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Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Ben Day,Philip B. Meggs

  • Publisher : John Wiley & Sons
  • Release : 2012-01-04
  • Pages : 368
  • ISBN : 1118129660
  • Language : En, Es, Fr & De
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For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

New Typographic Design

New Typographic Design

by Roger Fawcett-Tang

  • Publisher : Laurence King Publishing
  • Release : 2007
  • Pages : 192
  • ISBN : 9781856694681
  • Language : En, Es, Fr & De
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A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Typographic Design

Typographic Design
Form and Communication

by Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders

  • Publisher : John Wiley & Sons
  • Release : 2014-10-02
  • Pages : 352
  • ISBN : 1118715810
  • Language : En, Es, Fr & De
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Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Typographic Design in Advertising

Typographic Design in Advertising

by Laurance Benjamin Siegfried

  • Publisher :
  • Release : 1930
  • Pages : 128
  • ISBN :
  • Language : En, Es, Fr & De
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Typographic Design

Typographic Design
Form and Communication

by Rob Carter

  • Publisher : International Thomson Publishing Services
  • Release : 1993
  • Pages : 278
  • ISBN :
  • Language : En, Es, Fr & De
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Playing with Type

Playing with Type
50 graphic experiments for exploring typographic design principles

by Lara McCormick

  • Publisher : Rockport Publishers
  • Release : 2013-02-01
  • Pages : 192
  • ISBN : 1610587928
  • Language : En, Es, Fr & De
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Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Expressive Type

Expressive Type
Unique Typographic Design in Sketchbooks, in Print, and On Location Around the Globe

by Alex Fowkes

  • Publisher :
  • Release : 2017-03-15
  • Pages : 160
  • ISBN : 1631592734
  • Language : En, Es, Fr & De
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Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, environment, packaging and products, and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.

Typographic Systems of Design

Typographic Systems of Design
Frameworks for Type Beyond the Grid (Graphic Design Book on Typography Layouts and Fundamentals)

by Kimberly Elam

  • Publisher : Princeton Architectural Press
  • Release : 2007-05-03
  • Pages : 159
  • ISBN : 9781568986876
  • Language : En, Es, Fr & De
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Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

The Elements of Typographic Style

The Elements of Typographic Style

by Robert Bringhurst

  • Publisher : Point Roberts, WA ; Vancouver : Hartley & Marks
  • Release : 2002
  • Pages : 350
  • ISBN : 9780881791327
  • Language : En, Es, Fr & De
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This book is more than a typographic style guide. It is also a history of typographic usage and a brief encyclopedia of typographic concepts, resources and traditions. In short, it is a lucid and authoritative desktop reference for everyone who works with written word.

Typographic Design in France

Typographic Design in France
As Represented by the Printing of Draeger Frères, the Celebrated Quality Printers of Paris

by Douglas Crawford McMurtrie

  • Publisher : Chicago : Priv. print.
  • Release : 1934
  • Pages : 7
  • ISBN :
  • Language : En, Es, Fr & De
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The Theory and Practice of Typographic Design

The Theory and Practice of Typographic Design

by Eric K. Bain

  • Publisher : Hastings House Book Publishers
  • Release : 1970
  • Pages : 182
  • ISBN :
  • Language : En, Es, Fr & De
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International Typographic Design

International Typographic Design

by David Brier

  • Publisher : David & Charles
  • Release : 1994
  • Pages : 192
  • ISBN :
  • Language : En, Es, Fr & De
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Anthropologist Khazanov (now U. of Wisconsin, but formerly a senior scholar at the Soviet Institute of Ethnography and Anthropology) is particularly qualified to provide this analysis of the interconnections between nationalism, ethnic relations, and political process in the waning days of the USSR and in the new independent states. Includes history and analysis of the war in Chechnia. Annotation copyright by Book News, Inc., Portland, OR

The Elements of Typographic Style

The Elements of Typographic Style
Verson 3.2

by N.A

  • Publisher :
  • Release : 2008
  • Pages : 382
  • ISBN :
  • Language : En, Es, Fr & De
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Typographic Design in China

Typographic Design in China

by Lixian Xu,Yongqing Liu,Hao Zhang

  • Publisher :
  • Release : 2019
  • Pages : 329
  • ISBN : 9789887947455
  • Language : En, Es, Fr & De
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Type & Typography

Type & Typography

by Phil Baines,Andrew Haslam

  • Publisher : Laurence King Publishing
  • Release : 2005
  • Pages : 224
  • ISBN : 9781856694377
  • Language : En, Es, Fr & De
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Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

Typographic Specimens

Typographic Specimens
The Great Typefaces

by Philip B. Meggs,Rob Carter

  • Publisher : John Wiley & Sons
  • Release : 1993-12-15
  • Pages : 416
  • ISBN : 9780471284291
  • Language : En, Es, Fr & De
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Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

Typographic Style Handbook

Typographic Style Handbook
A Guide to Typography from Libanus Press

by Michael Mitchell,Susan Wightman

  • Publisher : Quercus Publishing
  • Release : 2018-11-27
  • Pages : 288
  • ISBN : 9780857057532
  • Language : En, Es, Fr & De
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An elegant handbook in typography, for the professional and amateur text designer. Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography. The handbook is divided into three sections: General typesetting covers the basic rules of setting text Books and journals explains the typographic styles used within the publishing industry Corporate style describes how the treatment of text can be integrated into an organisation's branding guidelines. Typographic rules and styles are copiously illustrated with examples and diagrams Alternative styles are listed and explained to enable users to develop their own 'house style' Includes a glossary and appendices to aid students and self-publishers Typographic Style Handbook is destined to become a classic manual alongside Judith Butcher's Copy-editing, Hart's Rules, The Economist Style Guide and the Oxford Dictionary for Writers and Editors.

Typographic Milestones

Typographic Milestones

by Allan Haley

  • Publisher : John Wiley & Sons
  • Release : 1992-09-15
  • Pages : 152
  • ISBN : 9780471288947
  • Language : En, Es, Fr & De
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Profiles of 18 typographers who made significant contributions to the field, including oldies such as Gutenberg, Caxton, Caslon, Baskerville, Bodoni, and several moderns whose work—Times New Roman, Perpetua, Electra, etc.—is better known than their names.

Typographic Specimens 1st Edition with Typographic Design 3rd Edition Set

Typographic Specimens 1st Edition with Typographic Design 3rd Edition Set

by Philip B. Meggs

  • Publisher : Wiley
  • Release : 2004-03-25
  • Pages : 736
  • ISBN : 9780471686880
  • Language : En, Es, Fr & De
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Typography Workbook

Typography Workbook
A Real-World Guide to Using Type in Graphic Design

by Timothy Samara

  • Publisher : Rockport Publishers
  • Release : 2004-09-04
  • Pages : 240
  • ISBN : 1616735899
  • Language : En, Es, Fr & De
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DIVThe Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by. /div