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Value Proposition Design

Value Proposition Design
How to Create Products and Services Customers Want

by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith

  • Publisher : John Wiley & Sons
  • Release : 2015-01-26
  • Pages : 320
  • ISBN : 1118968069
  • Language : En, Es, Fr & De
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases

The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases
A Supplement to Business Model Generation and Value Proposition Design

by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith

  • Publisher : John Wiley & Sons
  • Release : 2016-12-05
  • Pages : 216
  • ISBN : 1119366062
  • Language : En, Es, Fr & De
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100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample “learning canvases” provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Whether you’re chasing down a game-changing business model or working to evaluate and refresh an old one, the highly visual, spacious design makes it easy to use the powerful centerpiece tool in Business Model Generation to lead your product, brand, or company into the next stage of growth. If you need space to think hard about your value proposition, the 50 blank Value Proposition Canvases will help you create products and services that perfectly match your customers’ needs and desires. When business conversations become mired in hunches and intuitions, or you’re haunted by that expensive new product launch that flopped, these canvases offer a quick way to raise the collective intelligence of your team. Tear out a blank canvas and design a powerful visual business model or value proposition based on the global bestsellers Business Model Generation and Value Proposition Design. These transformational business tools have proven themselves at all types of companies, from start-ups to such large organizations as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, and Philips.

Value Proposition Design Using the Value Proposition Canvas

Value Proposition Design Using the Value Proposition Canvas
A Book

by Travis Lesser

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 129
  • ISBN : 9781071864920
  • Language : En, Es, Fr & De
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Value proposition design

Value proposition design
A Book

by Alexander Osterwalder

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 129
  • ISBN : 9788799840700
  • Language : En, Es, Fr & De
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VALUE PROPOSITION DESIGN (sekuel Business Model Generation)

VALUE PROPOSITION DESIGN (sekuel Business Model Generation)
A Book

by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

  • Publisher : Elex Media Komputindo
  • Release : 2021-08-25
  • Pages : 311
  • ISBN : 6230005360
  • Language : En, Es, Fr & De
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Cara menciptakan produk dan jasa yang diinginkan pelanggan, mulailah denganÉ Value Proposition Design. Value Proposition Design akan membantu Anda untuk sukses dalamÉ 1. Memahami pola dari penciptaan nilai Susun informasi mengenai apa yang diinginkan pelanggan secara sederhana, sehingga pola penciptaan nilai dapat terlihat dengan mudah. Hasilnya, Anda akan merancang proposisi nilai dan model bisnis menguntungkan yang secara langsung tertuju pada tugas, kesulitan, dan keuntungan pelanggan Anda yang paling mendesak dan penting. 2. Memberdayakan pengalaman dan kemampuan tim Anda Perlengkapi tim Anda dengan bahasa bersama untuk menghadapi percakapan yang tak jelas ujung pangkalnya. Jadikan percakapan lebih strategis, latih kreativitas, dan jadikan semuanya beriringan. Hal ini akan membuat rapat menjadi lebih menyenangkan, penuh semangat, dan menciptakan hasil yang dapat ditindaklanjuti. Bukan sekadar teknologi, produk, dan fitur, tetapi juga lebih menuju kepada PENCIPTAAN NILAI bagi PELANGGAN dan BISNIS ANDA.

Value Proposition Design

Value Proposition Design
How to Create Products and Service Customers Want, Get Started with _

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2014
  • Pages : 290
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Value Proposition Design

Value Proposition Design
How to Create Products and Services Customers Want

by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith

  • Publisher : John Wiley & Sons
  • Release : 2015-01-28
  • Pages : 320
  • ISBN : 1118968077
  • Language : En, Es, Fr & De
GET BOOK

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Value Proposition Design

Value Proposition Design
For Avatar Management UK

by Felicia Theis

  • Publisher : Unknown Publisher
  • Release : 2015
  • Pages : 262
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Testing Business Ideas

Testing Business Ideas
A Field Guide for Rapid Experimentation

by David J. Bland,Alexander Osterwalder

  • Publisher : John Wiley & Sons
  • Release : 2019-11-12
  • Pages : 368
  • ISBN : 1119551447
  • Language : En, Es, Fr & De
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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The Invincible Company

The Invincible Company
How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

by Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble

  • Publisher : John Wiley & Sons
  • Release : 2020-04-14
  • Pages : 400
  • ISBN : 1119523966
  • Language : En, Es, Fr & De
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The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Selling Your Value Proposition

Selling Your Value Proposition
How to Transform Your Business into a Selling Organization

by Cindy Barnes,Helen Blake,Tamara Howard

  • Publisher : Kogan Page Publishers
  • Release : 2017-05-03
  • Pages : 232
  • ISBN : 0749479922
  • Language : En, Es, Fr & De
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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

Mastering Disruption and Innovation in Product Management

Mastering Disruption and Innovation in Product Management
Connecting the Dots

by Christoph Fuchs,Franziska Golenhofen

  • Publisher : Springer
  • Release : 2018-09-07
  • Pages : 292
  • ISBN : 3319935127
  • Language : En, Es, Fr & De
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This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks. But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality. Dr. Robert Neuhauser, Executive VP and Global Head People and Leadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis. Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics and Engineering Systems, Editor-in-Chief Systems Engineering

Managing Value Propositions in Service Ecosystems

Managing Value Propositions in Service Ecosystems
A Book

by Julian Boha

  • Publisher : Unknown Publisher
  • Release : 2020
  • Pages : 234
  • ISBN : 3658317132
  • Language : En, Es, Fr & De
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Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. Contents Value propositions and service ecosystems from a service-dominant logic perspective The evolution of value propositions Perceived value propositions of service ecosystems Orchestrating service ecosystems through value propositions Towards a management framework for service ecosystems Target Groups Researchers and students in the field of innovation management Innovation, ecosystem, and strategy managers The Author Dr. Julian Boha is a postdoctoral researcher in the field of innovation management, project manager and lecturer at the University Erlangen-Nuremberg. He received his PhD in economic sciences from Prof. Dr. Kathrin M. Moeslein at the Department of Information Systems, Chair of Information Systems - Innovation and Value Creation.

Entrepreneurial Management Theory and Practice

Entrepreneurial Management Theory and Practice
With Cases of Taiwanese Business

by Lee Tzong Ru

  • Publisher : World Scientific
  • Release : 2018-08-29
  • Pages : 584
  • ISBN : 981322830X
  • Language : En, Es, Fr & De
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People like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, we can find rules to make a business sustainable. After reading this book, you will be able to find out what your advantages and disadvantages are, especially if you are keen to start a business in Asia. This book might even help you decide whether it is time for you to start-up your own business or not.

Boosting Collaborative Networks 4.0

Boosting Collaborative Networks 4.0
21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, Valencia, Spain, November 23-25, 2020, Proceedings

by Luis M. Camarinha-Matos,Hamideh Afsarmanesh,Angel Ortiz

  • Publisher : Springer Nature
  • Release : 2020
  • Pages : 657
  • ISBN : 3030624129
  • Language : En, Es, Fr & De
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This book constitutes the refereed proceedings of the 21st IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2020, held in Valencia, Spain, in November 2020. The conference was held virtually. The 53 full papers were carefully reviewed and selected from 135 submissions. They provide a comprehensive overview of major challenges and recent advances in various domains related to the digital transformation and collaborative networks and their applications with a strong focus on the following areas related to the main theme of the conference: collaborative business ecosystems; collaborative business models; collaboration platform; data and knowledge services; blockchain and knowledge graphs; maintenance, compliance and liability; digital transformation; skills for organizations of the future; collaboration in open innovation; collaboration in supply chain; simulation and analysis in collaborative systems; product and service systems; collaboration impacts; boosting sustainability through collaboration in Agri-food 4.0; digital innovation hubs for digitalizing European industry; and collaborative networks for health and wellness data management.

Architecture and Design: Breakthroughs in Research and Practice

Architecture and Design: Breakthroughs in Research and Practice
Breakthroughs in Research and Practice

by Management Association, Information Resources

  • Publisher : IGI Global
  • Release : 2018-11-02
  • Pages : 1385
  • ISBN : 1522573151
  • Language : En, Es, Fr & De
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Technological evolutions have changed the field of architecture exponentially, leading to more stable and energy-efficient building structures. Architects and engineers must be prepared to further enhance their knowledge in the field in order to effectively meet new and advancing standards. Architecture and Design: Breakthroughs in Research and Practice is an authoritative resource for the latest research on the application of new technologies and digital tools that revolutionize the work of architects globally, aiding in architectural design, planning, implementation, and restoration. Highlighting a range of pertinent topics such as design anthropology, digital preservation, and 3D modeling, this publication is an ideal reference source for researchers, scholars, IT professionals, engineers, architects, contractors, and academicians seeking current research on the development and creation of architectural design.

Design a Better Business

Design a Better Business
New Tools, Skills, and Mindset for Strategy and Innovation

by Patrick Van Der Pijl,Justin Lokitz,Lisa Kay Solomon

  • Publisher : John Wiley & Sons
  • Release : 2016-09-13
  • Pages : 272
  • ISBN : 1119272114
  • Language : En, Es, Fr & De
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How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.

Design Thinking in Consulting

Design Thinking in Consulting
How to Sustain Your Success in the IT Consulting Space

by Mohan Kancharla

  • Publisher : Notion Press
  • Release : 2021-06-01
  • Pages : 210
  • ISBN : 1637816383
  • Language : En, Es, Fr & De
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Consulting is an Art, not a Science – Design on the other hand is beyond Art; it’s about pragmatic compromise, not perfection. Design Thinking in literal terms means thinking as a designer would. Design Thinking as a method is empirical in the sense that it is both experimental and experiential. However, like all methods, it’s not what it is but what you do with it that counts! Design Thinking is an approach to innovation that is powerful, effective and broadly accessible, which can be integrated into all aspects of products, services, business and society. Design Thinking in Consulting is structured in three parts along the lines of Roger Martin’s ‘Knowledge Funnel’ moving from Mystery to Heuristic to Algorithm. Part I | Consulting Overview of Consulting with a specific focus on Consulting Spectrum and Consulting Cycle for the purpose of this book – The Mystery. Part II | Design Thinking Introduction to Design Thinking, the various schools of thought, approaches, tools and techniques analyzed and articulated as a matrix of Principles vs Practices for the purpose of this book – The Heuristic. Part III | Design Thinking in Consulting In separate chapters for each of the Consulting Phases, the above Design Thinking Principles and Practices are evaluated to be fit for purpose and further extrapolated to relevant segments of the Consulting Spectrum for the purpose of this book – The Algorithm.

The Invincible Company

The Invincible Company
How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models

by Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble

  • Publisher : John Wiley & Sons
  • Release : 2020-04-06
  • Pages : 400
  • ISBN : 1119523982
  • Language : En, Es, Fr & De
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The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Operating Model Canvas

Operating Model Canvas

by Andrew Campbell,Mikel Gutierrez ,Mark Lancelott

  • Publisher : Van Haren Publishing
  • Release : 2017-03-16
  • Pages : 224
  • ISBN : 9401800715
  • Language : En, Es, Fr & De
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The journey from strategy to operating success depends on creating an organization that can deliver the chosen strategy. This book, explaining the Operating Model Canvas, shows you how to do this. It teaches you how to define the main work processes, choose an organization structure, develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers and design a management system and scorecard with which to run the new organization. The Operating Model Canvas helps you to create a target operating model aligned to your strategy. The book contains more than 20 examples ranging from large multi-nationals to government departments to small charities and from an operating model for a business to an operating model for a department of five people. The book describes more than 15 tools, including new tools such as the value chain map, the organization model and the high-level IT blueprint. Most importantly, the book contains two fully worked examples showing how the tools can be used to develop a new operating model. This book should be on the desk of every consultant, every strategist, every leader of transformation, every functional business partner, every business or enterprise architect, every Lean expert or business improvement champion, in fact everyone who wants to help their organization be successful. Additional content can be found on the website for the Operational Model Canvas: Www.operatingmodelcanvas.com