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Where Good Ideas Come From

Where Good Ideas Come From
The Natural History of Innovation

by Steven Johnson

  • Publisher : Penguin UK
  • Release : 2010-10-07
  • Pages : 336
  • ISBN : 0141964596
  • Language : En, Es, Fr & De
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Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? Johnson presents the answers to these questions and more in his infectious, culturally omnivoracious style, using examples from thinkers in a range of disciplines - from Charles Darwin to Tim Berners-Lee - to provide the complete, exciting, and encouraging story of inspiration. He identifies the five key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

Exam Prep for: Where Good Ideas Come From The Natural ...

Exam Prep for: Where Good Ideas Come From The Natural ...
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 2021
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Wonderland

Wonderland
How Play Made the Modern World

by Steven Johnson

  • Publisher : Penguin
  • Release : 2016-11-15
  • Pages : 336
  • ISBN : 0399184503
  • Language : En, Es, Fr & De
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“A house of wonders itself. . . . Wonderland inspires grins and well-what-d'ya-knows” —The New York Times Book Review From the New York Times–bestselling author of How We Got to Now and Unexpected Life, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused. Johnson’s storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows. In Wonderland, Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You’ll find the future wherever people are having the most fun.

Revolution in the Age of Social Media

Revolution in the Age of Social Media
The Egyptian Popular Insurrection and the Internet

by Linda Herrera

  • Publisher : Verso Trade
  • Release : 2014
  • Pages : 171
  • ISBN : 1781682763
  • Language : En, Es, Fr & De
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No Marketing Blurb

How We Got to Now

How We Got to Now
Six Innovations That Made the Modern World

by Steven Johnson

  • Publisher : Penguin
  • Release : 2014-09-30
  • Pages : 304
  • ISBN : 0698154509
  • Language : En, Es, Fr & De
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From the New York Times–bestselling author of Where Good Ideas Come From and Unexpected Life, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.

Future Perfect

Future Perfect
The Case For Progress In A Networked Age

by Steven Johnson

  • Publisher : Penguin
  • Release : 2012-09-18
  • Pages : 272
  • ISBN : 110159697X
  • Language : En, Es, Fr & De
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From the New York Times bestselling author of How We Got To Now and Farsighted Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good For You, New York Times bestselling author Steven Johnson’s Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview -- influenced by the success and interconnectedness of the Internet, by peer networks, but not dependent on high-tech solutions -- that breaks with the conventional categories of liberal or conservative, public vs. private thinking. With his acclaimed gift for multi-disciplinary storytelling and big idea books, Johnson explores this new vision of progress through a series of fascinating narratives: from the “miracle on the Hudson” to the planning of the French railway system; from the battle against malnutrition in Vietnam to a mysterious outbreak of strange smells in downtown Manhattan; from underground music video artists to the invention of the Internet itself. At a time when the conventional wisdom holds that the political system is hopelessly gridlocked with old ideas, Future Perfect makes the timely and inspiring case that progress is still possible, and that innovative strategies are on the rise. This is a hopeful, affirmative outlook for the future, from one of the most brilliant and inspiring visionaries of contemporary culture.

Farsighted

Farsighted
How We Make the Decisions that Matter the Most

by Steven Johnson

  • Publisher : Hachette UK
  • Release : 2018-09-06
  • Pages : 256
  • ISBN : 1473693470
  • Language : En, Es, Fr & De
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Plenty of books offer useful advice on how to get better at making quick-thinking, intuitive choices. But what about more consequential decisions, the ones that affect our lives for years, or centuries, to come? Our most powerful stories revolve around these kinds of decisions: where to live, whom to marry, what to believe, whether to start a company, how to end a war. Full of the beautifully crafted storytelling and novel insights that Steven Johnson's fans know to expect, Farsighted draws lessons from cognitive science, social psychology, military strategy, environmental planning, and great works of literature. Everyone thinks we are living in an age of short attention spans, but we've actually learned a lot about making long-term decisions over the past few decades. Johnson makes a compelling case for a smarter and more deliberative decision-making approach. He argues that we choose better when we break out of the myopia of single-scale thinking and develop methods for considering all the factors involved. There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively, and how we can appreciate the subtle intelligence of choices that shaped our broader social history.

Mind Wide Open

Mind Wide Open
Why You Are What You Think

by Steven Johnson

  • Publisher : Penguin UK
  • Release : 2014-09-04
  • Pages : 288
  • ISBN : 0141980095
  • Language : En, Es, Fr & De
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From the author of Emergence and The Ghost Map, Steven Johnson's Mind Wide Open: Why You Are What You Think takes us on a journey to the frontiers of brain science and reveals exactly how we're hardwired to think and feel. 'You are part reptile, part mammal, part primate. You are a dopamine fiend. You are a walking assembly of patterns and waves, clusters of neurons firing in sync with one another...' Experimenting with the latest technology, Stephen Johnson discovers (among other things) that everything we do - from falling in love to forming a sentence - is caused by neurons firing and chemicals swirling around our heads; that there are gadgets which can enable us to control our own brainwaves; that everyone's mind, like their fingerprint, is unique; and this can help us understand our own mental foibles - and see ourselves in a totally new way. 'As Steven Johnson explores his inner world . . . we have a new sense of what it means to be human' The New York Times 'Refreshingly personal . . . endlessly fascinating' Guardian 'Steven Johnson has an eye for the most interesting new ideas in this exploding field, and he explains them with insight and gusto' Stephen Pinker Steven Johnson is the author of the acclaimed books Everything Bad is Good for You, The Ghost Map, Where Good Ideas Come From, Emergence and Interface Culture. His writing appeared in the Guardian, the New Yorker, Nation and Harper's, as well as the op-ed pages of The New York Times and the Wall Street Journal. He is a Distinguished Writer In Residence at NYU's School Of Journalism, and a Contributing Editor to Wired.

Everything Bad is Good for You

Everything Bad is Good for You
How Today's Popular Culture Is Actually Making Us Smarter

by Steven Johnson

  • Publisher : Penguin
  • Release : 2006-05-02
  • Pages : 272
  • ISBN : 1101158018
  • Language : En, Es, Fr & De
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From the New York Times bestselling author of How We Got To Now and Farsighted Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture. In this provocative, unfailingly intelligent, thoroughly researched, and surprisingly convincing big idea book, Steven Johnson draws from fields as diverse as neuroscience, economics, and media theory to argue that the pop culture we soak in every day—from Lord of the Rings to Grand Theft Auto to The Simpsons—has been growing more sophisticated with each passing year, and, far from rotting our brains, is actually posing new cognitive challenges that are actually making our minds measurably sharper. After reading Everything Bad is Good for You, you will never regard the glow of the video game or television screen the same way again. With a new afterword by the author.

Experiential Marketing

Experiential Marketing
How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd Schmitt

  • Publisher : Unknown Publisher
  • Release : 1999-08-16
  • Pages : 280
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says Bernd Schmitt. What they want are products, communications, and marketing campaigns that arouse the senses, touch their hearts, and stimulate their minds. Responding to the public's desires, experiential marketers do not sell mere products. Instead, they seek, through packaging and advertising, to create a holistic experience to which customers can relate. In this way, Schmitt explains, marketers can transform a product or service from a one-time purchase to a daily part of the consumer's life. Incorporating the latest findings from psychology, cognitive science, sociology, and evolutionary biology, EXPERIENTIAL MARKETING is essential reading for managers at every level who want to create, build or revitalise a brand or company.

Course Notes: Stereographics

Course Notes: Stereographics
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1990
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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The Innovator's Cookbook

The Innovator's Cookbook
Essentials for Inventing What Is Next

by Steven Johnson

  • Publisher : Penguin
  • Release : 2011-10-04
  • Pages : 272
  • ISBN : 1101550384
  • Language : En, Es, Fr & De
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From the New York Times bestselling author of How We Got To Now and Farsighted Steven Johnson, author of Where Good Ideas Come From, Emergence, Everything Bad is Good for You, Mind Wide Open and Ghost Map, and an acknowledged bestselling leader on the subject of innovation, gathers - for a foundational text on the subject of innovation - essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

Enemy of All Mankind

Enemy of All Mankind
A True Story of Piracy, Power, and History's First Global Manhunt

by Steven Johnson

  • Publisher : Penguin
  • Release : 2020-05-12
  • Pages : 304
  • ISBN : 0735211620
  • Language : En, Es, Fr & De
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“Thoroughly engrossing . . . a spirited, suspenseful, economically told tale whose significance is manifest and whose pace never flags.” —The Wall Street Journal From The New York Times–bestselling author of The Ghost Map and Unexpected Life, the story of a pirate who changed the world Henry Every was the seventeenth century’s most notorious pirate. The press published wildly popular—and wildly inaccurate—reports of his nefarious adventures. The British government offered enormous bounties for his capture, alive or (preferably) dead. But Steven Johnson argues that Every’s most lasting legacy was his inadvertent triggering of a major shift in the global economy. Enemy of All Mankind focuses on one key event—the attack on an Indian treasure ship by Every and his crew—and its surprising repercussions across time and space. It’s the gripping tale of one of the most lucrative crimes in history, the first international manhunt, and the trial of the seventeenth century. Johnson uses the extraordinary story of Henry Every and his crimes to explore the emergence of the East India Company, the British Empire, and the modern global marketplace: a densely interconnected planet ruled by nations and corporations. How did this unlikely pirate and his notorious crime end up playing a key role in the birth of multinational capitalism? In the same mode as Johnson’s classic nonfiction historical thriller The Ghost Map, Enemy of All Mankind deftly traces the path from a single struck match to a global conflagration.

The Invention of Air

The Invention of Air
A Story Of Science, Faith, Revolution, And The Birth Of America

by Steven Johnson

  • Publisher : Penguin
  • Release : 2008-12-26
  • Pages : 304
  • ISBN : 1440685312
  • Language : En, Es, Fr & De
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From the bestselling author of How We Got To Now, The Ghost Map and Farsighted, a new national bestseller: the “exhilarating”( Los Angeles Times) story of Joseph Priestley, “a founding father long forgotten”(Newsweek) and a brilliant man who embodied the relationship between science, religion, and politics for America's Founding Fathers. In The Invention of Air, national bestselling author Steven Johnson tells the fascinating story of Joseph Priestley—scientist and theologian, protégé of Benjamin Franklin, friend of Thomas Jefferson—an eighteenth-century radical thinker who played pivotal roles in the invention of ecosystem science, the discovery of oxygen, the uses of oxygen, scientific experimentation, the founding of the Unitarian Church, and the intellectual development of the United States. As he did so masterfully in The Ghost Map, Steven Johnson uses a dramatic historical story to explore themes that have long engaged him: innovative strategies, intellectual models, and the way new ideas emerge and spread, and the environments that foster these breakthroughs.

Restaurant Business

Restaurant Business
A Book

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1997-10
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Time

Time
A Book

by Briton Hadden,Henry Robinson Luce

  • Publisher : Unknown Publisher
  • Release : 2000-03
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Extra Life

Extra Life
A Short History of Living Longer

by Steven Johnson

  • Publisher : Penguin
  • Release : 2021-05-11
  • Pages : 320
  • ISBN : 0525538879
  • Language : En, Es, Fr & De
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The surprising and important story of how humans gained what amounts to an extra life, from the bestselling author of How We Got to Now and Where Good Ideas Come From As a species we have doubled our life expectancy in just one hundred years. All the advances of modern life—the medical breakthroughs, the public health institutions, the rising standards of living—have given us each about twenty thousand extra days on average. There are few measures of human progress more astonishing than our increased longevity. This book is Steven Johnson’s attempt to understand where that progress came from. How many of those extra twenty thousand days came from vaccines, or the decrease in famines, or seatbelts? What are the forces that now keep us alive longer? Behind each breakthrough lies an inspiring story of cooperative innovation, of brilliant thinkers bolstered by strong systems of public support and collaborative networks. But it is not enough simply to remind ourselves that progress is possible. How do we avoid decreases in life expectancy as our public health systems face unprecedented challenges? What current technologies or interventions that could reduce the impact of future crises are we somehow ignoring? A study in how meaningful change happens in society, Extra Life is an ode to the enduring power of common goals and public resources. The most fundamental progress we have experienced over the past few centuries has not come from big corporations or start-ups. It has come, instead, from activists struggling for reform; from university-based and publicly funded scientists sharing their findings open-source-style; and from nonprofit agencies spreading new innovations around the world.

In the Middle

In the Middle
Writing, Reading, and Learning with Adolescents

by Nancie Atwell

  • Publisher : Boynton/Cook Pub
  • Release : 1987
  • Pages : 295
  • ISBN : 9780867091632
  • Language : En, Es, Fr & De
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Relates the experiences of an eighth grade teacher and her students who abandoned skill-drill approaches and became collaborating readers and writers.

The Parliamentary Debates (Hansard).

The Parliamentary Debates (Hansard).
House of Lords official report

by Great Britain. Parliament. House of Lords

  • Publisher : Unknown Publisher
  • Release : 1998
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Adweek

Adweek
Western advertising news

by Anonim

  • Publisher : Unknown Publisher
  • Release : 1990
  • Pages : 329
  • ISBN : 9876543210XXX
  • Language : En, Es, Fr & De
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Vols. for 1981- include four special directory issues.