consultant Kiler presents a plan for using the Internet effectively to get more business.

Wings of Change

Wings of Change
How the World's Biggest Energy Drink Manufacturer Made a Mark in Football

by Karan Tejwani

  • Publisher : Pitch Publishing
  • Release : 2021-08
  • Pages : 224
  • ISBN : 9781785317293
  • Language : En, Es, Fr & De
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Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, São Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.

Analyzing Sports Drinks

Analyzing Sports Drinks
What's Right for You? Carbohydrate Or Electrolyte Replacement

by Nina Anderson

  • Publisher : Safe Goods Publishing/ATNPu
  • Release : 2002
  • Pages : 40
  • ISBN : 9781884820694
  • Language : En, Es, Fr & De
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This book offers a brief, comprehensible examination of sports drinks: Are they all they claim to be? Do you really need high-sugar, high-calorie energy drinks? Are all the ingredients in sports drinks good for you?

International Food Marketing & Technology

International Food Marketing & Technology
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2003
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Official Gazette of the United States Patent and Trademark Office

Official Gazette of the United States Patent and Trademark Office
Trademarks

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2007
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Easy Juicing Recipes

Easy Juicing Recipes
Athletes Energy Drink to Improve Your Energy and Increase

by Mendez Fabian

  • Publisher : Createspace Independent Publishing Platform
  • Release : 2017-07-04
  • Pages : 46
  • ISBN : 9781548578831
  • Language : En, Es, Fr & De
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Swimmers, footballers, runners, and cyclists use juice to gain the energy they need to compete against their rivals while increasing their endurance. Juices will not necessarily make you faster, but they will help you maintain peak performance for longer. Sports Energy drinks are beverages specially formulated to help you as an athlete rehydrate during or after a performance. Adequate hydration decreases chances of cramping, as cramping hampers performance depending on the heat and the duration. However, what we do know about commercial sports drinks is that they are full of empty carbs in the form of sugar. While this is instant energy for an athlete, most of these drinks have zero nutrients and often leave you craving for more. To avoid this and instead drink juices that energize you and increase your performance, you need to make your own juices from fruits and other ingredients. In this guide, we will be discussing the best juice recipes you can use to develop a lean and mean a body that allows you to perform at your best while avoiding inflammation. Take action right now

Company Analysis of Red Bull

Company Analysis of Red Bull
A Book

by Bernd Bodner

  • Publisher : GRIN Verlag
  • Release : 2011-04-14
  • Pages : 14
  • ISBN : 3640892720
  • Language : En, Es, Fr & De
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Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Griffith University, language: English, abstract: "Red Bull gives you wings!" Nearly nobody never heard this slogan in his life or saw it somewhere or at least tried a sip of Red Bull. The Austrian company polarizes: Its taste, its marketing or the supposed health harming ingredients in this drink. Red Bull is the world’s leading manufacturer of energy drinks through its Red Bull brand. Its energy drink is exclusively produced in Austria and consumed in more than 100 countries worldwide - throughout Europe and many parts of North and South America, Africa and Australia. (Datamonitor, 2004) The drink made the founder of the company Dietrich Mateschitz to the 2nd richest Austrian and the number 208 in the world. (Forbes, 2010) This paper will have a look on a short history of the company of Red Bull and the core sources of innovation. Secondly it will try to identify and discuss the individual skillset of Red Bull. Furthermore it will go on with the writers analysis of the company and end with the external factors which the company must react on in the future. This section will also address the writers recommendations to the management of the company.

Hospitality Foodservice

Hospitality Foodservice
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Food Science, An Ecological Approach

Food Science, An Ecological Approach
A Book

by Sari Edelstein

  • Publisher : Jones & Bartlett Publishers
  • Release : 2013-02-01
  • Pages : 554
  • ISBN : 1449603440
  • Language : En, Es, Fr & De
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A textbook at the forefront of a global movement toward sustainability Food Science, An Ecological Approach presents food science and food preparation in the context of current environmental world conditions. Throughout the text readers will examine the scientific basis of the dietetics profession and thoroughly explore food chemistry, preparation, safety, regulations, and cultural significance. The science of food is discussed within the broader context of the world’s food supply. Food Science, An Ecological Approach explores the idea of global sustainability and examines the ecological problems that challenge our food supply and raise increasing concerns among consumers. Each chapter sets out clear objectives and integrates helpful sidebars, illustrations and discussion questions to increase concept retention. Chapter summaries and special sections found throughout the text engage students and enhance the learning experience. Additional resources are available online which complement the text.

Food Australia

Food Australia
Official Journal of CAFTA and AIFST.

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Superbrands

Superbrands
An Insight Into Some of Britain's Strongest Brands 2005

by Jennifer Small,James Curtis

  • Publisher : Superbrands Limited
  • Release : 2005
  • Pages : 208
  • ISBN : 9780954751081
  • Language : En, Es, Fr & De
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Superbrands investigates over 90 of the strongest brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing an insight into their branding strategy and the resulting work.

Sports Coach

Sports Coach
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Convenience Store

Convenience Store
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2007
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Anita Bean's Sports Nutrition for Young Athletes

Anita Bean's Sports Nutrition for Young Athletes
A Book

by Anita Bean

  • Publisher : A&C Black
  • Release : 2013-08-30
  • Pages : 160
  • ISBN : 1408128934
  • Language : En, Es, Fr & De
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Young athletes, parents, coaches and PE teachers want to know how good nutrition can help young sportsmen and women fulfill their potential. As the government focuses on healthy eating for children, this is becoming even more important with the growing threat to their well-being from inactivity and obesity. With the 2012 Olympic Games approaching, the number of young people participating in sport is set to be the highest it has ever been. Carefully researched and satisfying the need for a nutrition book specifically for this age group, Sports Nutrition for Young Athletes offers clear advice to sports coaches, teachers and parents of young people wanting to maximise their sports performance through eating healthily and sensibly. The book covers issues such as: Weight, body composition and eating disorders Nutritional considerations for five different sport categories Practical nutrition tips Eating plans and competition eating strategies Easy delicious and nutritious recipes.

Diabetes Self-management

Diabetes Self-management
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2003
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Findex

Findex
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2002
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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101 Sports Nutrition Tips

101 Sports Nutrition Tips
A Book

by Susan Mara Kundrat

  • Publisher : Coaches Choice Books
  • Release : 2005
  • Pages : 146
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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101 Sports Nutrition Tips is an excellent resource that helps athletes determine what, when, and how much to eat to optimize performance. With years of experience as a three-sport athlete and instructor, author Susan Kundrat combines knowledge and practical experience into this valuable collections of tips. Twelve chapters cover topics such as high-energy eating, fluids and hydration, healthy weight gain and loss, nutrition on the move, and sample meal plans.

Strategic Brand Management

Strategic Brand Management
Building, Measuring, and Managing Brand Equity

by Kevin Lane Keller

  • Publisher : Unknown Publisher
  • Release : 2003
  • Pages : 788
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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