Download Strategic Business Development for Information Centres and Libraries Ebook PDF

This book is aimed at guiding managers towards systematic approaches to improve and facilitate necessary strategic business development and planning. Conditions in the workplace for the Library and Information Services (LIS) are rapidly changing: many organizations are experiencing budget restrictions as well as stakeholders questioning the value of the services. Strategic Business Development for Information Centres and Libraries offers methods and tools for LIS departments to ensure value and benefits are delivered to the parent organization. It argues that LIS must be prepared to change according to the parent organization's needs, to develop strategies for important activities and to seek alliances among key stakeholders. It also offers information on the best practice from five top-performing international LIS units. Focuses on business development and planning on a strategic level Includes chapter tools that can be immediately applied by the reader Interviews with five practicing mangers

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing - relationship marketing and social marketing in particular.

Includes subject area sections that describe all pertinent census data products available, i.e. "Business--trade and services", "Geography", "Transportation," etc.

This combination how-to guide and directory takes the reader step-by-step from the point of inspiration to the point of purchase. Written by Richard C. Levy, an inventor and lecturer who has licensed over 70 products in the US and worldwide, this sourcebook offers proven information that can help users take their ideas to the marketplace successfully. The introductory essay offers proven advice on how to patent and trademark a product and how to select a company to approach for licensing. Included are more than 35 usable forms, sample agreements and declarations needed to file for patents and copyrights.

A Doctoral Thesis. Submitted in partial fulfillment of the requirements for the award of Doctor of Philosophy of Loughborough University.