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The Wine Value Chain in China

The Wine Value Chain in China
Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market

by Roberta Capitello

  • Publisher : Chandos Publishing
  • Release : 2016-11-21
  • Pages : 330
  • ISBN : 0081007604
  • Language : En, Es, Fr & De
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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management
A Global Perspective

by Daniel J. Flint,Susan L. Golicic,Paola Signori

  • Publisher : Springer
  • Release : 2016-04-29
  • Pages : 245
  • ISBN : 1137492430
  • Language : En, Es, Fr & De
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Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Luxury Brands in China and India

Luxury Brands in China and India
A Book

by Glyn Atwal,Douglas Bryson

  • Publisher : Springer
  • Release : 2017-06-27
  • Pages : 256
  • ISBN : 1137547154
  • Language : En, Es, Fr & De
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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Handbook on Tourism and China

Handbook on Tourism and China
A Book

by Songshan Huang,Ganghua Chen

  • Publisher : Edward Elgar Publishing
  • Release : 2020-06-26
  • Pages : 416
  • ISBN : 1788117530
  • Language : En, Es, Fr & De
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Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world’s most influential tourism market and destination.

Gender Studies, Entrepreneurship and Human Capital

Gender Studies, Entrepreneurship and Human Capital
5th IPAZIA Workshop on Gender Issues 2019

by Paola Paoloni,Rosa Lombardi

  • Publisher : Springer Nature
  • Release : 2020-07-08
  • Pages : 295
  • ISBN : 3030468747
  • Language : En, Es, Fr & De
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In today’s climate, academics, professional community and policy makers all have input in critical gender issues, as well as in the entrepreneurship and human capital issues. Various gender issues are published involving many scientific fields, including business, management and accounting research. Presenting the topic of gender issues, entrepreneurship and human capital, this book collects the main output of the researches presented at the Annual Workshop of IPAZIA 2019 of Rome in Italy. The authors provide a renewed and fruitful analysis of these topics, with the purpose of advancing the gender theories in the international context.

The Routledge Handbook of Wine and Culture

The Routledge Handbook of Wine and Culture
A Book

by Steve Charters,Marion Demossier,Jacqueline Dutton,Graham Harding,Jennifer Smith Maguire,Denton Marks,Tim Unwin

  • Publisher : Routledge
  • Release : 2022-04-27
  • Pages : 494
  • ISBN : 1000533956
  • Language : En, Es, Fr & De
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The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, health, geography, business, tourism, cultural studies, food studies and history.

Decoding China's Export Miracle: A Global Value Chain Analysis

Decoding China's Export Miracle: A Global Value Chain Analysis
A Book

by Yuqing Xing

  • Publisher : World Scientific
  • Release : 2021-03-17
  • Pages : 216
  • ISBN : 9811229643
  • Language : En, Es, Fr & De
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In less than three decades, China has emerged as the world's largest exporting nation with more than $2 trillion exports annually. China's quick rise as a leading exporter in the world is an unprecedented miracle. There are many theories explaining this miracle. This book adopts the global value chain (GVC) approach to analyze the Chinese export miracle over the last four decades. It focuses on the tasks rather than the gross export value and emphasizes the organizations of modern trade rather than the national comparative advantage. The GVC approach systematically explains how, in less than four decades China has evolved from a closed economy to the world's No. 1 exporting nation; why China, a developing country, has exported more high-technology products than labor-intensive products to the US; and why almost half of the US trade deficit has originated from China.The book identifies three spillover effects of GVCs that originated from brands, technology and product innovation, and distribution and retail networks of GVCs lead firms. It argues that China's deep integration with GVCs has been a decisive factor for China's emergence as the world's No.1 exporting nation and the champion of high-technology exports. In addition, this book uses iPhone trade and the operation of Apple, the largest factory-less American manufacturer, to explain how current trade statistics exaggerate China's exports to and its trade surplus with the US on the one hand, and underestimate US exports on the other hand.By using the experience of the Chinese mobile phone industry, the book argues that the GVC strategy can be a short-cut for developing countries to achieve industrialization and enable firms of developing countries to enter high-technology sectors despite their intrinsic disadvantages. At this end, the book also discusses the future trajectory of China-centered GVCs under the shadow of the US-China trade war and the COVID-19 pandemic.

The Blood of the Colony

The Blood of the Colony
Wine and the Rise and Fall of French Algeria

by Owen White

  • Publisher : Harvard University Press
  • Release : 2021-01-12
  • Pages : 304
  • ISBN : 0674249453
  • Language : En, Es, Fr & De
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The surprising story of the wine industry’s role in the rise of French Algeria and the fall of empire. “We owe to wine a blessing far more precious than gold: the peopling of Algeria with Frenchmen,” stated agriculturist Pierre Berthault in the early 1930s. In the last decades of the nineteenth century, Europeans had displaced Algerians from the colony’s best agricultural land and planted grapevines. Soon enough, wine was the primary export of a region whose mostly Muslim inhabitants didn’t drink alcohol. Settlers made fortunes while drawing large numbers of Algerians into salaried work for the first time. But the success of Algerian wine resulted in friction with French producers, challenging the traditional view that imperial possessions should complement, not compete with, the metropole. By the middle of the twentieth century, amid the fight for independence, Algerians had come to see the rows of vines as an especially hated symbol of French domination. After the war, Algerians had to decide how far they would go to undo the transformations the colonists had wrought—including the world’s fourth-biggest wine industry. Owen White examines Algeria’s experiment with nationalized wine production in worker-run vineyards, the pressures that resulted in the failure of that experiment, and the eventual uprooting of most of the country’s vines. With a special focus on individual experiences of empire, from the wealthiest Europeans to the poorest laborers in the fields, The Blood of the Colony shows the central role of wine in the economic life of French Algeria and in its settler culture. White makes clear that the industry left a long-term mark on the development of the nation.

The Globalization of Wine

The Globalization of Wine
A Book

by David Inglis,Anna-Mari Almila

  • Publisher : Bloomsbury Publishing
  • Release : 2019-10-31
  • Pages : 224
  • ISBN : 1474265014
  • Language : En, Es, Fr & De
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The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China, the USA and Hong Kong, as are key themes, debates and controversies in contemporary wine worlds. Innovative, up-to-date and interdisciplinary, The Globalization of Wine illustrates the diversity and complexity of wine globalization processes across the planet, both in the past and at the present time. It is essential reading for academics and students in food and drink studies, sociology, anthropology, globalization studies, geography and cultural studies. It also provides a jargon-free resource for wine professionals and connoisseurs.

Adventures on the China Wine Trail

Adventures on the China Wine Trail
How Farmers, Local Governments, Teachers, and Entrepreneurs Are Rocking the Wine World

by Cynthia Howson,Pierre Ly

  • Publisher : Rowman & Littlefield Publishers
  • Release : 2020-02-15
  • Pages : 210
  • ISBN : 1538133539
  • Language : En, Es, Fr & De
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Could China take over the wine world? Cynthia Howson and Pierre Ly explore how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. Wine made in… China? Until recently, for most people, at best, it didn’t exist. Or at worst, as one colorful tasting note described, it evoked: “ash tray, coffee grounds, and urinal crust.” Then, a 2009 Chinese red shocked the world when it won Best Bordeaux Blend at the Decanter World Wine Awards. Could China take over the wine world? Cynthia Howson and Pierre Ly provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small family farms. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine work force. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.

Wine Wars II

Wine Wars II
The Global Battle for the Soul of Wine

by Mike Veseth

  • Publisher : Rowman & Littlefield
  • Release : 2022-07-01
  • Pages : 236
  • ISBN : 1538163845
  • Language : En, Es, Fr & De
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Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!

Research Handbook on Luxury Branding

Research Handbook on Luxury Branding
A Book

by Felicitas Morhart,Keith Wilcox,Sandor Czellar

  • Publisher : Edward Elgar Publishing
  • Release : 2020-04-24
  • Pages : 368
  • ISBN : 1786436353
  • Language : En, Es, Fr & De
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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.

The Palgrave Handbook of Wine Industry Economics

The Palgrave Handbook of Wine Industry Economics
A Book

by Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi

  • Publisher : Springer
  • Release : 2019-03-15
  • Pages : 542
  • ISBN : 3319986333
  • Language : En, Es, Fr & De
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This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.

Plunkett's Transportation, Supply Chain And Logistics Industry Almanac 2006

Plunkett's Transportation, Supply Chain And Logistics Industry Almanac 2006
The Only Comprehensive Guide To The Business Of Transportation, Logistics And Supply Chain Management

by Jack W. Plunkett,Plunkett Research Ltd

  • Publisher : Plunkett Research, Ltd.
  • Release : 2006-03
  • Pages : 650
  • ISBN : 159392044X
  • Language : En, Es, Fr & De
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The immense, global transportation and logistics sector is vital to businesses of all types. This carefully-researched book covers exciting trends in supply chain and logistics management, transportation, just in time delivery, warehousing, distribution, intermodal shipment systems, logistics services, purchasing and advanced technologies such as RFID. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of nearly 500 leading companies in all facets of the transportation and logistics industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Principles of Global Supply Chain Management

Principles of Global Supply Chain Management
A Book

by Yui-yip Lau,Adolf K.Y. Ng,Jorge Acevedo

  • Publisher : Anthem Press
  • Release : 2019-06-15
  • Pages : 216
  • ISBN : 1783089563
  • Language : En, Es, Fr & De
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Supply chain management is the cornerstone of the competitive strategies of many presentday organizations and has evolved from the operational to the strategic level. Understanding this, Principles of Global Supply Chain Management offers a comprehensive insight into the global supply chain sector—analyzing the strategic, operational and financial aspects of the industry, and addressing the key elements in the management of global supply chains. The key topics of each chapter demonstrate a variety of fundamental issues in the supply chain industry: What are supply chain markets? What is the supply chain cost structure? What are supply chain strategies? How do supply chain firms design and implement strategies? What are the key roles of logistics service providers, logistics education operators and logistics associations? How should supply chain operations be managed? How is a sustainable and innovative supply chain structure created? Comparative practical case studies from Asia, North America and Latin America lend weight to the chapters.

Business, Power and Sustainability in a World of Global Value Chains

Business, Power and Sustainability in a World of Global Value Chains
A Book

by Stefano Ponte

  • Publisher : Zed Books Ltd.
  • Release : 2019-08-15
  • Pages : 272
  • ISBN : 1786992604
  • Language : En, Es, Fr & De
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The interaction of sustainability governance and global value chains has crucial implications the world over. When it comes to sustainability the last decade has witnessed the birth of hybrid forms of governance where business, civil society and public actors interact at different levels, leading to a focus on concepts of legitimacy within multi-stakeholder initiatives (MSIs). Based in over 15 years of theoretical engagement and field research, Business, Power and Sustainability draws from both labour-intensive value chains, such as in the agro-food sector (coffee, wine, fish, biofuels, palm oil), and from capital-intensive value chains such as in shipping and aviation, to discuss how sustainability governance can be best designed, managed and institutionalized in today’s world of global value chains (GVCs). Examining current theoretical and analytical efforts aimed at including sustainability issues in GVC governance theory, it expands on recent work examining GVC upgrading by introducing the concept of environmental upgrading; and through new conceptions of orchestration, it provides suggestions for how governments and international organizations can best facilitate the achievement of sustainability goals. Essential reading on the governance of sustainability in the twenty-first century.

Challenges and Opportunities of Circular Economy in Agri-Food Sector

Challenges and Opportunities of Circular Economy in Agri-Food Sector
Rethinking Waste

by Rahul S Mor,Anupama Panghal,Vikas Kumar

  • Publisher : Springer Nature
  • Release : 2021-09-14
  • Pages : 260
  • ISBN : 9811637911
  • Language : En, Es, Fr & De
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Global population by 2050 is predicted to be over 9 billion and accordingly, the production systems will demolish about 140 billion tons per year of minerals, ores, fossil fuels and biomass, i.e., thrice of the current need, and the food production itself has to be doubled. Optimized resource usage, lifecycle management, and reduced carbon emission have become a priority for agri-food businesses today, and circular economy (CE) helps for a sustainable and flexible way to grow without exhausting primary materials, and it thinks beyond recycling and resource usage. The word CE best relates to the resource and efficiency management, 6Rs, closed-loop production systems, zero waste and lifecycle engineering, reduced overconsumption of resources and waste generation, enriched system redesign and business model innovation, thereby leading to sustainable development goals. In this light, the book calls for theoretical and empirically sound contributions that are focused on the different aspects of the circular economy, 6R’s, sustainable production and consumption, closed-loop systems, etc. in the agri-food sector.

Total Supply Chain Management

Total Supply Chain Management
A Book

by Ron Basu,J. Nevan Wright

  • Publisher : Routledge
  • Release : 2010-05-14
  • Pages : 408
  • ISBN : 1136354123
  • Language : En, Es, Fr & De
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The latest book from a successful author team, this essential handbook provides the basic concepts, tools and techniques to support a supply chain excellence initiative. The book shows how to add value to an organisation through the optimum use of resources and supply chain elements and through the provision of improved customer satisfaction. Resources are defined as all available resources, whether owned or borrowed along the complete supply chain, from the supplier's supplier, through to the customer's customer. Specific supply chain issues and opportunities related to service industries, e-Supply Chain and emerging markets like India are key features of this book.

Tourist Behaviour

Tourist Behaviour
The Essential Companion

by Philip L. Pearce

  • Publisher : Edward Elgar Publishing
  • Release : 2019
  • Pages : 432
  • ISBN : 1786438577
  • Language : En, Es, Fr & De
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Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.

Building Competitiveness in Africa's Agriculture

Building Competitiveness in Africa's Agriculture
A Guide to Value Chain Concepts and Applications

by C. Martin Webber,Patrick Labaste

  • Publisher : World Bank Publications
  • Release : 2009-12-16
  • Pages : 182
  • ISBN : 9780821379646
  • Language : En, Es, Fr & De
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Value chain based approaches offer tremendous scope for market-based improvements in production, productivity, rural economy diversification, and household incomes, but are often covered by literature that is too conceptual or heavily focused on analysis. This has created a gap in the information available to planners, practitioners, and value chain participants. Furthermore, few references are available on how these approaches can be applied specifically to developing agriculture in Africa. 'Building Competitiveness in Africa s Agriculture: A Guide to Value Chain Concepts and Applications' describes practical implementation approaches and illustrates them with scores of real African agribusiness case studies. Using these examples, the 'Guide' presents a range of concepts, analytical tools, and methodologies centered on the value chain that can be used to design, implement, and evaluate agricultural and agribusiness development initiatives. It stresses principles of market focus, collaboration, information sharing, and innovation. The 'Guide' begins by examining core concepts and issues related to value chains. A brief literature review then focuses on five topics of particular relevance to African agricultural value chains. These topics address challenges faced by value chain participants and practitioners that resonate through the many cases described in the book. The core of the book presents methodological tools and approaches that blend important value chain concepts with the topics and with sound business principles. The tools and case studies have been selected for their usefulness in supporting market-driven, private-sector initiatives to improve value chains. The 'Guide' offers 13 implementation approaches, presented within the implementation cycle of a value chain program, followed by descriptions of actual cases. Roughly 60 percent of the examples are from Africa, while the rest come from Europe, Latin America, and Asia. The 'Guide' offers useful guidance to businesspeople, policy makers, representatives of farmer or trade organizations, and others who are engaged in agro-enterprise and agribusiness development. These readers will learn how to use value chain approaches in ways that can contribute to sound operational decisions, improved market linkage, and better results for enterprise and industry development.