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Marketing Research

Marketing Research
Text and Cases

by Bruce Wrenn,W. Bruce Wrenn,David L. Loudon,Robert E. Stevens

  • Publisher : Psychology Press
  • Release : 2002
  • Pages : 395
  • ISBN : 9780789015907
  • Language : En, Es, Fr & De
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This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

Management

Management
Text and Cases

by V.S.P. Rao,V Hari Krishna

  • Publisher : Excel Books India
  • Release : 2009
  • Pages : 966
  • ISBN : 9788174463173
  • Language : En, Es, Fr & De
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The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Services Marketing: Text And Cases

Services Marketing: Text And Cases
A Book

by Verma

  • Publisher : Pearson Education India
  • Release : 2007-09
  • Pages : 484
  • ISBN : 9788177586732
  • Language : En, Es, Fr & De
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Exploring Corporate Strategy

Exploring Corporate Strategy
Text & Cases

by Gerry Johnson,Kevan Scholes,Richard Whittington

  • Publisher : Pearson Education
  • Release : 2009-12
  • Pages : 881
  • ISBN : 9780273731566
  • Language : En, Es, Fr & De
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Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that.

Supply Chain Management

Supply Chain Management
Text and Cases

by Janat Shah

  • Publisher : Pearson Education India
  • Release : 2009
  • Pages : 446
  • ISBN : 9788131715178
  • Language : En, Es, Fr & De
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Business Law: Text and Cases

Business Law: Text and Cases
A Book

by Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross

  • Publisher : Cengage Learning
  • Release : 2016-10-17
  • Pages : 1328
  • ISBN : 1305967259
  • Language : En, Es, Fr & De
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Comprehensive, authoritative, and reader-friendly, market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge contemporary issues and cases. Today, BUSINESS LAW, 14E continues to set the standard for excellence. The book’s strong reader orientation makes the law accessible, interesting, and relevant. Intriguing cases, timely content, and effective learning features are thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition with new features, such as new Digital Update that shows how digital progress is affecting the law. Numbered examples, Case in Points, sample answers, new reader-friendly Concept Summary Designs and helpful exhibits all work together to ensure reader comprehension. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Human Resource Management

Human Resource Management
Text and Cases

by Anonim

  • Publisher : Tata McGraw-Hill Education
  • Release : 2013
  • Pages : 874
  • ISBN : 1259026825
  • Language : En, Es, Fr & De
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Business Marketing: Text and Cases

Business Marketing: Text and Cases
A Book

by HAVALDAR

  • Publisher : McGraw Hill Education (India) Pvt Ltd
  • Release : 2014
  • Pages : 608
  • ISBN : 125909796X
  • Language : En, Es, Fr & De
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Accounting - Text & Cases 12E

Accounting - Text & Cases 12E
A Book

by Anthony

  • Publisher : Tata McGraw-Hill Education
  • Release : 2007
  • Pages : 933
  • ISBN : 9780070635531
  • Language : En, Es, Fr & De
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KNOWLEDGE MANAGEMENT: TEXT & CASES

KNOWLEDGE MANAGEMENT: TEXT & CASES
A Book

by JAWADEKAR

  • Publisher : Tata McGraw-Hill Education
  • Release : 2021
  • Pages : 336
  • ISBN : 1259083918
  • Language : En, Es, Fr & De
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This text book is a repository of knowledge regarding knowledge Management. It has nine chapters covering topics from knowledge economy to knowledge development to knowledge technology.

Professional Services

Professional Services
Text and Cases

by Thomas DeLong,Ashish Nanda

  • Publisher : Irwin Professional Pub
  • Release : 2003
  • Pages : 538
  • ISBN : 9780072559200
  • Language : En, Es, Fr & De
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DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that span these industries broadly. Although much has been researched and written about managing service firms generally (e.g., food service, hotels, banking and other consumer services), very little has been compiled on managing professional services. Professional Service firms have a highly educated employee base and these firms offer both consumer and commercial services that involve managing, supporting and improving their clients' intellectual assets. Delong and Nanda have developed this text to demonstrate to students the unique challenges and opportunities attendant upon this market segment of our economy.

Negoaition & Counselling: Text and Cases

Negoaition & Counselling: Text and Cases
A Book

by Anonim

  • Publisher : Excel Books India
  • Release : 2021
  • Pages : 329
  • ISBN : 9350621355
  • Language : En, Es, Fr & De
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Sales and Distribution Management: Text and Cases

Sales and Distribution Management: Text and Cases
A Book

by Krishna K Havaldar Vasant M Cavale

  • Publisher : Tata McGraw-Hill Education
  • Release : 2006-06-01
  • Pages : 329
  • ISBN : 9780070611900
  • Language : En, Es, Fr & De
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Marketing Management

Marketing Management
Text and Cases

by S.H.H. Kazmi

  • Publisher : Excel Books India
  • Release : 2007
  • Pages : 700
  • ISBN : 9788174465429
  • Language : En, Es, Fr & De
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Accounting

Accounting
Text and Cases

by Robert Newton Anthony,David F. Hawkins,Kenneth A. Merchant

  • Publisher : Irwin/McGraw-Hill
  • Release : 2010
  • Pages : 911
  • ISBN : 9780071289092
  • Language : En, Es, Fr & De
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Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.

Contract Law

Contract Law
Text, Cases, and Materials

by Ewan McKendrick

  • Publisher : Oxford University Press
  • Release : 2018-04-19
  • Pages : 1048
  • ISBN : 019880816X
  • Language : En, Es, Fr & De
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A complete guide to contract law in a single volume: author commentary, carefully chosen cases, and extracts from academic materials complement each other to give students all they need for their undergraduate study of the subject.Comprising a unique balance of 40% text to 60% cases and materials, Contract Law: Text, Cases, and Materials combines the best features of a textbook with those of a traditional casebook. The author's clear explanations and analysis of the law provide invaluable support to students, while theextracts from cases and materials promote the development of essential case reading skills and allow for a more detailed appreciation of the practical workings of the law.The book is accompanied by an Online Resource Centre which includes: * Extra material with in-depth coverage of topics such as illegality and incapacity* Updates on recent developments in the law* Annotated web links to key sources of information on contract law* Self-test multiple choice questions and answers

Smith & Keenan's English Law

Smith & Keenan's English Law
Text and Cases

by Denis J. Keenan,Kenneth Smith

  • Publisher : Pearson Education
  • Release : 2007
  • Pages : 936
  • ISBN : 9781405846189
  • Language : En, Es, Fr & De
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Uniquely comprehensive in its coverage, this textbook examines the English legal system and main areas of substantive law including contract, tort, criminal, property and employment law in one volume.

Services Marketing

Services Marketing
Text and Cases

by Steve Baron

  • Publisher : Macmillan International Higher Education
  • Release : 1995-09-13
  • Pages : 254
  • ISBN : 1349241741
  • Language : En, Es, Fr & De
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International Marketing

International Marketing
Text and Cases

by Justin Paul

  • Publisher : Tata McGraw-Hill Education
  • Release : 2008
  • Pages : 379
  • ISBN : 9780070635883
  • Language : En, Es, Fr & De
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Human Resources Management

Human Resources Management
Text and Cases

by Rao

  • Publisher : Excel Books India
  • Release : 2007
  • Pages : 709
  • ISBN : 9788174464484
  • Language : En, Es, Fr & De
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The book presents the fundamentals of Human Resource Management in a simple, lucid and easily understandable style. It provides a comprehensive coverage to a vast, growing discipline well supported by a wealth of research data collected from multifarious sources, potently and carefully. A notable feature of the book is that it gives extensive coverage to HRD topics. The book contains a number of informative tables, summary boxes and useful diagrams. It is also liberally sprinkled with current examples and illustrations designed to convey the information in an uncomplicated manner. The book is primarily meant for students pursuing advanced courses in Human Resource Management such as MBA, PGDBA, M Com and IAS.Some of the changes in the Second Edition are summarized below:v A refined version of SHRMv Total quality HRM approachv Summarised versions of best employers in India especially their recruitment, selection, training and executive development practicesv Succession planning and succession management enriched with live corporate examplesv 360-degree feedback system, essentials of an effective appraisal system, potential appraisalv How leading Indian companies appraise potentialv Latest data regarding union membership; union recognition, criteria and rights, voluntary recognition and the code of discipline, verification of union membership, the check off system, recommendations of NCL, current trends in trade unionismv Features of industrial relations, approaches to industrial relations, latest data regarding industrial disputesv Important uses of human resource information systemv New chapter on International Human Resource Managementv Study Aids in a New Format: Discussion questions, Internet sources, true/false questions, key term exercises, student activities, etc., have been brought under one roof, i e, at the end of each chapterv 9 New Cases: The case of the risky recruit, the case of bench management, the case of TQM and innovation, compensation crises, incentive issues, the case of variable pay, the case of involuntary VRS, the case of mentoring management and the case of the hushed relationship