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The Sharing Economy

The Sharing Economy
The End of Employment and the Rise of Crowd-based Capitalism

by Arun Sundararajan

  • Publisher : Mit Press
  • Release : 2017
  • Pages : 240
  • ISBN : 0262533529
  • Language : En, Es, Fr & De
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The wide-ranging implications of the shift to a sharing economy, a new model of organizing economic activity that may supplant traditional corporations. Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club--these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as "crowd-based capitalism"--a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, what it means to have a job, and our social fabric be affected? Drawing on extensive research and numerous real-world examples--including Airbnb, Lyft, Uber, Etsy, TaskRabbit, France's BlaBlaCar, China's Didi Kuaidi, and India's Ola, Sundararajan explains the basics of crowd-based capitalism. He describes the intriguing mix of "gift" and "market" in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. He considers how this new paradigm changes economic growth and the future of work. Will we live in a world of empowered entrepreneurs who enjoy professional flexibility and independence? Or will we become disenfranchised digital laborers scurrying between platforms in search of the next wedge of piecework? Sundararajan highlights the important policy choices and suggests possible new directions for self-regulatory organizations, labor law, and funding our social safety net.

Handbook of the Sharing Economy

Handbook of the Sharing Economy
A Book

by Russell W. Belk,Giana M. Eckhardt,Fleura Bardhi

  • Publisher : Edward Elgar Publishing
  • Release : 2019
  • Pages : 424
  • ISBN : 1788110544
  • Language : En, Es, Fr & De
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With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.

Knowledge Management in the Sharing Economy

Knowledge Management in the Sharing Economy
Cross-Sectoral Insights into the Future of Competitive Advantage

by Elena-Mădălina Vătămănescu,Florina Magdalena Pînzaru

  • Publisher : Springer
  • Release : 2017-11-14
  • Pages : 288
  • ISBN : 3319668900
  • Language : En, Es, Fr & De
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This volume explores the challenge of engaging knowledge management in a sharing economy. In a hyper-competitive business environment, everything tends to be digital, virtual and highly networked, which raises the issue of how knowledge management can support the decision whether or not to share strategic resources or capabilities. The book answers questions such as: to what extent does the sharing economy preserve or compromise the competitive advantage of organizations? And what are the knowledge-management strategies for competitive, yet cautious sharing dynamics?

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption
A Book

by Pia A. Albinsson,B. Yasanthi Perera

  • Publisher : ABC-CLIO
  • Release : 2018-01-04
  • Pages : 304
  • ISBN : 1440851875
  • Language : En, Es, Fr & De
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This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe. • Takes a global and multidisciplinary approach to defining the sharing economy, its facilitators, and its outcomes • Provides a concise yet thorough study of the sharing economy, in one volume • Presents case-based research to explain how the sharing economy works • Offers real-world examples of collaborative consumption and of sharing economy organizations

Sharing Economy and the Impact of Collaborative Consumption

Sharing Economy and the Impact of Collaborative Consumption
A Book

by de Luna, Iviane Ramos,Fitó-Bertran, Àngels,Lladós-Masllorens, Josep,Liébana-Cabanillas, Francisco

  • Publisher : IGI Global
  • Release : 2019-09-20
  • Pages : 323
  • ISBN : 1522599304
  • Language : En, Es, Fr & De
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The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people's behavior towards sharing-based economies. Companies and entrepreneurs can see this significant change in people’s behavior as both an opportunity and a threat. Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing with relevant issues such as regulations, the technological aspects involved in these platforms, the impact in the tourism sector, and consumer behavior in relation to these services. Multidisciplinary in nature, this publication establishes links between economics, finance, marketing, consumer behavior, and IT, and covers topics that include e-commerce, consumer behavior, and peer economy. It is ideally designed for researchers, students, business professionals, and entrepreneurs seeking current research on the impact that this industry has on various economic, marketing, and societal aspects of different countries.

Sharing Economy

Sharing Economy
Making Supply Meet Demand

by Ming Hu

  • Publisher : Springer
  • Release : 2019-02-04
  • Pages : 528
  • ISBN : 9783030018627
  • Language : En, Es, Fr & De
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This edited book examines the challenges and opportunities arising from today’s sharing economy from an operations management perspective. Individual chapter authors present state-of-the-art research that examines the general impact of sharing economy on production and consumption; the intermediary role of a sharing platform; crowdsourcing management; and context-based operational problems. Sharing economy refers to a market model that enables and facilitates the sharing of access to goods and services. For example, Uber allows riders to share a car. Airbnb allows homeowners to share their extra rooms with renters. Groupon crowdsources demands, enabling customers to share the benefit of discounted goods and services, whereas Kickstarter crowdsources funds, enabling backers to fund a project jointly. Unlike the classic supply chain settings in which a firm makes inventory and supply decisions, in sharing economy, supply is crowdsourced and can be modulated by a platform. The matching-supply-with-demand process in a sharing economy requires novel perspectives and tools to address challenges and identify opportunities. The book is comprised of 20 chapters that are divided into four parts. The first part explores the general impact of sharing economy on the production, consumption, and society. The second part explores the intermediary role of a sharing platform that matches crowdsourced supply with demand. The third part investigates the crowdsourcing management on a sharing platform, and the fourth part is dedicated to context-based operational problems of popular sharing economy applications. “While sharing economy is becoming omnipresence, the operations management (OM) research community has begun to explore and examine different business models in the transportation, healthcare, financial, accommodation, and sourcing sectors. This book presents a collection of the state-of-the-art research work conducted by a group of world-leading OM researchers in this area. Not only does this book cover a wide range of business models arising from the sharing economy, but it also showcases different modeling frameworks and research methods that cannot be missed. Ultimately, this book is a tour de force – informative and insightful!” Christopher S. Tang Distinguished Professor and Edward Carter Chair in Business Administration UCLA Anderson School of Management

Sharing Economy

Sharing Economy
Making Supply Meet Demand

by Ming Hu

  • Publisher : Springer
  • Release : 2019-01-11
  • Pages : 528
  • ISBN : 3030018636
  • Language : En, Es, Fr & De
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This edited book examines the challenges and opportunities arising from today’s sharing economy from an operations management perspective. Individual chapter authors present state-of-the-art research that examines the general impact of sharing economy on production and consumption; the intermediary role of a sharing platform; crowdsourcing management; and context-based operational problems. Sharing economy refers to a market model that enables and facilitates the sharing of access to goods and services. For example, Uber allows riders to share a car. Airbnb allows homeowners to share their extra rooms with renters. Groupon crowdsources demands, enabling customers to share the benefit of discounted goods and services, whereas Kickstarter crowdsources funds, enabling backers to fund a project jointly. Unlike the classic supply chain settings in which a firm makes inventory and supply decisions, in sharing economy, supply is crowdsourced and can be modulated by a platform. The matching-supply-with-demand process in a sharing economy requires novel perspectives and tools to address challenges and identify opportunities. The book is comprised of 20 chapters that are divided into four parts. The first part explores the general impact of sharing economy on the production, consumption, and society. The second part explores the intermediary role of a sharing platform that matches crowdsourced supply with demand. The third part investigates the crowdsourcing management on a sharing platform, and the fourth part is dedicated to context-based operational problems of popular sharing economy applications. “While sharing economy is becoming omnipresence, the operations management (OM) research community has begun to explore and examine different business models in the transportation, healthcare, financial, accommodation, and sourcing sectors. This book presents a collection of the state-of-the-art research work conducted by a group of world-leading OM researchers in this area. Not only does this book cover a wide range of business models arising from the sharing economy, but it also showcases different modeling frameworks and research methods that cannot be missed. Ultimately, this book is a tour de force – informative and insightful!” Christopher S. Tang Distinguished Professor and Edward Carter Chair in Business Administration UCLA Anderson School of Management

European VAT and the Sharing Economy

European VAT and the Sharing Economy
A Book

by Giorgio Beretta

  • Publisher : Kluwer Law International B.V.
  • Release : 2019-10-24
  • Pages : 448
  • ISBN : 9403514426
  • Language : En, Es, Fr & De
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A breadth of new digital platforms has dramatically expanded the range of possibilities for exchanging anything required by business or personal needs from accommodation to rides. In the virtual marketplaces shaped and ruled by these novel matchmakers, rather than by a single centralized entity, value is created through the granular interaction of many dispersed individuals. By allowing instantaneous and smooth interaction among millions of individuals, platforms have indeed pushed the digital frontier farther and farther, so as to include within it even services once not capable of direct delivery from a remote location such as accommodation and passenger transport. Legal disruption is also underway with foundational dichotomous categories, such as those between suppliers and customers, business and private spheres, employees and self-employed, no longer viable as organizational legal structures. This is the essential background of the first book to relate what is synthetically captured under the umbrella definition of ‘sharing economy’ to key features at the core of European Value Added Tax (EU VAT) and to look at the feasibility of a reformed EU VAT system capable of addressing the main challenges posed by these new models of production, distribution and consumption of goods and services. Specifically, the study analyses five legal propositions underpinning the current EU VAT system as the following: taxable persons; taxable transactions; composite supplies; place of supply rules; and liability regimes for collection and remittance of VAT. Exploration of these five legal propositions is meant to assess the practical feasibility of shoehorning the main sharing economy business models – notably, those available in the accommodation and passenger transport sectors – into the framework of existing EU VAT provisions. The author further draws on the normative standards of equality, neutrality, simplicity, flexibility and proportionality to test the ‘reflexes’ of the current EU VAT system in the sharing economy domain. Opportunities for reform of the current EU VAT system are in turn evaluated with each chapter including cogent proposals in the form of incremental and targeted amendments to the current EU VAT provisions. As the first comprehensive analysis of the treatment of the sharing economy for VAT purposes, the book provides not only a theoretical framework for future studies in the tax field but also indispensable practical guidance for VAT specialists confronting daily with the many challenges ushered in by the sharing economy. Moreover, the various solutions and recommendations advanced in the book offer valuable insights to international and national policymakers dealing with similar issues under other VAT systems.

Digital Entrepreneurship and the Sharing Economy

Digital Entrepreneurship and the Sharing Economy
A Book

by Evgueni Vinogradov,Birgit Leick,Djamchid Assadi

  • Publisher : Routledge
  • Release : 2021-07-16
  • Pages : 238
  • ISBN : 1000409236
  • Language : En, Es, Fr & De
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The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. Both lead to drastic changes facing artificial intelligence (AI), cryptocurrencies and block-chain technologies, internet of things, technology-based surveillance, and other disruptive innovations. These developments facilitate the rise of the sharing economy and open for a variety of new entrepreneurial opportunities that businesses can take up. The novel entrepreneurial opportunities, however, imply a paradigmatic shift in the understanding of entrepreneurship. This book combines digital entrepreneurship with the sharing economy. It presents cutting-edge research for scholars and practitioners interested in either one of the topics – digital entrepreneurship or sharing economy – or their connection. The book addresses three major ways to become entrepreneurial in the sharing economy: digital entrepreneurship through creating novel sharing-economy platforms; technology entrepreneurship through the exploitation of sharing-economy platforms; and business model innovation or business model change influenced by the sharing economy. The book also highlights governance questions on digital entrepreneurship in the sharing economy, which are highly relevant for businesses, the economy, and society. The book will be of interested to researchers, academics, and students in the field of business and entrepreneurship, with a special focus on digital entrepreneurship.

Legal Tech and the New Sharing Economy

Legal Tech and the New Sharing Economy
A Book

by Marcelo Corrales Compagnucci,Nikolaus Forgó,Toshiyuki Kono,Shinto Teramoto,Erik P.M. Vermeulen

  • Publisher : Springer Nature
  • Release : 2019-12-13
  • Pages : 257
  • ISBN : 9811513503
  • Language : En, Es, Fr & De
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The exponential growth of disruptive technology is changing our world. The development of cloud computing, big data, the internet of things, artificial intelligence, machine learning, deep learning, and other related autonomous systems, such as self-driving vehicles, have triggered the emergence of new products and services. These significant technological breakthroughs have opened the door to new economic models such as the sharing and platform-based economy. As a result, companies are becoming increasingly data- and algorithm-driven, coming to be more like “decentralized platforms”. New transaction or payment methods such as Bitcoin and Ethereum, based on trust-building systems using Blockchain, smart contracts, and other distributed ledger technology, also constitute an essential part of this new economic model. The sharing economy and digital platforms also include the everyday exchange of goods allowing individuals to commodify their surplus resources. Information and innovation technologies are used in order to then match these resources with existing demand in the market. Online platforms such as Airbnb, Uber, and Amazon reduce information asymmetry, increase the value of unused resources, and create new opportunities for collaboration and innovation. Moreover, the sharing economy is playing a major role in the transition from exclusive ownership of personal assets toward access-based exploitation of resources. The success of online matching platforms depends not only on the reduction of search costs but also on the trustworthiness of platform operators. From a legal perspective, the uncertainties triggered by the emergence of a new digital reality are particularly urgent. How should these tendencies be reflected in legal systems in each jurisdiction? This book collects a series of contributions by leading scholars in the newly emerging fields of sharing economy and Legal Tech. The aim of the book is to enrich legal debates on the social, economic, and political meaning of these cutting-edge technologies. The chapters presented in this edition attempt to answer some of these lingering questions from the perspective of diverse legal backgrounds.

Sharing Economy and Big Data Analytics

Sharing Economy and Big Data Analytics
A Book

by Soraya Sedkaoui,Mounia Khelfaoui

  • Publisher : John Wiley & Sons
  • Release : 2020-01-09
  • Pages : 268
  • ISBN : 111969499X
  • Language : En, Es, Fr & De
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The different facets of the sharing economy offer numerous opportunities for businesses ? particularly those that can be distinguished by their creative ideas and their ability to easily connect buyers and senders of goods and services via digital platforms. At the beginning of the growth of this economy, the advanced digital technologies generated billions of bytes of data that constitute what we call Big Data. This book underlines the facilitating role of Big Data analytics, explaining why and how data analysis algorithms can be integrated operationally, in order to extract value and to improve the practices of the sharing economy. It examines the reasons why these new techniques are necessary for businesses of this economy and proposes a series of useful applications that illustrate the use of data in the sharing ecosystem.

Disruptive Urbanism

Disruptive Urbanism
Implications of the ‘Sharing Economy’ for Cities, Regions, and Urban Policy

by Nicole Gurran,Paul J Maginn,Paul Burton,Crystal Legacy,Carey Curtis,Anthony Kent,Geoffrey Binder

  • Publisher : Routledge
  • Release : 2020-06-30
  • Pages : 138
  • ISBN : 1000055906
  • Language : En, Es, Fr & De
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Disruptive Urbanism examines how different forms and modes of the so called "sharing economy" are manifesting in cities and regions throughout the world, and how policy makers are responding to these disruptions. The emergence of the so called "sharing economy" and the "disruptive technologies" have profound implications for urban policy and governance. Initial expectations that "sharing" of homes, offices or vehicles could solve urban problems such as congestion or housing affordability have given way to concerns over job precarity, neighbourhood transformation, and the growing power of platforms in disrupting urban governance and regulation. Contributors to this volume canvas these issues, examining how the "sharing economy" is manifesting in urban areas, the implications of this for urban living, and how policy makers are responding to these changes. Implications for urban research, policy, and practice are highlighted through chapters which address forms of urban "sharing" across housing, transport, work, and food and wider processes of globalisation and neoliberalism as they disrupt cities and urban policy making. Disruptive Urbanism will be of great interest to scholars of urban planning, urban governance, the sharing economy, and housing studies. The chapters were originally published as a special issue of Urban Policy and Research.

Perspectives on the Sharing Economy

Perspectives on the Sharing Economy
A Book

by Dominika Wruk,Achim Oberg,Indre Maurer

  • Publisher : Cambridge Scholars Publishing
  • Release : 2019-08-15
  • Pages : 174
  • ISBN : 1527538532
  • Language : En, Es, Fr & De
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Sharing instead of owning is one of the major trends in modern (business) life. By changing how people consume, the rise of the sharing economy has the potential to redefine the role of owners, consumers and producers, change their mode of transaction, create innovative business models, disrupt existing industries, and challenge political and regulative institutions. In addition to these practical implications, the sharing economy phenomenon represents a novel playground for theoretical advancement, attracting a multitude of research and researchers from different disciplines. While this can potentially open up new avenues for practice and theory to stimulate each other, they do not seem to go hand-in-hand at the moment. This volume brings together research from a wide variety of theoretical backgrounds and disciplines to encourage academic discourse on the sharing economy phenomenon. It comprises contributions that are grounded in different theoretical perspectives, including business history, economics, strategic management, organization studies, information systems, political science, legal studies, linguistics, and semantics. While all contributions focus on the sharing economy phenomenon, they examine the subject from different disciplinary angles. Together, they provide a coherent and comprehensive overview of research on the sharing economy.

The Future of Airbnb and the 'sharing Economy'

The Future of Airbnb and the 'sharing Economy'
The Collaborative Consumption of Our Cities

by Jeroen A. Oskam

  • Publisher : Unknown Publisher
  • Release : 2019
  • Pages : 180
  • ISBN : 9781845416737
  • Language : En, Es, Fr & De
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This book provides a conceptual analysis of the 'sharing economy' and accommodation sector. It furthers the debate surrounding Airbnb and other platforms and the social sustainability of city tourism. Through a scenario framework, readers can understand the forces and factors at work, and envision the ultimate consequences of current developments.

Hustle and Gig

Hustle and Gig
Struggling and Surviving in the Sharing Economy

by Alexandrea J. Ravenelle

  • Publisher : University of California Press
  • Release : 2019-03-12
  • Pages : 288
  • ISBN : 0520300564
  • Language : En, Es, Fr & De
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Choose your hours, choose your work, be your own boss, control your own income. Welcome to the sharing economy, a nebulous collection of online platforms and apps that promise to transcend capitalism. Supporters argue that the gig economy will reverse economic inequality, enhance worker rights, and bring entrepreneurship to the masses. But does it? In Hustle and Gig, Alexandrea J. Ravenelle shares the personal stories of nearly eighty predominantly millennial workers from Airbnb, Uber, TaskRabbit, and Kitchensurfing. Their stories underline the volatility of working in the gig economy: the autonomy these young workers expected has been usurped by the need to maintain algorithm-approved acceptance and response rates. The sharing economy upends generations of workplace protections such as worker safety; workplace protections around discrimination and sexual harassment; the right to unionize; and the right to redress for injuries. Discerning three types of gig economy workers—Success Stories, who have used the gig economy to create the life they want; Strugglers, who can’t make ends meet; and Strivers, who have stable jobs and use the sharing economy for extra cash—Ravenelle examines the costs, benefits, and societal impact of this new economic movement. Poignant and evocative, Hustle and Gig exposes how the gig economy is the millennial’s version of minimum-wage precarious work.

The Chinese Sharing Economy

The Chinese Sharing Economy
New Economy Program for Supply-Side Reform

by Huateng Ma

  • Publisher : Springer Nature
  • Release : 2021
  • Pages : 329
  • ISBN : 9813364947
  • Language : En, Es, Fr & De
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The Business of Sharing

The Business of Sharing
Making it in the New Sharing Economy

by Alex Stephany

  • Publisher : Palgrave Macmillan
  • Release : 2015-04-07
  • Pages : 240
  • ISBN : 9781137376176
  • Language : En, Es, Fr & De
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The 'sharing economy' is changing the rules of business. Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And if your business is selling hedge trimmers or parking – or anything else people can share – what do you do about it? Already, the sharing economy or 'collaborative consumption' lets people earn over $15 billion a year by renting and selling what they own: from cars and homes to money and time. And that's almost nothing. According to PwC, the sharing economy will grow into a $335 billion market by 2025. TIME Magazine calls it "One of 10 Ideas that will Change the World." Pulitzer Prize-winner Thomas L Friedman calls it "The real deal". Today, fast-moving tech startups like Airbnb and Uber are disrupting huge sectors of the old economy, mobilising millions of micro-entrepreneurs in the process. As Silicon Valley investors pile cash into sharing economy startups, some of the world's largest companies are watching their backs. How can the 20th century's corporate beasts not only survive but thrive in a new world of peer-to-peer commerce and sharing? Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy: for anyone thinking of entering the sharing economy and profiting from the upheavals ahead. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the powerbrokers pulling the strings in this new economy. And he meets the ordinary people cashing out. This critically acclaimed new book includes colorful original interviews with entrepreneurs like the founders of Airbnb and Zipcar and the world's top venture capitalists, plus case studies of major brands from around the world. The Business of Sharing is essential reading for anyone looking to get to grips with one of today's must-understand global trends.

Practicing Law in the Sharing Economy

Practicing Law in the Sharing Economy
Helping People Build Cooperatives, Social Enterprise, and Local Sustainable Economies

by Janelle Orsi

  • Publisher : Amer Bar Assn
  • Release : 2012
  • Pages : 609
  • ISBN : 9781614385462
  • Language : En, Es, Fr & De
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Transactional lawyers are needed, en masse, to aid in an epic reinvention of our economic system. This reinvention is referred to by many names the "sharing economy," "collaborative consumption," the "grassroots economy" and involves different ways of meeting people's needs, participating in production, and transacting with each other. This book illustrates the nine primary areas of work that a sharing lawyer must know, including drafting agreements, structuring entities, employment regulations, intellectual property, and much more. The work of a sharing lawyer will often be challenging, but will always be interesting and demand creativity. Perhaps best of all, the work of sharing lawyer will contribute importantly to the creation of a world in which innumerable people have now decided they want to live."

The Cambridge Handbook of the Law of the Sharing Economy

The Cambridge Handbook of the Law of the Sharing Economy
A Book

by John J. Infranca

  • Publisher : Cambridge University Press
  • Release : 2018-10-31
  • Pages : 329
  • ISBN : 1108266207
  • Language : En, Es, Fr & De
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This Handbook grapples conceptually and practically with what the sharing economy - which includes entities ranging from large for-profit firms like Airbnb, Uber, Lyft, Taskrabbit, and Upwork to smaller, non-profit collaborative initiatives - means for law, and how law, in turn, is shaping critical aspects of the sharing economy. Featuring a diverse set of contributors from many academic disciplines and countries, the book compiles the most important, up-to-date research on the regulation of the sharing economy. The first part surveys the nature of the sharing economy, explores the central challenge of balancing innovation and regulatory concerns, and examines the institutions confronting these regulatory challenges, and the second part turns to a series of specific regulatory domains, including labor and employment law, consumer protection, tax, and civil rights. This groundbreaking work should be read by anyone interested in the dynamic relationship between law and the sharing economy.

The Impact of the Sharing Economy on Business and Society

The Impact of the Sharing Economy on Business and Society
Digital Transformation and the Rise of Platform Businesses

by Abbas Strømmen-Bakhtiar,Evgueni Vinogradov

  • Publisher : Routledge
  • Release : 2020-01-09
  • Pages : 110
  • ISBN : 1000762459
  • Language : En, Es, Fr & De
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The emergence of new platform business models, notably the sharing economy, is impacting the economy in various ways, altering the structure of many industries, and raising a number of economic and political issues. This book investigates the widespread influence of the sharing economy on businesses and society, as well as examining its underpinning economic principles and development. This volume presents an exhaustive review of the existing knowledge on the sharing economy and addresses several major areas of concern for incumbent businesses. It also explains the business models for those who are interested in embarking on their own ventures and provides an excellent source for further research. It takes an in-depth look at controversial labour policies, such as using labour as self-employed contractors or using regulatory grey areas to expand in markets. It is highly multidisciplinary, establishing links between economics, finance, marketing and consumer behaviour. This contribution on the sharing economy will enable researchers and graduate and doctoral students to expand and improve their understanding of this topic and identify new research problems in all of these areas. The book will also appeal to policy makers, regional and local government decision makers, and those interested in labour markets transformation.