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The Dynamics of Persuasion

The Dynamics of Persuasion
Communication and Attitudes in the Twenty-First Century

by Richard M. Perloff

  • Publisher : Unknown Publisher
  • Release : 2020
  • Pages : 600
  • ISBN : 9780367185794
  • Language : En, Es, Fr & De
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Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication's approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complimented by online resources for both instructors and students, including an instructor's manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com/cw/perloff.

The Dynamics of Persuasion

The Dynamics of Persuasion
Communication Textbook Series. General Communication Theory and Methodology

by R.M. Perloff

  • Publisher : Unknown Publisher
  • Release : 1993
  • Pages : 411
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Dynamics of Political Communication

The Dynamics of Political Communication
Media and Politics in a Digital Age

by Richard M. Perloff

  • Publisher : Routledge
  • Release : 2017-10-19
  • Pages : 500
  • ISBN : 1317228936
  • Language : En, Es, Fr & De
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

Attitude Importance and Resistance to Persuasion

Attitude Importance and Resistance to Persuasion
It's Not Just the Thought that Counts

by Julia R. Zuwerink

  • Publisher : Unknown Publisher
  • Release : 1995
  • Pages : 252
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Persuasion in Marketing

Persuasion in Marketing
The Dynamics of Marketing's Great Untapped Resource

by Horace S. Schwerin,Henry H. Newell

  • Publisher : New York : Wiley
  • Release : 1981
  • Pages : 259
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Perspectives on Persuasion, Social Influence, and Compliance Gaining

Perspectives on Persuasion, Social Influence, and Compliance Gaining
A Book

by John S. Seiter,Robert H. Gass

  • Publisher : Pearson College Division
  • Release : 2004
  • Pages : 384
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "

The Dynamics of News

The Dynamics of News
Journalism in the 21st-Century Media Milieu

by Richard M. Perloff

  • Publisher : Routledge
  • Release : 2019-09-09
  • Pages : 328
  • ISBN : 1351233491
  • Language : En, Es, Fr & De
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This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.

Presentations in Everyday Life

Presentations in Everyday Life
Strategies for Effective Speaking

by John Augustine Daly,Isa N. Engleberg

  • Publisher : Unknown Publisher
  • Release : 2001
  • Pages : 416
  • ISBN : 9780395888193
  • Language : En, Es, Fr & De
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[This book] integrates the scholarship and theory of presentation speaking with the needs of today's diverse college student body. [The authors'] research and writing have been guided by ... principle that asks, "what do speakers want and need to know?" [They] explain how to use communication strategies and skills when making a presentation, and [they try to] respond to the needs of real-world speakers. -Back cover.

The Essence of Managing Groups and Teams

The Essence of Managing Groups and Teams
A Book

by Hank Williams

  • Publisher : Pearson P T R
  • Release : 1996
  • Pages : 251
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Providing a companion to The Essence of Managing People which introduced the manager/student to the skills needed to effectively manage the individual, this text continues the story to show the manager/student how to apply these principles in the wider context of the management of the overall group or team (manager as facilitator). The group and team are key features of modern business practice and matrix management structures, project focused activity and TQ have changed the traditional role of the manager. The book will help readers to learn the new techniques involved in non-hierarchical, cross-functional group and team management.

The Dynamics of Debate

The Dynamics of Debate
A Book

by Eugene R. Moulton

  • Publisher : Unknown Publisher
  • Release : 1966
  • Pages : 244
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Understanding Human Communication

Understanding Human Communication
A Book

by Ronald Brian Adler,George R. Rodman

  • Publisher : Houghton Mifflin Harcourt P
  • Release : 1997
  • Pages : 525
  • ISBN : 9780155032866
  • Language : En, Es, Fr & De
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Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly sty an inviting visual design that includes high-interest marginalia on virtually every pa up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives. Book jacket.

Magill's Encyclopedia of Social Science: Ability tests

Magill's Encyclopedia of Social Science: Ability tests
A Book

by Nancy A. Piotrowski,Tracy Irons-Georges

  • Publisher : Salem PressInc
  • Release : 2003
  • Pages : 1810
  • ISBN : 9781587651311
  • Language : En, Es, Fr & De
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"A comprehensive introduction to psychology, this work will find a home in a broad range of library collections. Each topical entry includes notes on the type of psychology and field of study covered, a list of key concepts related to the essay, and an annotated list of sources for further study. Entries on mental disorders include sidebars with the characteristic criteria for that diagnosis. High school students, undergraduates, and others will find a wealth of information in this useful set."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.

Master Narratives

Master Narratives
Tellers and Telling in the English Novel

by Richard Gravil

  • Publisher : Routledge
  • Release : 2001
  • Pages : 209
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The essays in this volume have been composed in memory of the late Bill Ruddick, a notable scholar and teacher, an inveterate reader and reviewer of 19th-century fiction, and, for most of the contributors, a close and beloved friend. The contributors engage with a selection of literal master narratives, texts which in one way or another, represent growth points in the development of the novel. All of the essays explore what Frederic Jameson called the objective structures of particular texts: the historicity of its forms and of its content, the historical moment of emergence of its linguistic possibilities, the situation-specific function of its aesthetic. Most of them reflect, also, on the function of such texts as what James called symbolic move s] in an essentially polemic and strategic ideological confrontation with one or other of society's master narratives.

The Dynamics of Modernization and Social Change

The Dynamics of Modernization and Social Change
A Reader

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1973
  • Pages : 529
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Dynamics of Mass Communication

The Dynamics of Mass Communication
A Book

by Joseph R. Dominick

  • Publisher : Unknown Publisher
  • Release : 1987
  • Pages : 600
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Persuasion, Social Influence, and Compliance Gaining

Persuasion, Social Influence, and Compliance Gaining
A Book

by Robert H. Gass,John S. Seiter

  • Publisher : Allyn & Bacon
  • Release : 2003
  • Pages : 396
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.

The Dynamics of Reading

The Dynamics of Reading
A Book

by David H. Russell

  • Publisher : Unknown Publisher
  • Release : 1970
  • Pages : 307
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Dynamics of Bargaining Games

The Dynamics of Bargaining Games
A Book

by John Keith Murnighan

  • Publisher : Unknown Publisher
  • Release : 1991
  • Pages : 226
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The reader may learn by participating in a wide variety of bargaining interactions, ranging from co-operative to competitive two-person bargaining to large group negotiations, and equal to unequal power positions.

The Dynamics of Change in Southern Africa

The Dynamics of Change in Southern Africa
Research Conference, 29 May 1989 - 3 June 1989, Harare, Zimbabwe

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1989
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Curriculum Planning, the Dynamics of Theory and Practice

Curriculum Planning, the Dynamics of Theory and Practice
A Book

by Dale L. Brubaker

  • Publisher : Scott Foresman & Company
  • Release : 1982
  • Pages : 201
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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