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Start Something That Matters

Start Something That Matters
A Book

by Blake Mycoskie

  • Publisher : Random House
  • Release : 2012-02-02
  • Pages : 208
  • ISBN : 0753547406
  • Language : En, Es, Fr & De
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In 2006, while travelling in Argentina, young entrepreneur Blake Mycoskie encountered children too poor to afford shoes, who developed injuries on their feet that often led to serious health problems. Blake knew he wanted to help, but rather than start a charity, he went against conventional wisdom and created a for profit business to help the children who he met. With the help of a local shoemaker, Blake struck out to merge activism and fashion in the form of a local canvas shoe worn by farmers and gauchos alike, called the alpargata. Blake called his creation TOMS Shoes (which stands for "Tomorrow's Shoes") and promised to give a pair of new shoes to a child in need for every pair that he sold. Starting with only two hundred pairs of handmade shoes, optimism, and entrepreneurial charisma, Blake successfully launched TOMS into the high fashion world. They can now be seen adorning the feet of celebrities such as Keira Knightley, Scarlett Johansson, and Tobey Maguire. Blake's mission is to prove that you can achieve financial success and make the world a better place at the same time. In this book, he shares the six counterintuitive principles that have guided the growth of TOMS for the past three years: Make business personal Be resourceful without resources Reverse retirement Keep it simple Stay humble Give more, advertise less The result is an inspiring account of a young man whose entrepreneurial spirit was able to affect change in the world, and a call to others to be inspired to do the same. As part of the One for One initiative, Random House will provide a new book to a child in need with every copy of Start Something That Matters purchased.

SUMMARY - Start Something That Matters By Blake Mycoskie

SUMMARY - Start Something That Matters By Blake Mycoskie
A Book

by Shortcut Edition

  • Publisher : Shortcut Edition
  • Release : 2021-06-09
  • Pages : 35
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how the TOMS shoe brand has reinvented the notion of business through giving. You will also discover : the story of a resourceful young entrepreneur: Blake Mycoskie; that it is possible to start a business without a business school education; that everyone can make a difference in the world; how to deal with the fears associated with starting a business; the keys to starting an entrepreneurial project. With Start Something That Matters, the creator of the TOMS brand wants to pass on his entrepreneurial knowledge and inspire his readers. By telling the story of the brand, he hopes that readers will in turn take up the cause that makes sense. To help them, he begins by identifying six principles that have helped TOMS grow: find a good story to tell, confront your fears, be resourceful even without money, keep it simple, build trust and give. It's up to them to apply them at their level! *Buy now the summary of this book for the modest price of a cup of coffee!

Start Something That Matters by Blake Mycoskie (Summary)

Start Something That Matters by Blake Mycoskie (Summary)
A Book

by QuickRead,Alyssa Burnette

  • Publisher : QuickRead.com
  • Release : 2021
  • Pages : 129
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Unlock your potential to make a difference in the world. We all want to do something that matters. We all hope that our lives will leave a positive impact on the world. Unfortunately, however, we often get stuck along the way, overwhelmed by the weight of our own fears or the grind of everyday life. That’s why author and entrepreneur Blake Mycoskie has crafted this guide for building a business that matters. Following his business model-- which donates products to a person in need for every product purchased-- you’ll learn how you too can start something that matters.

Be a Changemaker

Be a Changemaker
How to Start Something That Matters

by Laurie Ann Thompson

  • Publisher : Simon and Schuster
  • Release : 2014-09-16
  • Pages : 240
  • ISBN : 1481401696
  • Language : En, Es, Fr & De
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Empower yourself in today’s highly connected, socially conscious world as you learn how to wield your passions, digital tools, and the principles of social entrepreneurship to affect real change in your schools, communities, and beyond. At age eleven, Jessica Markowitz learned that girls in Rwanda are often not allowed to attend school, and Richards Rwanda took shape. During his sophomore year of high school, Zach Steinfeld put his love of baking to good use and started the Baking for Breast Cancer Club. Do you wish you could make a difference in your community or even the world? Are you one of the millions of high school teens with a service-learning requirement? Either way, Be a Changemaker will empower you with the confidence and knowledge you need to affect real change. You’ll find all the tools you need right here—through engaging youth profiles, step-by-step exercises, and practical tips, you can start making a difference today. This inspiring guide will teach you how to research ideas, build a team, recruit supportive adults, fundraise, host events, work the media, and, most importantly, create lasting positive change. Apply lessons from the business world to problems that need solving and become a savvy activist with valuable skills that will benefit you for a lifetime!

Practical Wisdom in Management

Practical Wisdom in Management
Business Across Spiritual Traditions

by Theodore Roosevelt Malloch

  • Publisher : Routledge
  • Release : 2017-09-08
  • Pages : 376
  • ISBN : 1351286315
  • Language : En, Es, Fr & De
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Practical Wisdom in Management is the first in-depth case-study book to explore how practical wisdom from spiritual and philosophical traditions inspires corporate culture and leadership. The outcome of the Practical Wisdom Initiative, between The Academy of Business in Society (ABIS) and Yale University Center for Faith and Culture, it seeks to construct a bridge between the worlds of management and the spiritual and philosophical traditions. Covering ten major worldwide religions, Theodore Malloch provides an overview of the practical wisdom of the major faith traditions for management. It includes case studies of over twenty multinational corporations focusing on their values, spiritual inspiration and business strategy. It features case studies on corporations including: Ascension Health; Michelin; DANONE Group, Walmart; TOMS; Marriott; HSBC; Four Seasons; Guangzhou Eversunny Trading and Toyota. It is essential reading for business leaders, researchers and students of business ethics and spirituality courses and includes full teaching guidance.

The TOMS Effect

The TOMS Effect
A Book

by Elizabeth Ferszt

  • Publisher : Cambridge Scholars Publishing
  • Release : 2019-10-15
  • Pages : 128
  • ISBN : 1527541630
  • Language : En, Es, Fr & De
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In 2006, the TOMS shoe company radically disrupted the for-profit business model, literally for good. In challenging what a money-making company could do with its earnings, TOMS incorporated a giving component within its business model, making giving intrinsic to each sale. For every pair of shoes sold, another pair would be given away to a child in need. Giving thus became ‘good business’ at both levels: in making money and in helping kids. The TOMS Effect is a book that explains and explores this phenomenon, through TOMS company history, as well as through major corporations like Walgreens, Walmart, Nestle, Stella Artois, and Michael Kors, as in addition to younger, smaller companies and start-ups like Warby Parker, Brandless, and Not Impossible Labs. TOMS founder Blake Mycoskie was the epitome of counter-culture CEO; his goal to ‘start something that matters’ has been proven in terms of business sense (he is worth $300 million), and has been sustained through product line evolution, and creative marketing, where the shoes become a ‘movement,’ and the customer becomes a ‘partner.’ The TOMS Effect has influenced the behavior of consumers, as well as young entrepreneurs and established corporations. In November 2018, Blake took to late-night shows to publicize TOMS newest giving ventures: End Gun Violence Together (EGVT) and ‘Pick your Style, Pick your Stand.’ These campaigns have been riskier than TOMS’ previous social justice, health, and community efforts. Will this latest iteration of the TOMS model be sustainable, both in terms of monetization of EGVT products, and in effectively causing change?

WELL DONE

WELL DONE
12 Biblical Business Principles for Leaders to Grow Their Business with Kingdom Impact

by Ken Gosnell

  • Publisher : Morgan James Publishing
  • Release : 2020-10-06
  • Pages : 129
  • ISBN : 1631950975
  • Language : En, Es, Fr & De
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Well Done provides any business leader insights on how to strive for excellence in building their business and ordering their life. Although the phrase “Well Done” has a noble connotation to it, many business leaders, including Ken Gosnell, have a difficult time describing and defining what those words look like in the life of a business that is led by a person of faith. In Well Done, Ken describes the twelve biblical business principles that can help any leader who desires to grow their business and its Kingdom impact. These principles help to create a strategic roadmap for leaders to hear the words “Well Done” at the end of their journey. Every leader deserves to hear the words Well Done. Life is too short, and business is too difficult to work throughout life and miss what matters most.

Entrepreneurial New Venture Skills

Entrepreneurial New Venture Skills
A Book

by David C. Kimball,Robert N. Lussier

  • Publisher : Routledge
  • Release : 2014-07-17
  • Pages : 464
  • ISBN : 1135955972
  • Language : En, Es, Fr & De
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As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: Entrepreneurial profiles of small business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments, which put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.

The 4 Essentials

The 4 Essentials
A Misfit's Journey to Mindset, Strategies, Values & Purpose (With Over 100 Famous Mentors and Entrepreneurs)

by Cliff Michaels

  • Publisher : Cliff Michaels & Associates, Inc.
  • Release : 2016-10-20
  • Pages : 134
  • ISBN : 0997524316
  • Language : En, Es, Fr & De
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In 2012, The 4 Essentials launched #1 on Amazon and #3 on the NY Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also dispels many myths about how we define and create success. Through his trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology, all before age 30. Drawing on dozens of iconic mentors from Socrates, Edison, and da Vinci to Mycoskie, Oprah, Malala, and Branson, Cliff provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) that empower us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results! PEER REVIEWS ''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend The 4 Essentials.'' Blake Mycoskie • Founder, TOMS Shoes ''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' Tony Hsieh • CEO, Zappos “Cliff provides entrepreneurial conditioning with an achiever’s mindset.” Darren Hardy • Publisher, SUCCESS Magazine ''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' Dave Logan • Former Associate Dean, USC Business School

Start Something That Matters

Start Something That Matters
A Book

by Patrick Lord

  • Publisher : CreateSpace
  • Release : 2014-11-26
  • Pages : 78
  • ISBN : 9781503333482
  • Language : En, Es, Fr & De
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Entrepreneurship is the process of starting a business or other organization. The entrepreneur develops a business model, acquires the human and other required resources, and is fully responsible for its success or failure. Entrepreneurship operates within an entrepreneurship ecosystem. Contents: Preface 8 1 What Are Interpersonal Skills and Why Are They Important to Entrepreneurs? 10 1.1 What are Interpersonal Skills? 10 1.2 Soft Skills: A Topic of Study and Consideration Throughout History 10 1.3 How Does Developing Your Interpersonal Skills Make You a Better Entrepreneur? 11 1.4 Key Points From Chapter 1 12 1.5 Quiz - Reviewing Concepts From Chapter 1 13 1.6 Answers to Quiz for Chapter 1 15 2 Communication Skills That Set Business Leaders Apart 17 2.1 Why Are Communication Skills Important for a Business Owner? 17 2.2 Active Listening and How It Can Boost Your Sales 19 2.3 Common Barriers to Communication 26 2.4 Body Language: What People Are REALLY Saying 28 2.5 How to Communicate Effectively through Multi-Media Outlets 33 2.6 Key Points from Chapter 2 38 2.7 Quiz - Reviewing Concepts From Chapter 2 38 2.8 Answers to Quiz from Chapter 2 40 3 Public Speaking Tips for Business Leaders 42 3.1 Be Prepared 42 3.2 Stay Positive 43 3.3 Tell 'Em a Story 44 3.4 Don't be Self-Conscious 45 3.5 Seek Professional Help 45 3.6 Key Points from Chapter 3 45 3.7 Quiz - Reviewing Concepts From Chapter 3 46 3.8 Answers to Quiz from Chapter 3 47 4 Winning Persuasion and Negotiating Skills 49 4.1 Winning Persuasion Tactics for Business Management 49 4.2 Build Stronger Relationships as You Negotiate 52 4.3 Key Points from Chapter 4 55 4.4 Quiz - Reviewing Concepts From Chapter 4 56 4.5 Answers to Quiz from Chapter 4 57 5 The Assertive Entrepreneur: How to Be Heard in Business 59 5.1 Assertion vs. Aggression 59 5.2 Timing 59 5.3 Word Choice 61 5.4 Assertive Body Language 61 5.5 Clarity 62 5.6 Key Points from Chapter 5 62 5.7 Quiz - Reviewing Concepts From Chapter 5 63 5.8 Answers to Quiz from Chapter 5 65 6 Resolving Conflict 66 6.1 Conflict Resolution in The Workplace 66 6.2 Learn and Practice Assertive Communication Skills 66 6.3 Establish Healthy Boundaries 67 6.4 Seek First to Understand 67 6.5 Key Points from Chapter 6 68 6.6 Quiz - Reviewing Concepts From Chapter 6 68 6.7 Answers to Quiz from Chapter 6 70 Executive Education-170x115-B2.indd 1 18-08-11 15:13 7 Be a Source of Inspiration 72 7.1 Integrity 73 7.2 Empathy in the Workplace 73 7.3 Validate Emotions 73 7.4 Be Part of the Solution 74 7.5 Key Points from Chapter 7 74 7.6 Quiz - Reviewing Concepts From Chapter 7 74 7.7 Answers to Quiz from Chapter 7 76 Resources 78

Be a Changemaker

Be a Changemaker
How to Start Something That Matters

by Laurie Ann Thompson

  • Publisher : Simon and Schuster
  • Release : 2014-09-16
  • Pages : 240
  • ISBN : 1582704651
  • Language : En, Es, Fr & De
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Presents information on creating problem-solving ventures, with advice on identifying a social issue, doing research, creating a business plan, soliciting support from friends and adults, planning an event, raising funds, and using social media for promotion.

Introduction to the Music Industry

Introduction to the Music Industry
An Entrepreneurial Approach, Second Edition

by Catherine Fitterman Radbill

  • Publisher : Taylor & Francis
  • Release : 2016-09-01
  • Pages : 316
  • ISBN : 1317408292
  • Language : En, Es, Fr & De
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Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry. This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.

Business and Society: Ethics, Sustainability, and Stakeholder Management

Business and Society: Ethics, Sustainability, and Stakeholder Management
A Book

by Archie B. Carroll,Ann K. Buchholtz

  • Publisher : Cengage Learning
  • Release : 2014-01-01
  • Pages : 720
  • ISBN : 1285974719
  • Language : En, Es, Fr & De
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Learn to make strong business decisions with a better understanding of business ethics, sustainability, and stakeholder management from a strong managerial perspective. BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, Ninth Edition, demonstrates how the most successful business decision makers balance and protect the interests of various stakeholders, including investors, employees, the community, and the environment--particularly as business recovers from a perilous financial period. The authors effectively balance strong coverage of ethics and the stakeholder model with an increased focus on one of business's most recent, urgent mandates: sustainability. Coverage highlights the connection between business and the natural, social, and financial environments, illustrating how all three must be maintained in balance to sustain current and future generations. New actual business cases, real applications, and today's latest business examples present you with specific business challenges that test your values and require you to focus your reasoning skills for ongoing success in today's workplace. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Leadership: Theory, Application, & Skill Development

Leadership: Theory, Application, & Skill Development
A Book

by Robert N. Lussier,Christopher F. Achua

  • Publisher : Cengage Learning
  • Release : 2015-01-01
  • Pages : 528
  • ISBN : 1305465075
  • Language : En, Es, Fr & De
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The most practical leadership textbook on the market, LEADERSHIP 6e uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step behavior models for effectively handling leadership functions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Unthink

Unthink
Rediscover Your Creative Genius

by Erik Wahl

  • Publisher : Currency
  • Release : 2013-06-04
  • Pages : 224
  • ISBN : 0770434029
  • Language : En, Es, Fr & De
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In the tradition of A Whole New Mind and The War of Art, graffiti artist and corporate thought leader, Erik Wahl explores the power of creativity to achieve superior performance. Somehow we’ve come to believe that creativity is reserved for the chosen few: the poets, the painters, the writers. The truth is creativity is in all of us and re-discovering it is the key to unlocking your fullest potential. Unthink pushes us beyond our traditional thought patterns. It will inspire everyone to realize that we are capable of so much more than we have pre-conditioned for. Creativity is not in one special place--and it is not in one special person. Creativity is everywhere and in everyone who has the courage to unleash their creative genius.

Flywheel

Flywheel
Transformational Leadership Coaching for Sustainable Change

by Elle Allison-Napolitano

  • Publisher : Corwin Press
  • Release : 2013-06-27
  • Pages : 184
  • ISBN : 1483307425
  • Language : En, Es, Fr & De
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Leadership coaching that moves beyond the status quo How does leadership coaching lift people and programs beyond the demands of the status quo? What does it mean to serve as a “thought partner” for colleagues at the helm of meaningful change? Dr. Elle Allison shows how successful processes, along with leadership coaching leads to creative and goal-meeting cultures. Named for a physics term that refers to sustainable energy in the absence of its source, Flywheel offers leadership teams the following outcomes: Emerging leaders through meaningful work Deep implementation of your best initiatives Better interactions and relationships An engaged and committed workforce Increased ownership and accountability Innovative and inspired thinking

Doing Good Is Simple

Doing Good Is Simple
Making a Difference Right Where You Are

by Chris Marlow

  • Publisher : Zondervan
  • Release : 2016-08-02
  • Pages : 224
  • ISBN : 0310343615
  • Language : En, Es, Fr & De
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What if you could become a powerful force for good in the world without moving overseas, burdening your overwhelmed family, or giving up the comforts of modern life? Chris Marlow, founder of the global advocacy organization Help One Now, once felt paralyzed in the face of global problems. They seemed too numerous, too complicated, too big—and after all, how much can one person really do? But a wake-up call in Zimbabwe and a closer study of Scripture soon showed Chris that maybe Christians are overcomplicating how to do act justly in a broken world. Maybe all God is calling us to do is set up a lemonade stand for a good cause. Doing Good is Simple is your practical guide to world change wherever you are. Through Chris’ own journey of an ordinary person seeking God’s good in the world, this book will: Empower you to make a difference where you are Redefine good according to God’s metrics of small, simple things with great love Bring global concepts down to earth for you to find your place in the area where God is calling you Disband the top myths we tell ourselves when it comes to world change and why we aren’t “enough” Free you from your first world guilt complex that drags you down Provide practical, accessible guidelines for getting started today

Content Marketing for PR

Content Marketing for PR
How to build brand visibility, influence and trust in today’s social age

by Trevor Young

  • Publisher : Digital Citizen
  • Release : 2019-09-16
  • Pages : 384
  • ISBN : 0648669610
  • Language : En, Es, Fr & De
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Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

Cousins Maine Lobster

Cousins Maine Lobster
How One Food Truck Became a Multimillion-Dollar Business

by Jim Tselikis,Sabin Lomac

  • Publisher : St. Martin's Press
  • Release : 2018-04-17
  • Pages : 288
  • ISBN : 1250122198
  • Language : En, Es, Fr & De
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"Required Reading," The New York Post From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity. In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year. Start-up fever has taken hold of America, and there are hundreds of books to teach readers how to become an entrepreneur; this is the first book to answer the question: What’s next? At each step, Jim and Sabin were faced with hard decisions—opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn’t support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.

Life by the Cup

Life by the Cup
Inspiration for a Purpose-Filled Life

by Zhena Muzyka

  • Publisher : Simon and Schuster
  • Release : 2015-06-16
  • Pages : 288
  • ISBN : 1476759634
  • Language : En, Es, Fr & De
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“[Zhena] Muzyka’s charisma leaps off the pages of this unconventional, touching, and personal guide to success” (Publishers Weekly), featuring seventeen soulful lessons and simple rituals for finding your life’s purpose, improving your relationships, and becoming healthier—all in the time it takes to drink a cup of tea. Drawing on lessons she’s learned throughout her amazing and sometimes difficult life journey, the social entrepreneur and founder of Zhena’s Gypsy Tea shares seventeen soulful lessons to help you overcome obstacles, clarify your purpose, and bring awareness to each moment of your life. An inspiring roadmap for discovering the secrets of happiness and success for yourself at any stage in life, Life By the Cup’s message is that, no matter where you are, you can change your circumstances and live your dreams. As a twenty-four-year-old single mom, Zhena had an infant in need of life-saving surgery and only six dollars in her wallet. She also had two other powerful motivators: hope and a passion to share her unique tea blends with the world. Combining her kitchen hobby of blending tea, her knowledge of herbs and aromatherapy, and her gypsy grandmother’s wisdom, Zhena started selling custom teas from a cart on California street corners. Now, over a decade later, her son is healthy and Zhena’s Gypsy Tea is a multimillion-dollar brand. Zhena’s insights and gentle guidance will inspire you to increase your compassion toward others as well as yourself. You’ll also gain wisdom on how to hone your intuition, ask for help, and live out your true purpose without drastically changing the way you live. Discover your calling, bolster your courage, develop your own flavor of success, and you’ll see your own passion make a meaningful difference in the world.