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The Business of Fashion

The Business of Fashion
Designing, Manufacturing, and Marketing

by Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant

  • Publisher : Bloomsbury Publishing USA
  • Release : 2016-09-08
  • Pages : 384
  • ISBN : 1501315218
  • Language : En, Es, Fr & De
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Research-based content provides insight on the organization and operation of textiles, apparel, accesories and home fahion companies, as well as the effect of technological, organizational and global changes on every area of the business.

The Business of Fashion

The Business of Fashion
Designing, Manufacturing and Marketing

by Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant

  • Publisher : Fairchild Books
  • Release : 2011-08-22
  • Pages : 640
  • ISBN : 9781609011109
  • Language : En, Es, Fr & De
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Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

The Business of Fashion Modeling

The Business of Fashion Modeling
A Book

by Tondaleya Shamley

  • Publisher : Lulu.com
  • Release : 2021
  • Pages : 329
  • ISBN : 0557673321
  • Language : En, Es, Fr & De
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The Business of Fashion

The Business of Fashion
Designing, Manufacturing, and Marketing--Instructor's Guide

by Leslie Davis Burns,Nancy O Bryant

  • Publisher : Unknown Publisher
  • Release : 2007-01-01
  • Pages : 624
  • ISBN : 9781563675713
  • Language : En, Es, Fr & De
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The third edition of this authoritative text hfocuses on the organization and operation of the U.S. textiles and fashion industry--how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

The Business of Fashion 3rd Edition

The Business of Fashion 3rd Edition
Designing, Manufacturing, and Marketing

by Leslie Davis Burns,Nancy O. Bryant

  • Publisher : Fairchild Books
  • Release : 2007-09-11
  • Pages : 656
  • ISBN : 9781563675706
  • Language : En, Es, Fr & De
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The third edition of this authoritative text focuses on the organisation and operation of the US textiles and fashion industry -- how fashion apparel and accessories are designed, manufactured, marketed and distributed. Although the focus of the book is on the organization and the operation on the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick response strategies have evolved into supply chain management, web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.New to this edition:-- Heavily illustrated with new photos and line drawings-- Updated discussion of the role of finance and information technology-- Discussion of trade dress under trademark law-- New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing-- Instructor's Guide includes learning objectives, outlines, activities, discussion and exam questions, and outside and internet resources as well as guidelines for term projects and papers-- Expanded discussion of globalization of the fashion business-- Integrated discussion of accessories and home fashions throughout the text-- Entrepreneurship info for the various segments of the textile and apparel business-- Update tables, figures, charts, photo examples, technology info, and resource list

BoF

BoF
The Business of Fashion. Seven issues facing fashion now

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2015
  • Pages : 34
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This special edition focused on critical issues facing fashion, from sustainability and the human cost of our supply chains to untapped business opportunities in technology, Africa and the plus-size market. This edition also coincides with the launch of BoF Voices, a new platform for discussion and debate where the global fashion community can come together to express and exchange ideas and opinions on the most important topics facing fashion today.

Business of Fashion

Business of Fashion
Bof 500

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2013
  • Pages : 329
  • ISBN : 9780992684709
  • Language : En, Es, Fr & De
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Figleaf

Figleaf
The Business of Being in Fashion

by Eve Merriam

  • Publisher : Unknown Publisher
  • Release : 1960
  • Pages : 255
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Business of Fashion

The Business of Fashion
A Book

by Linda Drew

  • Publisher : Unknown Publisher
  • Release : 1992-01
  • Pages : 89
  • ISBN : 9780521408257
  • Language : En, Es, Fr & De
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Marketing Fashion Footwear

Marketing Fashion Footwear
The Business of Shoes

by Fiona Armstrong-Gibbs,Tamsin McLaren

  • Publisher : Bloomsbury Publishing
  • Release : 2017-06-15
  • Pages : 240
  • ISBN : 1472579313
  • Language : En, Es, Fr & De
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Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. In general, retail, marketing, brand and business elements of the sector are both under-researched and under-represented in existing fashion marketing publications, and no single text focuses on the business and strategic direction of this product category from a fashion marketing perspective. Marketing Fashion Footwear sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector. The first book to provide in-depth insights into one of the fastest growing areas of the fashion industry, Marketing Fashion Footwear: The Business of Shoes explores the retail environment, consumer attitudes to footwear, as well as brand creation, production and protection. Marketing Fashion Footwear: The Business of Shoes takes as its specific focus the marketing and merchandising of fashion footwear, as opposed to performance footwear, or health and safety footwear, such as work boots or orthopaedic shoes. As such, Marketing Fashion Footwear: The Business of Shoes uniquely provides a comprehensive guide to the theories and strategies used to develop, manage and market fashion footwear. Key marketing, merchandising and brand management theories are applied to current case studies from some of the most successful international footwear and fashion brands, and interviews with key industry figures offer unique insights into this lucrative industry, making it a must-have text for all students of fashion retailing, fashion merchandising, fashion management, and those looking to specialise in the footwear industry.

The Business and Law of Fashion and Retail

The Business and Law of Fashion and Retail
A Book

by Barbara Kolsun,Douglas Hand

  • Publisher : Unknown Publisher
  • Release : 2020-08-18
  • Pages : 1056
  • ISBN : 9781531016197
  • Language : En, Es, Fr & De
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Success in the Business of Fashion According to Fashion Industry Professionals

Success in the Business of Fashion According to Fashion Industry Professionals
A Book

by Tara Gerber

  • Publisher : Unknown Publisher
  • Release : 2004
  • Pages : 300
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Designing Clothes

Designing Clothes
Culture and Organization of the Fashion Industry

by Veronica Manlow

  • Publisher : Routledge
  • Release : 2018-05-04
  • Pages : 324
  • ISBN : 1351522639
  • Language : En, Es, Fr & De
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Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.

Regulating Style

Regulating Style
Intellectual Property Law and the Business of Fashion in Guatemala

by Kedron Thomas

  • Publisher : Univ of California Press
  • Release : 2016-10-11
  • Pages : 328
  • ISBN : 0520290976
  • Language : En, Es, Fr & De
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Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.

The Fundamentals of Fashion Management

The Fundamentals of Fashion Management
A Book

by Susan Dillon

  • Publisher : A&C Black
  • Release : 2011-10-01
  • Pages : 184
  • ISBN : 2940411581
  • Language : En, Es, Fr & De
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The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.

Figleaf

Figleaf
The Business of Fashion

by Eve Merriam

  • Publisher : Unknown Publisher
  • Release : 1960
  • Pages : 225
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Business of Fashion

The Business of Fashion
A Book

by Judy Sale

  • Publisher : Unknown Publisher
  • Release : 1997-06-01
  • Pages : 246
  • ISBN : 9780582879874
  • Language : En, Es, Fr & De
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A guide to the clothing industry for the aspiring designer, pattern maker, or production manager. Topics covered include employment and careers, fabrics and yarns, designing, costing and pricing, technology, and marketing and merchandising. Illustrated with photographs and drawings, including sample designs. The author runs fashion design and dressmaking workshops.

Fashion Sales Promotion

Fashion Sales Promotion
Promoting the Business of Fashion

by Arthur A. Winters,Stanley Goodman

  • Publisher : Unknown Publisher
  • Release : 1965
  • Pages : 329
  • ISBN : 9780845520055
  • Language : En, Es, Fr & De
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Fashion Sales Promotion Handbook

Fashion Sales Promotion Handbook
Promoting the Business of Fashion

by Arthur A. Winters,Stanley Goodman

  • Publisher : Unknown Publisher
  • Release : 1967
  • Pages : 128
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Inside the Minds

Inside the Minds
The Business of Fashion, Beauty, and Style : Industry Insiders on Developing Products, Building a Brand, and Achieving Long-term Success

by Marissa Berenson

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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