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The Art of the Start 2.0

The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

by Guy Kawasaki

  • Publisher : Penguin
  • Release : 2015-03-03
  • Pages : 336
  • ISBN : 0698193636
  • Language : En, Es, Fr & De
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Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

The Art of the Start

The Art of the Start
The Time-tested, Battle-hardened Guide for Anyone Starting Anything

by Guy Kawasaki

  • Publisher : Penguin
  • Release : 2004
  • Pages : 226
  • ISBN : 9781591840565
  • Language : En, Es, Fr & De
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A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
A Book

by Joe Pulizzi

  • Publisher : McGraw Hill Professional
  • Release : 2021-05-25
  • Pages : 368
  • ISBN : 1264257554
  • Language : En, Es, Fr & De
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From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
A Book

by Joseph Michelli

  • Publisher : McGraw Hill Professional
  • Release : 2015-12-08
  • Pages : 288
  • ISBN : 007181227X
  • Language : En, Es, Fr & De
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A Wall Street Journal bestseller Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for Excellence--Joseph Michelli revealed customer experience practices and strategies of beloved businesses. Now, in this timely new book, he shares the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA. DRIVEN TO DELIGHT reveals: How Mercedes-Benz USA launched a multi-year program to elevate their customer experience--even though their product was already “best in class.” How they activated people, improved processes, and deployed technology to emotionally engage customers. How the Mercedes-Benz approach can jump-start any customer-driven business—by accelerating your commitment to the customer experience. Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for the long haul. Mercedes-Benz. The name alone conjures images of luxury, innovation, quality, and performance. But in today’s market, you need more than a world-class product to outpace the competition--which is why the executives at Mercedes-Benz USA set a course to create a customer experience in keeping with their legendary cars. This is the story of how an organization became Driven to Delight. It reveals the action plan Mercedes-Benz USA used to catapult the company to first place rankings in national customer satisfaction studies while at the same time growing sales and profits. With unprecedented access to company personnel, customer experience expert Joseph Michelli charts the journey the company took and identifies the all-important keys to driving delight in any customer-based organization. You’ll learn how to: Create a compelling vision for exceptional customer experiences Identify the ever changing wants, needs, and desires of your customer segments Map out your key customer journeys and high value contact points Effectively evaluate customer perceptions throughout their journey with you Resolve customer needs swiftly and constantly improve your delivery processes Link rewards and recognition to customer experience excellence throughout your organization These proven techniques are part of the Mercedes-Benz USA “Driven to Delight” culture which sets a new gold standard in customer service, employee engagement, and peak performance. You’ll find step-by-step strategies that can be customized to fit your business model and customer needs. You’ll discover invaluable tools like Vision Mapping, Customer Journey Wheels, Customer-Centric Strategy and Resource Planning Processes --plus 20 Key Questions you can use to diagnose your progress and steer your company in the right direction. Along the way, you’ll get a rare first-hand comprehensive view of a world-class company in action. You’ll see how a “best or nothing” organization became customer obsessed, mile after mile, year after year. Most importantly, you’ll learn how to ramp up your own customer experience, rev up your customer commitment, and take your customers on a journey that’s bound to delight--the Mercedes-Benz way. Joseph A. Michelli is an internationally sought-after speaker, author, and organizational consultant. His books include The Starbucks Experience, The New Gold Standard, The Zappos Experience, Leading the Starbucks Way, and Prescription for Excellence, which hit #1 on The New York Times, Wall Street Journal, and USA Today bestseller lists.

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
A Book

by Andy Cunningham

  • Publisher : McGraw Hill Professional
  • Release : 2017-09-29
  • Pages : 256
  • ISBN : 1260031217
  • Language : En, Es, Fr & De
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company—Who are we? And why do we matter?—before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did.

State of the Art of the IUD

State of the Art of the IUD
Liber Amicorum Professor Thiery

by H. van der Pas,Thom O. M. Dieben

  • Publisher : Springer
  • Release : 1989-11-30
  • Pages : 215
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Systems Analysis and Design with UML Version 2.0

Systems Analysis and Design with UML Version 2.0
An Object-Oriented Approach

by Alan Dennis,Barbara Haley Wixom,David Tegarden

  • Publisher : John Wiley & Sons Incorporated
  • Release : 2005
  • Pages : 525
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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A modern, hands-on approach to doing SAD––in UML! Get the core skills you need to actually do systems analysis and design with this highly practical, hands-on approach to SAD using UML! Authors Alan Dennis, Barbara Haley Wixom, and David Tegarden guide you through each part of the SAD process, with clear explanations of what it is and how to implement it, along with detailed examples and exercises that allow you to practice what you’ve learned. Now updated to include UML Version 2.0 and revised, this Second Edition features a new chapter on the Unified Process, increased coverage of project management, and more examples. Highlights Written in UML: The text takes a contemporary, object-oriented approach using UML. Focus on doing SAD: After presenting the how and what of each major technique, the text guides you through practice problems and then invites you to use the technique in a project. Rich examples of both success and failure: Concepts in Action boxes describe how real companies succeeded and failed in performing the activities in the chapters. Project approach: Each chapter focuses on a different step in the Systems Development Life Cycle (SDLC) process. Topics are presented in the order in which they are encountered in a typical project. A running case: This case threaded throughout the text allows you to apply each concept you have learned.

Business Periodicals Index

Business Periodicals Index
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2001
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Start-up

Start-up
What We May Still Learn from Silicon Valley

by Hervé Lebret

  • Publisher : CreateSpace
  • Release : 2007
  • Pages : 189
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Although start-ups represent a major phenomenon in the USA, they also create skepticism and even suspicion, perhaps because of the excesses of the Internet bubble. Apple, Microsoft, Intel, Cisco, Yahoo and Google were all start-ups and these success stories show that the phenomenon is not mere speculation. The goal of this book is to show start-ups from a different angle. Start-ups are created by individuals who are passionate and who have dreams. Therefore this work should not only be read by specialists of innovation or by high tech entrepreneurs, but also by anyone interested in the history and economics of start-ups. The book is presented in two parts: it begins with a presentation of Silicon Valley start-ups, which ends with a description of the ecosystem of this region. The second part is dedicated to Europe, where the start-up phenomenon has failed in comparison. The main message is that it is absolutely necessary to take more inspiration from Silicon Valley.

Adobe LiveMotion 2.0

Adobe LiveMotion 2.0
A Book

by Anonim

  • Publisher : Adobe Press
  • Release : 2002
  • Pages : 314
  • ISBN : 9780201756234
  • Language : En, Es, Fr & De
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Learn Adobe LiveMotion 2.0 with the proven Classroom in a Book format. Self-paced lessons in a project-oriented format teach new users how to get up and running quickly with LiveMotion 2.0. Review questions reinforce key concepts and techniques.

Science and Art of Mining

Science and Art of Mining
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1920
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Apache Spark Quick Start Guide

Apache Spark Quick Start Guide
Quickly learn the art of writing efficient big data applications with Apache Spark

by Shrey Mehrotra,Akash Grade

  • Publisher : Packt Publishing Ltd
  • Release : 2019-01-31
  • Pages : 154
  • ISBN : 178934266X
  • Language : En, Es, Fr & De
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A practical guide for solving complex data processing challenges by applying the best optimizations techniques in Apache Spark. Key Features Learn about the core concepts and the latest developments in Apache Spark Master writing efficient big data applications with Spark’s built-in modules for SQL, Streaming, Machine Learning and Graph analysis Get introduced to a variety of optimizations based on the actual experience Book Description Apache Spark is a flexible framework that allows processing of batch and real-time data. Its unified engine has made it quite popular for big data use cases. This book will help you to get started with Apache Spark 2.0 and write big data applications for a variety of use cases. It will also introduce you to Apache Spark – one of the most popular Big Data processing frameworks. Although this book is intended to help you get started with Apache Spark, but it also focuses on explaining the core concepts. This practical guide provides a quick start to the Spark 2.0 architecture and its components. It teaches you how to set up Spark on your local machine. As we move ahead, you will be introduced to resilient distributed datasets (RDDs) and DataFrame APIs, and their corresponding transformations and actions. Then, we move on to the life cycle of a Spark application and learn about the techniques used to debug slow-running applications. You will also go through Spark’s built-in modules for SQL, streaming, machine learning, and graph analysis. Finally, the book will lay out the best practices and optimization techniques that are key for writing efficient Spark applications. By the end of this book, you will have a sound fundamental understanding of the Apache Spark framework and you will be able to write and optimize Spark applications. What you will learn Learn core concepts such as RDDs, DataFrames, transformations, and more Set up a Spark development environment Choose the right APIs for your applications Understand Spark’s architecture and the execution flow of a Spark application Explore built-in modules for SQL, streaming, ML, and graph analysis Optimize your Spark job for better performance Who this book is for If you are a big data enthusiast and love processing huge amount of data, this book is for you. If you are data engineer and looking for the best optimization techniques for your Spark applications, then you will find this book helpful. This book also helps data scientists who want to implement their machine learning algorithms in Spark. You need to have a basic understanding of any one of the programming languages such as Scala, Python or Java.

Bulletin of the Chemical Society of Japan

Bulletin of the Chemical Society of Japan
A Book

by Nihon Kagakkai

  • Publisher : Unknown Publisher
  • Release : 1986
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Business 2.0

Business 2.0
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2002
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Cooking with HyperTalk 2.0

Cooking with HyperTalk 2.0
A Book

by Dan Winkler,Scott Knaster

  • Publisher : Random House Puzzles & Games
  • Release : 1990
  • Pages : 303
  • ISBN : 9780553347388
  • Language : En, Es, Fr & De
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Presented from the insider's perspective and written in an irreverent tone, this book/software package contains more than 100 ready-to-use HyperTalk "recipes", tips, and tricks that all HyperCard lovers will appreciate.

JavaServer Faces 2.0, The Complete Reference

JavaServer Faces 2.0, The Complete Reference
A Book

by Ed Burns,Chris Schalk

  • Publisher : McGraw Hill Professional
  • Release : 2009-11-23
  • Pages : 752
  • ISBN : 0071625100
  • Language : En, Es, Fr & De
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The Definitive Guide to JavaServer Faces 2.0 Fully revised and updated for all of the changes in JavaServer Faces (JSF) 2.0, this comprehensive volume covers every aspect of the official standard Web development architecture for JavaEE. Inside this authoritative resource, the co-spec lead for JSF at Sun Microsystems shows you how to create dynamic, cross-browser Web applications that deliver a world-class user experience while preserving a high level of code quality and maintainability. JavaServer Faces 2.0: The Complete Reference features an integrated sample application to use as a model for your own JSF applications, with code available online. The book explains all JSF features, including the request processing lifecycle, managed beans, page navigation, component development, Ajax, validation, internationalization, and security. Expert Group Insights throughout the book offer insider information on the design of JSF. Set up a development environment and build a JSF application Understand the JSF request processing lifecycle Use the Facelets View Declaration Language, managed beans, and the JSF expression language (EL) Define page flow with the JSF Navigation Model, including the new "Implicit Navigation" feature Work with the user interface component model and the JSF event model, including support for bookmarkable pages and the POST, REDIRECT, GET pattern Use the new JSR-303 Bean Validation standard for model data validation Build Ajax-enabled custom UI components Extend JSF with custom non-UI components Manage security, accessibility, internationalization, and localization Learn how to work with JSF and Portlets from the JSF Team Leader at Liferay, the leading Java Portal vendor Ed Burns is a senior staff engineer at Sun Microsystems and is the co-specification lead for JavaServer Faces. He is the co-author of JavaServer Faces: The Complete Reference and author of Secrets of the Rock Star Programmers. Chris Schalk is a developer advocate and works to promote Google's APIs and technologies. He is currently engaging the international Web development community with the new Google App Engine and OpenSocial APIs. Neil Griffin is committer and JSF Team Lead for Liferay Portal and the co-founder of The PortletFaces Project. Ready-to-use code at www.mhprofessonal.com/computingdownload

Mastering WordPerfect 9

Mastering WordPerfect 9
A Book

by Alan Simpson,Gordon McComb

  • Publisher : Sybex
  • Release : 1999-01-01
  • Pages : 981
  • ISBN : 9780782122367
  • Language : En, Es, Fr & De
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Explains how to use the word processing program to format and edit text, publish documents on the Web, activate the speech-to-text features, and work with tables, illustrations, and charts

Mastering WordPerfect 6.1 for Windows

Mastering WordPerfect 6.1 for Windows
A Book

by Alan Simpson

  • Publisher : Sybex
  • Release : 1995
  • Pages : 1229
  • ISBN : 9780782116267
  • Language : En, Es, Fr & De
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Introduces the word processing package, discussing getting started, editing documents, using the bars, formatting, printing, and checking grammar

Canadian Journal of Botany

Canadian Journal of Botany
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1985
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Southern Power and Industry

Southern Power and Industry
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1947
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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