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Website Visibility

Website Visibility
The Theory and Practice of Improving Rankings

by Melius Weideman

  • Publisher : Elsevier
  • Release : 2009-09-22
  • Pages : 244
  • ISBN : 1780631790
  • Language : En, Es, Fr & De
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The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

Blackwell's Five-Minute Veterinary Practice Management Consult

Blackwell's Five-Minute Veterinary Practice Management Consult
A Book

by Lowell Ackerman

  • Publisher : John Wiley & Sons
  • Release : 2013-08-13
  • Pages : 808
  • ISBN : 1118662180
  • Language : En, Es, Fr & De
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Blackwell’s Five-Minute Veterinary Practice ManagementConsult, Second Edition has been extensively updated andexpanded, with 55 new topics covering subjects such as onlinetechnologies, hospice care, mobile practices, compassion fatigue,practice profitability, and more. Carefully formatted using thepopular Five-Minute Veterinary Consult style, the bookoffers fast access to authoritative information on all aspects ofpractice management. This Second Edition is an essential tool forrunning a practice, increasing revenue, and managing staff intoday’s veterinary practice. Addressing topics ranging from client communication andmanagement to legal issues, financial management, and humanresources, the book is an invaluable resource for businessmanagement advice applicable to veterinary practice. Sample formsand further resources are now available on a companion website.Veterinarians and practice managers alike will find this book acomprehensive yet user-friendly guide for success in today’schallenging business environment.

SEO Warrior

SEO Warrior
Essential Techniques for Increasing Web Visibility

by John I Jerkovic

  • Publisher : "O'Reilly Media, Inc."
  • Release : 2009-11-09
  • Pages : 496
  • ISBN : 9781449383077
  • Language : En, Es, Fr & De
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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition

Promotion and Marketing Communications

Promotion and Marketing Communications
A Book

by Umut Ayman,Anıl Kemal Kaya

  • Publisher : BoD – Books on Demand
  • Release : 2020-07-08
  • Pages : 206
  • ISBN : 1838802274
  • Language : En, Es, Fr & De
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This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Environment and Planning

Environment and Planning
Government & policy. C

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2009
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Introducing SEO

Introducing SEO
Your quick-start guide to effective SEO practices

by Aravind Shenoy,Anirudh Prabhu

  • Publisher : Apress
  • Release : 2016-07-26
  • Pages : 132
  • ISBN : 148421854X
  • Language : En, Es, Fr & De
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Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques. Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization. Introducing SEO jumpstarts your knowledge using an easy-to-follow approach – add it to your library today. What You'll Learn Incorporate effective SEO into your workflow Use keywords, link building, and online social media marketing Implement SEO-specific plans and strategies Employ strategies that will result in better website visibility Who This Book Is For Beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

Altmetrics for Information Professionals

Altmetrics for Information Professionals
Past, Present and Future

by Kim Johan Holmberg

  • Publisher : Chandos Publishing
  • Release : 2015-09-03
  • Pages : 170
  • ISBN : 0081002777
  • Language : En, Es, Fr & De
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The goal of any research assessment is to evaluate the value or quality of the research in comparison to other research. As quality is highly subjective and difficult to measure, citations are used as a proxy. Citations are an important part of scholarly communication and a significant component of research evaluation, with the assumption being that highly cited work has influenced the work of many other researchers and hence it is more valuable. Recently we have seen new online data sources being researched for this purpose and disruptive ideas with the power to change research assessment, and perhaps even science as a whole, have been born. Altmetrics is the new research area that investigates the potential of these new data source as indicators of the impact that research has made on the scientific community and beyond, and thus possibly also as indicators of the societal impact of research. This book will present some of these new data sources, findings from earlier altmetrics research, and the disruptive ideas that may radically change scholarly communication. Presents some of the key ideas and innovations in earlier research that have been driving the evolution from bibliometrics to webometrics, and with the advent of social media to altmetrics Discusses the shortcomings and pitfalls of bibliometrics in research evaluation and the potential of altmetrics to overcome some of these shortcomings Presents some of the most important data sources of altmetrics, the aggregators, and the different stakeholders Reviews current research about altmetrics and discusses possible future trends Presents a way to measure and aggregate altmetrics according to the level of impact or type of impact they represent

The McGraw-Hill 36-Hour Course: Online Marketing

The McGraw-Hill 36-Hour Course: Online Marketing
A Book

by Lorrie Thomas

  • Publisher : McGraw Hill Professional
  • Release : 2011-01-07
  • Pages : 272
  • ISBN : 9780071750394
  • Language : En, Es, Fr & De
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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Website Optimization

Website Optimization
A Book

by Andrew King

  • Publisher : "O'Reilly Media, Inc."
  • Release : 2008-12-08
  • Pages : 367
  • ISBN : 0596515081
  • Language : En, Es, Fr & De
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Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.

Search Engine Visibility

Search Engine Visibility
A Book

by Shari Thurow

  • Publisher : New Riders Pub
  • Release : 2008
  • Pages : 292
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

Church Communications Through Diocesan Websites

Church Communications Through Diocesan Websites
A Model of Analysis

by Daniel Arasa

  • Publisher : Unknown Publisher
  • Release : 2008
  • Pages : 455
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Turfgrass

Turfgrass
Biology, Use, and Management

by John C. Stier,Brian P. Horgan,Stacy A. Bonos

  • Publisher : ACSESS
  • Release : 2020-01-22
  • Pages : 1344
  • ISBN : 9780891186137
  • Language : En, Es, Fr & De
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Sustainability is a key framework for analyzing biological systems—and turfgrass is no exception. It is part of a complex that encompasses turfgrass interactions with different environments and the suitability of different turfgrasses for specific environments. In addition to its biological role, turfgrass—in the form of lawns, green spaces, and playing surfaces—brings beneficial sociological effects to an increasingly urbanized society. This book presents a comprehensive overview of current knowledge and issues in the field of turfgrass research and management, including the genetics and breeding, the diseases and pests, and the ecology of turfgrasses, and will appeal to a broad spectrum of readers.

South African journal of library and information science

South African journal of library and information science
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Search and Social

Search and Social
The Definitive Guide to Real-Time Content Marketing

by Rob Garner

  • Publisher : John Wiley & Sons
  • Release : 2012-11-06
  • Pages : 380
  • ISBN : 111826438X
  • Language : En, Es, Fr & De
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Provides a plan for creating and implementing a strategy to promote a company's search engine marketing, social media engagement, and content publishing.

Museums Journal

Museums Journal
A Book

by Elijah Howarth,F. R. Rowley,W. Ruskin Butterfield,Charles Madeley

  • Publisher : Unknown Publisher
  • Release : 2001
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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"Indexes to papers read before the Museums Association, 1890-1909. Comp. by Charles Madeley": v. 9, p. 427-452.

Googling Security

Googling Security
How Much Does Google Know about You?

by Greg Conti

  • Publisher : Addison-Wesley Professional
  • Release : 2009
  • Pages : 332
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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"Uncover the trail of informational 'bread crumbs' you leave when you use Google search". "Greg Conti is an Assistant Professor of Computer Science at the U.S. Military Academy in West Point, New York."

Effective Website Development

Effective Website Development
Tools and Techniques

by Keith Darlington

  • Publisher : Addison Wesley Longman
  • Release : 2005
  • Pages : 476
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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[Shelving category: Internet, Web Programming] The phenomenal growth of the World Wide Web has brought with it the need for people to program increasingly sophisticated websites in order to display information in an intuitive and efficient way. Effective Website Development examines the entire Web development project lifecycle and covers a range of Web development tools and techniques including XML, XHTML and Dreamweaver. The AUTHOR takes a step-by-step approach, leading from one concept to the next, and provides the reader with the expertise to design, build and maintain dynamic websites. This book is ideal for undergraduates taking courses in Web design or Internet computing and, as it assumes no prior Web programming knowledge, is also the perfect introduction for anyone with an interest in this exciting subject area. Features Split into four parts to reflect the various stages of a website's development. Easily accessible, jargon-free language. Loaded with examples to reinforce your understanding of the concepts. Uses complete Web programs rather than fragments so that you can run and test the whole program directly. Exercises throughout and at the END of chapters to help you practice the concepts and gain a genuine understanding. Keith Darlington is a senior lecturer at London South Bank University. There is an accompanying website for this book containing resources for both students and lecturers at www.booksites.net/darlington.

Online Marketing Strategy

Online Marketing Strategy
Proven Ways to Gain Visibility for Your Business

by Don James

  • Publisher : Unknown Publisher
  • Release : 2020-12-12
  • Pages : 94
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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We cannot shy away from the fact that the internet is a fertile place for small businesses to establish their marketing campaign. This book will show you what you need to do to turn your website into a resource that your customers can trust. You'll also learn how to get more customers to visit your website. Most importantly, this book will teach you the most effective online marketing techniques for your business.

Innovation in Tourism--creating Customer Value

Innovation in Tourism--creating Customer Value
55th Congress 2005, Brainerd, USA

by Peter Keller,Thomas Bieger

  • Publisher : Unknown Publisher
  • Release : 2005
  • Pages : 384
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Monthly Notes of the Astronomical Society of Southern Africa

Monthly Notes of the Astronomical Society of Southern Africa
A Book

by Astronomical Society of Southern Africa

  • Publisher : Unknown Publisher
  • Release : 1999
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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